As a leading cosmetics company, Physicians Formula is known for creating fun and glamorous makeup that is safe for sensitive skin. Found in major retailers such as Target, Walmart, Walgreens, CVS, and Rite Aid, they are known for being America's #1 Bronzer Brand, America's #1 Natural / Organic Face & Eye Makeup Brand, and America's #1 Mineral Makeup Brand. For over 75 years they have maintained a commitment to product purity and quality, which is a testament to the brand that they have built.
KEY ACHIEVEMENTS
69%
Mobile Device Usage on Site
+130%
Increase in Conversions
+110%
Increase in Visitors
+134%
Increase in Number of Product Reviews
AWARDS WON
Interactive Media Awards2016 Best in Class Award
Web Marketing Association2016 Fashion or Beauty Standard
of Excellence
Horizon Interactive Awards2016 Silver in Responsive /
Mobile Design
2015 saw mobile phone usage at an all time high on
PhysiciansFormula.com. We jumped at the opportunity
to craft a site catered to mobile visitors.
Before
After
Before
After
Before
After
Before
After
Before
After
Before
After
Considering smaller screens first during our
design process forced us to re-evaluate what
content was the most important on the
page and prioritize accordingly.
CLOSING THOUGHTS
69%
Mobile Device Usage on Site
+130%
Increase in Conversions
+110%
Increase in Visitors
+134%
Increase in Number of Product Reviews
Mobile first design might not be the best approach for every company, but it was the right solution at the right time for Physicians Formula. In order to keep mobile users happy and engaged, a design optimized just for them ensured that they would have the best experience possible across the entire site.
We’re open for business and here to serve you as best we can
Despite the uncertainty of COVID-19, SPINX Digital will continue to deliver the same level of excellence to our clients that they have come to know. We wish you, your colleagues and family safety, wellness and positivity during these challenging times. If you have any questions or needs, please do not hesitate to contact us.
