Web Design & Digital Marketing Tips http://www.odvoz-nabytku.com/blog SPINX Digital Blog Thu, 18 Feb 2021 06:09:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.2 15 Best Programming Languages for Mobile App Development 2021 http://www.odvoz-nabytku.com/blog/mobile-app-development-languages/ http://www.odvoz-nabytku.com/blog/mobile-app-development-languages/#comments Mon, 15 Jun 2020 11:56:53 +0000 http://www.odvoz-nabytku.com/blog/?p=4580 15_best_programming_languages_resized

Top mobile app development languages JavaScript Kotlin C++ C# Python PHP Swift Objective-C JAVA HTML 5 Ruby Rust Lua Action Script SQL   Take a […]

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Top mobile app development languages

  1. JavaScript
  2. Kotlin
  3. C++
  4. C#
  5. Python
  6. PHP
  7. Swift
  8. Objective-C
  9. JAVA
  10. HTML 5
  11. Ruby
  12. Rust
  13. Lua
  14. Action Script
  15. SQL

 

Take a minute to think about how many times you use an app in a day? Multiple times, isn’t it? In fact, there is probably an application waiting to be discovered in your app store for every possible human need. Therefore, it is no surprise that the demand for mobile applications has been on a steady rise ever since the smartphone was invented.

No one on the surface doubts the future of mobile application development and mobile programming languages. Gone are the days where businesses could ignore mobile users! Having crossed a milestone already, if your business isn’t mobile-ready, you’re in trouble today.

15_best_programming_languages

If you are taking the plunge to build your mobile app to get the user’s attention – you need to focus on choosing the right technology and the right programming language to create a robust, innovative and user-friendly app.

With several mobile programming languages to choose from, you have to consider multiple factors, pros, and cons, as well as the popularity of the language, before making your decision to build the most popular mobile app.

In this article, we have curated a list of top 15 mobile app programming languages which are best langauge for apps and also will help you choose the best quickly and get you started with your mobile app.

JavaScript

JavaScript mobile programming language

William Ting’s once said, “JavaScript will stay relevant as long as people use the internet.” JavaScript is best for cross-platform app development, mobile apps used for various platforms, and web browsing. It smoothly runs in other environments, outside of browsers, and can be compiled from a wide array of programming languages. So, my vote for the best programming language is for JavaScript.

Javascript Pros

  • Versatile and Flexible language and can used in many ways through Node.js
  • Faster on the client-side browsing and don’t need to be compiled.
  • Straightforward to work with and easy to control.
  • No set standard and plenty of room for variation.

Javascript Cons

  • Is vulnerable and can be exploited for malicious purpose in some cases .
  • You can encounter some browser support issues in some cases.
  • Server-side scripts always provide the same output and client-side is a bit unpredictable.

Kotlin

Kotlin mobile development language

Said to be the advanced version of Java – Kotlin is a statistically typed programming language used for developing modern Android applications. Kotlin is a really best language for apps. Kotlin has the potential to influence other programming languages such as JAVA to make high-performing and robust apps. Some popular apps built-in Kotlin are Trello, Evernote, Coursera, and many more.

Kotlin Pros

  • Clean, concise, and perceptive syntax increases team efficiency.
  • Interoperable and versatile and can easily overrule the shortcomings of JAVA.
  • Has full support from Google and IDE’s installation packages including Android and SDK toolkit.
  • Generates compact, simple, and cleaner code as compared to JAVA.

Kotlin Cons

  • Still a new language in the market so hard to learn, so, think before you choose it .
  • Sometimes gets slower.
  • There are limited resources for learning.

C++

C++ mobile programming language
C++ is considered to be an upstanding choice for mobile app development. It is a general-purpose, object-oriented language with generic and low-level memory manipulation features. Used for Android App and Native app development, C++ is used for developing games, GUI-based applications, real-time mathematical simulations, banking apps, etc. C++ is popular with Cloud computing apps as it can quickly adapt to changing hardware or ecosystems.

C++ Pros

  • Fast and stable and has a vast pool of ready-to-use in-built libraries and compilers.
  • If you know C++ you can quickly learn JAVA, C, C#.
  • No garbage collector is running in the background.
  • You can take full control, and the app can run on any platform and take advantage of any hardware.

C++ Cons

  • Complex syntax, small standard library.
  • Most complicated programming language to master.
  • Cannot support garbage collection or dynamic memory allocation.
  • The object orientation is quite essential as compared to other languages.

C#

C# mobile programming language
Pronounced as ‘C-sharp’ – this is another object-oriented, general-purpose programming language extensively used for mobile development, majorly for cross-platform and windows app development. C# has everything you want to achieve using other programming languages such as Swift, Objective-C, and JAVA programming languages. If you are planning to develop an interactive and high-performance game app, this is the best language.

C# Pros

  • Fast, easy-to-use, and quick to deploy
  • Generic, strong typing, functional, imperative, declarative, component-oriented, and object-oriented disciplines.
  • Simple, modern, and general-purpose language
  • Most preferred programming language

C# Cons

  • Intricate and complex language for fresh learners
  • Case-sensitive language and creates confusion even if there is a slight miss-match between even alphabets

Python

Python mobile development language
A widely accepted programming language, Python is used for developing web applications, desktop apps, media tools, machine learning, network server, and more. Examples of Python are YouTube, Instagram, and Pinterest. The language provides excellent library support, robust integration, and enhanced control capabilities. If you are a start-up planning to develop your app – Python is the best language!

Python Pros

  • Fast, easy-to-use, quick to deploy, easy to learn, and excellent at readability.
  • High-level programming language used for analyzing, computing scientific and numeric data, and for software development.
  • An interactive language used to build scalable apps and supports GUI applications .
  • Supports multiple systems and platforms.
  • Has huge-set of frameworks which programming flexible.

Python Cons

  • Slow execution time.
  • Not that great with modern mobile application development.
  • Not a great choice with memory-intensive tasks.
  • Has some drawbacks with data access.

PHP

PHP mobile development language
PHP is one of the most recommended programming languages for mobile apps that need database access. It is an open-source language used for server-side scripting, command-line scripting, and coding applications. Widely used for creating eCommerce applications, content-heavy apps, dynamic web applications, and mobile apps. It is a flexible language that can be easily embedded into HTML or HTML5. A few of the popular websites on PHP are Wikipedia, Facebook, and Yahoo.

PHP Pros

  • Easy to learn, is platform-independent, and exceptionally compatible with smooth integration
  • Is excellent with content-heavy apps and loads quickly even with a slow internet connection
  • In-built security features to protect from complex security threats
  • Great language for learners, which can then help them learn complex program development quickly

PHP Cons

  • The open-source nature of the language is readily available for all to see and thus bugs can be found quickly to exploit its weakness
  • Not suitable for large applications
  • Not modular and is difficult to maintain
  • The framework needs better error handling.

Swift

Swift mobile development language

A prospective game-changer in the mobile app development space – Swift is an open-source programming language specifically designed to work with iOS, OS X, and tvOS platforms. The language is flexible, scalable, and can easily adapt a safe programming pattern to add modern features to any app. Swift is expressive and fun to work with a scripting language, along with having the first industrial-quality systems. Examples of apps developed in Swift are Lyft, LinkedIn, Hipmunk, and more.

Swift Pros

  • Can execute on Cocoa and Cocoa Touch platforms
  • Requires less, little maintenance, and avoids some of the bugs of Objective-C.
  • Projects are easier to scale
  • Powerful, intuitive, and easy-to-learn programming language
  • Writing Swift code is interactive and fun; the syntax is expressive yet concise.
  • Has multiple features for seamless and safe design yet produces lightning-fast software

Swift Cons

  • Still at a nascent stage and can be considered quite young for development of heavy apps
  • Considered an unstable language as its new in the market and needs regular updates

Objective-C

Objective C mobile programming language
An extended version of C language, Objective-C is a general-purpose, object-oriented programming language with added features like Smalltalk-style messaging. A well-updated and mature programming language, Objective-C is mainly used for macOS and iOS app development and operating systems.

Objective-C Pros

  • Easy-to-learn and used by most of the developers
  • A lot of legacy codes are included to support the nest coding style

Objective-C Cons

  • Does not support any latest features which are then overcome by Swift
  • Requires extended coding which is time-consuming

JAVA

Java mobile programming language
Java is an official Android development – object-oriented programming language. With in-built open-source libraries readily available for users to choose from, JAVA is easy to handle and offers the best documentation and community support. With JAVA’s vibrant spectrum of features, you can develop the best cross-platform apps, Android apps, games, server apps, embedded space, websites, and more.

Java Pros

  • Popular for code reusability and portability
  • JAVA codes can run in multiple environments, virtual machines, browsers, and different platforms
  • Safeguards developers against issues inherent in native code, memory leaks, etc.
  • Flexible, versatile, portable, and platform-independent programming language
  • Explicit interface, simplified, and machine-independent language

Java Cons

  • Some bugs may occur while running JAVA in a virtual machine – JVM
  • Poorly written class libraries and complex syntax in some cases
  • Complex implementations due to poor garbage collection

HTML 5

HTML 5 mobile programming language
Are you planning to build web-fronted apps or location-based apps for mobile devices? Then the fifth version of HyperText Markup Language – HTML 5 is an ideal option for you. It is not a programming language but a markup language that uses tags to structure and present the content on the webpage. The latest updates of HTML 5 highlights exceptional features like media elements, multi-platform functionality for different programs, and quick market deployment. Examples of HTML 5 are Google Docs and Google Drive.

HTML 5 Pros

  • Compatible with all the browsers and new features and standards already emerge
  • In-built capability to support rich media formats like audio and video
  • Loads faster using local storage or cache
  • Has CANVAS elements used for embedding applications based on geolocations, dynamic graphics, offline/ online games, and animations

HTML 5 Cons

  • A vast amount of coding required for each platform
  • Does not support old version or systems causing a backward compatibility issue
  • It takes a longer time to develop a mobile app as each platform requires its coding
  • In case of customization or adding features, HTML5 adjusts the code, and the tools of iOS and Android goes behind the official SDK

Ruby

Ruby mobile development language
Ruby is a back-end object-oriented scripting language used in the development of web applications, servers, system utilities, and standard libraries. Over the years, Ruby has evolved into general-purpose, high-level multiple-paradigm, interpreted programming language. It is a functional language that directly executes the instructions rather than compiling the program in machine language. A few of the well-known websites developed using Ruby are Twitter, Bloomberg, Airbnb, and Shopify.

Ruby Pros

  • Supports dynamic typing to make changes on the go without affecting the overall result
  • Allows duck typing that focuses on operations rather than class objects
  • Easy-to maintain, smooth performance, and intuitive code quality, garbage-collected, and concise
  • Easy to learn and execute for beginners

Ruby Cons

  • Considered as slow language and is not that popular for the development of web apps or mobile apps.
  • The shortage of flexibility and the boot time of the framework is quite long.
  • Slow runtime speed and low performance
  • Development and updates for bug fixes are slow

Rust

Rust mobile development language
Rust has been Stack Overflow’s most loved language for four years in a row. Sponsored by Mozilla, Rust is a system programming language having syntax almost similar to C++. With strong compile-time correctness, fast-performance, intuitiveness, and safe memory, Rust is useful in a time-constrained scenario and to develop applications across different fields. Examples of Rust are Dropbox and Yelp.

Rust Pros

  • Errors are caught while compiling the code
  • Developers are encouraged to write optimized and high-performance code
  • Supports functional and imperative procedural paradigm
  • Safe, concurrent, and practical language
  • Low-level language suited for embedded systems

Rust Cons

  • Installation on Windows is not straightforward
  • Does not have in-built libraries as compared to other languages
  • Difficult to learn and execute for beginners
  • A steep learning curve
  • Slow to compile

Lua

Lua mobile programming language
Lua is a light-weight mobile-first enterprise communication solution. It is a cross-platform multi-paradigm programming language. It powers in-built messaging for businesses and is instant, secure, and keeps developers accountable. It is popular for real-time secure messaging, analytics dashboard, easy file sharing, and two-touch conference calling. If you want to improve the speed, extensibility, portability, and reliability of your apps, Lua is perfect for embedded applications.

Lua Pros

  • One of the fastest languages which use the least amount of runtime memory
  • The smallest memory footprint for bundling and is helpful for error handling
  • Lua C API is very well documented and can be easily integrated with C
  • Reduces API and lower learning curve

Lua Cons

  • Though the documentation has improved, it is still a bit sketchy overall
  • Not adequately documented with the least amount of code comments
  • Not easy to learn and execute for beginners
  • Poor garbage collection capacity

Action Script

Action Script mobile programming language
ActionScript is a popular programming language for Adobe Flash Player and Adobe AIR runtime environments and is a tool in the tech stack – languages category. It is an object-oriented programming language derived from HyperTalk – the scripting language for HyperCard. Looking to use Adobe Flash Player on your website or software? Lua works great with animations or motions in websites and to develop video games.

Action Script Pros

  • ActionScript versions 1.0 and 2.0 can run on the same machine
  • Supports custom classes like external text files structured in a particular way
  • Is popular among developers using Adobe Flash Player or Adobe Air
  • For data-based applications and basic robotics – ActionScript is the most suitable language.

Action Script Cons

  • To program with the latest version of ActionScript – Flash player nine or, the higher release is required
  • Need to keep things simple as it would be difficult to demonstrate complex content

SQL

SQL mobile development language

SQL stands for Structured Query Language used for assessing, communicating, and manipulating the standard database for most applications. SQL is designed to meet specific standards, both ANSI and ISO, and there is extensive support for both on a community and enterprise level. Strength – Relational data model and referential integrity between data, data query, data manipulation, and data access control. With well-defined standards, SQL is widely used in business intelligence tool platforms.

SQL Pros

  • Powerful and one of the most popular query languages
  • Optimized for a large number of table rows and supports many different database choices
  • Can handle a large number of transactions in a single query
  • Fast for retrieving data, search and querying of data from multiple tables
  • High availability and consistency of data

SQL Cons

  • Difficulty in interfacing, complex to add a few lines of code in between
  • A predefined and inflexible data model
  • Can be difficult to convert data from objects into database tables
  • Vertically scalable. It can only run on one server, so if speed increase, hardware needs to be upgraded.
  • Lack of partition tolerance

Why do you need to know the basic of mobile app development languages?

There are several programming languages for different sorts of tasks. Choosing the right language for the mobile app is different from choosing one to learn. The right selection yields solutions that are concise, easy to code, easy to scale, easy to debug and fix.

Often people will tell you that there is no choice and that all languages are equal and are developed to fulfil a particular purpose. However, it can be quite confusing, if you are new in the mobile development arena and lack information about programming languages.

So, if you are in a confused mess, the following factors can you help you choose the best language easily:

  1. The targeted platform.
  2. Elasticity of the language.
  3. The time to produce.
  4. Performance, support, and community.
  5. The purpose to build the app.
  6. Efficiencies of the programmer.

 

Expressiveness, performance, reliability, quirks, and features of each are crucial to consider before you choose to work with a specific programming language. You may find some languages are a better fit for projects than others, for example, if you are aiming to create a game, object-oriented programming language would be a more intuitive choice.

To help you make an accurate choice – the set of below questions can serve as a starting point to make the best decision –

  • Does the language have proper ecosystem support? Will it survive long haul?
  • Choice of environment the project will run on.
  • Is there any specific infrastructure or deployment considerations like any new hardware requirement?
  • Can the developer program in this language? Can he maintain and deploy on time and within budget?
  • Can the language make the app scalable?
  • Do you have the need for third-party integration tools?
  • Are there any security or legacy codebase considerations for the project?
  • Are there any other constraints or any performance benchmarks?

In conclusion

There are constant evolution’s in the world of programming languages. Some evergreen languages such as JAVA and JavaScript have earned an eternal place in the list, whereas, other languages like Kotlin and R have risen at an outstanding pace and have made it to the list of the most popular programming languages.

With a list of questions to ask, factors to consider, and the above-listed pros and cons, we are sure you can make a sensible decision regarding which language to choose. After all, choosing the right mobile programming language will help you develop agile mobile apps that will weather the changes in future business needs.

So, what are you waiting for? Dive into the nitty-gritty of the programming language, choose the best and gift your business the most needed mobile application to reach a more substantial mass.

 



 

Top Mobile App Development Companies

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37 Best Free SEO Tools to Improve Your SEO in 2021 http://www.odvoz-nabytku.com/blog/37-free-seo-tools/ http://www.odvoz-nabytku.com/blog/37-free-seo-tools/#comments Thu, 26 Mar 2020 13:09:19 +0000 http://www.odvoz-nabytku.com/blog/?p=4494 Free SEO Tools - Small

Search engine optimization is three long words that describe something simple – getting to the top of Google’s ranking. More commonly known as SEO, it […]

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Free SEO Tools - Small

Search engine optimization is three long words that describe something simple – getting to the top of Google’s ranking. More commonly known as SEO, it doesn’t happen magically. It’s more of a process – a process that involves tailoring content to appear in those top search page results when users use keywords related to the content. When most people use search engines like Google or Bing, they rarely look beyond the first page of results – and that’s why those rankings are so coveted.

To improve your brand’s SEO, the first thing to understand is that it works like a puzzle. It takes a lot of pieces coming together just the right way to be successful. Here are a few tools to help you find to figure out where all those pieces fit – it’s like starting with the corners.

Free SEO Tools

37 Best Hand-Picked & Tested FREE SEO Tools to Improve Your SEO and Digital Marketing Efforts in 2021

1. Google Analytics

Google Analytics SEO Tool

The Google search engine is the go-to choice for anyone looking to boost their digital presence. Most search traffic happens on Google, and Google Analytics platform is a free dashboard that allows seamless control over Google Search settings as well as other Google services like the Search Console and Data Studio. Google Analytics makes it easy and intuitive to track your Google AdWords account and other marketing data across your Google applications.

2. Google Search Console

Google Search Console

Part of the reason Google remains the king of search is due to the number of free tools it provides to digital marketing professionals. While it may take time to get to know these tools and take full advantage of their functions, it’s possible to extract incredible value from the Google platform if you learn the systems and tools at your disposal.

Google Search Console is one such tool that allows you to track your website’s performance on the Google Search engine and find additional resources that can boost your success with Google SEO. Webmasters can use the Google Search Console to check the indexing status of their websites and even optimize visibility with an intuitive set of tools and configuration options.

3. Bing Webmaster Tools

Bing Webmaster Tools

While Google continues to control the lion’s share of search engine traffic on the web, Bing still gets a lot of attention, so don’t forget about it when you are working to improve your SEO. One of the best free tools to increase Bing SEO success is Bing Webmaster Tools. This application offers an intuitive dashboard, easy report configuration to track SEO results over time, diagnostic tools to address SEO strategy weaknesses, and a configurable notification system to keep track of your Bing account in real-time.

4. Google Keyword Planner

Google Keyword Planner SEO Tool

Many SEO experts already buy quite a lot of Google ads, and the Keyword Planner caters to these users. However, you can also use it as a free standalone tool for SEO keyword planning. Develop stronger keyword settings with this free tool that easily integrates into your Google suite of applications.

5. Google Disavow Tool

Disavow Links SEO Tool

If suspicious or harmful URLs link to your website, you need to remove that link from Google’s indexing so the relationship does not harm your SEO score.

Disavow Tool from Google is a free application that allows you to quickly and accurately disavow dangerous or suspicious links, helping you avoid SEO penalties.

6. Google My Business

Google My Business - Review Tool

Never overlook the importance of local SEO. If you use the Google AdWords platform, you need to take advantage of what the free Google My Business tool has to offer. Use this tool to claim your Google Search business listing, edit your listing information in real-time, and even interact with users directly through Google. You’re going to need to claim your Google business profile to perform many other functions anyway, so you may as well take advantage of the tremendous utility that Google My Business offers.

7. Google Structured Data Testing Tool

Structured Data Testing Tool

If you want to make on-page SEO configuration easier, the Structured Data Testing Tool from Google is one of the most useful and intuitive options to do just that. You can even edit the code within the tool to make it perform to your exact specifications, helping you troubleshoot your on-page data and perform competitive analysis with ease.

8. PageSpeed Insights

PageSpeed Insights SEO Tool

It’s absolutely essential to design your website for mobile browsing, as mobile devices are quickly becoming the preferred access points for the vast majority of consumers to access the internet.

PageSpeed Insights is a valuable free tool that shows you exactly how your site performs on all types of devices. This toolset is Google technology and integrates easily into the other Google SEO tools you use every day, and you can use it to not only review the performance of your site on desktop and mobile platforms but also obtain suggestions for improving performance on these platforms.

PageSpeed Insights provides you with an easily readable score for your website and integrates with other PageSpeed tools such as PageSpeed Service and PageSpeed Chrome DevTools.

9. Lighthouse

Lighthouse SEO Tool

Looking for a way to enhance your Google suite of applications with a free tool that helps you improve your page loading speeds?

Lighthouse is an open-source application that helps you evaluate your webpage performance, including loading speed. This tool is especially useful for evaluating mobile page loading speeds. Google uses this application for their own internal testing, so you can rest assured that it’s entirely reliable.

10. Google Tag Manager

Google Tag Manager SEO Tool

The Google Search algorithm is constantly changing, and recent updates have made your webpage tags more important than ever.

Google Tag Manager is an essential free tool for every modern SEO professional. This tool allows you to manage all of your website’s tags without editing code. The tool analyzes your site’s tags and identifies potential issues, allowing you to easily adjust your tags as needed and make other changes seamlessly. Deploy marketing tags such as tracking pixels or snippets of code for your main website or mobile site easily.

Google Tag Manager is a perfect complementary platform for the Google Analytics suite, affording you much more control over your site’s performance without needing to do complex coding.

11. Screaming Frog

Screaming Frog SEO Tool

If you need a useful tool for URL crawling on a smaller scale, Screaming Frog is a freemium application that allows you to crawl up to 500 URLs at a time. The developer also offers a paid version with more expansive capabilities, but the free version of Screaming Frog is great for smaller site projects.

12. Screaming Frog Log File Analyzer

Screaming Frog Log File Analyser SEO Tool

Have you decided to try the Screaming Frog URL crawler tool for yourself? Why not enhance your experience with the free Screaming Frog Log File Analyzer add-on? You can use this tool as a standalone application or with the base Screaming Frog platform, and the free version allows for analysis of up to 1,000 lines.

13. SEMRush

SEMrush SEO Tool

If you only own a single site but want to keep track of your SEO in an intuitive all-in-one platform, SEMRush is a freemium tool you shouldn’t overlook. SEMRush allows you to perform basic site auditing, keyword reporting, and domain reporting with the free “project” service tier.

14. BuzzSumo

Buzzsumo SEO Tool

One of the most important parts of modern SEO is research. You need to know what is working for your competitors and how to beat them at their own game, and BuzzSumo is a freemium application that allows you to do just that with an easy-to-use interface.

The free version of BuzzSumo doesn’t have quite the range of features as the paid version, but you can still perform competitive SEO analysis easily with a tool that delivers social share count estimates with high accuracy.

15. Ubersuggest

Ubersuggest SEO Tool

Competition research is a key component of successful modern SEO.

Ubersuggest, created by Neil Patel, is incredibly helpful if you need to do extensive keyword research, conduct a thorough domain overview, and gain valuable insights into the SEO strategies that are working for your competitors.

Ubersuggest also offers a Top SEO Pages report that shows you which of your competitors’ pages are successfully ranking for the most popular organic keywords in your niche. This reporting tool also shows you which content pages are appearing on social media search results. Ubersuggest is a robust SEO tool that includes keyword suggestions, competition research, and valuable competitive insights all in one easy to use platform.

16. Similarweb

SimilarWeb SEO Tool

Modern digital marketing hinges not only on data collection but the ability to extract valuable insights and identify trends from the data you collect.

Similarweb is an incredible tool that helps you make more data-driven decisions by presenting relevant data in a readable, intuitive way.

The Similarweb toolset can identify your competition’s marketing strategies, help you evaluate companies to make smarter investments, and provide you with detailed insights into your target market and customer base. This tool can even help you make more sales, increase sales volume, and track your performance over time. This is a great tool for benchmarking your progress over time and keeping pace with your competitors.

Broken Link Checker SEO Tool

How confident are you in your website’s linking profile? How do you know when the sites you have linked to in your content go offline?

Instead of playing catch-up when you notice a decline in your SEO results, the Broken Link Checker allows you to proactively track the health of your website’s linking profile.

Broken Link Checker application is aptly named, as it scans your website and blog for dead links, validates both internal and external URLs, and provides complete reports for all errors and linking issues discovered with every scan. The included validation tool ensures you can identify and fix broken or dead links quickly before they have the chance to diminish your search result rankings.

18. SEO Review Tools

SEO Review Tools

If you’re interested in adding new tools to your SEO arsenal, why not add one that’s actually 42 tools in one? SEO Review Tools is just that: a set of 42 unique SEO tools you can use to enhance your content, check for duplicate content, discover new keywords, check your domain authority, and much more.

SEO Review Tools is actually a meticulously maintained one-man operation, and the operator, Jasja ter Horst of the Netherlands, continues to fine-tune his creations to provide some of the biggest names in SEO with bug-free code and reliable, functional tools that make SEO easier. Jasja not only offers consistent updates for all the tools he has created but also welcomes feedback and submissions from other SEO experts.

19. GTmetrix

GTmetrix SEO Tool

Speed is everything in modern SEO.

One of the best free tools available that allow you to check your website’s page loading speed is GTmetrix.

Simply copy your website’s URL into the search bar on the homepage and test it with one click. Your results will show everything from your website’s average page loading speed to the reasons it may be slower than you would like.

GTmetrix will also offer tips and suggestions to improve your page loading speed, helping you identify weaknesses in your website’s back-end coding that you can use to improve existing and future pages on your site.

20. The Wayback Machine

Wayback Machine SEO Tool

SEO relies heavily on research, and often that means looking at very old website content, including content from your own site.

Wayback Machine is a 100% free tool that’s perfect for uncovering historical website data. You can even pull up lots of old robots.txt files on virtually any website for in-depth analysis.

21. Canva

Canva SEO Tool

You may not need to hire a graphic designer for very simple projects, especially when you have a clear idea in your mind of the image or graphics that you want to create.

Canva is a graphic design tool that allows you to easily develop social media graphics, branded images, logos, presentations, and lots of other forms of visual content. The best part is that you can use on the web or through a mobile device, and the Canva server integrates with countless fonts, templates, images, and illustrations found all over the web. This is a great all-in-one visual content generation tool that allows you to make beautiful images very rapidly.

22. Grammarly

Grammarly SEO Tool

Are you confident in your writing ability? Whether it’s for your published content or emails to partners and customers, it’s vital to have the right tone and present yourself and your brand professionally through your writing.

Grammarly is a free tool that not only scans your writing for spelling and grammatical errors but also provides you with a breakdown of the tone of your writing. There’s a lot that’s lost in translation when it comes to written communication, and it’s easy to unintentionally send the wrong message if you word things the wrong way. Grammarly will help you convey the tone you intend in all of your writing.

23. Xenu

Xenu Crawling SEO Tool

A long-standing staple of the SEO community for free and simple site auditing is the Xenu app, a Windows-based desktop crawler that allows you to quickly find broken links and perform basic site auditing completely for free.

24. Wappalyzer

Wappalyzer SEO Tool

Do you want to take your competitive analysis deeper and find out exactly what your competition has under the hood of their website?

Wappalyzer is a completely free tool that will show you the underlying structures of a website, including the technology stacks the site uses to run. This is a great tool to check and see if any of your competitors have a technical edge over your site.

25. W3C Markup Validation

Markup Validation Service SEO Tool

Checking the markup validity of web documents is an important function for any SEO team. The W3C Markup Validation tool does just that.

With this tool, you can easily validate web document content made with HTML, SMIL, XHTML, MathML, and many other programming languages. The World Wide Web Consortium provides this tool to help ensure the technical quality of various types of webpages, and this free tool can help you ensure browser compatibility for your website as well as assess the overall usability of your site.

While this tool cannot directly improve your SEO, it can identify easily overlooked issues like missed closing tags and other technical issues that may hamper your SEO results.

26. HTTP Status Code

httpstatus SEO Tool

HTTP requests are a big part of page speed and overall website usability.

HTTP Status Code checker allows you to easily identify any problems in the redirect structure of your website. You can check HTTP status codes, response headers, and fully review all of the redirect chains stemming from your webpages. The Redirect chain checking tool provides a clear rundown for up to 10 redirects, and you can filter the tool’s reporting screen by redirect types, status codes, and even search for specific page URLs. You can also export the tool’s results to an XLS sheet or CSV file for easier review and paste up to 100 URLs in a single batch to check their redirect status codes.

27. Domain Name Lookup

Whois SEO Tool

Are you striving to build a new domain? You’re going to need to ensure the domain you want to create is not already in use.

WhoIs Domain Name Lookup tool is free to use, allowing you to quickly and easily determine whether your ideal domain name is already taken or if you’re free to host it. WhoIs also offers a range of competitive domain hosting services aimed at small businesses, and while you may not need this service, its free domain lookup is incredibly useful considering many other hosting sites require you to pay to look up your desired domain names.

28. Web Page Test

Webpagetest SEO Tool

How well does your website respond to access requests from your home country and abroad?

If you’re striving for wide reach with your website, Web Page Test tool allows you to quickly test the page loading speed of your site from multiple access points across the globe. This tool uses real consumer-level browsers such as Microsoft Edge and Google Chrome while also operating at realistic consumer connection speeds.

This tool helps you gauge how the average user accesses your website with a realistic presentation. After each test, you receive a comprehensive diagnostic report that includes suggestions for improvement and readable optimization charts that show you your site’s strengths and weaknesses.

29. Lightshot

Lightshot SEO Tool

Modern SEO professionals need to be fast, responsive, and flexible when it comes to gaining insights and performing competitive research. Sometimes, it’s important to take a quick screenshot to use for future reference.

Lightshot allows you not only take screenshots easily, but also customize them, edit them, and share them with a simple yet effective platform. Once you take a screenshot with Lightshot it quickly uploads it to the server and provides you with a link immediately. This screenshot tool can dramatically cut down the time it takes to convey critical information or identify marketing opportunities and share them with your team.

30. Detailed

Detailed SEO Tool

Looking for an easier way to perform link research and reverse-engineer a better linking structure for your site?

Detailed application is a free tool that focuses on the most popular content on the web and the links that drive traffic there. The developer of Detailed also offers a free newsletter to inform SEO professionals of the latest linking trends.

31. Mobile-First Index Checker

Mobile First Index Checker - SEO Tool

Have you optimized your website, your content, and your SEO strategy for mobile web traffic?

Mobile First Index Checker is a great tool for checking that the mobile version of your site matches the content and linking structure of your desktop site, ensuring a consistent user experience across all platforms.

32. Mobile SERP Test

Mobile SERP Test - SEO Tool

If you’re optimizing your SEO for mobile traffic, consider that search engine result pages (SERPs) may appear different based on device type and location.

Mobile SERP Test is a free tool that allows you to compare mobile search query results across multiple devices. This tool is especially useful for comparing SERPs across Apple and Android devices.

33. Varvy

Varvy SEO Tool

Have you heard of the Internet Marketing Ninjas? These developers offer a wide range of tools and applications designed to make SEO easier, and Varvy tool is a great addition you can use for free. If you’re pressed for time and need an intuitive system for a quick SEO audit, Varvy offers a surprising amount of functionality with an intuitive interface.

34. Hunter

Email Hunter SEO Tool

If you’re invested in a digital marketing campaign, email is a big part of your job. Sorting through one or more inboxes for the exact message you need can be difficult, and Hunter is a freemium application that makes it easy.

You can perform up to 50 queries per month before you need to pay for the service, and Hunter will help you track down all messages related to specific senders or addresses.

35. Enhanced Google Analytics Notations

Enhanced Google Analytics Annotations SEO Tool

If you’re advertising online, you’re more than likely accustomed to the Google AdWords platform by now. With a wide range of tools, it is one of the most useful applications for modern SEO professionals to increase their search result rankings.

Enhanced Google Analytics Notations tool is a free add-on for your Google Chrome account that allows you to track your site traffic in real-time, overlays additional data on top of your existing analytics, and provides a useful screenshotting tool for sharing analytics. This is a great tool to see how real-time events like holidays or press releases impact your site traffic.

36. Keyword Hero

Keyword Hero SEO Tool

Looking for an easier way to configure your keyword settings to improve your SEO?

Keyword Hero is a freemium service that allows you to test your keywords using a system backed by machine learning. While Keyword Hero is still being refined, you can perform up to 2,000 sessions per month completely for free.

37. Redirect Path

Redirect Path SEO Tool

Your linking structure is an essential element of your website’s SEO success. You need to ensure your links are solid and you can quickly and easily identify suspicious or harmful links to prevent them from negatively impacting SEO.

Redirect Path from Ayima is a free tool that shows the redirect paths and header information of every URL you visit. This tool can help you identify badly chained website redirects and potentially improve your own redirect paths.

Develop Your Own Professional SEO Toolkit With Free Tools

SEO is an incredibly complex field, and it involves lots of moving parts on any given day. You don’t need to spend thousands of dollars in software licensing fees each year to track your website’s performance, audit your linking history, or perform thorough competitive analysis. Try these 37 free SEO tools and start looking for more to add to your arsenal. Before long, you can cultivate a solid SEO toolbox with loads of useful applications to address a wide range of SEO issues on the fly with reliable results.

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What is Digital Presence? | 5 Ways to Boost Your Digital Presence in 2021 http://www.odvoz-nabytku.com/blog/digital-presence-2020/ http://www.odvoz-nabytku.com/blog/digital-presence-2020/#comments Mon, 16 Mar 2020 06:25:34 +0000 http://www.odvoz-nabytku.com/blog/?p=4380 Digital Presence

What is Digital Presence? Digital Presence in simple terms, ‘to show your business online’. Digital Presence matters whenever any person searches for your business online. […]

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Digital Presence

What is Digital Presence?

Digital Presence in simple terms, ‘to show your business online’. Digital Presence matters whenever any person searches for your business online. Generating digital presence is really easy with the help of resources like a website, social media platforms, business directory listing, customer reviews and other online sources.

Top 7 List of things which help to build Digital Presence for your business.

  1. Create Online Website
  2. Using Social Media (Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Reddit and more…)
  3. Business Listing (Google My Business, Yelp,?Better Business Bureau, Trustpilot, and more..)
  4. Business Location Listing (Google Maps, Apple Maps, Bing Maps and more..)
  5. Participating Online Question-Answer Sites (Quora, StackExchange, Yahoo Answers and more..)
  6. Local Directory Listing (YellowPages, Whitepages, Foursquare, and more…)
  7. Digital Advertising (Google Ads, FB-Insta Ads, Twitter Ads, Bing Ads, AdMob and more…)

 

Anyone who has spent any amount of time working in search engine optimization (SEO) knows that the industry is always changing as the leading search engines constantly update and alter their algorithms. While SEO teams constantly try to capitalize on the newest rules to ensure their content achieves the highest possible rankings on search engine result pages (SERPs), search engines like Google and Bing are looking for loopholes and room for improvement to provide searchers with the best possible experiences and the most accurate search results.

Modern digital marketing demands a solid SEO strategy, an active and engaging digital presence, and lots of effort and patience. It seems like each new year brings new disruptions.

If you want your brand to cultivate a solid digital presence, it may be time to reevaluate your approach to digital marketing. While your tried-and-true methods may still offer acceptable results, you can find lots of ways to improve your digital marketing strategy with often surprising results.

Digital Presence 2021

What You Should Already Be Doing

The golden rule of every search engine is to provide the user with the most accurate results for their searches as quickly as possible. Search engines use various methods to match users’ queries to the most relevant results. The algorithms behind these search engines are constantly being tweaked, improved, and adjusted to provide better user experiences. To capitalize on how search engines function, it’s vital to fill your site and your blog with well-written, valuable content that appeals to your ideal customers.

In the early days of digital marketing, many unscrupulous content marketers simply uploaded content stuffed with keywords that were barely readable by human users. This content was intended to capture the attention of the earliest search engine bots, programs that crawl through online content to find keywords, links, and other data points to match to user input. This quickly became a trend, and leading search engines like Google took swift action to penalize keyword stuffing and other black hat SEO tactics.

Today, Google rewards websites for publishing relevant, high-quality content that appeals to a target niche. If you already invest the time and effort necessary for creating high-quality SEO content intended for human readers, you’re ahead of the curve.

You should also be regularly taking time to research your market and your target customers. Consumer preferences change over time, industry trends shift, and the market may not be the same six months from now.

Essentially, you need to keep tabs on your niche and the customers within it as best as you can so you can continue to deliver the highest quality content and better experiences to keep them coming back to you for more.

5 Ways to Boost Your Digital Presence in 2021

You’ve probably developed a solid digital marketing strategy that works for your current goals, but it’s always worth investing some extra time and effort into futureproofing your marketing strategy.

As you develop your content marketing strategy for 2021, the following tips can help you be more successful and discover new ways of connecting with your target audience:

Digital Presence - Customer Persona

1. Invest in Customer Persona Research

How well do you know your core customers? Do you have an idea of the types of customers you’d like to reach but haven’t connected with as strongly just yet? Customer persona research could be one of your most valuable marketing investments of 2021. Effective user research can provide you with a better understanding of your target market’s wants and needs, help you develop content that’s more precisely targeted toward their interests and goals, and understand your place in your niche more clearly.

Questionnaires, surveys, usability tests, and A/B testing can all provide valuable insights into your target customers. Develop several customer personas using the data you’ve gathered over time to determine who your best customers are, how they spend their time online, and the best ways to reach them with effective marketing campaigns.

Digital Presence - Social Media Platforms

2. Expand to New Social Media Platforms

Almost every business has a Facebook profile by now, but other social media outlets can be fantastic for connecting with different audiences. Instagram and Snapchat can be ideal places to display new products and upload video content snippets. They’re also great for photo content, and Twitter is the go-to place for hot stories and the latest news updates.

Determine where your target customers spend their time using social media and try to cultivate followings on a new platform in 2021. Spend some time fleshing out customer profiles and determine which social media platforms are most likely to appeal to them. This is yet another reason why thorough user research is such an effective tool for strategizing.

Digital Presence - Brand Authority

3. Increase Your Brand’s Authority

Does your audience know they can rely on you for the latest industry news? Do they regularly comment on your blog posts to tell you how informative and valuable they are? Brand authority builds as you connect more deeply with your audience. When you consistently provide your audience with relevant content and prove you know what you’re talking about, you inherently build authority.

Your brand authority also has a significant impact on SEO, so look for opportunities to prove your place as an industry leader. For example, if you publish content to your blog and simply list your contributing authors as “staff” without creating fleshed-out author bios for them, this is a big missed opportunity to build your authority and earn some easy SEO points under the new EAT update.

Digital Presence - Voice Search

4. Start Leveraging Voice Search and Planning for NLP SEO

Search engines are getting smarter, and the newest set of updates for Google includes BERT, the Bidirectional Encoder Representations from Transformers. This new system is a natural language processor (NLP) system designed to more accurately interpret user searches, especially voice searches that typically entail more longtail keywords and filler words.

While you have likely already adapted a mobile-first approach when it comes to web development and content creation, make sure to carry those lessons over to prepare for the surging number of voice searches. Start looking for ways to incorporate more NLP SEO elements, such as longtail keywords and more fleshed-out keyword strings with filler words that users will likely speak into their devices to perform voice searches.

Digital Presence - Video Creation

5. Invest in Video Content Creation

Content still very much reigns supreme as the key to successful SEO, but the type of content you’ve produced may be a bit stale compared to what some other brands are offering. Video content holds incredible potential for virtually any brand. How-to videos, product demonstrations, facility tours, “meet the team” interviews, and behind-the-scenes showcases are all possibilities. Video content is also highly shareable, so this can be a great way to boost your social media presence, too.

Every brand is different, and every market niche is different.

Consumer tastes and behaviours are constantly changing, and it can feel like a battle of attrition to keep up with the rapidly changing rules of SEO and the shifting demands of your market. Planning ahead and anticipating the next moves may not always feel feasible, but the previously mentioned suggestions can help you stay ahead of the curve and create a more flexible, adaptable SEO strategy for 2021 and beyond.

Start the year with an extensive review of your current marketing strategy and look for room for improvement.

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28 Award-Winning Best Website Designs to look in 2021 http://www.odvoz-nabytku.com/blog/top-10-website-designs-2020/ http://www.odvoz-nabytku.com/blog/top-10-website-designs-2020/#comments Fri, 21 Feb 2020 10:29:42 +0000 http://www.odvoz-nabytku.com/blog/?p=4302 Top 28 website designs 2021

Best Website Designs Slaveryfootprint Blacknegative Hellomonday Aquest ETQ Woven Magazine Feed Rainforest Guardians Zillow Paper Planes NOWNESS Simply Chocolate crypton.trading Active-theory Koox Frans Hals Museum […]

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Top 28 website designs 2021

Best Website Designs

    1. Slaveryfootprint
    2. Blacknegative
    3. Hellomonday
    4. Aquest
    5. ETQ
    6. Woven Magazine
    7. Feed
    8. Rainforest Guardians
    9. Zillow
    10. Paper Planes
    11. NOWNESS
    12. Simply Chocolate
    13. crypton.trading
    14. Active-theory
    15. Koox
    16. Frans Hals Museum
    17. Nomadic Tribe
    18. Bruno-simon
    19. Matruecannabis
    20. King
    21. Alanmenken Website Design
    22. Elias Akentour Portfolio
    23. Torgerson Design Partners
    24. Locomotive – Swab the World
    25. Superhero Cheesecake – The Year of Greta
    26. Skyline Films
    27. RESN- i-Spy
    28. SPINX Digital

 

Website design can be the determining factor in whether a user visiting the site converts to the brand. Many different elements go into good website design, but the most important are user experience, security, and visual presentation.

As you take your team into 2021, you may be thinking about redesigning your website. If so, take a moment to check out some of the best website designs along with past winners of the Awwwards and 2021’s nominees. These sites represent the best web design in the world and offer a unique glimpse at what’s working for successful websites all over the world.

28 best website design 2021

The Awwwards reveal the best in many categories for creativity, design, and innovation across the internet, with categories ranging from the Best Articles and Interviews to Mobile Excellence and Design. Their Web Design category is one of our favourites to watch. Not only does it offer up and coming trends, but it’s easy to see innovation and exciting aspects of technology set to disrupt the status quo. As you prepare your 2021 strategy and think about the changes you would like to make to your own brand’s website, see if you can draw inspiration from our website designs list along with Awwwards’ past winners and current nominees.

Best Website Designs of 2011: Slaveryfootprint

Slavery Footprint Website Design

Born on September 22, 2011, Slavery Footprint is a non-profit organization that works to engage individuals, groups, and businesses to build awareness against modern-day slavery. Their website pushes accessibility, usability, and responsive design to the next level. When a visitor launches their homepage, the breaking of the chain design catches their eyes, giving a clear message of the company’s mission of freeing the modern-day slaves.

The site offers an interactive experience to members with a unique pop-up design for each of the menu. Slavery Footprint Website is a perfect example for Non-profit organizations on how to keep the members engaged and grab attention to their cause.

Best Website Designs of 2012: Blacknegative

Blacknegative Website Design

With the ‘Dark Mode’ design trending in 2021, Black Negative is a website that stands out with its smart use of dark background paired with subtle colours, call-to-action buttons – offering the visitor a smooth visual experience.

Visiting Black Negative’s website is a unique experience because of its fascinating design, excellent use of fonts, creative navigation, high-resolution photographs, fantastic video quality, and focus on small details. The technical skill displayed by the designers using rich multimedia content, harmonious flow, and background music site-wide is merely remarkable.

Best Website Designs of 2013: Hellomonday

Hello Monday Website Design

Called Hello Monday to make Mondays better – the company is a creative studio that makes digital ideas, experiences, brands, and products come alive. Their creativity is well reflected in their website that offers unique digital experiences, tickles the brain, and pleases the eye.

Not only is Hello Monday an exciting concept, but it is also a stunning execution and display of services and insights with a creative blend of animation and visual effects on pixel-rich graphics – overall, the site immerses the user into a very engaging experience. As an atypical site, it contains bold use of fonts, easy user navigation, and several unique usability elements.

Best Website Designs of 2014: Aquest

Aquest Website Design

The website of AQuest is an implausible example of incredible imagery, story-telling, creative use of multimedia and animation, visual design, and, most of all, sound engineering. There is a lot to be said about the typography, and cursor hover effects and smart use of motion in this project.

The designers have spent a lot of time on interaction and rollovers on the website. Mirroring their outstanding work in Website, Social, Films, 3D, Labs, AQuest’s dark background theme with a combination of excellent visual effects brings a unique motion style to the website. The feeling of creativity can be perceived in every corner of this production and technology company website.

Best Website Design of 2015: ETQ

ETQ Amsterdam Website Design

ETQ is one of the premium footwear brands in Europe’s main capitals. They have created a niche for themselves in the market with their different approach to footwear and signature style shoes. Their website reflects luxury and premium designs with a minimalistic approach to create an optimal shopping experience for customers.

The site is stripped down with big compelling visuals, flat color backgrounds, strong typography, and high-definition images of the products to keep the users’ focus on precisely what they came there to see, i.e., shoes. The site falls in line with the current website design trends, gripping product images, and a slew of subtle details that makes it stand out from the crowd.

Best Website Design of 2015: Woven Magazine

Woven magazine Website Design

A good website design has become increasingly important, especially in the world of media and publishing. And Woven Magazine’s website aesthetically appeals to readers with an exciting concept and stunning execution. What captures the viewers are the large images, video thumbnails, and articles that dominate the page, capturing the attention to what matters the most to the company, i.e., information.

The online publication creates a clean design, clean typography, easy-to-read content, and engaging website, free of any distractions like ads or pop-ups, giving the readers the experience of the content itself. With simple maneuvering and continuity throughout, the site’s makers and thinkers celebrate artists and artisans with their stories of fear and triumph, attitude and spirit, risk, and return.

Best Website Designs of 2015: Feed

Feed Website Design

Feed offers visitors a truly unique and immersive experience. From the moment users click to the Feed Music website, a creative combination of video content and animation creates an incredibly engaging experience.

This site is a perfect example of how to create immersive experiences with multimedia. No matter what type of organization you run, video and animation can be perfect assets for engaging users directly and grabbing their attention as soon as they arrive on your homepage.

Best Website Design of 2016: Rainforest.arkivert

rainforest.arkivert Website Design

One of the most immersive non-profit websites of 2016, Rainforest Guardian uses WebGL, immersive 360-panoramic images, unique stories and videos, and diverse content. You can get to know all about the Yanomami tribe of the Amazon, including the villages, natives, and waterways with a 3D effect.

The website creates a fantastic user experience with incredible imagery, storytelling, visual designs, and, most of all, an interactive way to get people to connect with their social cause and convert into volunteers to protect nature. The smooth transitions, navigation mechanics, and stunning mountains in 3D capture users’ attention precisely.

Best Website Design of 2016: Zillow

Zillow Website Design

Zillow is one of the leading real estate and rental marketplace, providing users with data, inspiration, knowledge, and all the professional help they could get to find the perfect home of their dream. The website was rated high in 2016 for its aesthetically appealing, feature-rich, functional development.

The minimalistic approach, flat color, and illustrations of home pushed usability, accessibility, and seamless navigation on the website and catered the right information with full details to the right audience. The site serves as a real example of properly executing maps with grid structure while still maintaining excellent visual designs.

Best Website Designs of 2016: Paper Planes

Paper Planes Website Design

With an invitation to use your mobile device in the right corner, a world spinning front and centre, and paper airplanes flying throughout, this website by Active Theory in the U.S. accomplishes a lot by investing in a simple concept – the power of the web and an Android device creates instant connections and is as easy as tossing a paper plane. As the planes seem to come closer and then further around the world, users organically feel like they are part of the story – a clever trick for any website.

Best Website Design of 2017: NOWNESS

Nowness Website Design

One of the coolest crowdsourced video blogs, Nowness, is an award-winning website that creates the finest interactive and unforgettable user experiences. Most of the website’s content comes from independent creatives, which is, by far, one of the most popular ways for publishing more related content.

When combined with big thumbnails and subtle typography, the video format creates a matchless website with a gallery of captivating content that breathes innovation, stories that every brand wants to tell, and creative approaches. Thus, just like the name, Nowness is all about a movement for innovative excellence and telling compelling stories in the very moment while celebrating the extraordinary of every day.

Best Website Designs of 2017: Simply Chocolate

Simply Chocolate Website Design

Denmark chocolate maker Simply Chocolate created this website with specific pages for every chocolate bar. One of the most delightful visual aspects of this site is the way all the products display consistency in branding as you scroll from one to the next. Every chocolate bar seems to pop off the screen, tempting you to reach out and grab it.

Simply Chocolate manages to create an engaging and immersive experience with a relatively minimalist design concept that encourages the user to explore and continue engaging with the site.

Best Website Design of 2018: Crypton.trading

Evrone Website Design

A top-notch website that skillfully brings animation and AI experience to life with spectacular use of CSS and JavaScript. Cryptontrading demonstrates how to present cryptocurrencies such as Bitcoin using modern solutions like artificial intelligence. The website helps understand changes in currency’s values as well as identify essential buying and selling opportunities.

With its exciting concept and stunning execution, the website challenges our understanding of what is possible with AI on the web. As the visitor scrolls down, the site immerses the users into a very personal and engaging experience with Crypton’s greeting appearing on the home page, “Hello, I am Crypton,” one letter at a time.

Best Website Design of 2018: Active-theory

Active theory Website Design

Active Theory takes a bold approach with animation to display their portfolio, leveraging a dynamic website, water-effect animation, typography, and high-quality images. Their site serves as a real excellent example of portraying their portfolio differently with brilliant navigation mechanics and visuals mixed with animation.

Even if you are not AR and VR fan, the website’s innovative use of graphics and animation can explain a complicated visual experience that is hard to ignore. Their meticulously crafted and experienced team of in-house designers and developers have award-winning performance and attention to details and are excellent to work with.

Best Website Designs of 2018: Koox

Koox Website Design

Koox is the first Take Away, based in Central London, in partnership with top chefs of the city. Their website is one of the best designs of 2018 in the field of development and digital experiences. The unique watercolor-theme, continuous scroll, and animation of vegetable illustrations, and smooth transition between different sections of the page, make the website outstanding.

The designers have worked hard on beautiful illustrations that animate perfectly that enhance the design interface of the website, making it clean, aesthetically, and visually appealing. The captivating website will surely make the visitor order food they have to offer from the top chefs of London.

Best Website Designs of 2018: the Frans Hals Museum

Frans Hals Museum Website Design

The 2018 Site of the Year Awwwards winner from the Netherlands uses a combination of exhibit photography and digital design elements. This carefully crafted mixture guides visitors to the site through the experience they’ll have during a visit to the museum in person. This is a great combination of information and immersion that also effectively promotes the museum’s Instagram account seamlessly through the homepage.

Best Website Designs of 2019: Nomadic Tribe

Nomadic Tribe Website Design

Another best website design of 2019, Nomadic Tribe, is one of the most prominent examples of illustration, interaction, animated storytelling experience with four chapters and a brilliant soundtrack. The meticulously crafted website is an immersive experience for the users to remember. The website is a poetic journey that uses 3D graphics and visual codes to tell a compelling story and rules the comic book world.

Maintaining the usability, Nomadic Tribe created an out-of-the-box navigation experience and did an exceptional job with beautiful animated transitions that made it the site of the year. Don’t miss to keep the sound on while going through the website.

Best Website Designs of 2019: Bruno-simon

Bruno Simon Website Design

Bringing you the most creative and interactive website online right now – Bruno Simon! The quirky animation and 3D virtual art on Bruno Simon’s homepage draw the user’s attention immediately on arrival. The site won the Best Website Designs of 2019 award for its awesome playful 3D WebGL art effects.

The website is a portfolio of Bruno Simon – a freelance creative developer in Paris. It revolves around a simple car game with a bird’s eye view and is a combination of physics concepts, 3D visual art, standard technologies, and profound attention to details. The website is an excellent example of how a portfolio site can go above and beyond with interactivity and walk around with exciting gaming experience.

Best Website Designs of 2019: Matruecannabis

Matruecannabis Website Design

The MA True Cannabis website is one of the best examples for companies in the Retail industry looking to revamp their website. Born from the desire to create a true emotional journey – the site offers unique designs mirroring the unique characteristics of their products and guide users through the Four Worlds.

The orange-themed website has a youthful experience that produces a warm and friendly effect for the visitors. A perfect combination of creativity and 3D visuals, animated floating elements, overall, the website offers a strong user engagement, and eCommerce functionalities merge into a seamless experience.

Best Graphical Website Design: king

King Website Design

King is not your ordinary graphical website. They are the leading interactive entertainment company with more than 200 games in their kitty, including the top-rated ‘Candy Crush’ game. Won the best graphical website design award – their website is not just about colours, or icons, or images, it is more about the mascots they have built, the story behind, and how users are connected deeply with each game.

The illustrations, motion graphics, audio/ video, variety of colours, when you scroll down the page, the website is an experience in itself all remaining consistent to the brand. The three-dimensional appearance of each character makes the scrolling fun and smart use of different ‘call-to-action’ buttons make the site visit worthwhile.

Top Animated Website Designs: Alanmenken

Alan Menken Website Design

Legendary composer – Alan Menken has created some of the most beloved Disney songs capturing the imagination of audiences for over 35 years. His website reflects his musical and poetic love and is one of the most incredible portfolio websites of this time.

A compilation of all his famous work along with an exciting biography of the legend, the website weaves a compelling story along with interactive user navigation. The compositions of his famous songs come alive through a clean, minimalist interface and use of large grids that encourage visitors to revisit their childhood memories and listen to the songs once again.

Website Designs Nominee 2020: Elias Akentour Portfolio

Elias Akentour Portfolio Website Design

This French artist’s website is an engaging blend of still photography, video content, and bold use of black and white to guide users through an incredible array of works. Elias Akentour is a French art director with more than seven years of experience with hands-on work in branding, design, and advertising with special focus on new technologies and luxury markets. As soon as you click to the site, you’ll notice an unmistakably upscale vibe; the quick introduction blends seamlessly into the meat of the site and offers easy navigation through the rest of the site’s content, including a gallery, portfolio, and contact information for Elias.

The intriguing animations throughout the website encourage you to explore and learn more about Elias and his work.

Best Website Designs Nominee 2020: Torgerson Design Partners

Torgerson Design Partners Website Design

Ozark, Missouri based Torgerson Design Partners is a full-service architecture firm with a stunning website. Every section of the site includes familiar features with micro-animations instead of the typical static icons you’re used to seeing on other sites. The clean and minimalist design guides users downward through information about the company, their design philosophy, a gallery of past projects with quick views of their details as you hover over each one.

Top Site of the Day Website Designs 2020: Locomotive – Swab the World

Locomotive – Swab the World Website Design

This website is working to increase awareness of stem cell donation and hoping to diversify the global bank. Every piece of the site draws the eye in – from the unique colour combination of umber and teal to the movement to the right of the eye. The moving balls located in just that area force the user to see the site in fullness, boosting visual interest seamlessly.

Best Web Design Nominee 2020: Superhero Cheesecake – The Year of Greta

Superhero Cheesecake – The Year of Greta Website Design

When you have a figure as powerful and recognizable as Greta Thunberg, your best option is to use that image in your website campaign. That’s exactly what Superhero Cheesecake has done with “The Year of Greta” from the Netherlands. A passion project with an illustrated timeline of Thunberg’s rise from kid campaigner to global icon.

Best Mobile Excellence Web Design 2020: Skyline Films

Skyline Films Website Design

Regardless of your industry, if your site isn’t optimized for mobile, you’re a few years behind. This is especially true for the film industry, where technology and imagination are expectations of any digital campaign. The UK’s Skyline Films has worked their magic in marketing for the film series, Sherlock Holmes. When working with period pieces, it can be difficult to balance the beauty of the era with the magic of technology, but this mobile site goes beyond what most users expect. Victorian images in sepia tones seem to contract with the speed and intuitiveness of the sit, but that contradiction is what makes it work.

Best Website Designs of the Day 2020: RESN – i-Spy

RESN – i-Spy Website Design

A digital take on the I-Spy books beloved by children the world over, this New Zealand campaign for the children’s destination, Hei-Hei, is both imaginative and informative. It captures both the spirit of the place while being a fun, game-like entrance into the world of the park. Sites that can make the digital world come alive for children are rare, and this one does it in such a way that adults will want to be involved, too.

Best SEO-Friendly Website Design: SPINX Digital

SPINX Digital Website Design

This Los Angeles-based website design and digital marketing company have won one of the Best SEO-friendly Website Design award for its well-strategized content placement, keyword use, and templates. SPINX Digital did an exceptional job of making a visually appealing and progressive website highlighting their services in a simple and easy-to-digest way.

Their team has worked a lot on designing a great SEO web architecture based on keywords research and have strived to make their website responsive. Simple, flat, colour-based backgrounds accompanied by light-loading times, strong typography, informative content, and pixel-rich graphics helped them to keep the focus on exactly what the user came there to see: Services.

There you have it – A list of some of the most creative websites on the internet today. You can leverage to create a visually appealing, relevant, and innovative website for your company and stand out in the industry.

Balance Web Design With Powerful Messaging

These sites represent some of the most forward-thinking yet functional and intuitive web design options gaining popularity in 2021. It’s always a good idea to try and glean inspiration from as many sources as possible when you’re looking for ways to revolutionize your own website. These sites are just a few to continue watching in 2021 and are perfect examples of blending clever business and tasteful aesthetic design. If you’re trying to strike out in a new direction with a bold new website design concept, take a moment to look through our best website designs list along with Awwwards’ past winners and current nominees for inspiration.

 



 

Top Web design Companies

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What is Ad Tracking? How to Get Started With Ad Tracking http://www.odvoz-nabytku.com/blog/what-is-ad-tracking/ http://www.odvoz-nabytku.com/blog/what-is-ad-tracking/#comments Mon, 10 Feb 2020 10:19:33 +0000 http://www.odvoz-nabytku.com/blog/?p=4277 Ad Tracking

What Is Ad Tracking? Ad tracking is the process of keeping track of how much of an impact an advertising channel has. You can use […]

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Ad Tracking

What Is Ad Tracking?

Ad tracking is the process of keeping track of how much of an impact an advertising channel has. You can use ad tracking to track the return on investment for ad spending. Ad tracking also helps you to track exactly how effective your ad campaigns are and how much your ad spend translates to increased sales.

You can glean countless granular data points with your digital advertising and customer data, making it easy to see how ad campaigns impact sales in almost real-time.

While advertisers before the internet struggled with having almost no data to back up their new ad campaigns, modern digital advertisers have almost too much data. They must devote lots of time extracting the most valuable insights and trends from the plethora of data they gather. Ad tracking makes it easier for advertisers to measure their ads’ effectiveness, test new campaigns with minimal investment, and revise their ads more quickly in response to the data they gather from their tracking tools.

Ad Tracking

Digital advertising is a large part of how you grow your brand awareness. As a business owner, you should make sure every ad you purchase offers an acceptable return on the investment. Site owners must encourage their digital advertising teams to track their ads, find out who is engaging with them, and discover how to leverage ads more effectively.

Ad tracking is a more complex process than it may seem at first. However, with the right tips and strategies, you can make ad tracking a viable and valuable part of your digital marketing campaigns.

What Can You Track With Ad Tracking?

Data gathering is incredibly sophisticated and now forms a cornerstone of modern digital marketing. Ad tracking technology allows marketing teams to track click-through rates or the rates at which users click on paid ads and ads embedded in email messages, as well as a wide variety of other metrics, from page views to social media post impressions and return on investment for pay-per-click ad campaigns.

Ad tracking helps determine your audience’s behaviours and helps you better define their interests. However, there is no one-size-fits-all formula for appropriate ad tracking. Every business has different priorities and every ad campaign has unique goals. It’s essential for business leaders who develop new advertising campaigns to determine which metrics are most important and develop their own unique ad tracking systems.

How to Get Started With Ad Tracking

The first step in developing your own ad tracking system is to identify your pain points. Think about past ad campaigns that have underperformed and try to determine what went wrong. If you have past data as a reference, you can determine how your past digital ad efforts failed to meet your expectations and adjust accordingly for the future. For example, if you seemed to spend an inordinate amount of your marketing budget on Facebook ads and your ad tracking system reports that Facebook generated minimal traffic to your website, then you know that you don’t need to spend as much on Facebook marketing in the future.

Identifying your pain points helps you more clearly define your goals. You need to know what you intend to track before you start ad tracking. Are you interested in keeping visitors to your website on your page longer, or are you trying to drive more traffic through your paid ads on Google? Do you want to improve the clickthrough rate for your marketing emails? Set clearly defined goals for your next ad campaign and develop a tracking system that helps you mark your progress toward reaching those goals.

5 Types of Ad Tracking Methods

Several methods exist for ad tracking. It is ultimately up to you to decide which methods are most appropriate for your goals:

1. Tracking pixels

A tracking pixel is a 1×1 pixel image space that fits into the body of an email message. When a recipient opens the email to view the message, the tracking pixel transmits this data back to you to notify you the email was opened. Tracking pixels can potentially help you gain valuable insights about your customers’ buying journeys and overall relationships with your brand. However, you must use them conservatively and only track data that is relevant to your relationship with a customer and aimed at providing the customer with superior experiences with your brand. Tracking pixels are incredibly effective for optimizing the average customer’s buyer’s journey with your company.

2. Cookies

Virtually every internet user is familiar with cookies to some degree. Almost every major website now asks new users to agree to cookie use when visiting these pages for the first time. Cookies are temporary internet files that help advertising teams gain useful insights on user behaviours on their websites. However, sites must gain explicit consent to use cookies, hence the reason why cookies requests exist on virtually every major site today upon loading their landing pages.

3. DoubleClick ad tracking

Google acquired the DoubleClick ad platform in 2008 and now uses it to effectively run ad campaigns for advertisers across multiple channels. If you recently viewed a product listed for sale on an online retail site and then noticed ads for that item seemingly following you around the internet afterwards, this likely occurred due to DoubleClick ad tracking. Google rebranded the DoubleClick platform as Google Marketing, Google Ads, and Google Ad Manager, but the nuts and bolts remain the same. The system uses first and third-party cookies to analyze user behaviour and determine the best use of advertising space on a given site.

4. Facebook ad tracking

Facebook is still the leading social media platform and Facebook advertising is now a major digital marketing channel for countless businesses. You can use the Facebook ad tracking pixel to create custom ad targeting audiences, gain insights as to how user interaction with your Facebook page influences visits your website and determining purchase intent.

5. URL tracking

Probably the simplest form of ad tracking is URL tracking. When a user clicks a link associated with your ad campaign spanning multiple channels, you receive a report as to which channel generated the link. This is an incredibly useful method of tracking the success of multiple ad channels used in the same ad campaign.

These are just a few examples of effective ad tracking methods you can start using right now. The best type of tracking for your business of course depends on how you market your products and services. If you rely heavily on email marketing, tracking pixels help you collect data about open and click-through rates.

If you advertise across multiple sites using the Google Ads platform, you’re going to need to understand how cookies work, how to collect them, and the types of cookies available for analysis. If Facebook advertising is a large part of your digital marketing spends, you should take full advantage of the tracking capabilities Facebook offers to ensure you are getting an acceptable return on your investment.

Start Reaping the Benefits of Ad Tracking for Your Next Marketing Campaign

Ad tracking can provide several fantastic benefits for your next marketing campaign, no matter how many channels you intend to implement. Ad tracking will help you get to know your audience better, help you serve their needs and interests more accurately, and help you stretch every marketing dollar to maximum return on your investment.

Modern digital marketing requires ongoing effort. You cannot expect the same strategies that worked last year or two years ago to work just as well next year. It’s essential to have an ad tracking system in place so you can chart your progress over time, respond to market shifts and changing customer habits, and ultimately provide your audience with higher-quality interactions with your brand.

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What is Nofollow Link | How to Use and Check Nofollow Links http://www.odvoz-nabytku.com/blog/nofollow-links-matter-in-2020/ http://www.odvoz-nabytku.com/blog/nofollow-links-matter-in-2020/#comments Thu, 09 Jan 2020 09:59:54 +0000 http://www.odvoz-nabytku.com/blog/?p=4199 Nofollow Link Image

The link profile of your company’s website is one of the most important elements of your search engine optimization (SEO) ecology. It’s essential to know […]

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Nofollow Link Image

The link profile of your company’s website is one of the most important elements of your search engine optimization (SEO) ecology. It’s essential to know how your site links within its many pages as well as how it links to and from external sites. One of the most important yet most often overlooked aspects of websites’ link profiles is their nofollow links.

Your link profile is incredibly valuable. A solid link profile can increase your page views per visitor rate, boost your search engine rankings, and ultimately cultivate more domain authority for your website. Nofollow links play an essential role in building a strong link profile for your company’s website.

As 2020 approaches, it’s a very good idea to reconsider your current nofollow link settings for your website. Search engine rankings are more difficult to improve thanks to numerous updates to the Google Search algorithm over recent years, and it’s vital for you to know how your brand’s website could benefit from having nofollow links in the right configuration.

Nofollow link

What is Nofollow Link?

Nofollow link (rel=”nofollow”) is an HTML link tag which instructs search engine bots to ignore the particular link. Nofollow links do not pass the PageRank. Also, it neither help nor harm your search engine rankings. Search engines like Google and Bing compile your site’s link profile based on the links included in your site as well as links on external sites that lead back to your site.

The average user can still click on a nofollow link to follow it and consume the destination page’s content just like they would any other page. However, nofollow links do not count toward a site’s backlink history at all, helping the site owner avoid any associated ranking penalties that would accrue otherwise.

Some may wonder why nofollow links exist at all. What is the point of having a link on your website if it does nothing for your search engine rankings? Ultimately, the nofollow tag exists to combat blog comment spam, a problem that persisted across countless sites for years until the creation of the nofollow tag. Prior to nofollow links, blog comment spam could dramatically impact search engine results, negatively impacted sites who would otherwise have more favorable rankings.

Nofollow Link Structure

Complete web page Nofollow example:

<meta name=”robotscontent=”noindex,nofollow“/>

Single nofollow link example:

<a href=”http://www.odvoz-nabytku.com/blog/” rel=”nofollow”>

How to check nofollow link?

1. Right-click on any web page and click “Inspect” or “View Page Source”.

Inspect nofollow link

2. Look into HTML source of web page:

Find nofollow link

3. If you see a rel=”nofollow” attribute then that link is nofollow link. Otherwise, the link is dofollow link.

Nofollow link looks like:

<a href=”http://www.odvoz-nabytku.com/blog/example-link” rel=”nofollow”>

Dofollow link looks like just a normal link.

<a href=”http://www.odvoz-nabytku.com/blog/example-link” rel=”noopener noreferrer”>

How to Use NoFollow Links

Nofollow links are incredibly easy to use. As you audit your website’s linking profile, take a close look at every link included in your profile. If you notice any that you think could harm your link profile score, simply tag them as nofollow links. This is a relatively straightforward process, and Google’s recent changes have made nofollow links even more important. It’s going to be very important for site owners to tag their links appropriately in 2020, and Google Search bots will no longer consider unfollow links, sponsored links, and links to user-generated content (UGC) under the same umbrella.

When Should I Use NoFollow Links?

Today, blog comments are the primary place for site designers and SEO teams to use nofollow links. For example, if you own a website with a blog section that allows readers to leave comments and notice a bunch of spam links to other websites, simply tag them as nofollow links so they don’t harm your own SEO. The spammer receives no credit from an SEO perspective, and you get to protect your own link profile from the spam. It’s also easy to use nofollow tags in forum sections to prevent them from becoming overloaded with spam comments.

Nofollow links also serve another functional purpose: to define paid links so they don’t negatively impact SEO. If you pay for a link to your website from another website, you cannot count that link as organic traffic. You should mark the link as a nofollow link, otherwise it seems as though you are paying to artificially inflate your organic link profile. Google recently announced changes to this system that all site owners should know going into 2020.

Benefits of Nofollow Links

In 2005, Google rolled out the nofollow tag in response to overwhelming blog comment spam across the internet. Site owners realized that including links to their sites in the comments sections of blogs and other websites boosted their SEO, so many unscrupulous companies started spamming comment sections with links to their own websites to artificially inflate their search engine rankings. The nofollow tag exists to prevent this.

Nofollow links prevent spam comments and unwanted links from bogging down your site’s SEO success. SEO is an undeniably important part of modern digital marketing; if your brand doesn’t appear in top search results for search terms related to your industry, products, services, and content, then you are behind the curve. Unwanted links can quickly and easily diminish your SEO results and slide your content further and further down the rankings.

Nofollow links inherently bolster your domain authority, improve brand awareness, and drive traffic to your website. They also help normalize your link profile, so you don’t need to worry about spam or suspicious links harming your search engine rankings. Ultimately, wise use of nofollow links is one of the best things you can do to organically improve your site’s SEO.

Future of NoFollow Links After Google’s Recent Updates

Nofollow rulesImage Credit: Google

While using nofollow links has been relatively simple since Google rolled out the update, the tech giant recently announced new changes to how site owners should use nofollow links, including new tags such as “sponsored” and “UGC” tags. These tags intend to make link profile creation simpler, adding an easy method for site owners to tag sponsored links and links to UGC.

Essentially, this new change means the Google Search algorithm now considers a nofollow tag as a “hint” rather than a direction. It may or may not include the link in the site’s link profile, so site owners should take link tagging a step further using the new “sponsored” and “UGC” tags where appropriate. As of March 1, 2020, Google’s search engine bots will no longer automatically ignore nofollow links when compiling link profiles and will instead use them as directions to look for additional tags.

It will be possible to use these tags in combination. For example, you can mark a link as “nofollow sponsored” or “nofollow ugc.” Depending on how you use and combine these tags, the Google Search algorithm may use them as hints and ultimately consider them for indexing. This change may seem counterintuitive, but the logic behind it is for Google to have the ability to compile more accurate link profiles for larger websites. Due to the changes in tagging implemented in 2005, many sites simply marked every link as nofollow to avoid potential penalties. They gained nothing for their own SEO purposes, but it made large swathes of the link graph unusable for Google.

Boost Your SEO Results With Appropriate Use of Nofollow Links

Ultimately, the nofollow link tagging system is a great tool for managing your link profile, allowing you to have more control over the links that influence your link profile and search engine result rankings. Pay close attention to Google’s announced changes and start thinking of how to approach link tagging for 2020. Nofollow link usage holds a great deal of potential for any site owner who wants to increase brand awareness, drive organic web traffic, and boost overall SEO success in the new year.

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What is Geofencing Marketing? 7 Benefits to Consider It http://www.odvoz-nabytku.com/blog/geofencing-marketing/ http://www.odvoz-nabytku.com/blog/geofencing-marketing/#comments Mon, 30 Dec 2019 06:44:21 +0000 http://www.odvoz-nabytku.com/blog/?p=4118 Geofencing Marketing

What Is Geofencing Marketing? Geofencing marketing is specific location-based ads which allow marketing experts to more precisely target their advertising and content delivery based on […]

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Geofencing Marketing

What Is Geofencing Marketing?

Geofencing marketing is specific location-based ads which allow marketing experts to more precisely target their advertising and content delivery based on the targeted area. A “geofence” is the physical boundaries of a target location. It could be a specific city, a zip code, a county, or a mileage range around a physical store location. It is also possible to configure multiple geofenced marketing channels for businesses with multiple locations. With geofencing marketing, marketers can resonate more strongly with the people living in those locations.

In a geofencing marketing strategy,
The marketing team develops advertisements and content tailored specifically to the consumers within the geofence. People living in New York City have vastly different needs and priorities than people living in rural Kansas, so developing content that appeals equally to both audiences would probably be an exercise in futility.

Geofencing functions by targeting internet-capable devices within the specified geofenced area. When customers travel into these areas, they may receive alerts or notifications about your brand’s current offers, limited-time promotions, and events where they can interact with your brand.

Location-based marketing with geofence technology essentially creates a virtual boundary that automatically targets consumers who cross the boundary into the geofenced area. Geofencing marketing is a powerful tool that allows marketing teams to deliver their brand’s messages to the right customers at the right times.

Geofencing Marketing

Businesses in today’s marketplace already know they need to expand their digital presence to stay ahead of the competition; casting too wide of a net, however, can backfire if you aren’t careful about your strategy. One way to ensure your net is where it should be is by leveraging Geofencing.

Geofencing is the concept of targeting your marketing efforts around a specific location. While most businesses operate online and sell to a wide range of customers across different locations, many still rely on their local consumer bases to stay in business. If you’re developing a multichannel marketing strategy for your brand, consider the potential of geofencing marketing.

Geofencing marketing is an excellent strategy if you want to bring more local customers to your door. This method of marketing focuses on a specific location instead of trying to appeal to a wider audience online.

Examples of Geofencing Marketing

Geofencing marketing can take many forms:

  • A brick-and-mortar retail store could create a geofence in the area around the physical store location. For example, a business owner could target the geofence to a 25-mile radius around the store to focus on the closest potential customers.
  • A business owner could set up a geofence intended to capture potential customers leaving a competitor’s location to entice them with more attractive deals.
  • Companies that travel for marketing events and industry conferences could erect geofences around future stops to establish brand awareness in advance of their local appearances.
  • Service-oriented businesses like law firms and healthcare providers can geofence their advertising efforts to specific service areas.

These are just a few potential applications of geofencing marketing that can have tremendously successful results. However, like any other type of digital marketing effort, it’s vital to conduct appropriate research to determine the best locations for geofences and to understand the potential return on investment that could come from this type of marketing campaign.

7 Benefits of Geofencing Marketing

Some business owners may wonder why it is important to try geofencing marketing. Wouldn’t appeal to a wider audience offer a higher return on the marketing investment by attracting more potential customers? This is a flawed approach to multichannel marketing. Like with anything else worth doing, it’s vital to focus on quality over quantity. Establishing a very strong brand presence in a smaller location is much more valuable in the long term than building a mediocre brand presence across a much wider area with a more detached potential customer base.

When you invest in geofencing marketing the right way, you can enjoy many tangible benefits that will help carry your company into the future:

  1. Keeping your geofence small means more precisely targeted marketing. When you connect with a local audience on a personal level, you inherently boost your brand’s image with those potential customers. When consumers know your brand is in touch with their local lifestyle, community, and topics relevant to the area, you create a stronger impression that increases the chances of that customer returning to do business with you in the future.
  2. You can create precisely targeted high-quality content more easily. High-quality content continues to reign supreme as the best way to improve your marketing success. When you cast a very wide geographical net for your content publication, it is automatically less likely to resonate with so many different people from so many locations. Geofencing marketing encourages more precisely constructed content aimed at a specific consumer base, ultimately building a stronger brand image for your company within the targeted area.
  3. Your brand can connect with the customers most likely to do business with you. Many companies sell online, and your brand may rely heavily on customer orders from well outside your physical store location. However, the local customers in your community are the backbone of your staying power as a brand. Your geofencing marketing efforts can help you cultivate a strong local following that you can expand over time, and you can create additional geofences if you build multiple retail locations.
  4. Geofencing marketing allows for timely content delivery. If you’re running a new promotion and want to get more customers in your door, a geofencing marketing campaign makes it easier to get the word out to the customers most likely to take advantage of limited-time offers at your brick-and-mortar store.
  5. Geofencing marketing is cheap and effective. If your marketing team is using the Google AdWords platform, your business already has the tools needed for an effective geofencing marketing campaign. Google allows businesses to set location-based parameters for their paid ads and business listings, and this functionality comes at no extra cost. You can set your paid ads to appear in international territories, within the US and Canada, within a specific region, in just one state, or a mileage radius you define.
  6. Geofencing can boost data-gathering efforts. When you target your marketing strategy to a specific geofenced area, you gather more detailed data from responding to customers than you would with a broader digital marketing campaign. When a customer visits your retail store in response to a geofenced advertisement, you can gather data about visit duration, spending, messaging effectiveness, and much more.
  7. A geofencing marketing strategy can enable your brand to deliver more personalized experiences to customers. The data gathered from a geofencing marketing campaign can help your marketing team develop content and promotions that align more closely with your targeted customers’ preferences, needs, goals, and interests.

Ultimately, any brand with a physical retail store and a digital presence should understand how geofencing marketing works and the potential benefits of developing this type of marketing strategy. Over time, a geofencing marketing campaign helps to build a brand’s local following and credibility, and business leaders can expand their organizations physically and digitally with greater confidence thanks to the insights gleaned from detailed geofencing marketing campaigns.

How These 5 Brands Expanded Recognition Using Geofencing

Over the past several years, marketers have realized that modern consumers desire more personalized interactions with authentic brands. Marketing strategies have adjusted, and the accepted best practices that worked ten or even just five years ago no longer apply. Today, it’s essential for marketers to precisely target their campaigns. While many marketers rely on data gathering tools to find out as much as they can about as many potential customers as they can, a few have realized that their precise targeting should pertain to geographic location as well. This realization spurred the rise of geofencing, the concept of targeting marketing materials to specific geographic areas.

With each year, geofencing becomes more mainstream. We probably recognize it most easily in retail, but industries from banking and finance to restaurants and hotels are levering geofencing to attract business and boost their name recognition. If you haven’t explored the potential geofencing could hold for your marketing campaigns, it’s time to reconsider your strategy and evaluate what geofencing could do for your brand. A few companies have capitalized on geofencing to incredible effect, so taking a look at how these companies succeeded with their geofencing strategies can be a great starting point for developing your own successful strategy.

Whole Foods Geofencing Marketing Example

1. Whole Foods: An Aggressive Approach to Geofencing

The basic concept of geofencing revolves around using a potential customer’s location data to your advantage, but it can be difficult to convince some customers to part with their location data willingly. However, loyalty rewards apps for many companies come with the condition of the user being required to share location data to use the app. Signing up for special offers via SMS typically requires sharing location data, too.

Whole Foods created an aggressive geofencing strategy that involved two parts. First, the company erected geofences around every store location. When customers crossed into these geofences they automatically received alerts and promotional offers to entice them to visit the nearest Whole Foods location. The second part was much more aggressive. Whole Foods implemented a “geo-conquest” strategy that leveraged geofences placed around local competitors.

When potential customers visited those places, they received offers from Whole Foods designed to entice them away from the competitors’ stores and to visit Whole Foods instead. The national average for post-click conversion rate is about 1.4%. Whole Foods’ aggressive geofencing and geo-conquest campaign allowed them to reach nearly 4.7%.

Coca-Cola Geofencing Marketing Example

2. Coca Cola: Maximizing Revenue from Vending Machines

The average person may see as many as a dozen drink vending machines during an average day. Soft drink giant Coca Cola has implemented a unique geofencing strategy designed to fine-tune their supply chain and entice more potential customers to use their vending machines. Today, more than one-third of all Coca Cola vending machines are connected to the internet, and the company has implemented facial recognition and payment tracking tools into their vending machines. These implementations have led to incredibly valuable data streams for Coca Cola.

The data gathered from the vending machines’ payment software and facial recognition systems allowed Coca Cola to easily determine which drinks sold the best, which locations were the busiest, and which vending machines needed attention or repositioning very easily.

Coca Cola has announced plans to streamline their supply chain even further and provide customers with better experiences by enabling their vending machines with free Wi-Fi, effectively transforming Coca Cola vending machines in developed countries into Wi-Fi hotspots and gathering places.? While you may not have the same kind of reach as Coca Cola, it’s still worth considering taking steps to not only draw customers to your physical retail locations but also encourage them to spend time there beyond simply making purchases.

Sephora Geofencing Marketing Example

3. Sephora: Providing Customers With Instant Digital Assistants at Every Location

Sephora is one of the most popular cosmetics retailers in the United States, and the company recently implemented a new strategy that’s a unique take on the geofencing concept. Instead of simply targeting potential customers near store locations, the Sephora companion app launches when a customer enters a Sephora location. The app contains the user’s past purchase information, details about ongoing promotions, timed exclusive offers, and wish-list item availability for that location. The app also displays store-specific information in an easily accessible format.

The Sephora companion app has provided many customers with much better experiences, allowing them to not only streamline their shopping experiences within Sephora locations but also encouraging them to make additional purchases, take advantage of limited time offers, and use the wish list tool to entice them into returning again and again. As an added touch, the geofencing technology built into the Sephora companion app will automatically notify users who cross into a geofenced area about unspent gift card balances, reminding them that a Sephora store is nearby if they want to shop. If you’re thinking of ways to provide your customers with more enriching experiences at your stores, the Sephora store companion app is a fantastic source of inspiration.

Dunkin’ Donuts Geofencing Marketing Example

4. Dunkin’ Donuts: Fun with Snapchat Filters

Geofencing is not only a great tool for convincing customers to make purchases but also to engage with a brand in other ways. Dunkin’ Donuts recently released a Snapchat filter on National Donut Day that users could only access in-store or through the “Snap to Unlock” feature, prompting many to visit their local Dunkin’ Donuts locations and connect with Dunkin’ Donuts through Snapchat to take part in the trend. The company’s personalized geo-filter transformed users’ heads into enormous pink donuts, complete with sprinkle animations.

The marketing campaign worked, and Dunkin’ Donuts gained ten times as many followers on National Donut Day than their daily average. This geofencing campaign may not have been directly tied to sales, but it still drove customer engagement with the Dunkin’ Donuts brand and encouraged many customers to use the Snapchat filter and share their silly donut-head photos across social media. This is a great example of using geofencing to generate engagement around your brand that could potentially lead to conversions without directly influencing users toward sales.

Burger King Geofencing Marketing Example

5. Burger King Continues the Fast Food Wars

One of the cleverest geofencing strategies in recent years was also a magnificent example of corporate trolling. Burger King launched the Whopper Detour campaign, which started with erecting 600-foot geofences around McDonald’s locations. Burger King then took to social media to encourage their followers to go to McDonald’s, but there was a surprising twist. As soon as a customer who had downloaded the Burger King app crossed into one of the geofences around a local McDonald’s, the app would send an offer for a one-cent Whopper from the closest Burger King. This prompted many customers to take “Whopper Detours” and abandon their plans to go to McDonald’s.

Fast food companies, most notably Wendy’s, have used social media in some very surprising and often entertaining ways. The Whopper Detour campaign is a prime example of how a company can not only leverage geofencing as an effective sales driving technique, but also as a means of generating engagement across social media. The stunt resulted in more than 1.5 million downloads of the Burger King app, skyrocketing it in the Apple App Store’s Food and Drink category from ninth place to first place. This could inspire you to leverage the power of playful competition to generate enthusiasm around your brand and drive users toward your own mobile app.

Drawing Inspiration for Your Brand

These are just a few examples of how major companies have leveraged geofencing technology in surprisingly effective ways. Whether you intend to draw attention away from your competitors or simply provide your customers with more engaging experiences while in your stores, geofencing can help you make it happen.

If you’re trying to drive traffic to your brick-and-mortar locations, geofences around each location that entice customers with limited time promotions are fantastic tools that leverage location data in your favour. One of the best parts of using geofencing technology is that it is very low cost. Neither Facebook nor Google AdWords requires you to pay extra for geofencing functionality. Simply choose your target locations, set up your campaign, and then track the results.

Start thinking of the potential geofencing marketing could hold for your brand and brainstorm strategies for connecting with your local market in more meaningful ways.

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What is Google BERT Update? | What is Natural Language Processing (NLP)? http://www.odvoz-nabytku.com/blog/google-bert-update/ http://www.odvoz-nabytku.com/blog/google-bert-update/#comments Thu, 28 Nov 2019 11:42:08 +0000 http://www.odvoz-nabytku.com/blog/?p=3953 Google Bert Update

What is Google BERT Update? Google BERT stands for Bidirectional Encoder Representations from Transformers. Google BERT is an algorithm that better understands and intuits what […]

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Google Bert Update

What is Google BERT Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers. Google BERT is an algorithm that better understands and intuits what users want when they type something into a search engine, like a neural network for the Google search engine that helps power user queries. BERT is a form of open-source intelligence that allows computers to better understand user queries through natural language processing. Google is likely hoping you’ll imagine Bert from Sesame Street.

Google Bert Update

Google continually makes adjustments so its search functions are more user-friendly, but it can take some time before businesses see just how it will affect their SEO practices. A recent update, Google BERT, stands to affect 10% of all searches.

Ten percent may not sound like much, but when it comes to ranking, it’s huge.

In fact, it’s one of Google’s largest scale updates in the past five years. Arguably one the largest changes since Google launched RankBrain, it’s bound to affect businesses small and large. Learn how BERT will affect search queries and how it may disrupt your business’s content marketing plan.

What is Natural Language Processing (NLP)?

Think of it this way, when you put in a flight number, Google automatically shows you its status. When you put in a business stock number, it will show you how it is performing that day.

Google can effectively predict what you are searching for when you put these concrete figures in, but more vague terms are harder for search engines to process.

When they released the update, Google gave this search term as an example: “2019 brazil travelers to usa need visa.” Without natural language processing, Google would interpret this as a U.S. citizen needing advice about traveling to Brazil.

With the new BERT update, however, Google should theoretically understand the context of this query and provide more relevant results to a Brazilian seeking information about traveling to the U.S. on a visa.

Google Bert update ExampleSource: blog.google

Here are a couple of other examples of Google BERT in action:

Query: Do estheticians stand a lot at work

Google BERT update Example 2Source: blog.google

Before the BERT update, Google would read the term “stand” as “stand alone.” In other words, the search results were not about physical demand, but the ability to practice in an office by themselves. Now, Google reads this with the intended context.

Query: Can you get medicine for someone pharmacy

Google BERT update example 3Source: blog.google

Previously, the results would feature tips about getting a prescription filled. Now, they have access to more relevant results about the act of picking up someone else’s prescription.

Google’s BERT update affects more than just search queries – it also makes updates to featured snippets. As the name implies, featured snippets are blocks of content within a page that help the user more readily identify if it contains the information they need. Google BERT also applies its natural language processing algorithm to featured snippets in an effort to garner more relevant results.

For example,

For the featured snippet “parking hill no curb,” Google would place too much weight on the word “curb” instead of the word “no,” which would ultimately affect the search results. Now, users can find more relevant featured snippets that educate on how to park a vehicle on a hill.

How Will BERT Affect My Company SEO?

With any new change that Google launches, there is always some concern for how it will affect SEO practice.

The first thing to understand about BERT is that it does not penalize anyone for their current SEO practices. What’s working for you today should work for you tomorrow. The purpose of BERT is to improve the search engine’s understanding of user queries by using the latest technology available in artificial intelligence.

As such, it will not affect your current website content in the traditional sense. At the same time, any update requires an examination of your current SEO strategy.

Since BERT affects user queries, it’s helpful to know the three main ways that people search for information on Google:

  • Informational queries
  • Navigational queries
  • Transactional queries

These three queries can build on each other. Here’s how that would work.

  • Informational: An informational query is one that someone makes when they are seeking an answer to a question. A common example, especially as we near the holidays, might be “how to avoid gaining weight.” Once they perform the search, they will find information about sticking to diet plans over the holidays, portion control, navigating the holiday party scene, and more.
  • Navigational: From that search, they may try to hone in more on what they are trying to find, particularly if they are trying to adhere to a certain diet. For example, a navigational query might be “weight watchers diet.”
  • Transactional: Once they find the solution they are looking for, they might participate in a transactional query: “weight watchers holiday cookbook” or “weight watchers membership.”

Now that BERT has been active for a couple of months,
SEO experts have noticed that BERT does affect top-of-the-funnel keywords, which are the informational queries. This provides some actionable insight for businesses who want to leverage SEO to get ahead of their competition. To maintain your current rankings or even rise a few places in the SERPs, get more specific with your content.

When you create content for your site (the best way to rank for those informational keywords and queries), SEO best practice tells you to make long-form content – more words mean more chances for Google to find you – or so conventional wisdom says.

You may have heard before that long-form content ranks better on Google, but the key is not to get hung up on a specific word count. Rather, Google algorithms focus on the quality of content, and long-form content gives you more opportunity to do that.

Here are a few key takeaways from the Google BERT update, confirmed by the gurus at Google themselves:

  • Focus on creating content that is compelling, useful, and unique. Generic content won’t rank as well as specifics. Following our diet example, if you want to write about “how to avoid weight over the holidays no restrictive diets,” you shouldn’t be writing about Keto or Atkins or anything else similar to fad diets. Instead, focus on all – and we mean all – alternative methods, such as portion control, simple swaps that can cut calories, the timing of food consumption, and more.
  • Stop thinking about keyword density. This is an old-school practice. Most SEO experts have been moving away from it in recent years. BERT and the future AI updates will render keywords density obsolete. It will become less and less important as Google’s algorithm better understands the context and what a user is actually looking for.
  • Those who want to take full advantage of BERT will focus on creating long, specific, comprehensive content. This jibes best with BERT’s mission – to deliver the best answer to user queries.
  • You may notice a drop in traffic after BERT, but think of it less of a punishment and more of an opportunity. If people aren’t finding what they need from your site after getting there from a Google search, they will simply go back and look for it elsewhere, which increases your bounce rate. Now, your current content works to reach users more appropriately. If you’re seeing consistent drops in traffic, revisit your keywords and create long, specific content that speaks to your target user.

Businesses who create meaningfully, unique content shouldn’t worry too much about BERT. The update works to better understand user queries, and those who create comprehensive content with precise keywords will experience improvements in their on-page SEO. By leveraging content and ignoring keyword density, businesses harness the power of BERT to their benefit, boosting traffic and increasing conversions. Expect Google to get smarter with each passing year.

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What is Splash Screen? How to Use Splash Screens the Right Way http://www.odvoz-nabytku.com/blog/use-splash-screens-the-right-way/ http://www.odvoz-nabytku.com/blog/use-splash-screens-the-right-way/#comments Sat, 05 Oct 2019 11:48:08 +0000 http://www.odvoz-nabytku.com/blog/?p=3883 Mobile Splash Screen

What is Splash Screen? Splash screen is the first graphical notification you receive when you visit any app. It can even appear as an introductory […]

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Mobile Splash Screen

What is Splash Screen?

Splash screen is the first graphical notification you receive when you visit any app. It can even appear as an introductory screen of an application. It also signifies that you have to wait for a few seconds before landing on the actual screen of the application. Splash screen usually appears in full screen that covers the entire screen. It is used to make visitors login before getting access to the app/site, as a method of advertising, allowing visitors to choose their native language or lower bandwidth version of the app/site. Every good app uses splash screen that gives them a unique identity. Splash screen in a nutshell, is the first impression creators.

 

Mobile Splash Screen

Modern digital marketing requires extensive consumer research, a consistent finger on the pulse of the latest search engine algorithm changes, and countless other considerations that may seem to fluctuate on a daily basis.

One of the most important aspects of modern marketing is creating valuable and memorable first impressions with leads and potential customers. With so much choice available for virtually any conceivable purchasing decision, the average consumer will simply look elsewhere if your brand fails to impress from the get-go.

Splash screens offer fantastic potential as valuable and memorable first impressions. A splash screen is what a user sees when visiting a website that offers the option of continuing to the main site. This introductory page “splashes” in front of the user, typically to promote the company, a product or service, or to provide useful information relevant to the user’s search query that led to the splash page.

Some splash screens will automatically redirect the user to the main website after a few seconds while others have links users must click to travel to their corresponding main pages.

Make a Solid Introduction to Your Website

Splash Screen Example 2

In the early days of internet marketing, many websites abused splash screens to the point of frustrating users and eventually spurring many to automatically disregard splash screen content. These users would then either click through splash screens without reading them or simply click back to different sites until they found one that immediately provided the information they needed.

Avoid things like prize spinners, brightly flashing call-to-action buttons or obtrusive animations that distract rather than engage. Brands that relied on these tactics may have garnered a few leads, but they more than likely turned away many more potential leads than they successfully converted.

Modern internet users have learned to automatically tune out the “noise” that typically accompanies illegitimate websites and scams, and promising outlandish prizes on which you cannot deliver or becoming notorious for obnoxious splash pages are great ways to completely tank your brand’s credibility.

Instead of gimmicks like spinners offering prizes that usually amounted to nothing of tangible value, modern splash screens have adapted and become valuable marketing tools for many brands.

Leveraged correctly,

Splash screens can captivate interest, convince a user to take the next step in engagement with a brand or lead directly to conversions by offering immediate value. They also provide additional benefits to some websites by essentially covering for slower page loading times in some cases.

Try Something Unique to Grab Users’ Attention

Think of a splash screen as a way to start a conversation with a potential customer. You can engage with a user by telling the user more about your brand, your services, and the immediate value they could obtain by engaging further and taking the next step with your brand. Some brands develop splash screens that offer small introductory statements about their companies while others have rotating splash screens that notify visitors of ongoing promotions as they occur.

Visual content is extremely powerful,

Even if it’s just a cleverly arranged slideshow of professional photography showcasing your team, your products, or the solutions you offer. Simple logo animations can also generate interest very quickly, and some sites have found success with video content on their splash screens.

However,

If you go this route it is best to avoid videos that automatically play as soon as a user enters the site; this tends to frustrate users more than engage them. Instead, offer them the option to play your video with an obvious “Play” button or to click through to your main website.

Simple logo animations are more impactful than many people realize. If you took the time to invest in solid logo design, why not take that to the next level and include an animated version on your splash screen.

For example,

If your branded logo uses cursive text, a simple animation that shows the text as if it were written in front of the user’s eyes is a clever yet simple way to capture the user’s attention. If your logo features a bold sans-serif typeface, interlinking the letters in interesting ways for them to unfold into your logo is another option. The possibilities are endless, so start brainstorming ways to leverage animation and video with your splash screens.

Splash Screen Example

Creativity Enables Better Experiences on Mobile

Think of ways to turn your splash screen into an engaging introduction to your brand. Many websites have done this to brilliant effect, from creating visually engaging animations that lead a user’s eyes toward taking the next step with the site to simple yet memorable splash screens that prominently display the company logo in a visually impactful way.

It is especially important to design a splash screen geared toward mobile browsing. More people than ever are using their smartphones to browse the web, make purchases, and engage with brands. Optimize your splash screen for mobile devices as mobile users generally face longer page loading times than desktop users, even over Wi-Fi connections.

There is a hidden benefit to using splash screens,

They can give the appearance of faster loading times and provide users with something fun and engaging to look at while the main site assets finish loading behind it. This is especially beneficial to mobile users who may face longer load times even with solid wireless connections.

The best way to use splash screens will vary from brand to brand, but the ultimate goal is to generate immediate visual interest and keep the user engaged with the site, ready and willing to learn more about the brand.

Consider the Buyer’s Journey

Remember,

First impressions are absolutely crucial to any digital marketing effort, so your splash screen should not frustrate a user, waste the user’s time, or simply act as a roadblock between the user and the content the user wishes to view. Instead, craft your splash screens to become introductions that offer tangible value immediately. Even if the value is as little as a memorable interaction or pleasant animation, the user will remember this, and it’s more engaging than simply waiting for the main page assets to load.

Modern digital marketers must carefully define their ideal consumers and then determine the best ways to connect with them. This requires a roadmap of the “buyer’s journey,” or the series of interactions that begins with a lead’s first interaction with a brand all the way through conversion and repeat sales.

Splash screens can be incredibly valuable in this aspect, starting the buyer’s journey with a valuable and memorable interaction that the brand then builds upon to cultivate interest and trust. If a user immediately recognizes value when interacting with a brand for the very first time, this propels the buyer’s journey further along and significantly increases the chances of the user ultimately converting to the brand.

Get Creative and Experiment With Multiple Splash Screens

Mobile Splash Screens

Once you develop a splash screen, remember that you are not locked into this one design. You have countless opportunities available to craft memorable splash screens for different types of users. For example, it’s possible to create one splash screen for visitors from your social media profile and another for users that find you through Google or other search engines. Also consider the possibility of rotating splash screens that change on a weekly or monthly basis, in timing with your promotions, or to announce the launches of new products and services.

Ultimately,

Once you begin thinking of splash screens as entry points for users to convert to your brand, you can start defining the types of experiences you want those users to have with your brand. Splash screens are much more than gimmicks and placeholders; they are potential lead generators and you should take full advantage of them in creative and engaging ways.

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12 Web Design Tutorials for Beginners to Expert Developers in 2021 http://www.odvoz-nabytku.com/blog/12-web-design-tutorials-in-2020/ http://www.odvoz-nabytku.com/blog/12-web-design-tutorials-in-2020/#comments Thu, 19 Sep 2019 09:34:35 +0000 http://www.odvoz-nabytku.com/blog/?p=3856 12 Best Web design tutorials

Here’s the list of top 12 web design tutorials or web design courses for beginners to expert developers Alison W3School Web Professionals Dreamweaver Treehouse Udemy […]

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12 Best Web design tutorials

Here’s the list of top 12 web design tutorials or web design courses for beginners to expert developers

    1. Alison
    2. W3School
    3. Web Professionals
    4. Dreamweaver
    5. Treehouse
    6. Udemy
    7. Alistapart
    8. Pluralsight
    9. CreativeBloq
    10. Mockplus
    11. Sass Extensions
    12. LinkedIn Learning

Above list of 12 best web design tutorials is a great resource for anyone looking for ways to streamline web design operations, reach new customers, or improve internal communication.

12 Best Web design tutorials

Learning about web design on the web is easy. Becoming an expert isn’t. There are countless references, YouTube videos, and guides, but sorting through all of the material available to find the most useful information can be overwhelming. The best way to learn the tricks of web design is by completing a tutorial or online course. Some of the most comprehensive and highly rated tutorials today are for responsive web design, typography, and Mockplus.

If you’re just starting a career as a web developer or simply looking to augment your skillset with new methodologies and web development tools, check out some of the best web design tutorials to try in 2021. Below is a list of various online tutorials for web developers of all skill levels. No matter where you are in your web development career, there is always the potential to learn more and do better work.

1. For Beginners: Alison Free Online Web Development Courses

Alison Website
Image Source: Alison.com

Interested in web development or simply looking for more credentials to add to your web development CV? Alison offers in-depth online courses to teach students how to plan, build, and create their own websites entirely online. While not all courses are free, Alison offers web design certification complete with a diploma for completing their full range of introductory courses. Even if you’ve completed a higher education degree in web design or web development, having more certifications on your CV can land you more job prospects or more clients depending on how you plan to manage your career as a web developer.

2. For Beginners: W3School Free HTML, CSS, and JavaScript Basics

w3schools Website
Image Source: w3schools.com

For new web developers or anyone just starting to get interested in web development, the basic tutorial series from W3School is a great place to learn the fundamentals of the three major programming languages. Each chapter features guided lessons with examples and practice exercises. The only drawback is the W3School system only covers the very basics. This tutorial series is perfect for picking up web development as a hobby or enhancing lessons learned in programming school.

3. For Beginners: Web Professionals Web Design Training Courses

webprofessionals website

Image Source: webprofessionals.org

Webprofessionals.org, the “World Organization of Webmaster,” is an online non-profit company offering beginners’ guides covering the fundamentals of web design. While there is no free trial, the foundational web design courses help beginners learn how to create, manage, and market their websites. If you’re just starting with web development, the Web Professionals series of foundational courses can help you start learning CSS and HTML.

4. For Beginners to Intermediate Developers: Dreamweaver

Dreamviewer Tutorial Site

Image Source: adobe.com

It’s essential for all good web developers to learn the industry standard tools, and Dreamweaver is a major one. This Adobe program teaches the fundamentals of web design that enables users to design, code, test, and publish their websites. Dreamweaver is an industry staple and a great program to hone your web development skills.

5. For Intermediate Developers: CSS and HTML Tutorials on Treehouse

Treehouse site

Image Source: teamtreehouse.com

If you know JavaScript but feel a bit behind when it comes to CSS and HTML, the guided tutorials available from Treehouse could be ideal for you. All of their video-based tutorials are intuitive and easy to understand for web developers of all skill levels, and they offer all new users a free seven-day trial period before committing to purchasing full access. If you join Treehouse, you’ll also be able to share ideas with thousands of other developers in the supportive Treehouse online community.

6. For Intermediate Developers: Build Sites for Yourself or Clients with Udemy

Udemy SIte

Image Source: udemy.com

For those willing to invest a little bit into more extensive beginner to intermediate-level web development tutorials, the Udemy platform could even help them cultivate clients. Although Udemy does not offer free trials, there is a 30-day money back guarantee, and users have the option to choose from hundreds of web development, design, and user experience tutorials with guided videos and course recommendations. The Udemy platform even empowers users to build fully functional websites for themselves or clients, a great asset for any fresh independent contractor offering web development services.

7. For Intermediate to Advanced Developers: Learn Priority Guides Instead of Wireframes

Alist Apart Site

Image Source: alistapart.com

A List Apart recently published a comprehensive primer on priority guides, an alternative to popular wireframes that often pigeonhole developers into difficult positions with little room for scaling. Wireframes are an accepted part of modern web development theory, but they often box developers out of design potential and visual elements they could otherwise achieve if not for the restrictive nature of most wireframes. Priority guides enables a user-focused approach built for responsive web design, helping intermediate users marry their knowledge of wireframes with new concepts. Every web developer should understand the basics of priority guides and consider stepping away from established wireframe-focused development methods.

8. For Advanced Developers: Hone Your Responsive Design Skills on Pluralsight

Pluralsight Site

Image Source: pluralsight.com

While Pluralsight does not exclusively focus on web development and design, users can find a plethora of professional tutorials covering HTML5, CSS, Photoshop, AI, and web design. If you’re looking for ways to implement stronger responsive design into your professional work, the diverse tutorial offerings on Pluralsight can help you consider web development from new angles and start incorporating more visual design considerations in your programming processes for more streamlined results.

9. For Advanced Developers: Learn Responsive Web Typography

Creative Bloq Site

Image Source: creativebloq.com

Your typographical choices may look spectacular on mobile platforms but lose their luster on desktop displays, or vice versa. Creative Bloq published an extensive guide covering the elements of responsive web typography that every web developer should investigate. This in-depth typography primer helps you with typesetting, choosing fonts for responsive displays, vertical rhythm, coding tips, and much more.

10. For Advanced Developers: Take Advantage of Rapid Prototyping with Mockplus

Mockplus Site

Image Source: mockplus.com

Web developers know that design is just the first phase of creating a new website; you need to test your designs, work out the errors, and find opportunities to create the user experiences you envision. The Mockplus system is a rapid prototyping tool that allows web developers to easily prototype, test, and share web designs. This can also function as a great knowledge-sharing or collaboration tool if you want to share ideas with other developers or loop developer friends in on new discoveries you make during prototyping.

11. For Expert Developers: Take a Visual Approach with Sass Extensions

Susy and Breakpoint are two fantastic extensions to the Sass toolkit that allows web developers to take a more visually focused approach to web design while the extensions take care of the math behind responsive design. Instead of calculating the dimensions of various page elements, designers can focus on visual appeal and user experience and let the extensions handle the tedium. While these tools can offer a more streamlined approach to visual web design, developers need to have a firm understanding of the Sass toolkit and working with grid systems.

12. For Web Developers of All Skill Levels: LinkedIn Learning

Linkedin Learning Site

Image Source: linkedin-learning.pxf.io

The LinkedIn Learning network houses more than 500 courses on web development, from general how-to guides and fundamental training courses to niche design topics and in-depth trend guides. Most of these courses are free to access with a LinkedIn account, but some will require a subscription. The LinkedIn network also allows users to message the creators of these tutorials for more specific information, networking opportunities, and much more.

Web development is a constantly changing industry, and modern developers have a plethora of tools, educational resources, and online communities to learn more and share their ideas. If you’re a web developer of any skill level, it is essential to hone your core skills, stay up to date on the latest development trends, and to establish your own processes for handling common web development issues.

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25 Must Use Marketing Apps & Business Apps in 2021 http://www.odvoz-nabytku.com/blog/25-tech-marketing-apps-for-business/ http://www.odvoz-nabytku.com/blog/25-tech-marketing-apps-for-business/#comments Fri, 30 Aug 2019 11:34:33 +0000 http://www.odvoz-nabytku.com/blog/?p=3797 Top 25 Tech and Marketing Apps for Business

List of 25 Must Use Business Apps and Marketing Apps in 2021 Expensify InDinero Wave Canva MailChimp Asana Fuze PixxFly Hootsuite Trello Monday DocuSign Time […]

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Top 25 Tech and Marketing Apps for Business

List of 25 Must Use Business Apps and Marketing Apps in 2021

    1. Expensify
    2. InDinero
    3. Wave
    4. Canva
    5. MailChimp
    6. Asana
    7. Fuze
    8. PixxFly
    9. Hootsuite
    10. Trello
    11. Monday
    12. DocuSign
    13. Time Doctor
    14. Slack
    15. Evernote
    16. Pocket
    17. Basecamp
    18. Streak
    19. Insightly
    20. Square
    21. Buffer
    22. Tint
    23. BuzzSumo
    24. EveryoneSocial
    25. Dynamic Signal

The following list of best marketing apps and business apps is a great resource for anyone looking for ways to streamline work operations, reach new customers, or improve internal communication.

Best business apps and Marketing Apps

Marketing apps are the convenient, simple, and stress-free way to get things done. With so many advances in technology, marketing is getting easier every day, especially with the use of tech and marketing apps. For businesses big and small, these apps can mean the difference between success and failure.

These days, technology is only as good as its apps. Some apps are industry-specific, but, if you’re using technology at all, there are some crucial ones most businesses should invest in optimal returns. This year, every business needs to try the hottest business apps and marketing apps to see what opportunities they offer.

1) Expensify

Expensify App?Source: Expensify.com

Looking for a way to more easily track your employees’ work-related expenses? Small business owners can take the stress out of expense tracking and reporting with Expensify, an intuitive app that allows users to drag and drop extracted text, line items, and images from receipts into expense reports. While some other accounting apps offer more robust financial tracking features for large companies, Expensify is ideal for a small business looking for an easy-to-use, low-cost expense tracking system for a handful of travelling employees.

2) InDinero

InDinero App?Source: g2crowd.com

If your operation requires a more extensive accounting system, InDinero offers a toolset similar to Expensify with the added benefit of real-time support from a team of professional bookkeepers who act as an extension of your operation. In addition to standard expense tracking and report generation, InDinero can also offer financial forecasts and predict future cash flow based on past data.

3) Wave

WaveApp Source: chrome.google.com

Wave is a comprehensive accounting app that can be the hub of any company’s financial records and accounting information. This app is also ideal for freelancers and independent contractors who need an affordable invoicing and expense tracking system. The free version of Wave is incredibly robust, and premium upgrades are available for those looking for more in-depth financial tracking and professional bookkeeping services.

4) Canva

Canva App Source: canva.com

If you’re looking for ways to save money on your graphic design projects, Canva is an intuitive app full of templates for you to create visual content on your own with minimal stress. It’s free with the option to purchase premium upgrades and even includes a stock photography purchasing feature and photo editing tools.

5) MailChimp

mailchimp app Source: gsuite.google.com

Small businesses everywhere rely on the MailChimp system to automate their email marketing campaigns and keep their customers updated. MailChimp also features email campaign management tools for a timed delivery, email list segmentation, and much more. The app also easily integrates with most eCommerce applications, making it ideal for small businesses on shoestring budgets.

6) Asana

Asana App Source: Asana.com

The Asana app is an intuitive project management tool that uses a “board” system to keep team members focused and updated with the latest project developments. Create notes, share deadline reminders, and host files for team members in an easy-to-manage Asana board. This is another free app with the option to purchase premium upgrades, making it a great choice for small growing businesses in need of project management tools.

7) Fuze

Fuze App Source: fuze.com

Many enterprises work with the help of telecommuters, and Fuze is a great way to host face-to-face meetings with your team over the internet. Similar to Skype, Fuze offers video chatting, file sharing, and easy integration with other enterprise apps with business-facing interface features.

8) PixxFly

Pixxfly Source: cabinetm.com

This easy-to-use outbound marketing app allows you to manage content distribution, syndication, and multichannel marketing with a few simple clicks. PixxFly will also track your public social media posts and content publications with in-depth analytics to track your success over time.

9) Hootsuite

Hootsuite App Source: Hootsuite.com

Imagine being able to track all of your social media engagement and search engine traffic in a single interface. That’s Hootsuite, and business owners can use it to track mentions of their brands, schedule social media publications, analyze website traffic, and much more on a single platform.

10) Trello

Trello App Source: trello.com

If you’re interested in a free project management app with one of the most robust feature sets available, Trello is the ideal choice with the option to purchase premium services later. Trello is incredibly flexible, and business owners from various industries can customize the app to track deadlines, share files, and seamlessly communicate with team members about project objectives in an intuitive interface.

11) Monday

Monday.com App Source: Monday.com

Looking for a team management tool? The Monday app offers visual planning and tracking, mobile app integration, multiple project management systems, and intuitive tracking tools to maximize productivity, all in an incredibly robust interface with lots of room for customization.

12) DocuSign

DocuSign App Source: Docusign.com

Does your business employ any freelancers or independent contractors? The DocuSign app allows for easy and secure document signing, perfect for getting new employees situated with their 1099-MISC forms, contracts, and other sensitive documents without resorting to mailing or faxing forms.

13) Time Doctor

Timedoctor App Source: Timedoctor.com

Many small business owners need an easy solution to tracking their employees’ hours, and Time Doctor allows for just that with an easy-to-use interface and additional features for only $9.99 per month. Time Doctor allows employers to track employees’ hours, time reporting, and even screenshot monitoring to boost productivity.

14) Slack

Slack App Source: Slack.com

Slack is the go-to solution for enterprises looking for the features of popular group chat apps like Discord with business-facing features. Slack is great for keeping conversations between multiple employees and teams organized and on track for maximum productivity. Many business owners use the Slack app as both a communication tool and a project management system. Slack offers both free and paid service tiers and integrates with thousands of other popular business apps.

15) Evernote

Evernote App Source: evernote.com

Want a single app to keep track of your business research, important news articles, and social media posts? Evernote offers all this and more with the free version of the app, providing users with all the tools for a perfect digital scrapbook or research journal. The paid tier for business is only $12 per month with additional features for file uploads and administrator controls. Some alternatives to Evernote also available in the market.

16) Pocket

Getpocket.com App Source: getpocket.com

While Evernote is very robust journaling and research tracking tool, Pocket offers similar functionality with a more user-friendly interface. Pocket can save articles, videos, social media posts, and much more for you to browse later. You can download some types of content for offline browsing, too.

17) Basecamp

Basecamp App Source: basecamp.com

Interested in a super intuitive and easy-to-use project management system? Basecamp makes it easy to track progress with current projects, coordinate group chats with team members, and share important files safely. Unlike other subscription-based project management apps, Basecamp prices the app per project, not per user, starting at $24 per month for 15 projects or $150 per month for unlimited projects.

18) Streak

Streak CRM Source: chrome.google.com

Customer relationship management is an essential business tool today, and Streak offers easy integration with the Google application suite for business in an easy-to-use service that’s free for up to five users. You can scale the Streak app as your business grows with more robust plans for $50 to $99 monthly per user. Streak allows you to easily track and organize customers so you can keep tabs on your business relationships.

19) Insightly

insightly App Source: insightly.com

All small business owners need technology solutions, and Insightly is a fantastic customer relationship management platform that can also function as a project management hub for employees. Insightly makes it easy to track leads, tag content, and integrate social media profiles with their business contact information.

20) Square

Squareup App Source: squareup.com

A tremendous boon to many small businesses all over the country, Square offers an easy payment processing solution without a full-blown point of sale software package. After signing up, Square will send you a small square chip that can plug into a smartphone. The chip has a credit card reader, allowing you to swipe payment cards and process purchases anywhere.

21) Buffer

Buffer App Source: Buffer.com

Video content offers a tremendous return on investment, and Buffer makes it easy to time your video content uploads for peak traffic. The Buffer app can also use the integrated data analysis tool to help you determine the best upload times based on past data.

22) Tint

Tintup App Source: Tintup.com

Ever imagined having a one-stop-shop for all your social media communities? The Tint app allows you to pull content from your various social media pages into a single feed. Display your posts from Facebook, Twitter, and Instagram continuously through your WordPress site, Tumblr page, or a variety of mobile apps and social pages.

23) BuzzSumo

Buzzsumo App Source: Expresswriters.com

Modern marketing requires an ear to the ground, always listening for the latest new trends. BuzzSumo not only allows you to keep track of trending topics, hashtags, and viral content more easily, but also lets you see which keyword searches are helping your competitors.

24) EveryoneSocial

Everyonesocial.com App Source: Everyonesocial.com

Small businesses can leverage their employees’ social media profiles for a new business angle. For employees willing to become brand advocates, EveryoneSocial allows you to share your branded content through your employees’ connected social media profiles, instantly creating a wide-reaching content release network.

25) Dynamic Signal

Dynamicsignal App Source: Getapp.com

If EveryoneSocial isn’t for your business, Dynamic Signal allows for easy spread of your branded content. Curate posts and content to send to your employees who can then share the content through their personal pages, creating an organic content distribution system that can be perfect for small businesses just getting started.

Some of these apps are perfect for new and growing companies while others can scale from mom-and-pop shops to large corporations; many of the biggest companies in America have already adopted many of these apps into their standard operating procedures, and business owners in all industries are discovering new ways to save time and money by taking advantage of the latest tech and marketing apps. Check out these apps and think of ways they might improve your operations.

The post 25 Must Use Marketing Apps & Business Apps in 2021 first appeared on Web Design & Digital Marketing Tips.
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15 Best Marketing CMS Platforms for Your Website in 2021 http://www.odvoz-nabytku.com/blog/top-15-cms-platforms-2020/ http://www.odvoz-nabytku.com/blog/top-15-cms-platforms-2020/#comments Wed, 17 Jul 2019 05:53:45 +0000 http://www.odvoz-nabytku.com/blog/?p=3724 Enterprise Content Management System

Top 15 CMS Platforms for 2021 There are so many options available for CMS platform on the web. We have listed 15 best choices marketing […]

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Enterprise Content Management System

Top 15 CMS Platforms for 2021

There are so many options available for CMS platform on the web. We have listed 15 best choices marketing CMS platforms available for your business.

  1. WordPress
  2. Drupal
  3. Joomla
  4. Magento
  5. Umbraco
  6. Shopify
  7. Sitecore
  8. Kentico
  9. Sitefinity
  10. DNN
  11. SharePoint
  12. Typo3
  13. Alfresco
  14. DotCMS
  15. Django CMS

Each of these CMS platforms has one or more special features that make it a top choice for your CMS platform website.

For business owners, content management is important. Enterprise content management can be difficult if you don’t know what you’re doing. Understanding CMS platforms is the best way to help your business flourish in the years to come.

CMS Platforms

What is Content Management System?

For such a long-phrase, it’s an easy answer: this system helps collect and organize information for the intended audience. This important aspect of business is not one method or process, but many combined. It takes multiple processes and strategies to make content management work. It’s more than knowing what the information is or where it belongs. You have to organize it and understand why it falls into this category or that section.

There is no structure. In fact, that goes to the wayside where content management is concerned. The amount, or lack thereof, of structure, doesn’t change whether an item needs to be organized and how that should happen. It’s important to understand how your items should be organized and work toward that. This process works for your business database, as well as any online databases your company might have. It’s important to understand how it works and why it’s important to ensure you’re using it correctly.

What is a CMS Platform?

CMS (Content Management System) websites are business websites that are based on CMS designs. These websites are the regular domain for the company with the added benefit of CMS platform website. This means the person in charge of the website or software can easily change, add, or subtract any information or pictures on the pages. The best part about CMS is that experience with programming is not required.

Someone working with CMS platforms doesn’t need the experience and training in programming or HTML in order to work with a CMS platform website and update or change things. With CMS, companies don’t have to wait too long or hope someone else can update their website. Anyone in the company with access to the website can easily work with CMS and update the content. Using this system provides an updated web page that looks good to your audience.

WordPress

WordPress CMS

WordPress offers a specially priced business plan starting at $25 per month. This plan provides access to all WordPress has to offer. This includes their array of themes in the theme store, unlimited storage for all your documents and information, and a customized domain, specially designed for your business.

There are many advantages and disadvantages to working with WordPress. Having so many advantages and disadvantages provides an array of examples to help businesses make an informed decision when choosing a CMS for your business website.

Advantages

  • One of the benefits of using WordPress is the ease of access. Because it doesn’t require PHP or HTML programming, users without a programming background can easily use WordPress and its functions without problems.
  • It also contains a large community and an array of plugins. These advantages aid in the conversational Q&A sessions and the ability to work with discussion boards and thousands of free and paid plugins to create any templates your website may require.
  • The multitude of free and paid templates available is another perk WordPress offers. It provides choices to give your website the look it needs to stay professional while drawing people in. These templates are available in many forms and contain an array of graphics to continue keeping your website looking fresh.
  • WordPress also offers a management feature for menus. This option provides the addition of functions that could include individual pages and categories. With these options available, you can add specialized menus to your website that allow the viewer to jump to other pages and categories throughout your website.
  • Another advantage to WordPress is the ability to add labels, categories, and more to your pages through plugins or on your own. This provides more details for those viewing your website and makes navigation easier overall.

All of these advantages are great options, but there are also disadvantages. As with any design, things can go wrong or not be what you’re looking for. These disadvantages are some that come with using WordPress.

Disadvantages

  • One of the disadvantages that come with WordPress features is the knowledge required for modification. In order to remove fields, such as dates, you would be required to have knowledge of PHP. The easy usage that advertises no required knowledge of PHP and HTML only qualifies as a perk if you don’t need to remove any of the fields on your page. Unfortunately, removal will require you to have a working knowledge of PHP.
  • Another programming concern is the required knowledge of CSS and HTML for graphics. If you’re looking to use a certain template and modify the graphics to fit your needs, working knowledge of CSS and HTML will be required. This, again, goes against the easy usage with no needed knowledge of PHP or HTML.
  • Plugins are listed as a perk to using WordPress because they offer so many options to provide everything you could want for your website. Unfortunately, this array of plugins is also a disadvantage. Having so many options for plugins decreases the efficiency and functionality of the script, which slows everything down and creates problems for your page.
  • Adding content to your page can also change your security. The PHP security system does not have the stamina and quality of other servers. This creates a problem as you add more content. As more content is added to your page, the security level drops in quality and your page become less protected.

If you’re adding tables and graphics to your page, this can be more of a hassle than other CMS sites. Unfortunately, WordPress does not have the ease of use for these options like other sites, such as Joomla, might have. This complexity can also be said of SQL queries. This is because the non-standard fields used by WordPress require additional syntax to work properly.

Drupal

Drupal CMS

Drupal is a top CMS platform for businesses. This CMS site is a more complicated CMS. It uses a higher level of programming for those who’ve surpassed the programming on sits like WordPress. As a more advanced program, there are more advantages and disadvantages to using Drupal for your CMS needs. The advantages of using Drupal may well outweigh the disadvantages; however, it’s important to note each in order for your decision to be well informed.

Advantages

  • One of the biggest advantages of using Drupal is functionality. This program has functions available for all your programming needs. It also provides modification tools for graphics to keep your pages updated.
  • Content comes in a variety of options with Drupal. You have all the requirements to create and manage any content from text and blogs to pictures and videos. This content variety allows users to create the web design they need to help their business grow. It provides an array of options to help produce the design you want.
  • Multiple users can be added to assist in editing or creating content with Drupal. Using this feature allows you to have a multitude of company employees available to with established permission to make any changes or additions they deem fit for your site. This feature provides an opportunity for multiple people to have a hand in creating and modifying content on the website to keep one person from having to do all the work.
  • Graphics can be managed, added, or created to help your business page look more professional and provide a better look for your website. There are preset page functions and an array of layouts and templates for designing the best page for your needs. You can also upload or create your own graphics as well.
  • Content can be categorized in any list form that makes your work easier. Drupal provides the structure and functions needed to create your own lists to keep your content organized and at your fingertips. This feature provides a way to keep track of your content and organize it in a way that works best for you.
  • Plugins can be used or created for your convenience. It’s important to be able to access plugins to help provide more functionality for your website. With this feature, you can create your own plugins or use one that’s already been created by Drupal.
  • A final main advantage for Drupal is the support. The Drupal homepage has an array of options available to assist you with any problems you might have. They offer discussion boards, emails, chats, and more. Your answers are at your fingertips with the click of a button.

With any website or product, there are always disadvantages. While they are few, Drupal does have some disadvantages.?

Disadvantages

  • First is the installation and modification of the page. The script isn’t user-friendly like WordPress would be. This program is set up more for advanced users and isn’t easy for beginners to use. It’s possible this could be a problem for those wishing to use a more advanced program without the hassle of learning too much in order to use it.
  • Compatibility is another issue with using Drupal. This system has a lot of new and improved options and functions compared to other systems. If this isn’t something you’ve worked with previously, it could take some getting used to before you’ve mastered the important functions and uses.

Drupal efficiency is below other sites. This happens because they don’t have the compatibility for larger server loads. There are plugins available to help with this issue, but Drupal has not produced a fix for this concern on a more personal level yet.

Joomla

Joomla CMS

The advantages and disadvantages of Joomla compare favourably against many other CMS platform websites. Each CMS site has an array of advantages and disadvantages. These are what many uses to determine which site will best fit their business needs.

Advantages

  • One of Joomla’s advantages is the ease of installation. Joomla is one of the easiest CMS programs to install. They advertise the full ability to use Joomla and all its features within ten minutes of clicking the download button on their website. This is one of the few CMS programs you can quickly download and begin using immediately.
  • Plugins are another perk of Joomla. They offer an array of free plugins that provide the functionality and support without having to download them right away. Most CMS sites and programs require you to download plugins as soon as you install the program in order to get the functionality they provide.
  • Having a multitude of tools and tutorials allows Joomla to provide top quality support for users. There are so many tools, such as discussion boards, to aid in answering questions and providing an array of details to help users easily create and maintain their pages.
  • Joomla provides easy navigation through each feature. This allows users to speed through the creation process and maintain the pages with less time. By providing these options, users can take less time on creating and updating which allows more time for other business needs.
  • Two other perks to Joomla include great URLs and updates. The URLs are important because Joomla provides the best URLs for SEO results. Updates are easy to install directly from the web browser, but the program is ready to use upon download.
  • Administration options command the advantage list with the array of functions available. The administration page provides options for many features useful to your page setup and maintenance. Unfortunately, it will take some time to adjust with the large quantity of choices, but once you’ve used it and gotten the hang of everything, this feature will provide top resources to keep your page going.

As with other CMS sites, there are some disadvantages to using Joomla. This list is not long compared to others, but it can be important information in deciding whether or not to choose Joomla for your CMS needs.

Disadvantages

  • Despite the array of modules and templates, the options for adjustments and updates is very limited. This could be a problem for more advanced users who prefer a larger list of options. This is not a major disadvantage compared to other possible problems, but it could be a problem more so for more advanced CMS users.
  • Efficiency and resources can be a disadvantage with Joomla. For most sites, this doesn’t appear to be a problem; however, depending on the size of your website and the number of modules and times you expand things, there could be efficiency issues in the long run.
  • Plugins can cause problems with Joomla as well. Issues with the compatibility of plugins have been reported and it’s been said that many functions don’t work regardless of attempts to repair this concern. It has also been determined that some plugins through Joomla are paid plugins. This means you cannot simply download and use these plugins as you please.
  • One of the main disadvantages of Joomla is the look when you first open the site. It can be daunting to see the array of modules and other options, especially if you’re a beginner. A concern like this is easily resolved by spending time learning the multiple functions and options Joomla has to offer.

Magento

Magento-CMS

Advantages and disadvantages of CMS sites can be a major point in whether or not to choose them. Magento is no different from other sites when it comes to having pros and cons for its use as a CMS site.

Advantages

Some of the pros for Magento can provide a lot of reasons to choose Magento as your CMS solution.

  • One of the pros of choosing Magento is the ability to be efficient with larger sources. Magento has the ability to produce sites with up to 500,000 products and online stores that run approximately 80,000 orders an hour.
  • This choice is great for those looking to create an online shopping site. It provides an array of options to make the user’s shopping experience easy. You can change your order information and move easily from page to page with a single click of a button. Users also have access to top-grade search capabilities for ease of finding the products they seek.
  • For the purpose of the business, Magento provides an array of tools to aid in promoting and marketing products. It’s also a great option for multiple payment options, including PayPal and Google. These options make it a great choice for users looking to shop and businesses looking to sell.
  • Another advantage of using Magento is SEO capabilities. This option provides more perks for the company to have better SEO results for their business. With the generation of site maps, meta tags, and landing pages this site can help the business owner promote a website with a few simple steps.
  • Support is a large part of Magento and dominates the list of pros for the site. Magento uses open-source ideas to ensure maximum availability of resources for support. This ensures the users can have answers to any questions from an array of sources and work through using Magento with ease.

Disadvantages

  • Like other options, Magento also has cons to the site and its usage. One of these cons is the usability of the site. Many users have found the platform too complex the more they try different features. It doesn’t have the ease of access to functions or the user-friendly abilities some other CMS sites offer.
  • Another concern for Magento use is the flexibility of use. Many users feel the functionality is lacking in many ways that are important for their business needs. This concern forces them to attempt an integration of Magento with other platforms to work around this concerning issue.
  • The most concerning disadvantage of using Magento is that it runs with PHP. Many users are beginners to CMS and are not able to use programming tools like PHP. This is a problem for those who prefer to use Magento but cannot work with PHP for lack of knowledge.

Umbraco

Umbraco CMS

Advantages

  • Umbraco has an array of CMS tools and information to assist users with their CMS needs. Automatic updates and reliable security are at the top of this list. You are guaranteed the most updated version upon installation, as well as any updates as they’re produced. Security is a priority for Umbraco and once a bug is found, patches are created in order to keep older versions safer in the future.
  • Users will also be happy with the ease of management and support they receive with Umbraco. There are multiple roles for management, each with its own access abilities to produce top-quality content and updates to your pages. The support provided by the Umbraco community is headed by a special forum for users to speak directly to each other and the Umbraco team.
  • This is a free product, which users appreciate, and it has top performance available to assist in CMS provisions for users. Having access to a free CMS site provides users with saved money for other aspects of their business. Performance can be an issue for many CMS sites. Umbraco provides a fair level of performance for their users.

Disadvantages

  • Umbraco has two main cons to their CMS performance; plugins and popularity. Plugins are a disadvantage because there aren’t enough of them for what may be required by users. Popularity is a concern as well because many CMS users still prefer WordPress for their needs.

Shopify

 

Shopify CMS

Advantages

  • This platform is more focused on e-commerce users and, therefore, has pros and cons focused on those needs. Their pricing is fairly reasonable for what’s offered and they provide a fair amount of options for all levels of users. An array of options provide users with choices to create a top e-commerce site for their needs.

Disadvantages

  • The downside to this option is the platform is more focused on e-commerce and isn’t a great choice of other users. Those with businesses not selling products may not find Shopify as user-friendly as other CMS platforms.

Sitecore

 

Sitecore CMS

Advantages

  • Sitecore offers an array of options that aid in flexibility to bring experiences to an optimal level of use. Due to this feature, users have an easier time changing and updating their content and features. Another positive to using Sitecore is the multi-lingual content. This option is great for users in other countries who wish to use Sitecore in their own languages to create CMS sites for their businesses. It will help them reach followers and customers in their own countries as well.

Disadvantages

  • The largest downfall of Sitecore is the customer experience. They are best reached through third party means. Having a lack of availability turns users toward other options for CMS sites to ensure they can reach the company, directly, at any time.

Kentico

 

Kentico CMS

Advantages

  • Features of Kentico are the top advantage of using this CMS site. Their features are ready to use with little to no configuration and have been labelled as a more stable option compared to other CMS sites. They are also able to integrate other technologies easier than most. Kentico’s ability to successfully bring new partners into the mix allows them to create more features for their users.

Disadvantages

  • Kentico’s biggest downfall is the lack of updated products. Many CMS sites have more advanced technologies and up-to-date product to keep users running off high-quality technology and information.

Sitefinity

Progress_Sitefinity

Advantages

  • Sitefinity is best praised for its usability and multi-lingual platform. The usability is easy to use and functional. It has also been praised that the mobility and flexibility are at the top of the advantages this site offers. Multi-lingual abilities allow users to have access to all items from Sitefinity around the globe.

Disadvantages

  • The largest downfall of Sitefinity is the lack of user controls and the limit to synchronization of sites among Sitefinity and others. These two concerns, while not large, are a point against them because it shows they have not moved fully into the future at this time.

DNN

DNN CMS

Advantages

  • DNN is praised mainly for being scalable, structured, and having top security. The scalable feature aids in creating an array of websites that are suited to the user’s needs. Having this ability provides the best options for websites best suited to the requirements of your business. Structure of DNN is a pro because it provides portals for websites to separate if products are sold under one company but require their own sites. DNN also provides top security to their users with regularly scheduled updates and an encrypted database for all stored data.

Disadvantages

  • The downfalls many are finding with DNN include manual configuration, modules, and support. DNN gives users a blank slate and the freedom to do as they please in creating their webpage. This can be a good thing, but it also means more time because the user has to produce every aspect of the webpage alone.
  • Modules are a downside to DNN because they aren’t free. DNN is a free CMS site, but any extras for the site or webpage are paid features at the user’s expense. Support is a disadvantage as well. This problem comes from the lack of market available. The reason this is an issue is due to the inability to find DNN because of their lack of market availability.

SharePoint

SharePoint CMS

Advantages

  • Positive sides of SharePoint are slight but important. One of the most important positives is user experience. The program is similar to Microsoft programs and runs like Word and PowerPoint. This makes users more comfortable with the site overall. Another advantage is having an array of companies familiar with SharePoint if there are concerns with the workings of the site. It’s also been praised for the platform’s configuration. Configuring the site to fit your needs is extremely simple with SharePoint.

Disadvantages

  • The largest downfall is the complexity of working with CMS. It can be difficult at times to create what you want based on the options available. At times, it can seem impossible if you’re focusing too much on one aspect or another. It’s also a question of the platform remaining in use. At times, it has seemed to disappear from the world of CMS.

Typo3

 

Typo3 CMS

Advantages

  • Modularity and extensions are at the top of the advantages for this CMS site. With the diversity the modules offer and the array of extensions available for users, this CMS site provides a lot of options for webpage creation. Another advantage is the administrator options. Typo3 allows multiple administrators access to an array of tools to update and change the pages as needed.
  • Typo3 also provides options for content and changes. There are an array of content types available for users to choose from that can be changed or used to change the structure of the page. Typo3 allows users to undo changes at will to create the page they most desire. This includes changing the structure of a page to fit the business needs. Their homepage also offers a multitude of support options to resolve problems and answer questions quickly.

Disadvantages

  • Their list of disadvantages is small, but not unimportant. Their installation and modification is not easy to use. Typo3 is not recommended for beginners because it does not install easily and it can take a lengthy amount of time to learn how to use it. Another concern is the resources and efficiency of the program.
  • The expansions available provide the need for higher server demands. These higher demands decrease efficiency and usability as the site becomes bogged down. Typo3 is easy for editors and administrators but can be difficult for programmers to work with overall.

Alfresco

alfresco_cms_logo

Advantages

  • Many of the perks of Alfresco are based on the design and features options for webpages and users. This CMS site works best to provide simple web design for those who are less tech-savvy, as well as collaboration tools to aid in user productivity. Editing tools and modification freedom allow users to create the webpage they seek without concern of too many licensing fees. Alfresco also works hard to ensure top development and scalability. They also retain compatibility with most operating systems and work hard to integrate with most popular office suites.

Disadvantages

  • While there are not many downsides to Alfresco, there are a few to consider when choosing a CMS site. It’s been found that content may need to be reloaded because enrichment of content isn’t easy to accomplish without reloading the page. Alfresco also doesn’t support content transformation or XQuery. Not having these options could be a concern for future uses.

DotCMS

DotCMS_logo

DotCMS has been deemed easy to use and customize. It also does not require the use of codes and has been said to work fairly well once you get used to it. As for the downfalls, it can be expensive and some content is not always available when needed. There are many reviews from users on this option, but not many reputable locations have provided information to back up or decline these comments.

Django CMS

Django_CMS_logo

Advantages

  • This CMS platform has been labelled as a quick and protected version of CMS. They have created the ability to make access and usability easier and faster, as well as heightened security to ensure the protection of user content. Django is known to be scalable and flexible with the abilities available for users to work hard with all the features and abilities needed for a customized webpage.

Disadvantages

  • Disadvantages include mistakes within templated that cause problems when creating webpages. It’s also a concern that multiple tasks can’t be carried out at the same time. They aren’t able to provide a lot of options at once and some tasks cannot be carried out at decent speeds. The consensus among users is there is too much programming for the tasks at hand, causing it to create functionality and sustainability problems.

Conclusion

All of these CMS platforms are useful in many ways, but each has its own set of disadvantages. The main goal is to find the best CMS Platform that fits your company needs.

The post 15 Best Marketing CMS Platforms for Your Website in 2021 first appeared on Web Design & Digital Marketing Tips.
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Implement a Direct Messaging Campaign like a Pro http://www.odvoz-nabytku.com/blog/implement-direct-messaging-campaign/ http://www.odvoz-nabytku.com/blog/implement-direct-messaging-campaign/#comments Thu, 04 Jul 2019 09:30:36 +0000 http://www.odvoz-nabytku.com/blog/?p=3710 Direct Messaging

What is Direct Messaging? Direct messaging is the wave of the future. It allows individuals to connect in a way that they never had before: […]

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Direct Messaging

What is Direct Messaging?

Direct messaging is the wave of the future. It allows individuals to connect in a way that they never had before: instantly. Direct messaging is also a sound business technique allowing companies to connect with their consumers, but how do you successfully use a direct message campaign, without “sliding into their DM” (creepy)? This article will describe tactics users find invasive, such as message flooding and messages that are obviously auto-produced, and offer solutions like engaging with the consumer publicly in order to build the relationship before switching to direct messaging.

Direct Messaging

Benefits of Direct Message Marketing

Direct messaging is more than just adding a chatbot on a website. The development of direct messaging on social media platforms, such as Facebook, Instagram, and Twitter, allows companies to privately develop relationships with their users. Facebook messaging was among the first platforms to do this and now we see direct messaging on Twitter and even direct messaging on Instagram becoming even more useful in these campaigns. Messaging, in general, is a useful tool for a business’ marketing campaign, but companies tend to forget the appeal of “instant” – the most powerful reason to use direct messaging.

1. Instant Networking

Event mixers and conferences are great, but the problem is that you have to wait to attend them and wait to return to the office to make changes. On the other hand, a direct messaging campaign is instant. While you may not ever meet your consumers in person, in today’s world, meeting them digitally is totally acceptable. Messaging allows you to connect with the people you need and more.

The level of outreach through social media direct message marketing is far beyond a few hundred people that would attend a conference. Did we mention it’s instant? This gives consumers the freedom to be anywhere they want, and the freedom to campaign anytime you want.

2. Promotions

What better way to promote your business, than by sending it directly to your consumer’s inboxes. Gone are the days of emails, ads, and flyers in the mail. The problem is that these things take time, whereas sending a URL tagged image or a message to visit your link is immediate, with an immediate response from your consumers. Those promotions that users had to wait for are now readily available at the click of a button. In addition, getting a promotion sent directly to your inbox on social media, makes users feel valuable.

Whether you sent the same link to ten different users or not, direct messaging is still more personal than other techniques. You can even promote across multiple platforms including direct messaging on Instagram, and direct messaging on Twitter. You can provide the same promotion on all platforms or different ones on each, encouraging users to connect with you everywhere.

3. Communication

Communication is key. You might feel like you are always communicating with your customers, but sending them an email that sits in their inbox is not considered an active form of communication. Some of the most common ways online businesses communicate through messaging are by using direct messaging for order and product questions, telling a client how they can invest, or reaching out for reviews. This helps your business stand out from others by creating a positive and meaningful customer experience.

Direct messaging allows you to make relationships with your consumers more personal. Messaging that arrives instantly in your user’s inboxes can assist with immediate issues. Companies can be productive, proficient, and most of all proactive when dealing with customer support. Users will appreciate your concern before a little problem becomes a big one.

Things to Avoid

Things to Avoid

Use direct message marketing for your next campaign; don’t abuse it. The concept of being able to reach your consumers privately is a glorious thing for brands and companies, but if you fill their inboxes with message flooding and auto-produced messages, your campaign will be less than successful.

>> Message flooding

Message flooding is when a company sends multiple messages, whether or not part of a direct messaging campaign, while the recipient has not yet responded to even one of them. On social media, message flooding merely leaves the customer drowning in direct messages. Message flooding can be auto-produced or personally written. This leaves a trail of unread messages and a full inbox that most users won’t even read based on principle. Message flooding is less common with Facebook messaging but is frequently seen with direct messaging on Instagram and direct messaging on Twitter. Direct messaging is a beautiful thing that can quickly turn ugly when used the wrong way. If the person you are direct messaging does not respond, the message is clear, stop messaging.

>> Auto-Produced Messages

Direct messaging today also has a bad rap. Especially direct messaging on Instagram and direct messaging on Twitter has become nothing but a file folder full of auto-produced messages. While direct messaging can be highly effective and preferred by users, automated messages will ruin your chances. Once again, most users won’t even open or read automated messages on principle alone. Auto-produced messages are the opposite of what businesses want from their direct messaging campaign. Messaging in this way is both annoying and contradictory to the idea behind direct messaging marketing campaigns, which is to develop personal relationships with users, not automated, generic ones. Unless you kill this vibe, auto-produced messages will surely kill your brand’s name and reduce your number of followers.

Direct Message Marketing

Tips for Direct Message Marketing

Direct message marketing is a golden marketing opportunity. Although less common with Facebook messaging, on Instagram and Twitter a direct message (DM) is often the first step in acquiring a new client, or the takeoff of an influencer’s marketing campaign for that brand. If you want to grow your business potential, utilize this feature the right way.

1. Engage Publicly

Although the beauty of direct messaging is its privacy, for the most successful direct message marketing, you should first engage publicly. Simply popping up in anyone’s inbox randomly is just plain creepy. In addition, there is no way to ensure that users will even open or read your message, since users today are annoyed by the frequent spamming.

Once you have a target set, engaging them publicly means to comment on their instagram, retweet, or leave an insightful comment. Keep in mind, the “bigger the following, the more you’ll need to engage”. However, this technique is well received by your users, and each time you engage publicly, you’re building the relationship. With a strong relationship in tact, your consumers will be more likely to open, read, and even respond to your direct messages.

2. Build Meaningful Relationships

The ultimate goal of direct messaging is that the relationship you establish with users will be more meaningful than any other type of marketing campaign. With direct messaging, you can also reach out directly to individuals with whom you may want to collaborate. Only be careful to choose them with intentionality. For instance, reaching out to a photographer could lead to become finding the key component in a visual marketing partnership. When you see an influencer/ photographer/ designer that you admire if you want to create a lasting partnership, direct message with a purpose.

3. Raise Up Referrals

The only thing more meaningful than the relationships you establish is the power of referrals. Once you establish a solid relationship with a user through DM, laying the foundation for referrals is a useful technique. Florian Alt, senior director of global communications at Addidas, couldn’t have said it better, “If it comes as a referral from your mate, you’re much more likely to pick it up than from a brand”. This means that not only are you reaching out with the power of direct messaging but encouraging those individuals to reach out personally to other users through referral, which almost instantly ensures a new client/ collaboration. The reason being, the power of trust and referral. In addition, raise up your users that commonly refer your brand/company. Be sure to give them exclusive offers, new products, and be the first to be invited to new experiences, to thank them for advocating for your brand. From referral action alone, your campaign could soar.

4. Create Loyalty

Direct messaging is also a powerful technique to encourage and establish loyalty. Any successful brand/ business has those customers who like every post, engage in every conversation, and share, re-share, and refer frequently. Think about where you would be as a brand without these individuals? For individuals who have shown this kind of genuine loyalty on their own, reward them. Utilize direct messaging and take the next step, by ‘meeting’ with them more personally. Go ahead, throw a discount or promotion in there as well.

5. Give, Don’t Ask

At least, in the beginning, its important to give your users more than you ask for in return. Often through direct messaging it is common to see a follow for follow barter system build, but if you really want to see your direct messaging marketing campaign skyrocket, you need to give a little more.

Other forms of giving could be a shoutout on your own page if you have a sizable following; otherwise a free sample or trial of your product is always a good choice. This technique establishes meaning, loyalty, and longevity. By giving more, this makes the statement that you care more about the user than your brand, which is exactly the message you want to portray. Giving through direct messaging also means that you are providing these benefits to the user personally, unlike typical brand-wide promotions.

So, What Should Your Direct Message Look Like?

Once you are ready to begin your direct messaging campaign, it can be intimidating to think of what to say. Even after you feel like you’ve mastered the direct messaging concept, the way your message reads can still make or break the new relationship you are trying o establish. Come across too pushy, and your users won’t be interested; come across with not enough conviction, and your users won’t think you are legitimate. The tips and tricks for sending the most effective direct messages are to be original, complimentary, social, and shareable.

>> Original

You won’t find any automated messages here, but even when scripting individual messages to your users, try not to use any sort of ‘template’. You cannot just slap a username and consider it personalized. The first thing your users will notice is how genuine and authentic your message is, so be original.

>> Complimentary

Today, we live in a world powered by the number of likes we receive. In addition, individuals like things that make them feel good. Using this psychology, make your users feel good by liking and complimenting them first, in a direct message. You’ll be surprised at what a long way this technique goes.

>> Social

It is called social media, right? Being social in your direct message does not only mean coming across as personable, it means to socialize. The more you socialize, the more likely you will gain a response and a follower. This means that you should try sending as many direct messages at once – 150 on average. Even if you are social, complimentary, and original, not everyone will be interested, so the more you socialize, the greater number of responses you are likely to receive.

>> Shareable

If you want to kill two birds with one stone, be shareable. You may send out as many direct messages as possible, and it still won’t compare to the number of users who could be reached if your content is shareable. Shareable content is the best way to increase brand awareness.

“Sliding into a DM” is acceptable when used correctly. If brands and companies are more mindful about their direct message marketing techniques, the power of direct messaging can be limitless. This tool is new, especially to Instagram, and businesses are not yet fully jumping on the benefits that this strategy can offer. If you want to boost your following with genuine, loyal, and strategic customers, its all about the DM.

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How To Hire The Best Website Designer For Your Next Project http://www.odvoz-nabytku.com/blog/how-to-hire-the-best-website-designer-for-your-next-project/ http://www.odvoz-nabytku.com/blog/how-to-hire-the-best-website-designer-for-your-next-project/#comments Sun, 30 Jun 2019 13:40:00 +0000 http://www.odvoz-nabytku.com/blog/?p=122 Hire The Best Website Designer

So your business needs a stunning company website. A visually engaging site that will boost business and differentiate yourself from your competitors. Ultimately, the quality of design is a direct reflection on you and your business, which makes hiring the right website designer one of the most important decisions you will make. Continue reading to discover the 7 essential traits to look for.

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Hire The Best Website Designer

So your business needs a stunning company website. A visually pleasing site that will boost business and help you stand out among your competitors.

Ultimately,

The quality of design is a direct reflection on you and your business, so an inviting and crafty site is essential. Your goal is an experience that keeps visitors on your site for more than a few seconds and compels them to get in touch for more information.

With today’s wealth of do-it-yourself resources, there are tons of templates and easy-to-use web hosting sites that enable anyone to create their own page. However, the creative freedom available isn’t always such a good thing (Ling’s Cars, we’re looking at you).

Most site design should be left up to professionals and depending on what you’re looking for, you will find all sorts of web designers. Generally, designers are primarily responsible for the overall look and feel of the website. Coding, copywriting, and other skills are bonuses, as not all web designers are programmers.

Hire The Best Website Designer

What Makes A Website Designer Great?

Great web design needs attractive but logical aesthetics so users can easily find what they originally came to the site for. The navigation and content also need to be intuitive and effortless to use; if a visitor spends 20 minutes trying to find your contact information, there’s a good chance they won’t be visiting your site again.

A web designer worth his/her salt wouldn’t be making these gaffes, and that’s why a vetted designer should be priority number one when planning to unleash your business into the wild (of the internet). They don’t need to be a programming ninja or classically trained artiste. Instead, they need to have User Experience (UX) and User Interface (UI) skills and know how to choose the right function and placement for every aspect of the website. We’ve carefully compiled a list of the 7 traits every web designer should possess.

>> Multilingual

A web designer needs to be multilingual. And by this, we mean that a web designer needs to know how to speak HTML, XTML, WordPress, Javascript, Photoshop, Dreamweaver and many, many other applications fluently. They need to not only be the jack of all trades, but they should also be constantly striving to be the master of all. This is crucial because the web designer is the architect and the mastermind behind the webpage. A web designer should be able to seamlessly integrate user ease with beautiful design. They also need to know what and how to integrate each function and how to make it work for the visitor.

>> Innovative

Creativity goes hand in hand with the first trait above. A great web designer has an inherent eye for beautiful design. They also need to be able to anticipate the user’s next step and to predict what the natural next step for the user would be. A great web designer also needs to have the skills to create a beautiful website that is engaging enough to keep the user on the page for as long as possible. Engaging web design keeps the user on the site for as long as possible, which could potentially increase sales and business development.

>> Communicative

A web designer needs to be able to clearly and confidently articulate ideas and processes to clients and customers. A web designer with effective communication skills needs to be able to sell their work to the client while being able to clearly explain why they chose certain design choices over others. They also need to be able to know what is and isn’t possible, then be able to explain this to you or the client in a coherent way. This also has to do with experience; many new web designers might say they will be able to produce everything on your wish list, but they may not be able to deliver. An experienced web designer will let you know what can be done.

>> Seasoned

Yup, experience counts. An awesome web designer needs to be curious enough to keep up on the latest trends. Why? The internet is evolving every day and a web designer who uses archaic products or methods will ultimately produce an outdated website. Find a web designer who makes it a point to stay on top of the latest developments in the field; not only will you have the latest design resources at your disposal, but your customers will know that you’re passionate about what you do.

>> Solid Portfolio

You might find a web designer with stellar creativity or communication skills, but you still need to take a look at their portfolio to see what they’ve accomplished. An up-to-date portfolio is crucial to assess a designer’s abilities and aesthetic styles and is solid evidence for past work completed. Make sure to keep an eye out for specific details, such as typography, colors, techniques, content management, layouts, composition, and design rationales. These are crucial details to look out for when searching for the right web designer for your business.

>> Bang For The Buck

When it comes to web design, you truly get what you pay for. You may be able to find a cheap web designer who will slash prices to earn your business, but there’s a good chance that they will cut corners in other ways as well. First, you need to discuss how many hours a project will take. From conception to completion, a website may span from a few hours’ works to a project lasting several weeks. An indication of a good web designer is one who will give you an estimate after the ideation process. The designer should know what’s possible and what’s not, and how long a project should realistically take to complete. Next, ask for an estimate with a cost breakdown. This will give you a clear understanding of the work required.

>> Accessible

Finally, the last step but probably the most important (and definitely the most practical) trait your new web designer needs to have. A web designer could have all the traits above but would be useless if you can’t physically get your new web designer on the horn. A web designer needs to be flexible enough to deal with last-minute changes or site updates, and also needs to be available to make these changes. A website is a dynamic feature for your business and should be able to keep up with the latest web trends. You need a web designer who not only knows how to implement these changes but is also around to make them.

Conclusively,

Web design is something best left to the professionals. It may seem like a daunting task to find the right designer for your project, but we’ve made it a little easier for you with our 7 crucial traits every web designer needs. With enough determination and a little patience, you will soon be able to find the best website designer who will fit in with your company goals.

About SPINX

SPINX is a web development and digital agency based in sunny Glendale, CA. We specialize in custom design and online strategy for companies throughout the US. If you need help with your website, mobile app, or online marketing, please feel free to reach out to us.

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What is a Good Bounce Rate? How to Audit & Reduce Bounce Rate http://www.odvoz-nabytku.com/blog/know-about-bounce-rate/ http://www.odvoz-nabytku.com/blog/know-about-bounce-rate/#comments Wed, 26 Jun 2019 07:17:30 +0000 http://www.odvoz-nabytku.com/blog/?p=3071 Bounce Rate Analytics

What is Bounce Rate? A bounce rate is essentially a single-page session, means a user performs a search, clicks one of the search results to […]

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Bounce Rate Analytics

What is Bounce Rate?

A bounce rate is essentially a single-page session, means a user performs a search, clicks one of the search results to visit a web page, and then closes the browser or clicks away without performing another search or visiting any of the page’s connected pages.

Modern search engine optimization (SEO) is a constantly shifting environment. There is a balancing act between web page developers trying to rank as highly as possible in search rankings and search engines like Google constantly developing new tools and tweaking their algorithms to create as level a playing field as possible.

Successful SEO hinges on taking advantage of the metrics search engines use to rank search results so your web page appears in as many relevant searches as possible.

Measure bounce rate

Complete Understanding of Bounce Rate:

    1. How to Calculate the Bounce rate?
    2. What is a Good Bounce Rate?
    3. How Does Bounce Rate Function in Google Analytics?
    4. How to Interpreting and Reducing Your Bounce Rate?
    5. How to Reduce the Bounce Rate?
    6. How to Audit Your Bounce Rate?
    7. Segmented Bounce Rates
    8. Common Misconceptions about Bounce Rate
    9. Does Bounce Rate is Important Factor?
    10. The Bottom Line on Bounce Rate

Google’s search engine algorithm uses various metrics to refine search results, and judges user behaviour to determine search result quality and rankings. One such metric is bounce rate, or the rate at which users “bounce” off of a search result page without sending another query to the Google Analytics server.

How to Calculate the Bounce Rate?

The simple formula for calculating bounce rate is dividing the number of single-page sessions or bounces by the number of all sessions. If users click search results to your website and then click away from more often than they perform subsequent Analytics queries or visit your other pages, your page will likely develop a high bounce rate.

It’s important to note that the Analytics server does not track the time you spend on a page, so the tracked time for a bounce or single-page session is functionally zero.

The Analytics server would only be able to gauge the time spent on a page if you click back to the search engine or perform another action that queried the Analytics server.

Google Analytics considers a user to have “interacted” with your site if they click on more of your content or check additional pages other than the search result page.

Bounce Rate Overview

What is a Good Bounce Rate?

There’s no such definition or guideline about a good bounce rate. But you have to keep bounce rate minimum as much as possible for better search results and ranking. We have analyzed 1 million+ web pages and the average bounce rate we found 45% – 50%. So, it considers as a good bounce rate. But, if you have 40% bounce rate or 30% bounce rate then it would be better than average bounce rate. So, try to keep it minimum.

Have you any idea what ideal bounce rate is?

SEO professionals have struggled consistently over recent years to adapt to changing algorithm preferences and performance metrics.

For example, a few recent Google algorithm updates launched to essentially punish sites with low-quality content or sites with unnatural or broken link histories. Google is constantly altering the ways their algorithm works, and you may wonder what the ideal bounce rate is for your site. The answer depends on the type of site you own. You may think a high bounce rate indicates that users are simply visiting one page and then leaving, which could be a negative result for some pages.

However, this is only bad if your website and your business model hinge on users visiting multiple pages on your site or clicking through different segments of your site.

For example, a site that publishes news articles likely wants to encourage users to visit multiple articles on different pages beyond the search result page – so a high bounce rate would be bad. A blog, on the other hand, typically displays most of its content on a single page, so a high bounce rate is expected and perfectly normal.

Bounce Rate Analytics

How Does Bounce Rate Function in Google Analytics?

Google Analytics tracks user actions after performing searches, so a bounce technically means a user clicked on a search result and then did nothing else. The user did not click any links on the page to other pages on the site or external links to other sites and did not click the Back button to perform another search or look at other results. The Analytics server doesn’t receive another trigger from the user after the search, so it tracks the interaction as a single-page session.

Google does not use Google Analytics data in page rankings, but that doesn’t mean your bounce rate is entirely separate from your ranking.

For example,

If your site’s success depends on attracting users to your site and staying on your site or performing other functions, such as visiting your other pages, then your bounce rate likely is a factor if ranking suffers. This indicates that the content on your site does not match the experience a user expected when clicking on your site in search results.

How to Interpreting and Reducing Your Bounce Rate?

A high bounce rate isn’t automatically a negative thing, and an aggregated view of the bounce rate across your entire site isn’t enough for you to determine the health of your site’s bounce rate. It’s better to track your bounce rate in segments.

For example,

If you own an e-commerce site that also has a blog, the bounce rate for the blog portion of your site will likely differ widely from the bounce rate on your e-commerce pages.

Sites like blog pages are low-intent pages driven by organic traffic, social media linking, and email marketing. The goal of low-intent pages like blogs is to attract users to a page and digest that page’s content, such as a long blog post or series of posts.

Pricing pages are generally high-intent pages driven by direct traffic from search engines and referral links on other pages of your site. These pages strive to convince users to perform specific actions, such as clicking on a video or clicking a downloadable attachment.

Low-intent pages may have high bounce rates but still, lead to conversions.

For example,

A user who visits a blog site may only do so to read the contents on the landing page before clicking away, but the user returns repeatedly for new content. They may only be single-page sessions, but the user experience you’re offering only exists on a single page anyway.

In this case,

A high bounce rate would not be an indication of negative performance. However, if your landing page is supposed to be driving engagement and encouraging multiple Analytics queries, you need to know a few methods for lowering your bounce rate.

Good Bounce Rate

How to Reduce the Bounce Rate?

If your site’s goal is to simply attract users to the page, then they likely won’t be performing any further actions beyond investigating the result page. If your high-intent pages are showing a high bounce rate, then you need to reexamine your approach to these pages.

From a holistic SEO standpoint, this could mean altering your content, restructuring the linking on your site’s pages, or transforming your marketing approach to encourage more user engagement.

If you have a single-page website like a scrolling blog, then you should expect a 100% bounce rate and there is no real reason to attempt to lower it. There are several techniques for lowering your bounce rate, but the best methods will vary for each individual website.

If users are visiting one of your landing pages after searching for relevant keywords but clicking away, then it’s likely that the experience your search result landing page provided didn’t meet the user’s expectations. You can adjust your bounce rate by calculating the time users spend on a page or use the Google Tag Manager for further customization and segmentation.

You can set different “events” in your Google Analytics tool so it will track single-page sessions appropriately.

For example,

if the goal of a particular website is just to play a video for a user, then watching that video should count as a zero percent bounce rate. You can make almost any event an “interaction” in your Google Analytics dashboard so you can more accurately assess your pages’ performance.

How to Audit Your Bounce Rate?

Bounce rate generally only influences the profitable pages on your site, so creating a profit index is a good way to track the aspects of your high-intent profitable pages. Your profit index should include the pages that lead to the most successful conversions or transactions.

Without a profit index, you may wind up wasting time and resources improving essentially inconsequential pages that have no real bearing on your conversion rate or the number of successful transactions resulting from searches.

By using a profit index to improve the bounce rate on your profit-driven pages, you are essentially ensuring that the optimization efforts you conduct will impact your bottom line. Google Analytics allows you to sort your profit index table so you can determine which parts of your site are the most successful and which ones need improvement.

For example,

If a landing page seems to lead to conversions more than your blog pages, you may need to enhance the quality of your blog posts.

Google Analytics will quickly point out which areas of your site are struggling with higher-than-desirable bounce rates. You may need to adjust your keyword strategy or linking habits and stop attempting to draw traffic from low-value channels. You may also need to develop better landing pages that meet users’ expectations when clicking on them from search results.

Landing pages should also have clear calls to action that encourage a visitor to take a specific action, such as signing up for your newsletter, downloading a freebie, or making a purchase. Calls to action need to be relevant to the content of their landing pages for better user experiences.

Segmented Bounce Rates

It’s also important to avoid judging different areas of your website on the same standards. Your overall bounce rate may seem high, but when you break it down and track the various areas of your site, you may find that only a few areas are leading to more bounces than others.

A few adjustments in these areas can help bring the overall bounce rate down, so segmented bounce rate tracking provides more accurate insight into the things you can do to improve.

You can segment your bounce rate tracking by date, page, or combinations of different metrics. You can also check to see how your bounce rate fluctuates based on traffic channels.

For example,

The landing pages linked from social media posts may report high bounce rates, indicating that users’ experiences on those pages are not consistent with the expectations built from reading your social media posts.

If you notice a lower bounce rate after producing a particular type of content, then this could be a sign that your audience prefers that type of content and is more likely to further engage your website after consuming that type of content.

Common Misconceptions about Bounce Rate

Many digital marketers mistakenly assume that a single-page session is an inherently bad thing; therefore a high bounce rate is an indicator of poor performance. This is not necessarily true for every web page.

For example,

If a user is trying to find out show times at a local movie theater, he or she may click through several pages on the theater’s site trying to find the listing.

The site reports a zero percent bounce rate since the user made multiple interactions with the site, but the user likely didn’t have a positive experience, since finding relatively basic information took a long time, and the results on the landing page didn’t match the user’s expectations when performing the search.

On the other hand,

A user may find another theater’s website that has that day’s showtimes listed prominently on the landing page from the search results. This page may show a 100% bounce rate even though users are having positive experiences and getting the exact information they need more quickly.

Ultimately,

You need to consider the intent of a web page, your conversion rate, and many other aspects of your site’s performance to determine if your bounce rate is too high.

It is worth noting that there are some universal benefits of a low bounce rate. Lower bounce rates, even on pages that don’t intend to drive additional interactions, show more engagement on your site.

For example,

Your blog’s bounce rate may not matter much to you, but if readers of your blog are clicking on other links on your site after reading your posts, then your blog is a valuable asset for building user engagement and creating better experiences.

Does Bounce Rate is important Factor for Google’s Ranking?

Yes, it is one of the most important Google ranking factor along with other factors too.

Based on bounce rate, Google able to decide whether any webpage is likable or not. Lower bounce rate is essentially good. It shows the people interest towards your website. Bounce rate is the metric, from which you can analyze your marketing metrics & efforts.

 

The Bottom Line on Bounce Rate

Ultimately,
Bounce rate is a commonly misunderstood metric that has different implications for different websites.

Before you can determine whether or not your bounce rate is in a good or bad state, you need to determine the best method for tracking bounce rate across the different areas of your site, which events matter as “interactions” on those pages, and the ultimate goal for each page on your site.

The bounce rate on one area of your site may be directly influencing your conversion rate or profitability, while the bounce rate on lower-intent pages essentially doesn’t matter at all.

It’s up to you to determine which parts of your site should be driving interactions and then adjusting your marketing strategy or web page design accordingly.

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Five Tips for Winning at Multichannel Online Marketing http://www.odvoz-nabytku.com/blog/five-tips-for-winning-at-multichannel-online-marketing/ http://www.odvoz-nabytku.com/blog/five-tips-for-winning-at-multichannel-online-marketing/#comments Tue, 04 Jun 2019 09:35:01 +0000 http://www.odvoz-nabytku.com/blog/?p=1784 Multichannel Online Marketing small

Gone are the days when a shopper went to their local radio store, browsed the options on the shelf, and went home with the best […]

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Multichannel Online Marketing small

Gone are the days when a shopper went to their local radio store, browsed the options on the shelf, and went home with the best choice. Years of consumer reports, television ads, newspaper articles, blogs, online reviews, and apps have made the shopping process a very complex thing indeed.

Shoppers have dozens of options to satisfy their needs – browsing online, tweeting to their friends about a shopping experience, reading Yelp reviews about a product they’re considering, and doing massive amounts of research before purchasing.

Five Tips for Winning at Multichannel Online Marketing

Spreading out marketing materials across different platforms makes sense, and no digital marketing strategy is complete without some channel diversity.

However, there’s a marked variance between multichannel and omnichannel marketing that will make a noticeable difference in the success of your marketing campaigns. Whether you stick with one approach or mix and match a few, understanding their unique qualities will help you adjust your strategies for each campaign.?

What’s the difference in Multichannel marketing and Omnichannel Marketing?

Multichannel marketing

It is a technique for delivering content to multiple systems at the same time. This means your content must align seamlessly with the proper formats of each individual platform you’re accessing. If a consumer is buying an airline ticket, the content of the website on their laptop should align with content they’ll see on their smartphone.

Omnichannel marketing

On the other hand, is about preparing your content for every channel. Omnichannel marketing requires creating different content for different channels – for example, writing a blog for a website and posting a brief hook for the post on Twitter. In 2016, successful online marketing campaigns need to have a firm grasp on the multifaceted animals that are multichannel and omnichannel marketing.

Before you get discouraged, remember there are resources to help you find your way through the maze of technical lingo, ever-evolving systems, and seemingly endless innovations in the marketing world.

1. Make your content on-point.

In a world where content is being mass-produced in astronomical quantities (and that rate is only increasing), don’t let your content become lost in the shuffle. Readers want to be able to receive the information they want quickly, without having to waste time searching for it.

Research shows that readers skim web pages in an “F” pattern – the eyes skim horizontally across the title, vertically down the left-hand side of the page, and then horizontally again. The quality of your content decides if the reader will keep reading past the first line, or moves on to the next website.

Your content should not only be informative, it needs to engage the reader. We are living in an age where customers search for companies they feel a connection with. They want to know what a company stands for, what causes it supports, and what kind of personality they embody.

Does your content have a?personality?

If you aren’t sure, the answer is probably no. Creating a human voice in your content could likely mean the difference between customers staying or clicking the “back” button. There is a lot of talk about content marketing lately, and it’s for good reason. Content can directly affect a company’s bottom line.

2. See your business through a customer’s eyes.

  • Is your audience young?
  • Middle-aged?
  • Are they mostly casual customers or do you thrive from the business of consistent buyers?
  • Are they on Instagram or Snapchat?

Defining your target consumer base is the first step in understanding your customer. Keep in mind what engages and involves your customer base and redirect your multichannel technique using it. Cover all of your bases, and assume your customers will be using multiple interfaces to access your website.

Step into your customer’s shoes by viewing your website on several different devices.

  • When you place an order on your iPad, does a confirmation email come up on your laptop?
  • When you live-chat a customer service representative, does it connect immediately while on a smartphone?
  • If you submit a request for technical support, does the right person in the company receive it and reply promptly?

Multichannel marketing means your website needs to work flawlessly on a number of different platforms, without glitches or unnecessary barriers.

Customers will be able to see the difference between a company who was thinking of them and one who is only concerned with the bottom line. A company obsessed with profit margins might overlook simple fixes that could improve user experiences, like using related images or intriguing video content.

If you look at your business objectively, odds are you will find ways to improve the multichannel experience for your customers. All of this will help you create a space they’ll want to come back to again and again.

3. Design your own unique multichannel infrastructure.

Each company must develop its own infrastructure. No single model fits across the board, but there are certain aspects each company can use in their own model. For instance, each model should keep the customer’s experience their top priority. Multichannel marketing is all about keeping customers happy and making their interactions with your company seamless.

The majority of consumers today begins a transaction on one device and finishes it on another. A teacher might place a bag of pencils in her shopping cart on Amazon on her phone at lunch and return to the website later on her laptop to complete the purchase. She expects the item to still be in her shopping cart even though she switched devices. The information must be transferrable from one channel to another.

With this in mind, design your own multichannel plan to the greatest benefit to your customers. Does your website offer comparisons of different flight prices? A great idea for your multichannel approach could be to send an automatic email if a person was looking at a particular flight on your website, giving them information on similar flights.

The ideal company encourages customers to download their app, sign up for push notifications, subscribe to the email list, text team members, and find them on Google. Your customers are expecting a seamless transition from one device to another, and you have to make sure you deliver.

4. Show appreciation

There’s nothing a customer likes more than to feel appreciated. It’s even better if you can do more than a simple “Thank you for your business” email – go the extra mile and offer them a coupon code for next time they shop with you, or if you’re particularly ambitious, mail them a handwritten note.

gold point pen

This works especially well in multichannel marketing because users like to be rewarded for accessing your website on multiple devices. For instance, you can give them an incentive for downloading the app, like offering free shipping on their next order. You could also write a blog thanking your customers and supporters, as long it’s sincere and from the heart. Remember, they will be able to tell the difference!

5. Deliver on your promises

If you’ve said your app is free, it should really be free. If your Facebook page hosts a contest for its fans, be sure to pick a winner. It may sound simple – that’s because it is! It’s human nature to feel angry and disappointed when you’ve been told one thing and given another. Avoid letting your customers down by simply following through with your promises.

A company who stands by what they’ve said proves to customers their loyalty won’t be misguided. Customers want to feel safe believing that once you’ve given a guarantee they can count on you completely. Consumers are far more likely to maintain loyalty to a company they know they can trust.

Don’t let multichannel or omnichannel marketing make you feel like a fish out of water – it may sound high-tech, but it goes back to the original rules of business. Put your customer first and offer a high-quality experience, and you’ll have effective marketing strategies in the bag.

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What is an Infographic? Infographic Examples & Advantages http://www.odvoz-nabytku.com/blog/how-infographics-can-help-you/ http://www.odvoz-nabytku.com/blog/how-infographics-can-help-you/#comments Tue, 21 May 2019 10:57:39 +0000 http://www.odvoz-nabytku.com/blog/?p=3634 Infographics Can Help

What is an Infographic? An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. […]

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Infographics Can Help

What is an Infographic?

An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way.

An infographic combines two of the most important things in marketing: information and graphics. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. At the same time, they grab the eye and keep users engaged with the content.

Infographic Example 2

Infographic Example 1

HERE’S A QUICK SUMMARY:

Infographics are easily shareable since they post to websites as image graphics. This allows readers to instantly share them to social media with just a click. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity.

Infographics are an ideal way to communicate with today’s consumers. Visuals are now the communication method of choice. Studies show that a whopping 91% of buyers prefer visual content to traditional or static media.

Visual communication is more engaging and valuable to users than nonvisual. Unlike a photograph, however, infographics also offer the opportunity to convey information through text. This can lead to a search engine optimization (SEO) boost and many other benefits that a simple picture cannot provide.

Infographics are valuable tools businesses can use for marketing and sales. If you have yet to venture into the realm of infographics, there’s no better time. Infographics have been thriving since 2017, with around 60% of businesses finding them to be effective for marketing and sales purposes.

Today, infographics are more popular than ever. We are still very much a visual society – even more so than two years ago. Three-fourths of the world’s marketers use visuals to get their messages across. Don’t miss out on an important opportunity to grow your brand and expand its reach. Learn all you need to know about how to make infographics (and why you should) here.

5 Proven Advantages of Infographics

Infographics are proven sales tools. When you use an infographic to market your brand, product, or service, it can make it instantly clear to potential customers why they should choose you over the competition. Infographics are fast and reliable ways to convey information without putting your users to sleep.

  1. More user engagement
  2. Potential to go viral
  3. Subject authority
  4. Better brand value
  5. Increased SEO

 

Infographic Example 1

Infographic Example 2

They help you lower bounce rate while simultaneously reaping a range of benefits, including:

1. More user engagement

Less text-based content on your website means better user engagement. The average user’s attention span is just eight seconds. A user can make a judgment about your website in less than two. An infographic could provide the visual intrigue your website needs to decrease bounce rate. Infographics are pleasing to the eye and make a user want to stay on your page longer.

2. Potential to go viral

The shareable nature of an infographic leads to the possibility of going viral through social sharing. If your infographic has particularly poignant statistics or information, you may find it spreading like wildfire across the Internet. Make sure to put a watermark with your brand name on the infographic for credit. Keep in mind that infographics can also work as clickable links. Connect your infographic with a link back to your website to help bring more users in.

3. Subject authority

An infographic is traditionally chock-full of verifiable information. Companies can create infographics based on original research or using a conglomeration of existing studies. Either way, the information grouped together can show the company values data and is an authority figure in its niche. (Establishing authority is especially important for companies in the Your Money Your Life industry, thanks to the Google E-A-T update.)

4. Better brand value

Brand value relates to reputation. The better a company’s reputation, the more money customers are willing to spend on its products. Boosting brand value takes establishing a reputation of excellence in your niche. Infographics can help you get there. Publishing unique and original infographics can boost brand value by showing your knowledge on a subject and proving your commitment to adding value to customers’ lives.

5. Increased SEO

Infographics can help SEO in a number of ways. Your website benefits from adding high-quality visuals to go along with text content. Since an infographic is both a visual and content, however, you get the added advantage of text-related SEO. You can infuse your infographic with keywords and high-quality links to amplify your SEO efforts.

Infographics are highly effective visual communication tools. They do not require the money or resources it takes to create other forms of visuals, such as video content, yet they can deliver extraordinary returns on investment (ROI). Infographics, when done right, can demonstrate to your customers that you are a brand that wants to engage with users, spread accurate information, and keep them informed. The benefits of using infographics can translate into more leads, lower bounce rates, and more conversions.

Do Infographics Really Work?

Some business owners have misconceptions about the effectiveness of infographics. This is largely because, in the past, infographics weren’t nearly as effective as they are today. Most early versions of infographics were very low quality and poorly executed. Combined with fewer opportunities for social sharing, this led to many companies writing off infographics as a waste of time. Today, however, everything has changed.

Infographics example 3

Infographic Example 3

The IGW report on infographics discloses these outstanding facts:

  • 84% of companies that use infographics say they are effective
  • 76% of marketers believe infographics are essential business tools of the future
  • Visuals can improve retention rates by 400%
  • Infographics are 61% effective at teaching readers and helping them retain information (more effective than commercials, articles with images, and blog posts)
  • 57% of people asked say infographics made them think deeply about a subject
  • 46% said infographics influenced their decision to purchase a product or service
  • 50% of consumers have a favorable view of infographics

The state of infographics today, two years after the study, is even better than it was in 2017. The infographic isn’t going anywhere. If you’re one of 44% of businesses who still say they are unfamiliar with infographics, you could be missing out on an enormous marketing and sales opportunity. Don’t waste another day. Learn how to make your own effective infographic here and now.

How to create Stunning Infographics?

Infographic creation is not as hard as many people believe. Thanks to tools such as infographic makers and infographic design templates, creating your own original infographic is simple. You can create a compelling visual in minutes with the right resources. If you don’t feel confident in your ability to create an infographic yourself, a digital marketing firm can help.

Infographic Example 5

Infographic Example 4

Following these steps, however, can get you well on your way:

1. Craft your concept

What will your infographic say? The focus of your infographic should be to deliver valuable, desired information to your brand’s target audience. If you are an SEO agency, for example, your infographic could cite SEO statistics or walk users through the steps of conducting an SEO audit. Look at keywords, buzzwords, and your customer personas to decide what information your customers would value.

2. Gather information/content

If you’re really trying to boost brand authority, consider investing in original research to use in your infographic. Otherwise, the topic of your infographic could be more general knowledge, a how-to guide, or a collection of facts or statistics you gathered from reputable sources (with citations).

3. Select a template

You will need to enter your information into an infographic maker or template. Luckily, these tools are now available online, for free. Simple to use infographic creators enable you to customize your design’s colors, layout, and information to turn it into a visually stunning final product.

You have the power to choose whether you want to keep your infographic simple or go the extra mile to make your infographic stand out. You can create the infographic yourself using a template or hire a graphic designer to make it truly stunning. Hiring someone to help you can lead to original artwork or animations, along with a professional and polished look that will set your brand apart from the competition. Work with your team to determine your budget for your infographic. Then, go from there.

Top 5 Infographic Maker Websites

If you want to easily create a custom infographic for your website or a blog post, go with an infographic maker websites. Many sites offer free infographic templates that are simple to fill out and publish.

  1. Canva.com
  2. Visme.co
  3. Venngage
  4. Piktochart
  5. Vizualize.me

 

Infographic Example 6

Infographic Example 5

These are five of the top choices available to you:

1. Canva.com

Canva’s infographic creator is free to use and can help you design one in minutes. You don’t need to work with complex design software; Canva has an enormous base of templates and illustrations built-in.

2. Visme.co

Visme.co offers fun and innovative tools for building infographics and other types of visual communicators. It offers hundreds of infographic templates and millions of photos. You can sign up for free, but some premium features cost money.

3. Venngage

Venngage is a paid platform for creating infographics from scratch unless you are a student. It’s a worthy investment, however, thanks to its simple use and exceptional end products. You can tailor your graphic according to its topic and your industry.

4. Piktochart

Piktochart is a simple, intuitive tool with hundreds of templates that make infographic creation easy. The website walks users through each step of the process, from choosing your template to sharing it online. It’s free to use.

5. Vizualize.me

Visualize.me is a great choice if you’re interested in creating infographics for additional purposes beyond marketing or sales for your business. If you want to visualize your professional résumé, for example, this website can help you do so for free.

It’s easy to build a beautiful, information-rich infographic thanks to modern technology. All you need to do is pick a topic, choose a template, fill it with data, and click create. You have the option to get even more creative with your design using premium packages or help from an expert. However, you can get started with making infographics immediately on one of these five websites.

Best Real-Time Infographic Examples

If you’re like most people, you’re a visual learner. We know it’s helpful to see examples of infographics that shine. We’ve compiled a list of our top three favorite infographic examples to show you what your customers are expecting. You can learn tips and tricks from admiring the successful infographics of your competitors and established brands.

Infographic Example 4

Infographic Example 6

Here are our top three choices for infographic examples:

>> LinkedIn:

A Well-Balanced Blog. We chose this infographic mainly for its creativity and attractive visuals. LinkedIn combined blogs with food groups to create a fun and engaging infographic on what ingredients a good blog should contain. The infographic has a ton of valuable information for business owners and marketers that want to succeed at blogging, but it breaks it down into more easily digestible chunks.

>> Entrepreneur:

This Cow Illustrates 8 Business Models. This infographic breaks down a complicated topic using a simple (and amusing) cow analogy. It uses simple visuals of cows and dairy products to grab attention, along with tidbits of information to drive the point home. This is a great example of how an infographic can explain a complicated subject using simple and intriguing visuals.

>> Spinx Digital:

Common Web Design Languages, What They Do and Why You Need Them. Our very own infographic uses attractive colors and images to make it easy to read, along with 11 clearly defined points that are easy to skim. We convey important information about how to redesign a website without getting too wordy. Then, we go into more detail in the blog below the infographic.

Make your own infographic – one that’s worthy of ending up on someone’s best examples list. It’s as simple as coming up with a great idea for an infographic and using an online template to bring it to life. Getting started with infographics is easy and highly rewarding. Your business can reap benefits to its reputation, brand awareness, and brand value through smart and consistent use of infographics. Don’t wait for your competitors to do it first. Attract the right kind of customer attention with custom infographics.

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Why You Should Redesign Your Website in 2021 http://www.odvoz-nabytku.com/blog/redesign-your-website-2020/ http://www.odvoz-nabytku.com/blog/redesign-your-website-2020/#comments Thu, 16 May 2019 07:15:11 +0000 http://www.odvoz-nabytku.com/blog/?p=3389 Online Presence With Website Redesign

Improve Your Online Presence With Website Redesign If you own a website, you know how important it is for users to connect with you and […]

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Online Presence With Website Redesign

Improve Your Online Presence With Website Redesign

If you own a website, you know how important it is for users to connect with you and your brand. To connect with visitors, your website design should be simple and user-friendly. But what if it is not? Should you be opting for a website redesign?

On the recent launch of New York Times website redesign, Ian Adelman, the director of digital design for the Times, said: “We really kind of took the fundamental position that this (redesign) experience was made to be used on touch devices. Seriously, more and more companies are thinking about their site redesign as a crucial step for their businesses.“

Online Presence With Website Redesign

Emerging Trends in Design

It is highly important for business owners to invest in newer and user-friendly designs to keep up-to-date with the emerging trends of the web world. In the last decade, many new trends have emerged and are making a huge impact on viewership. ?Let’s take a look at the most prevalent trends of current times.

>> Responsive Web Design (RWD)

How does responsive web design make a website better? ?Back in the old days (circa 2010) there used to be two different versions of a website; desktop version and mobile version. But now web developers are focusing their efforts on creating a responsive web design. Call it a result of the generous use of tablets or Smartphones, but this new web design trend is blurring the design and coding experience for mobile as well as desktops.

>> Mobile apps

The prominence of mobile apps has revived web design both in terms of functionality and user interface. With Android and iOS, developers are working hard to support newer design transitions and pitching a strong app experience for mobile users.

>> HTML5

HTML5 helps in scaffolding a responsive web design. Developers can bring in more functionality by introducing new and interactive features. With the help of different tags (header, footer, section, etc.), content organization gets better which makes indexing easier for search engines. Quite an SEO friendly feature!

>> Retina Display & 4K Resolutions

Retina display is a major bloom in screen technology adding to visual aesthetics and screen clarity with high pixel density. Apple’s Retina Display offers a 960 x 640 pixel screen on iPhone 4S. The 326-pixels-per-inch resolution enables human eye to distinguish pixels on a small screen.

>> OS Browsers

Chrome OS is a lightweight operating system and is perfect for tablets and mobile devices. It is faster than any other OS and comes loaded with anti-virus features to fight emerging security threats. An update to the Chrome OS Developer Channel has introduced further improvements to the operating system. Firefox OS is mainly built on HTML5 and takes full advantage of the platform. Due to improved app performance, many mobile app developers are paying attention to it.

>> Search Engine Rankings

It may get bothersome for designers to devise an accurate design plan for a site, aiming at good rankings. For example, one needs to know that graphic based sites and less content do not yield good results on search engines.

>> Navigation

You are likely to negatively affect users experience until you make navigation a simple exercise. Navigation should be consistent for users to navigate the site smoothly. Fixed-position navigation is good for mobile users as it adjusts to the screen resolution.

>> Animation, Graphics & Typography

Some latest updates in web design trends are jQuery effects, use of graphics like banners, bookmarks, display badges, etc. Typography has taken a center stage in web design and is very much appreciated by the audience. Unfortunately, many web designers still neglect the importance of typography and are not realizing the impact of impressive fonts from major font families like serif and sans serif.

>> Infographics

Presenting your facts and figures in a design layout is termed as Infographics. Users find it an interesting way to learn about the information and like to share it further. A good layout with typography is necessary for making impressive Infographics. There are different types of Infographics, for example, Flow Charts, Visualized Article, Statistical based, Process-based, Geography based and Timeline based Infographics.

>> Simplicity

If your website is struggling with an overly complex design, it may not serve a great purpose to your business. Most exceptional website designs boast of a simple design that serves the ultimate business goals of a site.

Changes in the Web User Behavior

There have been noticeable changes in the way users are interacting with the web. It is known that over 78% of users are doing online product research. But, did you know that 85% of users (age group: 25-34 years) leave a website due to irrelevant advertising? While we may not know the obvious reason behind it, but we do know that design does affect web user behavior.

Design Renaissance in Mobile

Out of your total website visitors, roughly 25% are on mobile devices. This shows users are increasingly entrusting their mobile phones to visit a website. They are more comfortable with mobile technology and demand more website features. Users are expecting the user interface as the first thing on tablets and Smartphones. According to ComScore, Apple’s latest U.S. Smartphone market share increased 0.5 percentage points for a total share of 41.2%.

What are the deliverables of a website redesign?

If your regular visitors are detracting from your site, probably it’s time to know your existing site is not up to the latest design standards.

What benefits do you gain out of website redesign??let’s find out below.

User experience:

User experience lies at the forefront of website design. Users should be able to experience a seamless interaction on a website. And if they do, you know your site has delivered successfully on the UX standards.

Get attention:

A redesign process is crafted by keeping SEO in mind. The more effective and SEO-friendly features a site has for users, the more it is able to show strongly on Google and Yahoo.

Mobile optimization:

User-centric mobile optimization is a common aim of most website redesign processes. It promises speedy connectivity, brand optimization, fast download speed, enhanced UX and SEO performance.

Website performance:

With user-centric features, users are able to engage with the site naturally and smoothly. A quality designed website helps to build trust among visitors and hence adds to improved website performance.

Higher conversions:

Getting an increased conversion rate can be achieved through an effectively redesigned website. When users visit a site, they look at the features as their real benefits. It’s a fresh approach that helps in increasing conversions.

Why should you redesign your website?

A redesign process is for improving user experience with modern designs and features. To know whether your site is effectively designed or not, ask yourself the following questions:

1.???? Is your website design credible, building authority?
2.???? Does it have recent design trends or features?
3.???? Is it user-friendly?
4.???? Is it delivering your business objectives?
5.???? And, in the end, do you feel your website is outdated?

Here at SPINX, we provide our expert website redesign services to a number of clients. With a decade long experience and in-depth research, we are able to understand the needs of our clients and create intuitive designs. Our redesign services have helped in boosting our clients’ online presence and business prospects. Some of our esteemed clients include Physicians Formula, Chevron Federal Credit Union, Merit Gold & Silver, and 20 Million Minds.

Recently we have redesigned the eCommerce website of one of the best furniture Manufacturer company, Abbyson.

abbyson-case-study

abbyson

For the redesign process, SPINX conducted a short audit to understand the parameters of Physicians Formula’s site including its structure, design, etc. Thereafter, a strategy was developed to devise the whole redesign process. We majorly focused on getting increased usability of the site and more engagement of users.

Using an innovative approach, we laid great emphasis on the visual aesthetics of the entire design. To highlight the brand identity, clarity was the first and foremost thing to build up trust with the audience. The redesigned site is more valuable and popular among its visitors. Analyze the complete case study of Abbyson, for the clearer picture of our expertise.

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Enterprise UX: The Struggle is Real http://www.odvoz-nabytku.com/blog/enterprise-ux-the-struggle-is-real/ http://www.odvoz-nabytku.com/blog/enterprise-ux-the-struggle-is-real/#comments Wed, 01 May 2019 05:18:01 +0000 http://www.odvoz-nabytku.com/blog/?p=2407 Enterprise User Experience

Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees […]

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Enterprise User Experience

Enterprise User Experience

Enterprise user experience (UX) is software designed for employees, not consumers. For the users, it’s often seen as clunky, convoluted, and hard to understand. Employees feel frustration because they must use the software to work, but can find it difficult to navigate. Employers hold on to outdated technology because replacing it sounds too expensive and they fear implementation might slow production. UX gives designers a chance to make life better for large groups of people, but it takes time and hard work. Here’s why enterprise UX is so hard.

It Involves Multiple Tools

Multiple Tools

Enterprise UX is a term applied to any software used by employees. Examples are:

  • Human resources portals
  • Content management systems
  • Apps for tracking inventory
  • Proprietary software
  • Intranet sites

A lack of continuity and integration among tools causes employee frustration. Each system has its quirks, and when none of them works well, employees feel as though they’re switching from one poorly designed system to the next. Constant frustration leads to fatigue.

Once a company grows beyond 25 employees, UX consistency becomes a problem. When similar elements look and behave differently from one application to the next, each program is harder to learn, there’s more confusion, and users waste time and money.

Large companies tend to think of software simply as a means to an end. As long as it works and data is accessible, they don’t see the benefit in investing in improving user experience. Why pay to fix it if it isn’t broken?

Designers must explain the benefits of improved user experience in terms businesses can understand. For large enterprises, the benefit of better UX is improved speed. If the software is more flexible, adaptable, and quick to update, the entire company works more efficiently.

Experience is Hard to Measure

Measure Experience

There are no metrics for emotional response. It’s easy to list an application’s features and give that list to management. When employees receive training and are able to use systems successfully, everything seems to work fine. If there are frustration and fatigue from poorly designed applications, it isn’t reflected in any data.

However,

companies are run by people, so emotional value is critical to success. Unhappy employees are less productive. They feel defeated instead of fulfilled and are more likely to seek employment somewhere else. When they are provided with the right tools, they work quickly and efficiently and feel empowered.

Experts recommend helping companies shift toward a mindset that values user experience. Help developers change how they approach problem-solving. Techniques such as rapid prototyping and design studios can help them envision more effective solutions.

Gather designers and developers to conduct usability tests such as contextual interviews and field studies. See how the product works outside the design studio and address inconsistencies one at a time. Use this progress to establish stakeholder trust and address larger issues.

Designers Get Stuck with Legacy Technology

It would be nice to start from scratch and design the most effective solution, but most of the time this isn’t feasible. In the 2017-2018 Enterprise UX Industry Report, legacy technology issues were one of the biggest challenges – 61 percent of respondents said it was a challenge when the company had 500 or more employees.

Large companies tend to use outdated computer systems, application programs, or other technology, but so do firms with between 26 and 100 employees. With smaller companies, 33 percent of respondents said the same thing.

Some legacy systems were around even before user design was a thing. Employees may have been using them for so long they don’t want to let go. Sometimes they can be redesigned. Other times you will have to find ways to work around the issues.

If you’re redesigning legacy technology, expect resistance to change. Get user feedback to find out what users like and what they dislike about the old system. If you can provide popular features and straighten out what was convoluted, you build goodwill and improve user experience.

Attend UX events to stay on top of ways to make the user experience more impactful. Professionals from a variety of fields can help improve understanding of user experience from a variety of angles.

Executives Aren’t Users

executives

UX should be designed for the user, not the client. The problem is, it can be hard getting access to users.

Executives choose software systems and approve designs. They just want to get from point A to point B in the shortest distance possible. They won’t be using the software themselves. Designers must go through multiple layers of management to get to the employees who will use the final product.

The manager of apps development at a Boeing company recommends putting in the time it takes to get to end-users. He suggests getting approval from the UX team’s management, from the project manager, and from customer management. After getting approval, conduct focus groups to build better products with feedback.

Unfortunately,

End-users are often hard to reach because they’re busy doing their jobs. They’re under pressure to meet their own deadlines, so they don’t have a lot of time to get involved with software development. Communicate with functional managers so they can free up time to provide user feedback in a stress-free environment.

Gain plenty of information about potential users. Obtain user feedback and analytics to better understand their current experience. Talk to everyone with an interest in the experience and communicate your findings to stakeholders.

When designing for the end-user, your design strategy should include:

  • Clearly defined goals for the user experience
  • Documentation of the features, functionality, and content that will support those goals
  • A process for testing design throughout the development
  • Planning that connects the business’s objectives with user needs

It’s Hard for Users to Take Risks

Fear of failure

Fear of failure is powerful; fear of losing your job is even more so. If you’re asking employees to stop doing something the way they’ve been doing it for years, they’re going to be nervous. People feel secure when things are familiar. When you change outdated software, you introduce something unfamiliar.

Learning new systems takes time. Many people feel at first as if it slows them down to learn new technology. Empathize with users as you begin to implement change.

Lack of Executive Buy-In

Sometimes there’s no common language between executives and designers. If you’re not in the field, UX strategy can be hard to grasp. Designers don’t understand all the business reasons for a project, and executives don’t understand the creative process. Both sides have concerns about their own timelines and budgets, so they bring their own stresses to the table.

With UX design, improve relationships and build understanding by:

Teaching each other. Have both sides sit down for brown bag lunch sessions where each side shares information about his or her field. Build natural rapport and exchange knowledge so both sides are more effective.

> Doing your homework

Study your company’s culture and processes to identify unmet needs. Use your insight to innovate employee experience.

> Speaking their language

When you have design concerns, think about what motivates stakeholders to action. They might not care so much about employee emotional response but are highly motivated by content that emphasizes a call to action and improves conversions.

> Communicating your company’s goals

Create a style guide that explains your company’s goals, strategies, and consistent design philosophy. This standardizes company principles for your team and communicates them to potential employers.

Many players are looking out for their own interests

Users are under pressure to get their work done. Functional managers are under pressure to improve their team’s productivity.

IT departments want their own requirements met for enterprise resource planning systems. They’re rewarded for new technology but not necessarily impacted by user experience. IT consultants want to present themselves as experts, but usually, don’t perform any type of user-centered analysis before selling new systems.

Product management has broad knowledge, but little insight into individual organizations. Development teams are encouraged to deliver new features and functionality, but there’s little emphasis on user experience.

Improving dialogue can help everyone involved bring their goals into alignment. Design professionals should consider developing an outreach program for executives to explain how poor usability impacts worker satisfaction. When the people buying the software understand user experience affects profit margins, they will begin to prioritize Enterprise UX design.

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The Year of Live Video Streaming: Is It Really Worth It? http://www.odvoz-nabytku.com/blog/year-of-live-video-streaming/ http://www.odvoz-nabytku.com/blog/year-of-live-video-streaming/#comments Mon, 29 Apr 2019 07:02:07 +0000 http://www.odvoz-nabytku.com/blog/?p=2377 Year-of-Live-Video-Streaming-thumb

Following in the footsteps of 2018 & 2019’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. […]

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Year-of-Live-Video-Streaming-thumb

Video Streaming

Following in the footsteps of 2018 & 2019’s video marketing trends, live video marketing has become a powerful boon – and bane – for marketers. Users crave instant, live content, and several social media sites have risen to the challenge of providing it. Tiktok, Facebook, Snapchat, Instagram, and YouTube have all cited amazing influxes of users to their live content, but they haven’t done so without discovering the darker side of live sharing.

TikTok is App of the Year in 2018 which also surpassed Instagram.

Deciding if your marketing strategy should include live video feedback should come only after a careful and realistic evaluation. While live content offers many bonuses and can heighten a brand’s popularity significantly, it can also become potentially costly for both finances and reputations. Live video marketing is a classic example of great reward coming at great risk.

Here are some of the pros and cons you can use to decide if live video marketing is the right strategy for you.

It’s More Personal

Live video streaming allows brands to connect with customers on a personal level. The sense of exclusivity that live content offers strengthens the bond between brand and consumer while affording a sense of transparency to the company. ?Though new to Facebook, live streaming itself has had some time to develop – from Periscope to Vine, live video can personalize the business-consumer relationship.

Ask and Receive

It’s also a great opportunity to solicit feedback directly from consumers, if the platform you’re using allows for interactive commenting. Ask users what they want in real time and get their answers back the same way.

Inexpensive Implementation

If you’re already using video content as part of your marketing strategy, making the transition to live marketing doesn’t have to be costly to implement. The materials and tools required are the same. All you need to produce live content is a good quality camera that can record in high definition and an internet connection that can support that high quality.

Authentic Education

Holding live events, like customer question and answer sessions, or live tutorials, is a great way to increase brand loyalty and customer engagement. It’s also an excellent way to showcase your product, whether that product is information, merchandise, or expertise.

Build Community

After a while, you’re liable to start seeing the same screen names and users in your sessions. Encourage and allow your users to interact with one another to build a stronger sense of community in your consumer base. The more they interact and identify with each other, the more they’ll start identifying with you.

Human Touch

And finally, rounding out the list of pros is the uniquely human quality that live video marketing can afford your operation. It allows your brand to have conversations with your users and let them take part in the brand narrative. When your users feel as if they have ownership in the shape of the brand, they engage with it on a personal level. When that happens, your conversations turn into conversions.

No Real Control

If something goes wrong during a live video session – whether it’s technical or human error – there’s no undo button or editing magic to take care of it. The human aspect of live marketing is a double-edged sword for brands – while it makes you more relatable, it also increases your chance of error.

Fortunately, good grace and a sense of humor can often overcome smaller errors.

They’ll Notice Everything

If your presenter, project manager, or staff involved in the live product aren’t fully prepared, users will notice. While your customer base is free to use your time at their leisure (they paid, or will pay, for that privilege), the luxury is not mutual. If your project appears unprepared, users may feel that you’ve wasted their time, and that perception can be nearly impossible to recover from.

You Could Miss Someone

Specifically, you could potentially miss your target audience. This is another case of a double-edged sword: the boon that exclusivity offers may also be the bane. You could consider adding multiple live sessions to a given day to increase your exposure chances, but that may require time and money you can ill afford to spare.

You’re at Someone Else’s Mercy

Whether it’s your ISP or your customer’s ISP, you have two major hurdles to a live feed and you’re (usually) incapable of doing anything about them. If either side falls short, your user may receive a low quality or overburdened feed which detracts from, rather than adds to, the perception of your brand.

Outside of costly upgrades to your own internet arrangement, there’s no way for you to contend with this factor except to hope for the best.

Recommendations for Live Streaming

Live Streaming

If you’ve decided that the pros outweigh the cons, there are some steps you can take to limit the potential for live snafus.

  • Plan and prepare without scripting. The biggest draw of live video marketing is the interactive, human factor, so don’t create such a rigid program structure that it loses its humanity.
  • Get comfortable improvising. If the seminar you scheduled is supposed to be about troubleshooting but your audience wants to talk about a new release, let them. It’s more important to provide your audience what they want than it is to stick to your plan.
  • Incorporate users as part of your brand narrative. Make your followers and audience central characters in your brand’s story – not extras wandering around a set.
  • If you notice the same faces or usernames supporting your brand through several live sessions, reward them by returning the support. Even a small show of live, spontaneous recognition can have a big impact on the audience’s perceptions. When they see you rewarding loyalty, they’ll be inspired to be more loyal. It’s a positive perpetuation cycle.
  • Accept that you will occasionally be stranded in the proverbial desert without any real answers. It’s better to offer a sincere, “I’m not sure, but I’ll find out and get back to you …” than it is to try to sell them an answer which has no conviction. Remember, authenticity is an asset in live recording, not a liability.
  • Consider recording your live sessions and uploading them somewhere that other users can easily reach. But don’t edit them aside from what’s necessary. Users will appreciate your authenticity and willingness to display your mistakes, while they’ll distrust your attempts to erase them from the record.
  • Offer multiple quality levels. This will be determined more by the platform you use for streaming than anything else, but make sure that your live feeds can be watched in the highest quality or the lowest quality. Not only will this allow more mobile users to tune in without data burning, but it also accommodates tablet users or users with limited bandwidth.
  • And finally, engage back. If you ask your users what they want, you need to listen and act on their answers. Live lip service won’t incur any more benefit than delayed lip service would. You can’t expect your users to engage more with your brand if your brand isn’t responding in kind.
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America’s Top 10 Boomtowns of the Future – 2021 Edition http://www.odvoz-nabytku.com/blog/top-10-boomtowns-of-the-future/ http://www.odvoz-nabytku.com/blog/top-10-boomtowns-of-the-future/#comments Thu, 25 Apr 2019 09:12:05 +0000 http://www.odvoz-nabytku.com/blog/?p=3566 Boomtowns

List of Top 10 Boomtowns: Salisbury, Maryland Grand Rapids, Michigan San Jose, California Knoxville, Tennessee Oklahoma City, Oklahoma Pittsburgh, Pennsylvania Daytona Beach, Florida Lafayette, Louisiana […]

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Boomtowns

List of Top 10 Boomtowns:

  1. Salisbury, Maryland
  2. Grand Rapids, Michigan
  3. San Jose, California
  4. Knoxville, Tennessee
  5. Oklahoma City, Oklahoma
  6. Pittsburgh, Pennsylvania
  7. Daytona Beach, Florida
  8. Lafayette, Louisiana
  9. Mountain’s Edge, Las Vegas, Nevada
  10. Myrtle Beach, South Carolina

As an entrepreneur, you’re always on the lookout for the next big thing. When it comes to choosing a location for your startup, you want a “boomtown” – a city right on the cusp of notoriety in the business sphere. Boomtowns have the makings for startup greatness but haven’t yet gotten popular enough to drive up the costs of living.

Top 10 Boomtowns

A few years ago, Houston and Seattle were on the list of up-and-coming boomtowns. Today, a new stream of cities are making their mark in entrepreneurship. One of these top 10 next boomtowns could be where your startup spreads its roots.

1. Salisbury, Maryland

 

salisbury maryland boomtown

A 2018 Realtor.com list of “the next urban powerhouses” lists Salisbury at number one. Salisbury, Maryland is a comparably small town with a population of just 390,091. Yet it marks the largest city on Maryland’s eastern shore.

Salisbury is experiencing a chapter of growth that positions it in a top spot as the next great boomtown in the country. The median home price as of 2018 was $309,050 – a number that’s higher than the national median but attracts buyers from more expensive places along the East Coast.

Reduced tax rates, lower costs of living, and plenty of job opportunities in the area has led the population to more than double in the last five years. Part of the attraction is that Salisbury is just a 2.5-hour drive from Washington, D.C. New businesses have opened their doors in Salisbury recently, adding to the metro’s bright future. The region has almost two-dozen breweries and is a mecca for lovers of craft beer. It has all the elements of America’s next great boomtown.

2. Grand Rapids, Michigan

 

Grand Rapids_Michigan boomtown

Grand Rapids is the second-largest metropolitan region in Michigan. It’s a highly successful Upper Midwest city, known especially for its “Medical Mile” and furniture manufacturing. The Medical Mile is a stretch of the city dedicated to clinical research and medical educational activity. Furniture manufacturing has been an economic staple for the Grand Rapids area for decades.

In addition,

Grand Rapids has a flourishing millennial demographic, thanks in part to college students. It has a thriving urban area, complete with a rich craft beer scene. In 2018, Forbes ranked Grand Rapids the number one city to raise a family in the U.S.

This ranking was based on the cost of living, the cost of housing, and income in the city. As a result of its recent popularity, however, the median home price rose 15.6% in the last year. Still, its large-city amenities and small-town vibe make it an excellent place for entrepreneurs – and a verifiable boomtown.

3. San Jose, California

 

San Jose_California boomtown

It’s not a surprise that a city in California made the list, but San Jose is unique in that it has not gotten its 15 minutes of fame. All of that may change, however, thanks to its position as one of the top three metros for net business creation and wage growth, according to Inc.com.

San Jose is a top surge city thanks to its boom in the technology sector. Immigration, diversity and computer-savvy residents are giving San Jose the potential to be the next great “San” city in the state.

Many people don’t realize some of the world’s top tech startups call San Jose home. These include eBay, Cisco, and Adobe. In fact, San Jose is home to more Fortune 500 companies than anywhere else in the country, besides New York. That’s right – it even beats San Francisco.

Furthermore,

Careerbliss named San Jose the second-happiest city to work in based on key factors such as work environment, compensation, growth opportunities, and company culture.

4. Knoxville, Tennessee

 

Knoxville_Tennessee boomtown

Knoxville, Tennessee is quickly transforming from small town to boomtown, based on its recent job growth and population increase. Knoxville lies at the center of a major interstate network – one that leads to most metro areas in the Southeast United States.

Its central location has helped Knoxville achieve an increase in job opportunities over the years. More jobs mean more people flocking to the city, and a resultant upswing in median home prices (an almost 10% increase from 2017 to 2018). The median price is currently $268,250.

Living and working in Knoxville can come with many benefits. One is living less than an hour’s drive to the most-visited national park in the country – the Great Smoky Mountains. Another is its bustling downtown area, with thriving small businesses, eclectic shops, and breweries.

Knoxville also has affordability going for it, with lower median home prices than nearby Nashville and Chattanooga. If you’re thinking of starting a startup in 2019, Knoxville might be the ideal town to call home. It’s predicted to boom even more in the next few years.

5. Oklahoma City, Oklahoma

 

Oklahoma City_Oklahoma boomtown

Oklahoma City has all the elements of the next boomtown. America’s heartland is ready to blossom into the country’s next tech hub, thanks to an increase in small business lending, low cost of living, low-income taxes, the ease of starting a business, a revitalized downtown area, and several startup accelerators. A 2014 shout out from CNN naming Oklahoma City as the number one city to launch a new business helped get the business ball rolling.

Today,

The industries of healthcare, technology, and biotech are booming in Oklahoma City. Businesses in these industries are thriving here for a number of reasons: a strong research community (with two large biomedical research institutions nearby), a diverse and talented pool of workers and entrepreneurs, an uptick in millennial residents, and improved quality of life, to name a few. The city’s rise to the top is leading to many people returning to Oklahoma City or moving here for the first time.

6. Pittsburgh, Pennsylvania

 

Pittsburgh_Pennsylvania boomtown

Pittsburgh is poised to be an upcoming boomtown, primarily for its roots in deep tech. Apple announced in 2018 its plans to expand operations in Pittsburgh over the next three years. The new locations will have room for over 1,000 employees each.

Apple’s announcement said that Pittsburgh is making real strides in becoming a target of talent and business investments. Pittsburgh made Inc.com’s top 10 cities list for venture capital funding, along with cities in California, New York, and Massachusetts.

Even prior to Apple’s announcement, Pittsburgh was shaping up to join the list of top cities to live and work in, thanks to affordability, labor pool, cost of living, entrepreneurial activity, and more.

NerdWallet ranked Pittsburgh number 17 on a list of best places to start a business in 2015, along with cities such as Boulder, Colorado and Wilmington, North Carolina. NerdWallet ranked Pittsburg ahead of San Francisco and Seattle. An increase in startup investment in local tech companies has helped Pittsburgh rise to the top.

7. Daytona Beach, Florida

 

Daytona Beach_Florida boomtown

With a booming tourism industry, median home prices at $279,050, a population of over 600,000 people, and vast beaches, Daytona Beach has to make the list of the next great boomtowns. Although Daytona Beach has long been a hotspot for tourists, it has recently spread its wings into entrepreneurship.

In 2016,

The Milken Institute said the Daytona Beach area had the most improved economy in the U.S. Fast growth over the last five years, affordable housing, and irresistible ocean breezes poise Daytona Beach as a prospective boomtown in the near future. Consider a move south if you want to beat the crowd.

8. Lafayette, Louisiana

?

Lafayette_Louisiana Boomtown

A spike in new job opportunities, newly built homes, and a unique cultural identity makes Lafayette, Louisiana a boomtown of the future. In the past five years, Lafayette has added around 60,000 new jobs in the technology sector alone. It also has new constructions available – something unique in the area.

Lafayette was building houses twice as fast as the national average after the economic downfall in 2013. New builds have continued to pop up around town even faster since then. The current median home price in Lafayette is a reasonable $210,000.

What makes Lafayette most appealing, however, is its personality. In 2014, the National Bureau of Economic Research named Lafayette the?happiest city in America. It has since upheld that title, with a plethora of fun things to do in town and right outside of city limits.

Just two hours from New Orleans, Lafayette is a hotspot for people who want to enjoy everything NOLA has to offer without living right downtown. Its unique quality of life, delicious food, work opportunities, and friendly people make Lafayette a town to watch.

9. Mountain’s Edge, Las Vegas, Nevada

?

Mountain’s Edge_Las Vegas_Nevada Boomtown

Just 14 miles outside of Sin City (Las Vegas, Nevada) lies a planned community that offers a taste of peaceful suburban life: Mountain’s Edge. In 2016, Realtor.com named Mountain’s Edge one of the fastest-growing neighborhoods in the U.S., with a projected five-year household growth of 19.4%.

Mountain’s Edge is close enough to Las Vegas to offer the conveniences and job opportunities of the city, but far enough away to provide peace, quiet, and safe neighborhoods. Mountain’s Edge has new elementary schools, plenty of open spaces, community parks, and hiking trails. Keep your eye on this Las Vegas Valley community as a potential boomtown of tomorrow!

10. Myrtle Beach, South Carolina

?

Myrtle Beach_South Carolina Boomtown

Last but certainly not least on the list of predicted boomtowns is Myrtle Beach, South Carolina. Beautiful Myrtle Beach is poised for a boom for many reasons: affordable housing (median listing price is $239,000), over 200 days of sunshine per year, plenty of outdoor recreational activities, and some of the country’s most beautiful beaches. USA Today’s “Best East Coast Beaches” list put Myrtle Beach at number five.

Myrtle Beach’s pleasant weather and appealing quality of life have attracted more than 150,000 new residents in the last five years, yet it is still not as crowded as Florida. Many retirees have chosen Myrtle Beach, SC instead of Florida for that very reason – contributing to the city’s population growth.

The Myrtle Beach metropolitan area has less expensive housing opportunities than Florida, although its crime rate is higher than the national average. If you want to move to an up-and-coming town where you can spend time in the sunshine, lounge on the beach, and enjoy ample job opportunities, Myrtle Beach might be for you.

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Top 3 Reasons to Hire a Web Design Agency over a Solo Web Designer http://www.odvoz-nabytku.com/blog/3-reasons-hire-web-designer-agency/ http://www.odvoz-nabytku.com/blog/3-reasons-hire-web-designer-agency/#comments Sat, 20 Apr 2019 13:00:33 +0000 http://www.odvoz-nabytku.com/blog/?p=348 Creative Web Designer Team

We were recently pleased to be contacted by an old client of ours for some work. It’s always great to hear from customers satisfied with […]

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Creative Web Designer Team

Web Designer Team

We were recently pleased to be contacted by an old client of ours for some work. It’s always great to hear from customers satisfied with what you do—it’s the highest compliment that a digital craft agency can be paid. However, the client’s story was one we’d heard before.

Our client had initially solicited a solo web designer for some services, with the expectation of getting the work done by a certain date. Weeks later and with little warning, our client received the bad news that the freelancer was moving out of the country, relinquishing his career in order to branch out in new directions.

An international move doesn’t have to be a big deal, but your freelancer closing up shop definitely is. Like most businesses, our client had deadlines to meet, and the abrupt “out of business” notice left them in the lurch. We were happy to pick up the slack and do great work for this old client, but this type of story is more common than one would like to think.

If you’re running an online business, you understand that your website is the face of your company. Here we’d like to inform you of the advantages of hiring an agency over a one-person operation for web design work, so you don’t end up facing the same obstacles as many others.

1.?A Design Firm Is More Stable

Our client, and other cases we’ve dealt with in the past encountered one of the most common issues that come with a solo web designer: the possibility of instant quitting. Though it won’t happen every time, it’s much easier for a solo web designer to end their business with a little warning than a web design agency.

Though exact numbers are hard to come by—freelancers are individual people rather than incorporated businesses—we can get a pretty good idea of how many solo web designers go bust overnight. First, there’s the fact that 90% of tech startups fail. Those are small businesses with the backing of investor capital, too, rather than a solo designer working paycheck-to-paycheck. Even if your work is getting done consistently, you may be the only client, and sooner or later that freelancer may need to transition to something more reliable.

Particularly in the last year,

Changes in American health care laws have made working for an agency more attractive, since it may be more appealing for a designer to join up with a firm to get good insurance. We’ve heard from numerous clients in that position who’ve been left holding the bag.

2. A Chain of Command Is Good for Clients

mail-agency This is the last thing you want to see as a deadline bears down on you.

One of the most appealing aspects of freelancing is precisely that it’s free. Most of us working in the digital world have freelanced at some point, and Being Your Own Boss is part of the American Dream. However, in practice, this means creating and adhering to self-imposed goals and timetables. In a way, it’s more work than having a boss sometimes. Countless popular blog posts demystifying freelancing explains that this is a big problem behind-the-scenes.

Part of hiring a web design agency means paying for a pre-existing structure to get things done. You’re more likely to get lightning-fast email responses if someone’s boss is applying external pressure to do so. This structure of accountability applies not only to deadlines and communication but all other aspects of the business.

3. More Experts Means You Can Get More Done Better

web-agency-freelancer Courtesy Miss Izss Flickr

The team at a web design firm isn’t just a supervisor making sure employees meet deadlines. By virtue of its size, a digital agency will have many more skill sets under one roof than a solo web designer.

Design work is a dialogue between the client and the creator, and every client knows the best work comes from a passionate creator. A designer who’s dynamite at graphic design might find wireframes to be a slog, or vice-versa. Most web design projects will involve multiple components, so the best work comes from multiple people working on the components they’re most passionate about. Other issues notwithstanding, a company that just needs a logo redesign could get someone to mock up a few images. However, something with more moving parts calls for a bigger investment, rather than a quick fix. A web design firm has multiple employees that can each focus on their area of expertise—their passion.

A lot of companies like solo web designers out of the perception that a firm is more impersonal. However,?everyone on our team knows that an agency’s individual members bring as much dedication to their jobs as a freelancer do to their own businesses.

Do you have a success story about working with an agency?

Let us know in the comments below.

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20 Free Design Tools For UI/UX Designers to Make User Friendly Website http://www.odvoz-nabytku.com/blog/free-online-ui-ux-tools/ http://www.odvoz-nabytku.com/blog/free-online-ui-ux-tools/#comments Tue, 16 Apr 2019 09:35:46 +0000 http://www.odvoz-nabytku.com/blog/?p=255 axure landing page

List of 20 free UI-UX tools to make your website UI/UX friendly. Five Second Test Axure Bootstrap Streamline 3.0 Coblis Freepik Flaticon TinyPNG Canva InVision […]

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axure landing page

List of 20 free UI-UX tools to make your website UI/UX friendly.

  • Five Second Test
  • Axure
  • Bootstrap
  • Streamline 3.0
  • Coblis
  • Freepik
  • Flaticon
  • TinyPNG
  • Canva
  • InVision Studio
  • Wireframe.cc
  • HTML CSS Generator
  • Lorem Ipsum
  • Dummy Data Generator
  • ColorZilla
  • Paletton
  • Contrast Checker
  • Markup Validation
  • Google Mobile-Friendly Checker
  • Frontend Checklist

User interface (UI) and user experience (UX) are two related terms that make or break your site’s relationship with its visitors. Though the two terms describe different concepts, together, UI and UX will determine conversion, return business, and word-of-mouth recommendations. A digital agency has a lot of options to choose from when picking UI/UX tools.


1. Five Second Test

Five-Second-Tests Landing Page

Five Second Test crowdsources website tests for free.

A newspaper’s most important story of the day goes above the fold on page A-1, on the right-most column. This layout has stayed the same for centuries because of the simple fact that readers’ eyes go there first.

The rules for laying out a webpage aren’t as clear as the rules for laying out a newspaper. A less-than-optimal layout may draw customers’ eyes away from your content. Web visitors also have shorter attention spans—for instance, nearly?half of web users expect pages to load?in two seconds or less. You have precious few seconds to make a lasting impression.

Five Second Test is a UI tool that measures how effectively you’re communicating. You submit your page, and Five Second Test crowdsources it to report on what users remember about your site after five seconds. The site also offers simple comparisons, to see how your site stacks up versus others. You only have one chance to make a first impression, so give your site the best shot.

2. Axure

axure landing page

Axure boasts almost everything you need to design a basic wireframe.

Wireframes are the basic skeleton for a website – UI starts with the wireframe. There are plenty of wireframing tools available online, and many offer free trials.

However, if you were to pick one, Axure is a good starting point. What you’re looking for in a prototyping tool is a program that lets you do basic website mockups with as little coding as possible. Axure has the benefit of being both simple and complete. Its simple click-and-drag interface and wide range of features let you construct a demo site easily.

The program is frequently lauded as “the most complete wireframing and prototyping tool?on the market.” You can download a free trial of Axure and see what this comprehensive tool can do for your site.

3. Bootstrap

bootstrap landing page

If you’re ready to go beyond a basic mockup, and head into real coding territory, then?responsive web design is a must-have element of good UI. You’ll want a web design framework that gives you many options for page customization.

Bootstrap lets you easily create a fully functional website. Built by engineers from Twitter, it’s a great tool for front-end development. It features a responsive grid, typography and form controls, and numerous other components. If you’re armed with a little knowledge of HTML and CSS, Bootstrap can give you a great deal of control over your web design.

Bootstrap’s community is also a big selling point. Since it’s free and it offers so many features, there’s a lot of online support from outside developers. An online Bootstrap showcase?boasts over 1500 sites have been built using the framework, and many of site creators are active online with advice about how to best use the tool. This means there’s a lot of crowdsourced troubleshooting, as well as plenty of additional themes.

4. Streamline 3.0 Framework

Streamlineicons Landing Page

For a top-of-the-line illustrator, Webalys’s UI Design Framework is a good, free choice. The tool comes with a graphical user interface (GUI) elements library, filled with hundreds of design elements. It also has an expansive library of graphic styles, so you can customize buttons, headers, and other features with just one click. This framework also comes prepackaged with minimalist vector icons.

The tool’s elements make it a good choice for both flat, and more complex design. Its GUI library and styles library alone make it a must-use tool for wireframe and mockup work.

5. Coblis

Coblis-color-blindness-simulator landing page

Coblis’s CVD Simulator offers many options to test your design.

Color is such a basic part of the design that it’s easy to take it for granted. However, as many as 10% of people have some form of color-blindness. Your website needs to be easy to navigate for the substantial minority of users with this condition. Coblis is a free color blindness simulator that shows what your website will look like for users who are differently abled.

Many designers rely on color cues in order to guide users through a site. For instance, a red error message or a green checkmark are common signs to indicate whether a step is completed or not. Would a user who can’t see these colors be able to proceed as easily as other users? Upload screencaps to Coblis to see what your page looks like in different color spectra.

6. Freepik

Freepik-Example-Page

As the largest community of graphic designers in the world, Freepik is the leading search engine of free vector designs. Offering high-quality graphic designs, exclusive illustrations, and curated collections of graphics resources by their design team, Freepik is a fantastic resource of usable graphics and vectors for various uses, without the worry of attribution requirements.

Intended for both personal and commercial projects, users can search the database for backgrounds, banners, infographics, patterns, brochures, business cards, logos, posters, wedding ideas, and much more.

7. Flaticon

flaticon example landing page

From the makers of Freepik, Flaticon is the largest search engine of free vector icons in the world. Offering high-quality graphic designs, completely editable vectors, and curated collections of grouped icons by other developers and designers, Flaticon is a fantastic resource of usable graphics for a wide variety of use – all without any attribution requirements.

Typically, designers must either create every graphic from scratch or spend precious hours scanning the web for royalty-free graphics and icons to fit their needs. With Flaticon, users can search the database for specific keywords, peruse various collections of vector packs, or even upload their own original content for use by others. Users can download graphics in several formats, including PNG and SVG, or saved to the user’s collections for later use. Several large companies use Flaticon, including Adobe and Google.

8. TinyPNG

Tiny PNG Landing page

TinyPNG is a simple, but highly effective, tool, using smart lossy compression to shrink image file sizes down significantly. It accomplishes this by carefully reducing the number of colors in the image, thereby requiring fewer bytes to store the image. This smart selection results in changes that are almost invisible but drastically reduce the file size. This translates into faster load times and less bandwidth required for loading content.

You can create or modify thumbnails, animated PNGs, and JPEGs with TinyPGN, and the company offers a Photoshop plugin. If you are looking to improve your UX with better load times and faster responses with thumbnails and images, take a look at this tool and see what a difference smart compression can make.

9. Canva

Canva Landing page?

Loaded with extremely easy-to-use features and functionality, Canva is a free design tool anyone can use to create a wide variety of content. Their design tools make it easy to share on various social media services. Ranging from pre-sized social media posts to marketing materials, presentations, documents, and ads, Canva offers a true collection of applications and templates. Featuring drag-and-drop functionality and easily searchable images, fonts, and graphics, this tool is great for both beginners and experts alike.

Hailed as a highly accessible tool for small businesses, individuals, and students alike, Canva is perfect for creating content that can engage targeted prospects quickly and easily -– no matter your skill level or design background.

10. InVision Studio

Invision App Landing page

Deemed “the world’s most powerful screen design tool,” InVision Studio can easily turn your designs into clickable prototypes. Featuring an adaptive layout engine that effortlessly enables responsive designs, and advanced animations for dynamic motion, Studio lays the groundwork for rapid prototyping with easy-to-use tools. This completely free application is a design, prototyping, and animation tool all in one package.

Built especially for collaboration, InVision integrates their existing cloud-based workflows for frictionless feedback and a shared design system to keep teams connected, consistent, and up to date.

A Studio Platform is expected soon, bringing further UI kits, icons, and apps for use, created by users with Studio’s public API. When it arrives, InVision anticipates workflows to become increasingly enriched with the added functionality.

11. Wireframe.cc

Wirefram.cc landing page

This tool offers a clutter-free environment with intentional minimalism, in order to let users focus on getting their ideas sketched right away. Most other wireframe apps feature too many intrusive toolbars and icons that can distract from the creative process. Further, Wireframe.cc does away with complex palettes and too many options for stencils.

Sometimes simplicity really is the ultimate sophistication, and users will not get lost in fancy decorations and unnecessary stylizations – this tool is as close to a digital piece of paper for hand-drawing wireframe sketches as possible.

As for UI, toolbars are context sensitive, and only appear as needed, popping up only those elements which you can use in the given context. Users can choose between browser windows, tablets, or mobile phones (portrait or landscape) as a template. Finally, annotation is enabled throughout the wireframe, with the option to turn it on or off.

12. HTML CSS Generator

Html css editor tool

When it comes to What You See Is What You Get (WYSIWYG) editing software, this free online tool is about as handy as it gets. Every developer should save it in his or her bookmarks. Touting multiple uses, this real-time generator offers instant visual previews for HTML and CSS code alongside the inline editor. With the inclusion of the Cleaner feature, which allows users to clean the source code by removing various components, such as tags or attributes, this tool ensures all code generated will be valid.

Users can paste either document, such as Word files or PDFs, or HTML code directly into the editor, and any changes made in either the visual editor or the source code will update in the other, allowing developers to experiment and make adjustments on either side of the aisle. Additionally, this is an extremely handy tool for beginners and those who are learning to code, as you can use the tool to instantly see how changes to the source code affect the visual preview, and vice versa.

13. Lorem Ipsum

Loream Ipsum Generator

The history of using dummy text for copy placeholders and samples goes back to the very beginning of the printing press days. During the 1500s, an unknown printer put together what would go on to survive for over 500 years as the default sample text – Lorem Ipsum. The original passage, taken from an obscure Latin work from around 45 BC (Lorem ipsum dolor sit amet, consectetur… ) continues to be used today, even in the digital age, but unfortunately suffers various alterations, such as randomized words that don’t look like believable text, or humor that has been inserted in the middle of the content. Obviously, when inserting placeholder text for a sample copy, designers will want to keep clear of such distracting text.

The idea behind Lorem Ipsum is that readers will generally become distracted by readable content when the intention is to look instead at the layout. The benefit to using Lorem Ipsum is its fairly normal distribution of letters. Without focusing too heavily, the text appears legitimate but does not draw the viewer into actually reading the content.

This free tool generates unique Lorem Ipsum passages that maintain the long-established advantages of the original text. Drawing from a dictionary of over 200 Latin words, and utilizing several model sentence structures, the site can generate reasonable looking Lorem Ipsum that is free from repetition, non-characteristic words, or needlessly injected humor.

14. Dummy Data Generator

Dummy Data Generator

This is another tool that fulfills one very specific need but does it extremely well. For UI/UX developers and designers who need fake data for testing software and generating mockups, this generator quickly and easily returns tables of customer data at random. Users can specify which types of data they need populated, such as names, street addresses, phone numbers, email addresses, or credit card numbers, and then further select the format by which the data should appear. The tool then quickly generates rows of data (100 by default) filled out with randomly generated information.

Say you are testing out the functionality of your UX, and need test data to run through the code. Perhaps you are putting together a mockup of how your software will look when you run and populate it with data. The real trick here is in presenting convincing examples that look legitimate, as obviously fake data can end up only being a distraction (I’m looking at you John Doe, born 01/01/2018, credit card number 0011 1001 0110 1100).

15. ColorZilla

Colorzilla - The color picker tool

ColorZilla is another one of those indispensable utilities that do one job and does it well. Developers and graphic designers are able to use ColorZilla with both basic and advanced color-related tasks. The add-on lives as a browser plug-in available for both Firefox and Chrome, and at its most basic, allows users to pull a color reading from any point in the browser, make any desired adjustments, and paste the value into another program. Users can keep track of their eyedropper history, favorites, and bookmarks, and can adjust and manipulate the Red/Green/Blue or Hue/Saturation/Value components.

As a quick replacement for design tools such as Photoshop, Sketch, Pixelmater, or MS Paint, ColorZilla is quite possibly the easiest and simplest way to gather the 6-digit Hex color code from any source, save custom color palettes for later use, or test the colors of your website. For designers and developers building UI/UX elements, this is an essential tool to have in their toolkit.

16. Paletton

Paletton - Color suggesting tool

Paletton is an extremely useful tool for palette creation, allowing users to play with different combinations of colors that work cohesively together, based on color theory, color perception, and color psychology. Users can choose monochromatic, adjacent color groups, triads, tetrads, or freestyle color combinations, adjusting RGB, hue, and contrast values for each color.

What sets this tool apart, aside from its ease of use, is its preview options, allowing users to see the color palettes used together in various formats and examples, such as in squares, circles, mosaic patterns, web page samples, artwork, and even animation. This gives designers great insight into picking and choosing complimentary color schemes, and seeing how they would look in practical application.

This is a great resource for those looking to learn and play with color theory, or for those who are fine-tuning their desired palette layouts.

17. Contrast Checker

webaim - contrast checker tool

Web Content Accessibility Guidelines (WCAG 2.0) requires a contrast ratio of at least 3:1 for graphics, user interface components, and large text (defined as 18 points or larger, or 14 points bold or larger), and a ratio of at least 4.5:1 for normal text for level AA. The ratio requirement is even higher for level AAA, at 4.5:1 for large text and 7:1 for normal text.

This tool easily helps keep developers compliant with accessibility standards, as users can input the Hex codes for both the background and foreground colors into the checker, see the contrast ratio for the given set, and ensure a passing grade for each requirement. The checker also includes a slider to adjust the contrast of each color, updating the Hex code with each adjustment. The tool features live previews of the color ratios for both normal and large text.

This tool works well with others on this list, such as ColorZilla, which can quickly pull the colors used and paste them into the checker.

18. Markup Validation

Markup Validation Checker

When creating Web pages, authors will use various coding languages, such as HTML, to structure text, multimedia content, and general appearance attributes to create the content desired. In order to ensure that all of the code follows the correct rules for the language (languages, after all, all have their own syntax, grammar, and vocabulary), the code must be run through validation software.

This online validator checks the markup validity of Web documents, specifically for HTML, XHTML, SMIL, and MathML. Validating Web documents is an essential step to improving and ensuring quality, and ultimately saving time and money. This validator checks against W3C recommendations and ISO standards.

19. Google Mobile-Friendly Checker

Google Mobile Friendly test

Ever since Google started prioritizing websites that are optimized for mobile, ensuring your website is mobile friendly has become even more imperative. The vast majority of web traffic comes from mobile devices, with no signs of slowing down. So how do you ensure your web page is mobile friendly, quickly and easily?

Users can choose either to enter the web page’s URL or to paste the code directly into the checker. It will then return a score and results, providing a screenshot of the web page as it would appear on a mobile device. Additionally, the tool will bring up any page loading issues that ensue, showing the resources that it couldn’t load.

Ensuring optimization of your UI/UX for mobile is critical, and for those hoping to secure higher listings on search engine results pages, it is mandatory. Thankfully, Google provides this free resource to quickly and effectively check this essential component.

20. Frontend Checklist

Front End Checklist Tool

Finally, this checklist is an exhaustive list of all elements required before launching HTML pages or websites. All the items listed are generally required for the majority of projects, though some elements are not. As such, the tool offers a few levels of flexibility: low – meaning the element is recommended but can be omitted; medium – meaning the element is highly recommended, and can have negative effects on performance or SEO if omitted; and high – meaning that the element cannot be omitted for any reason, without suffering dysfunction, diminished SEO, or accessibility issues.

Users can upload code into the checker to generate a report, and then inspect each element individually or by groupings. This free tool is a highly recommended utility for those working with websites, Web pages, and other HTML UI/UX applications, to ensure usability and optimization prior to publishing.

This list of top 20 UI/UX tools and applications can help your workflow with everything from fleshing out ideas and prototyping, to ensuring compliance and reliability of your code.

Have you or your team used any of the tools listed here?

Have we left out any of your favorites?

Let us know in the comments below.

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[Infographic] What is Responsive Web Design? | Why are Responsive Websites Important? http://www.odvoz-nabytku.com/blog/responsive-web-design/ http://www.odvoz-nabytku.com/blog/responsive-web-design/#comments Fri, 12 Apr 2019 06:00:46 +0000 http://www.odvoz-nabytku.com/blog/?p=49 Go responsive

According to Google, 57% of users say they won't recommend a business with a poorly designed mobile site. Advocating a responsive web design is becoming next big thing in the market. If you've been considering a re-design of your site, or have been looking for ways to increase engagement and conversion, responsive is the way to go.

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Go responsive

What is Responsive Web Design?

Responsive web design is an approachable flexible web design which modifies webpage as per device screen size for a better web page look and good user experience. With the use of HTML, CSS, JS and Jquery, responsive web design able to resize complete webpage as per the device needs. Responsive web design provides a good user interface and better user experience in any device (Mobile, Laptop, PC, Tablet, etc..).

Responsive web design is a method of building websites to provide an optimal viewing experience across a wide range of devices. It adapts to any device, delivering the appropriate output for the user’s screen size, resolution,? and platform.

No matter your initial impression, it can’t hurt to know more about the process that more and more developers are adopting to craft sites that our modern, mobile-driven web demands. In this article, we distill Responsive Web Design down to its main features and explain the underlying concepts that make it a crucial part of today’s website building process.

Responsive web design infographic

Who Needs Responsive Web Design?

First impressions are everything in online business, and in 2019 you can no longer make assumptions about how users are accessing your site. You wouldn’t wear sweatpants on a first date, right? Would you want a potential customer’s first time engaging with your company marred by bad user experience?

A person may be using a desktop computer, a tablet, a mobile phone, and even a television – in tandem – all within a few hours! A recent study by Google found that 90% of people move between devices to accomplish a goal. If you’ve been considering a re-design of your site, or have been looking for ways to increase engagement and conversion, responsive is the way to go.

Why are Responsive Websites important?

Responsive Web Design at its core means building a website to provide an optimal user experience regardless of the device being used to access it. The beauty is in the fact that only one set of source code is required no matter how many ways the content will be displayed.

A site built responsively will pay attention to screen size and resolution and will resize and reposition elements on the page accordingly. The size of text and media will change gracefully to provide the best reading and viewing experience, and the way navigation and menus behave will change to give priority to the most important content.

Benefits of Responsive Web Design

Rethinking your approach and going responsive can also save you time and money. Invest resources in developing one robust site, and save yourself the cost of building and maintaining two separate sites. The benefit extends further if you use a Content Management System (CMS), meaning you’ll only have to make updates in one place.

Recommended by Google

Google has publicly advocated Responsive Web Design, as it fits in with their high standards of good, useful content and a clean link structure. Your site may even enjoy SEO benefits when you make the indexing process for search engines easier by having fewer URLs to crawl and limiting duplicate content.

Conclusion

“61% of people have a better opinion of brands when they offer a good mobile experience.” – Source: Latitude

“57% of users say they won’t recommend a business with a poorly designed mobile site.” – Source: Google

The mobile web is bigger than ever, and statistics are showing that a great mobile experience does make a difference to consumers. To deliver this, site owners are utilizing the responsive web design as the championing solution which offers long-term benefits and keeps them in line with the growing competition in the market.

If making a great first impression, visitor retention, and especially user experience are important to you, Go Responsive!

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Why Do You Need to Redesign Your Website Constantly? http://www.odvoz-nabytku.com/blog/why-you-need-redesign-your-website/ http://www.odvoz-nabytku.com/blog/why-you-need-redesign-your-website/#comments Thu, 11 Apr 2019 12:57:40 +0000 http://www.odvoz-nabytku.com/blog/?p=3481 Online Presence With Website Redesign

Is your website feeling stale? It might be time for a redesign. Changing the feel and the user experience on your website can have huge […]

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Online Presence With Website Redesign

Is your website feeling stale? It might be time for a redesign. Changing the feel and the user experience on your website can have huge benefits.

List of reasons for the website redesign

  1. Mobile Optimization
  2. Broken Links
  3. High-Quality Content
  4. Speed Interruptions
  5. Customer Insight
  6. User Interface
  7. Reduce the Risk of Getting Hacked
  8. Website Redesign Case Studies

 

You wouldn’t leave your storefront static for years without a change in design, and the same idea goes for your website as well. In this post, we will discuss the major advantages of checking your website on a regular basis for the possibility of a redesign.

1. Mobile Optimization

Google recently changed the way sites rank on search engines and added mobile optimization as a requirement for the top position. If you haven’t already optimized your site for mobile devices, now is the time. Mobile screens are constantly changing size, and different devices show off your content in a different way. Responsive Web Design allows the size of the screen to shift based on which device views the site. Redesigning your website on a regular basis will ensure that you have the latest dimensions available to your customers. Try a free tool like Google’s Mobile-Friendly Test to see how your page looks on a variety of mobile devices.

2. Broken Links

Broken links are a source of frustration to your readers. When a website in your post changes or moves to a different site, the link displayed leads your readers to a dead end. Instead of showing the valuable content that you intended, the link redirects readers to an error page or the wrong website. The only way to check this is by performing a manual audit of your links. Change any links that are dead or find a new source. You can also add backlinks to more recent content you have published to keep readers navigating around your site.

3. High-Quality Content

content

Source: Google Images

Content comes in two categories: time sensitive and evergreen. Time-sensitive content is relevant for when you write it, but the information expires, changes, or becomes irrelevant. A website full of irrelevant content does not demonstrate a reputable source. Your readers will assume you don’t know what you are talking about and will turn elsewhere to get the most up-to-date information.

Evergreen content provides value to your readers any time they read these pieces. These pieces stay relevant forever and do not expire. Time-sensitive posts along with a solid base of evergreen posts give your readers a reason to stick around and explore your site, improving your bounce rate.

website-speed

Source: woorkup.com

4. Speed Interruptions

As your content grows, your website performance can diminish. Google just released a speed update, moving the slowest websites to the bottom of the search results. A good example of this is Flash. Websites who still use Flash provide a much slower user experience and can create problems for certain devices. In such a case, replacing Flash code with a more current style of code will provide your user with a smoother visit. 3 seconds of waiting will cause half of the US population to bounce right off your site. In a world where speed is everything, you have a very short window of opportunity to catch a user’s attention.

5. Customer Insight

Audience-Insights

Source: Crazyegg.com

Connecting with customers to ask for their feedback will not only improve your website but also improves your relationship. Start by asking them for opinions about your plans for the redesign. Listen to their comments and use them to revise your design. Major retailers such as Amazon and Apple rarely make a complete facelift of their site. Instead, they add small features requested by their audience in order to improve the user experience.

You can also use heat-mapping tools to see where your audience is clicking on your site. Tools such as CrazyEgg and MockingFish monitor and analyze your site visitors’ clicking and scrolling habits. To know your customers is to serve them better, and they will appreciate you taking the time to get to know their goals and preferences.

6. User Interface

user experience
Customers like to be in control of their own experience. Reducing user error and providing clear meaning to tools helps viewers to feel confident in their experience. There is a reason why buttons on forms stay translucent until the user completes all the fields. If you find that your users are having a tough time with parts of your site, change it up. To make things more forgiving, you can add an undo/redo option, or a back button. This safety net will help users navigate with ease and improve their confidence when completing call-to-action (CTA) tasks.

Visual cues such as loading graphics, progress reports, visual workflow, and immediate feedback will tell visitors to keep going. Providing immediate feedback when users complete action points them in the right direction and encourages them to continue down the path. Don’t assume that everyone using your website is already an expert. Tutorials and instructions for novices allow users of all skill levels to navigate your site with ease. A good rule of thumb is that users will expect to see interface elements near the action they are trying to take, or near the information they are trying to edit.

7. Reduce the Risk of Getting Hacked

Website Security

Source: Google Images

Security updates keep your customers’ information safe. If your customers enter any of their personal information on your website, you have a responsibility as the site owner to keep it safe. Trust and security will keep your audience coming back, but once lost, you will almost certainly never regain it. Hackers can destroy this sense of security in one swoop through your database. Check for the most recent security updates and be sure that you have applied them to your site before it is too late.

8. Website Redesign Case Studies

1. Facebook website redesign case study

facebook Landing Page

Source: Facebook.com

The king of social media, Facebook, often tweaks the site design to align with ease of visitor experience. Because visitors flock to the site and the mobile app sometimes multiple times per day, small changes can have a huge impact. The addition of the News Feed caused a ripple effect in 2006, and then the Timeline added mass confusion in 2011. It took users a bit to adapt to the new features, but they eventually discovered what Facebook had intended – an expansion of the social network. In February of 2016, the standard like button added more reactions to encourage users to share more emotions about a particular post. This small change added a whole new dimension to commenting on your friends’ posts, proving that small changes can have a huge impact.

2. Reddit website redesign case study

reddit

Source: Reddit.com

Reddit recently underwent their first site redesign in over a decade. Users are reporting a split as to whether they find the new site redesign helpful or confusing. The new design encourages visitors to interact with the page, decreasing the bounce rate. Reddit’s expansion comes mostly from word-of-mouth. Readers tell their friends about a great article or post, encouraging new visitors. The traditional navigation bar is now more like a menu with options and drops down menus for added engagement. With millions of users, it is hard to please everyone. Reddit is aware of this and added an option for users to revert to the previous version of the site.

3. HubSpot website redesign case study

hubspot landing page

Source: Hubspot.com

HubSpot also recently underwent a site redesign when the company went from a private enterprise to a global forum. They immediately analyzed heat map data and analytics from their users. They conducted surveys and market research to find out what their customers were looking for in their content. They discovered some interesting trends about how viewers were navigating their pages.

  • Viewers most often went from the homepage directly to the pricing page, not stopping to read about all the benefits.
  • Viewers also went right from the homepage to the FAQ, telling the design team the homepage did not answer their questions.
  • Viewers often immediately clicked on the search page, meaning they were not finding the information they desired right off the bat.

These critical points led to a brand new design for the homepage, including crucial details that had previously been lacking. Customers played a huge role in the design process, test-driving new iterations of the site before they went live. By following the metrics and data gathered from customers, their fresh design has seen an increase in user engagement with navigation buttons and CTAs, received more trial subscriptions, and the HubSpot product team’s stress level dropped.

4. Fitbit website redesign case study

Fitbit landing page

Source: Fitbit.com

One Fitbit user was having a hard time using elements of the company’s mobile application. He decided to hit the road to see if other users of the mobile fitness tracker were experiencing the same problems. Data gathered from real users of the app and several marketing personas helped to target the ideal client. Scenarios derived from situations that users may encounter while using the app allowed developers to troubleshoot these situations. Then, the team hit the streets to get real user feedback.

The design team went to the Westfield San Francisco Center and asked people walking around to complete a short series of tasks on the new design. A teammate recorded the users’ experiences on the app and compiled the data to discover the major pain points. Key buttons received a more user-friendly design and the databases of exercises for tracking expanded. The design team spent time creating new versions of the app, and then asked users to re-test the design. The feedback was that the app was much easier to use and the confusion over exercises and buttons was gone. The case study shows that small details can make a huge difference in user experience.

The end game is to keep your audience coming back for more. By auditing your website, you can vastly improve the overall user experience, building more trust and keeping security up to date. Redesigning your website can have a huge impact on the future of your page and is a powerful tool to change your site for the better.

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9 Lessons from the Best Pharmaceuticals Websites http://www.odvoz-nabytku.com/blog/best-pharmaceuticals-websites/ http://www.odvoz-nabytku.com/blog/best-pharmaceuticals-websites/#comments Tue, 09 Apr 2019 10:32:19 +0000 http://www.odvoz-nabytku.com/blog/?p=3459 top-pharma-sites

The?Web Marketing Association’s annual WebAwards for 2020 will be given out in September, and one of the categories we’re most excited about is the best […]

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top-pharma-sites

The?Web Marketing Association’s annual WebAwards for 2020 will be given out in September, and one of the categories we’re most excited about is the best pharmaceutical website. Though Pharma was a latecomer to the world of online marketing, it has since garnered some impressive winners. As a result, the WebAwards are a great time to showcase how?digital marketing can increase pharma’s ROI.

The Web Marketing Association is a group of leaders and creators of digital marketing companies, who have been putting on the WebAwards for 23 years.

The Awards are given based on the categories of?Design, Innovation, Content, Technology, Interactivity, Copywriting, and Ease of Use.

For pharmaceutical companies doing these things well, there are rewards beyond the praise of their peers: 100 million adults in the U.S., or 85% of American internet users, search the web for healthcare information. We’ve looked at the winners from the last decade, and there are lessons to be learned from what they have in common.

Here’s what nine of the best pharmaceutical company websites do right:

1. WebAward’s 2019 Winner: Parexel

Parexel Website Example Page

Parexel, a global life sciences organization, jumped into the 2009 challenge with both feet by recreating its 20-year image for 2019. It’s no surprise that this one was a winner – a grandmother-aged woman lovingly holding a brand-new baby tucked close to her with one hand and with the other moving gently to hold the baby’s head. We see the age in both the profile of her face and her hand, but the creative team understood this moment needed more than a smile; there are wisdom and relief in her eyes. The juxtaposition of young and old, with the hospital-like backdrop, is extremely moving.

The slogan, “what we do, we do it with heart” by this images side, punches the emotionalism of the scene.

The website doesn’t let the words overtake the beautifully-shot image. It’s the joy and relief of the moment users see immediately. What the image conveys is the compassion and expertise of the end client. Below the fold is the mission of Parexel that delivers personalized content geared toward engagement. The site needed a complete overhaul for integrations with supporting tools like UberFlip and Evergage. The creativity and optimized structure ensure a clean site that can still grab user attention.

Lesson: Make Your Site Emotionally Attractive

2. WebAward’s 2018 Winner: Aspen

Aspen Website Example

One of the most immediately striking aspects of last year’s winner, Aspen, is the color palette of their website. Look carefully, and you’ll notice they employ the same three varying shades of blue throughout their site, maintaining continuity and a sense of cohesion across each page. However, what really jumps off the page is the red accent color that cuts through the cool tones in a striking manner.

This is a great example of using color to highlight various sections of your site to great effect. This is particularly true of the red accent color, as it more drastically contrasts with the blue hues and draws the eyes into the different sections and details of importance.

If you are going to use a similar strategy and employ accent colors and highlights, just make sure that the content you are bringing attention to is where you want the customer to focus. Bringing our attention once again to Aspen’s website, we see how the red highlights important section markers, clickable links, and the menu bar.

As an additional bonus: the horizontally scrolling stock exchange bar is a nice touch.

Lesson: Direct Attention With Colors and Accents

3. WebAward’s 2017 Winner: Neurocrine

Neurocrine Website Example Page

When Neurocrine’s site won, it was specifically for a page titled, “Precisely Focused on Tardive Dyskinesia.” The page prominently featured a photo of a hand holding a magnifying glass up to a woman. The woman appeared to be twitching in the background, but under the focus of the glass was calm and looking directly at the reader. The powerful photo clearly communicated the intent of the entire page – to focus in on tardive dyskinesia as it affects real people and remind visitors to the site of the human side of the disorder.

Humans like to connect with others, and this is no less true when browsing than in real life. By using photos, you not only communicate complex ideas in immediate and simple ways but you initiate deeper connections with readers that goes beyond mere information. However, you negate the effect by using stock photos, as studies have shown that people are very adept at recognizing generic images and will just tune them out.

Since winning the award, Neurocrine’s website makes heavy use of photos to portray several topics throughout their website. In fact, their homepage is a simple, tile-based grid of photos to navigate users, using photos that evoke the right feelings for each topic.

Lesson: Encourage Connection Using Photos of Real People

4. WebAward’s 2016 Winner: BioMarin

Biomarin Website Example Page

There are several finer points that can be made when it comes to learning what can be done to simplify a site, including the elimination of sidebars, carousels, and other tabs that research continues to show are largely ignored. However, sites like BioMarin that prioritize scrolling over clicking have discovered the key to getting all that information viewed: keep it all, even the typically tucked away stuff, on one page.

When visiting BioMarin’s career page, which was the page that won the award, you’ll first encounter a nearly full-screen photo of a very young girl on a beach accompanying the text, “We work for hope.” Below it is a search bar for finding positions in the company by keyword and location. Where many sites may end the page here, users can keep scrolling down to reveal a “featured jobs” section, more details on the company, and information on several job areas.

All this information is nevertheless kept together in a simple, clean format, but the takeaway is clear: users greatly prefer scrolling to click. Don’t be afraid of making any page too long, as long as it makes sense for all of the information to be grouped together there and it is presented well.

Lesson: Prioritize Scrolling Over Clicking

5. WebAward’s 2015 Winner: Aspen

Aspen Website Example

Much of the same practices and applications for getting readers to read your content online are derived from older, non-digital mediums. The concept of differentiating content that is “above the fold,” for instance, is directly inherited from newspapers, as publishers realized the advantage that content had if it was placed on the upper half of the front page, above the fold line of the paper, as this was viewed far more heavily by the public than the areas that required being picked up and turned to.

Gene.com understood this concept well when they won the award for their page in 2015. Taking full advantage of the space “above the fold,” you are able to see who they are, who they are for, and what they are about. The “fold” in online terms refers to any space that does not require either scrolling or clicking to view. Without overstuffing this space, Gene.com prioritized their content well, particularly with the inclusion of their call-to-action. Visitors are encouraged to learn more or follow them on social media.

Gene.com uses many other features praised on this list, including a simple layout, easy navigation, and the use of real people in photos. However, their award-winning site is a perfect example of how to effectively use that first and most important digital real-estate.

Lesson: Leverage Content Above the Fold

6. WebAward’s 2014 Winner: PillCam Crohn’s

Medtronic Website Example Page

The PillCam is a capsule that can be ingested to monitor and diagnose symptoms and issues related to Crohn’s disease. The tiny camera in the capsule offers direct visualization of the bowels, including high-definition images and easy-to-use software. So how does the site present and inform about its product in an award-winning way?

Rather than taking a markedly clinical approach, the site makes heavy use of what is known as “social proof.” This idea takes its concept from conformity bias, understanding the tendency of people to do as others do. So, by showing that one group approves, other viewers are more likely to do the same.

At the top of their site, the PillCam is presented alongside its stated mission to conquer Crohn’s disease with a link to a video that presents a patient’s perspective of the benefits of the capsule, and how it has positively impacted her life. As users scroll through the site, each bit of information about the product is approached from a personal perspective, such as in introducing the healthcare professionals that have partnered with the company, and a physician’s perspective on the value of the capsule endoscopy. By using social proof to provide information about their product, they are significantly increasing the likelihood of positive reception to the PillCam.

Lesson: Incorporate Social Proofs Into Your Pages

7. WebAward’s 2013 Winner: Quintiles

Quintiles-Website

Quintiles did enough things right to edge out its competitors in the pharmaceutical industry. A logo carries a lot of weight since it’s one of their first points of contact with a prospective customer. Quintiles’ logo is a?Q?stylized to look like a simple red circle, and everything else complements their logo.?The company’s site is a?masterclass?in maintaining a unified?brand image.

When a visitor first lands on their site, the page has a prominent but unobtrusive red tint to echo the logo.?The background image looks like a cell, which is both visually appealing and evocative of the biotech, health, and pharmaceutical industries. The image and text change, as they’re part of a brief slideshow that cycles through three more of Quintiles’ strengths.

As the slideshow shifts through images, the background images change too. The background images draw a very appealing visual distinction against the red navigation bar at the top of the page and the red type that emphasizes keywords in the text. The visual design is understated but exceptionally well done, and the site is easy to navigate in ways similar to those of other winning sites.

Lesson:?Work With a Unified Theme in Mind

8. WebAward’s 2012 Winner: iBGStar

iBGStar-website

A good rule for laying out a website is that your visitor should be able to visit any page from your homepage. Though this is challenging when dealing with a field as complex as pharma,?if your site is easily navigable—less like a maze, more like a menu—it’ll be a success.

People dealing with the medical world already have a lot on their plate as far as information goes. It’s easy to get overwhelmed, and a cluttered, hard-to-navigate page will frustrate and drive away potential clients. iBGStar, the 2012 winner, has a simple and intuitive way to keep visitors oriented: it has a “You Are Here” at the top of the page to help visitors figure out which section of the website they are currently on.

iBGStar’s homepage is relatively simple, with a large image, navigation tabs along the left and at the top, and some product, legal, and contact information at the bottom. The left navigation field has tabs about the product, and the tabs at the top go to external links. The external links direct prospective customers to online communities and related products available from the parent company. The page’s navigation is intuitive and uncluttered, making the process effective, rather than overwhelming.

By combining breadth, depth, and accessibility the way it does, iBGStar does navigation right.

Lesson:?Make Your Site Easy to Navigate From the Homepage

9. WebAward’s 2011 Winner: McKesson

mckesson website example page

As you scroll down, one of the most prominent parts of McKesson’s website is a section that asks for your role to better direct you. The site offers “Pharmacy Leader,” “Supply Chain Leader,” and “Executive Leader,” options, but most importantly, it looks like a website that deals with industry leaders.

McKesson conveys authority. Its website is clean, simple to navigate, and very attractive. First, its blue-and-orange motif takes advantage of?the most visually compelling pair?of complementary colors. Navigation is accomplished by scrolling vertically, and options reveal themselves as the business tells their story with high-production videos and simple images.

Everything about the way the site unfolds—its vertical scrolling, its visual appeal, its simple-to-follow message—replicates the aspects of design that make parallax scrolling and infographics so popular. This isn’t effective just because it’s trendy, but because it allows the site to tell its story. McKesson communicates its authority like a narrative.

Lesson:?Make Your Site Clean and Attractive

These are nine lessons you can apply to take the lead in the world of online pharmaceutical marketing. The industry is catching up, and at Spinx, we’ve been hard at work helping medical industry companies like?Med Talk. Med Talk was conceived and founded by a medical group looking for a way to simplify communications and scheduling. It’s a robust health care services application, which includes a complete internal messaging system.

The app allows a medical group to effectively and securely communicate among themselves, as well as schedule and manage the many work shifts and doctors they require on call each day. A mobile version of the application allows doctors in the group to easily check their schedules and make changes to it when necessary, directly from their smartphone.

What successful techniques has your company used to get ahead of the competition?
Answer us in the below comment section.

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[Infographic] Website Redesign Checklist 2021: The Ultimate Guideline http://www.odvoz-nabytku.com/blog/website-redesign-checklist/ http://www.odvoz-nabytku.com/blog/website-redesign-checklist/#comments Mon, 25 Mar 2019 10:27:23 +0000 http://www.odvoz-nabytku.com/blog/?p=3425 Website Redesign Guideline

11-Steps Website Redesign Checklist for 2021: Audit your current website Setup a Temporary URL Identify your goals Find Inspiration (Look at Competitors) Redesign Your Website […]

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Website Redesign Guideline

11-Steps Website Redesign Checklist for 2021:

    1. Audit your current website
    2. Setup a Temporary URL
    3. Identify your goals
    4. Find Inspiration (Look at Competitors)
    5. Redesign Your Website
    6. Responsive Design in 2021
    7. Machine Learning
    8. Optimize Your Site
    9. AMP Ready Website
    10. Test Your New Website
    11. Partner With the Pros for Redesign and Development

 

Begin your website redesign project, with this step-by-step checklist for how to tackle a redesign without hurting search engine optimization (SEO) or your conversion rates. Learn our top design predictions for next year and our recommendations on the redesign. Two thousand nineteen could be the year your website sets a new business record.

Website Redesign Checklist 2021

’Tis the season … to think about how much better your website could be in 2021. Start planning your New Year’s resolution now with big ideas for how to revamp your existing business site. Get a jump-start on development processes such as website tracking and analytics to start shaping the website of the future.

 

Website Redesign Checklist

Audit Your Current Website

Website redesign starts with your existing site. There are probably some areas where your website is strong and others that need reworking. Check your key performance indicators to see how you’re doing. Focus on things such as bounce rate, where you’re losing users, shopping cart abandonment, and conversion rates. If you aren’t sure how to successfully analyze your website, hire a professional to do it for you. This is an important step in the redesign process, as you need to see where you’re going wrong and brainstorm ways to reverse the trend.

While you need to stay on top on various key performance indicators for the best website performance possible, it’s important not to spread your efforts too thinly. It’s better to identify the areas of your website that need the most attention first than to try and manage a complete overhaul all at once. For example, if you’re not sure whether your bounce rate is having more of an impact on your bottom line than your abandoned cart rate, it may be worth doing some A/B testing to figure out which area will lead to the most overall improvement and focus your efforts there first.

Set Up a Temporary URL

Before you immerse yourself in the redesign process, you’ll need to ensure your current site remains up and running. This will prevent business losses as well as damage to your carefully cultivated SEO. One of the simplest ways to do this is to copy your existing website and set it up at a temporary URL. Then, make changes and updates to your site from the temporary URL. Once you finish, you can switch the domain and let your new site replace the old. Working with a developer can also help you redesign without hurting business.

Identify Your Goals

Next, identify the goals for your project. Why are you redesigning your website? Perhaps you’ve noticed clickthrough rates lagging in the past few months, or maybe everything seems fine with your existing site, but you want to make sure you’re ahead of the curve on upcoming trends for the New Year. Discuss with your team what you need your website to do in 2021. For example, you may want to prioritize user experience personalization to make deeper, more engaging connections with your customers. Mapping out your goals ahead of time can make for a seamless project later.

Identifying your goals also means keeping them in check and realistic. Be wary of “scope creep,” or the tendency many projects have of increasing their scope over time as new variables come to light. Once you start mapping the most important goals for your site, you’ll start recognizing which areas of it need the most attention. Address these issues before moving on to work on your next performance goal, otherwise you risk having those same issues crop up in the future in more troublesome ways.

Find Inspiration (Look at Competitors)

Once you’re ready to tweak your old site for something brand new, begin brainstorming the changes you want. Start by researching upcoming digital trends for 2021. Find out what tomorrow’s users are craving in a company and website. Look at innovative marketing techniques, the latest list of Google algorithm updates, current SEO best practices, and new keywords for inspiration for your redesign. Check out your competitor’s websites. What do you like? What don’t you like? Make a list of everything you’d like to see on your redesigned website. Then, find a developer that can make it come to life.

While it’s important to stay relevant and competitive, you need to avoid blending in with the crowd when it comes to trends. Remember: Modern consumers value authenticity more than almost anything else, so don’t let your brand lose its personality for the sake of pursuing the latest design trend. In some cases, less is definitely more. A dedicated consumer base will enjoy (and respect) your brand more for small, functional changes that offer value over a fresh coat of paint that mimics what other sites are doing.

Redesign Your Website

Now you’ll really dive into the redesign process. You will complete project planning and begin your user experience/user interface (UX/UI) redesign processes. This may include making aesthetic changes, updating outdated content, refreshing keywords, checking and replacing links, replacing old images, or making larger changes like total rebranding or migrating to a different host. Develop your redesigned site with help from a professional to make your project fun and easy.

A full website redesign may be an exciting and refreshing change of pace, but keep in mind that it is not necessary to reinvent the wheel. You want to avoid disrupting your consumers’ expectations of your brand and offer them valuable changes instead. Focus on functional changes that enhance users’ experiences before anything else and save the aesthetic overhauls for last.

SPINX digital website design

Image Credit: SPINX

Responsive Design in 2021

Responsive design has been the mantra of web developers and designers for years, and it is essential to keep responsiveness a focal point of your web design efforts for 2021. As the name suggests, responsive design changes in response to the device used to view a website. Layout, image scaling, text, and ad placement shift for easier viewing on desktop monitors, tablet screens, and smartphones. The mobile market continues to grow, and if you have had trouble capturing a mobile audience in previous years, 2021 could be the time you finally find a solution that works for your consumer base with smart, responsive design.

machine learning

Machine Learning

Tech giants Amazon and Google are spearheading the machine learning and artificial intelligence sectors, but that doesn’t mean that your site can’t benefit from these New Age concepts. Data drives modern businesses, and the data your site collects from users is far more valuable than you might believe. Working with a professional web designer is a great way to learn more about the ways data benefits your brand, and modern design firms may have more machine learning capability than you expect. Machine learning allows you to extrapolate the most significant data trends from your user data more quickly than human analysts ever could.

Optimize Your Site

Don’t leave out website optimization during the redesign. Once you’ve revamped or replaced the elements on your existing site, spend time optimizing everything. Research the predictions for SEO in 2021 to steer your efforts in the right direction. These include in-depth content, mobile-first designs, video integration, and optimizing for voice search. Keep up with the latest SEO best practices to make sure you beat the competition in the search engine results pages (SERP). Then, you’re ready for testing.

Remember that SEO is not a “set it and forget it” line of work; you need to be constantly checking how effective your SEO practices are and making adjustments when necessary. You may want to do some testing with different sets of SEO parameters to find out which one works best but remember that it may only work best for now; vigilance and close attention to changing trends are some of the best ways to stay on top of your SEO needs.

AMP example - website design

Image Credit: wompmobile.com

AMP Ready Website

Accelerated Mobile Pages (AMP) is definitely important. And in 2021, it must be necessary for each and every website. And AMP is playing the key role in “Mobile First Indexing”. It might become also one of the ranking factor of Google. You have to must include Accelerated mobile pages in your web design checklist. If you include AMP in your website then it will definitely help you for better ranking for mobile search.

Test Your New Website

Test your redesigned website now, after launch, and for several months following launch to make small changes for optimization. Again, a developer can help you with quality assurance testing if you have never done it before. You will need to finish all redesign work, check everything, and prepare your technical staff to quickly fix potential bugs and issues upon launch.

Once you launch your shiny new website, use tracking methods to see how it’s performing. Make sure you give users an easy way to report errors to your team. Track user behaviors on your new site, see where you’re losing people, make changes, and repeat.

Check out some of the best Website Redesign example (Before – After)

>> Abbyson

Abbyson web redesign example

Abbyson web redesign example

>> One Potato

One Potato web redesign example

>> Transwestern

Transwestern web design example

Transwestern web redesign example

>> Wet n Wild Beauty

wet-n-wild-web-redesign-example

>> Wash

Wash Website Redesign

Wash website redesign example

Partner With the Pros for Redesign and Development

Website redesign in 2021 takes a great deal of technical prowess. You need to be on top of changing trends, keep an eye on the competition, and revamp your website in a way that will translate into measurable results for your business. If this sounds like a dramatic undertaking, that’s because it is, and you may need to accept that your in-house web design team may be under equipped for the full scope of the overhaul your site needs to succeed in 2021 and beyond.

There are many benefits to working with a professional website designer. It’s also possible to manage the cost of professional services by scaling your need with a professional’s offered services. A good professional website design firm should offer a wide range of services scalable to your needs.

We are recognized as a Top California Web Design Agency on DesignRush. If you want your business to reach new heights in the New Year, contact SPINX for the professional website redesign.

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The Ultimate Call to Action Guideline – How to Create Effective CTA http://www.odvoz-nabytku.com/blog/create-call-to-action/ http://www.odvoz-nabytku.com/blog/create-call-to-action/#respond Tue, 19 Mar 2019 12:58:51 +0000 http://www.odvoz-nabytku.com/blog/?p=3403 call-to-action-example

The Importance of a Strong CTA When you create a website for your business, you want your visitors to do something. This could be signing […]

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call-to-action-example

call-to-action-example

The Importance of a Strong CTA

When you create a website for your business, you want your visitors to do something. This could be signing up for your mailing list, buying your new products, scheduling a free consultation, or just learning a little bit more about what your company provides.

Whatever action you want your visitors to take, you will need to establish a clear call to action, or CTA, to get them to do it. Without this CTA, generating leads becomes nearly impossible to accomplish.

What is a Call to Action (CTA)?

From CTA word, we already get the idea that it is something related to point of action on the websites or in apps.

Simply put, a CTA is a clear next step for your website visitors. Usually, the main CTA of a website is in the form of a clickable and noticeable button. This button is usually one of the first things visitors see when they go to your website.

However, a compelling CTA requires several qualities. It must contain strong, actionable language. It must convey a sense of urgency, and it must direct visitors to do what you want them to do. A well-crafted CTA will flow seamlessly into the overall structure of your website, guiding visitors toward a certain action without seeming too “salesy.”

How do you craft a strong CTA?

Let’s look at some of the most important qualities your website’s CTAs need to succeed.

Determine Your Goals

Before you even begin to write your CTA, you need to clearly define the goals that you’re trying to achieve.

Common CTA goals include:

  • Increasing sales, either for certain products or for all products
  • Moving visitors to another part of the website
  • Increasing subscriptions to a mailing list or printed material
  • Advertising certain services
  • Increasing the number of clients
  • Having more people schedule free consultations
  • Distributing copies of an eBook or another digital publication

After you determine your ultimate goal for your CTA, you can start thinking about how you could best achieve this goal. However, writing a compelling CTA requires brevity, strong word choice, and creative thinking.

Think of Print Predecessors

CTAs aren’t just for websites. In fact, CTAs have been around for a very long time – ever since newspapers, magazines, and community circulars have been published. Consider some examples from the recent past. Have you ever picked up a print magazine, only for a small, card-stock insert to fall out? Chances are, this insert was a call to action by the publication.

Usually, these inserts urge readers to subscribe to that magazine’s print service, if they haven’t already. The inserts have large letters screaming for you to “Subscribe Now!” and “Check It Out!” For magazines geared toward younger readers especially, these inserts have bright colors, various fonts, and different sized text to guide readers’ eyes toward the main point – the purchase of a yearly subscription to that magazine.

Many of these principles remain true in digital marketing. Visual hierarchy, color contrast, accessibility, and strong, actionable language are all features of compelling digital CTAs. The same is true of compelling print CTAs. Therefore, when considering CTA strategies, keep successful print marketing in mind.

Use Strong, Actionable Language

In writing, word choice needs to be a deliberate decision. It’s important to choose words that are strong and action-oriented when writing a CTA. These action words will push your visitors toward the actions you want them to take.

Always begin your CTA with strong and actionable verbs.

Here’s Check Out Top 14 Call to Action Examples:

  • Call us
  • Sign up
  • Explore
  • Schedule
  • Shop
  • Learn more
  • Get started
  • Buy now
  • Create
  • View
  • Book
  • Enter
  • Join
  • Contact

Avoid starting your CTA with a weak verb. For example, many websites have CTAs that begin with “Give” – “Give us a call today” or “Give us a chance with a free consultation…” While “give” works as a verb, it is not a strong verb. Additionally, “give” is usually associated with handing something over to another person (passive), not with taking meaningful action (assertive). This unintentionally weakens your CTA.

Some words convey different connotations than others – even if they mean similar ideas. For example, consider the words “buy” and “invest”. Buying something merely suggests initiating a transaction, such as purchasing something at a store. However, investing in something calls to mind a more large-scale purchase that adds value to one’s life, such as that of a house, a car, or a retirement plan.

The message of “investing” conveys to readers that purchasing a product or service will continue to benefit them into the future. While both words may be suitable for a sales-oriented CTA, it is important to think deeply about the message you’re trying to convey with your CTA and use strong, actionable language accordingly.

Convey Urgency

Now that you’ve established your goals and chosen an appropriately strong, actionable word, you can begin writing the rest of your CTA.

First, your CTA should create a sense of urgency. This will push visitors to convert to its message. Using words such as “today”, “immediately”, “now”, and others that place a deadline on your CTA will help you convey this urgency.

For example:

  • Call us immediately to…
  • Buy now to get 50% off…
  • Sign up to receive a limited-edition ebook…
  • Schedule your free consultation today…

One way to do this is to let your visitors know that they are missing something by not converting – for example, mentioning that an ebook is only available for a limited time or that buying a product now will get them a good deal.

Be Direct

The rest of your CTA should be clear and direct. This is not the time to be coy or subtly guide your visitors toward a hidden message. You mean business and your CTA should convey this. When writing your CTA, make sure to use simple, short, clear language. In addition, make sure to continue to choose strong, actionable words.

This is necessary so that your website’s visitors know what to do next. You don’t want visitors to bounce from page to page looking for your CTA. In fact, most visitors will leave your website if you don’t tell them what to do – so make sure your message is clear and direct.

Have a Seamless Transition

You want the “action” part of your CTA to be seamless and easy to accomplish. To do this, you should include relevant information your visitors need to accomplish the task and language that assures your visitors. To ensure a seamless transition from CTA to action, make sure:

  • Your CTAs are not complicated and only direct your visitors toward one action
  • You include relevant information, such as phone numbers, email addresses, and links, so that your visitors can complete the task
  • You hyperlink all your CTA buttons toward the correct webpage
  • You use language that assures your visitors that the task is not expensive or time-consuming – for example, “Call now to receive a free sample” or “Sign up for our newsletter; it only takes two minutes!

Creating an effective CTA requires wordsmithing, well-defined goals, and determining what is compelling about your company. However, once you’ve crafted your CTA, you’ll increase your chance of generating leads, sales, subscriptions, follows, and other forms of engagement with your business site.

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What is Parallax Scrolling Web Design? | Parallax Design Examples http://www.odvoz-nabytku.com/blog/parallax-scrolling-web-design/ http://www.odvoz-nabytku.com/blog/parallax-scrolling-web-design/#comments Wed, 27 Feb 2019 06:04:58 +0000 http://www.odvoz-nabytku.com/blog/?p=171 Invincible thumbnail

Parallax Scrolling Web Design: A Brief Intro Fact: compelling design improves visitor perception of your website. Today's web users require a more dynamic experience to stave off boredom and reduce the "back button" impulse. There's no better way to wrangle their short attention spans than through parallax web design. But just as....

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Invincible thumbnail

What is?Parallax Scrolling or Parallax Scrolling web design?

Parallax Scrolling can be stated as a special type of scrolling technique, where the background images move slower than the foreground images. It creates a sense of depth on the 2D website. Parallax Scrolling is one of the most trending web design techniques that give the experience to remember. Though a simple motion, it makes websites dynamic and communicative. It involves the creation of different layers of images that moves at a different speed when scrolled in a browser. Also, the programmers can design self-determining parts of an image that moves and is usually a character or avatar which is mobile on a given digital landscape.

New to web design technology,
The parallax effect involves moving background and foreground images at varying speeds to create the illusion of 3D depth (of course, nothing shy of a third dimension would make a web user pay attention these days). Brands like Nike, Oakley (pictured above), and numerous others are already capitalizing on parallax scrolling sites by providing their users with more rewarding, more memorable web experience.

Parallax Scrolling: A Brief Introduction

Fact: compelling design improves visitor perception of your website. Today’s web users require a more dynamic experience to stave off boredom and reduce the “back button” impulse. There’s no better way to wrangle their short attention spans than through parallax web design. But just as every coin has two sides, there are pros and cons to parallax scrolling that the curious-minded should be well aware of. So sit back and relax as we show you a revolutionary new design element’s winning traits and just how it is re-shaping the web.

Parallax design example

Image credits: Oakley.com

Top 3 examples of parallax scrolling website design:

Technology

When Flash was king, we thought we’d reached web animation Mecca. But there were a couple of flaws: primarily, Flash wasn’t search engine friendly. Another downfall? One “tech giant,” who is better at branding its own products than it is at creating a truly integrated technological experience, didn’t include Flash on its mobile devices. So, to bypass those pitfalls, we use HTML 5, jQuery, CSS3, JavaScript, and various other technologies to product parallax scrolling (as with the site we created for RBC Records).

RBC-Records-Parallax website

Image credits: RBC-Records.com

Advantages and Uses of Parallax Scrolling Websites

1. For Product Sites

As the flashy new kid on the block, parallax web design has no difficulty wowing new site visitors, especially if you are a well-established brand or site that receives a lot of traffic from specific product keywords. Check out Bagigia, who uses oversized product photos with revealing angles to deliver high-impact conversation points (and conversion points).

 

Bagigia - Product Parallax web Design webite

Image credits: Bagigia.com

2. Supercharged Design + User Experience

I know we like to think of ourselves as advanced creatures of evolution, but let’s face it: just like birds, we’re distracted by bright, shiny things (especially?as web consumers), and parallax web design is the new piece of foil we’ve picked up for our bird’s nest. Nintendo Australia isn’t making it any easier for us to focus with easily one of the coolest use of parallax we’ve seen on the web to date. The scrolling feature they employ reveals full-sized pages and content as users are drawn into and along their site for Mario Kart.

Nintendo Australia - User Experience

Image credits: Nintendo.com.au

3. Reduce Bounce Rate

For those of you who don’t know, bounce rate indicates the number of visitors who visit your site and hit the dreaded Back button before exploring any other pages on your site. Needless to say, a high bounce rate negatively impacts your site’s ranking. So here’s the smart bit: a parallax website already has reduced bounce rate built in by virtue of it being a one-page, scrolling site; there simply are no other pages for them to navigate to. On top of that, a parallax website provides a dynamic experience that encourages users to stay on the page longer.

Bounce Rate Feature Image

4. Improved Storytelling

Trends don’t evolve without a few rebels going against the mold. Pioneers of technology are continually pushing the boundaries of contemporary storytelling, so what’s the point of hanging on to outdated methods of presenting products or information? Using parallax scrolling to improve your storytelling grants your users the ability to reveal dynamic content about your products as they navigate the narratives you wish for them to explore. In short, it turns your website into an unforgettable virtual pop-up book that readers won’t want to put down. Take a look at the stunning design over at Activate. They combine an interactive product story with amazing visuals to emphasize the demands of their ideal consumer.

Activate-Drinks-story telling

Image credits: Activatedrinks.com

5. Generate Natural Backlinks + Social Shares

As any performer will tell you, there’s nothing more shameful than begging people to come to your shows. By the same token, there’s nothing dignified about begging for your backlinks to your site, either. Generating backlinks organically isn’t easy; either your content needs to be fresh and desirable or you have to have an amazing product. But there is a dignified option. Having a parallax website promotes a greater chance of backlinking because its innovative design improves your site’s desirability. Just as we’ve shown off the examples within this post, others will be inclined to do the same to you. Your unique site alone will be a good starting point for generating natural backlinks across the web and creating shares on social media platforms. And show doesn’t want to be on the cutting edge of “cool”?

In Conclusion

Some of the most engaging sites on the web today are doing it up with parallax. Whether you just want a style upgrade or to improve back-end SEO, parallax is a contender for putting you at the forefront of your market. In fact, it’s how we “scroll” too. Pop on over to our slice of internet heaven to see how our site works, or see what we can do for you. And feel free to share some best and worst parallax sites in your comments.

Spinx Website parallax scrolling Example

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Top 8 Types of Entrepreneurs – Which Are You? [Infographic] http://www.odvoz-nabytku.com/blog/8-types-of-entrepreneurs/ http://www.odvoz-nabytku.com/blog/8-types-of-entrepreneurs/#comments Tue, 26 Feb 2019 05:30:48 +0000 http://www.odvoz-nabytku.com/blog/?p=1568 Types of Entrepreneurs

You may think you have an entrepreneurial spirit coursing through your veins, but not all capitalists are created equal. Depending on your dominant personality traits, […]

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Types of Entrepreneurs

Entrepreneurship typesYou may think you have an entrepreneurial spirit coursing through your veins, but not all capitalists are created equal. Depending on your dominant personality traits, the way you conduct business will vary greatly from your peers. So what kind of entrepreneur are you? We break down the common types, as well as how you can use your personality traits to your advantage.

Here’s a list of 8 types of Entrepreneurship

  • The Builder
  • The Opportunist
  • The Specialist
  • The Innovator
  • The Fact Finder
  • The Follow Throughers
  • The Heavy Hitters
  • The Wannaprenuer

8 types of entrepreneurs infographic

>> The Builder

According to Joe Abraham, author of Entrepreneurial DNA, builders are motivated to build a scalable enterprise on a short timeline. These are the kinds of business leaders who launch multi-million dollar companies in just a few years because they have a unique perspective: they concentrate on infrastructure.

They’re laser-focused on recruiting top talent and padding the bottom line; there’s no limit to the amount of money they can make. Unfortunately, this kind of two-dimensional focus is the same reason builders can struggle to cultivate lasting relationships. These entrepreneurs may experience a high rate of employee turnover as a result of their Dr. Jekyll/Mr. Hyde disposition.

Entrepreneur Concept And Brain.

>> The Opportunist

A self-explanatory moniker, the opportunist loves the marketing and selling aspects of the business. Like a well-trained hunting dog, they’re destined to sniff out money-making opportunities at every corner. Opportunists measure their degree of success based on the amount of money they make, so they’re always on the lookout for the next big wave to catch to the top. Impulsiveness is their downfall – caught up in the excitement of the moment, they may not realize a flaw in their business logic until it’s too late. The very traits that make them successful can also be their downfall.

>> The Specialist

Specialists know their strong suit and tend not to stray from it. In general, they’re averse to taking risks and operate under a finely constructed set of rational rules. They examine each business decision with analytical precision and rely on the tried-and-true methods of networking to pursue new leads. They too measure success based on their amount of personal income, but they tend to become complacent as they reach their business goals. What may take a builder a few years to accomplish may take a specialist a decade, given their methodical nature.

>> The Innovator

Many of today’s 30 under 30, including Mark Zuckerberg, fall into the innovator camp. Innovators often start off simply doing something they love but then see the business opportunities as they crop up around them. They’re the happiest tinkering with their ideas, and you’ll often hear them say that “they’re not in it for the money.” They measure their success based on the effect their product or service has on humankind. They tend to eschew the “business” side of their companies, and their enterprises may suffer as a result.

>> The Fact Finder

The Kolbe Index is a type of personality test employers use to assess a prospective employee’s fit with a company, not unlike the Meyer’s Briggs Personality Inventory. According to the Kolbe test, fact-finders are much like specialists in their methodical approach to decision-making. They fastidiously pore over every detail of a question before making the call. Much like you can pull a single thread to unravel an old sweater, fact-finders uncover new questions in the pursuit of a decision. This makes them unlikely to fail completely in their business enterprises, but it also makes it hard for them to thrive.

>> The Follow Throughers

If the fact finders are abstract thinkers, then the follow-through is extremely linear when it comes to business decisions. Each step in the business building process follows a logical progression. These entrepreneurs are bound by a well-defined set of commercial moves and tend to value employees that respond in kind. These are the type of leaders who bestow positive reinforcement for continued improvement and a job well done.

Entrepreneur or Employee

>> The Heavy Hitters

Heavy hitters tend to be home-run sluggers; they want to go big or go home. They don’t care about the incremental success and they don’t conduct their companies in a serialized fashion. They don’t tend to be interested in succession planning or big-picture planning; they’re focused on what they need to accomplish right now. This type of thinking can be advantageous for short-term success, but they often need a balancing factor to help them (set and) achieve long-term goals.

>> The Wannaprenuer

In a world filled with those who think they possess the entrepreneurial spirit, wannaprenuers are perhaps the most ubiquitous. These are the individuals that are always seized by the next big business idea but lack the foresight or drive to follow through. They want to be self-starters, but they can’t muster the drive to get the job done. With a little extra motivation, they could become one of the other types of entrepreneurs.

You don’t have to be constricted by one type of entrepreneurial quality; in fact, most successful business leaders are combinations of several types. Bill Gates, for example, is Specialist-Builder, according to Abraham. Being one way or the other doesn’t minimize your chances of success, but knowing your strengths and weaknesses can help you objectively build your business.

Strive to surround yourself with people who complement your strengths and minimize your weaknesses. If you’re a heavy hitter, for example, team up with a fact-finder or follow througher to increase your likelihood of building a thriving business enterprise.

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Why Email Marketing Is Best Marketing Channel in 2021 http://www.odvoz-nabytku.com/blog/next-gen-email-marketing/ http://www.odvoz-nabytku.com/blog/next-gen-email-marketing/#comments Wed, 20 Feb 2019 08:30:26 +0000 http://www.odvoz-nabytku.com/blog/?p=3338 Next Gen Email Marketing

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as […]

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Next Gen Email Marketing

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often than they open them. While spam is bothersome for the majority of email users, the reality is that email is still the most powerful form of digital marketing.

Here’s a quick summary:

Social media is arguably the most influential innovation in recent years, and billions of people all over the world log into at least one social media site every day. The surge in social media use encouraged businesses to establish presences on these sites to engage with customers and potential customers in more meaningful ways. Social media marketing can indeed be and has been tremendously successful for some companies, but it’s a mistake to believe that it is the best avenue for reaching your customer base.

Next Gen Email Marketing

Email Marketing – The King of Marketing Channel

Findings from Statista indicate that there are nearly four billion email users in the world. Campaign Monitor research reported that 72% of people would rather receive marketing materials from brands through their email while only 17% reported they would prefer that same content through social media. 39% reported they prefer email content that is rich in information and value rather than promotional.

Social media encourages more relaxed interactions. Many users enjoy browsing photos, videos, and other content from friends and family while others use it to keep track of the latest news. Social media encourages exploration, clicking through stories and comments and participating in conversations. Most users generally consider promotional materials interruptive or annoying during social media sessions.

The only metric in which social media marketing outperforms email is sharing. Social media hinges on making connections and spreading content through multiple feeds, thus reaching more potential conversion. While the average person is more likely to share content through social media than to forward a marketing email, the value the person receives from an email marketing message will likely outshine social media engagement with a brand.

number-of-us-e-mail-users-2013-2020

Findings from OptinMonster studies report that 58% of people check their email first during any given day before anything else, including social media profiles and app notifications. People who check their email before any other digital communication outlook are generally more goal-oriented than people who look to social media before anything else. They want to find the best deals, promotions, and information available. 91% of consumers surveyed reported they check their email at least once per day.

If you want to uncover the potential value of your email marketing campaign,
You should know some of the most common successful email marketing trends and capitalize on them. First is basic segmentation. Instead of sending the same materials to your entire mailing list, it’s vital to first segment your recipients. You can do this by interaction quality, interaction frequency, or past interactions. For example, you could develop different email marketing materials for customers who completed transactions and those who abandoned shopping carts or clicked away before converting.

Another crucial trend is the move away from desktop-based email to mobile. More people than ever use a mobile device to browse the web, make purchases, and interact socially. They are also checking their email on mobile devices more frequently than ever. After segmentation, mobile optimization is the second most relevant trend in email marketing today. It’s important that your emails display clearly on all devices, so take time to consider how your materials appear on desktop and mobile screens and adjust accordingly.

List cleansing is another essential trick for making the most of your email marketing efforts. List cleansing, as the name suggests, involves removing email recipients who do not engage with your brand or who do not open your emails. This should only be an occasional process. For example, a customer who hasn’t opened your last several emails may still find value in your next message. On the other hand, a customer who hasn’t opened a single one of your email messages for over a year may not use the email account anymore, or your messages may have found their way into the recipient’s spam filter.

Message personalization is another one of the most important trends in modern email marketing. Customers are more likely to find value in messages tailored to their individual preferences and past interactions with your brand rather than generic messages designed for impersonal mass appeal. There are countless tools you can use to add personalized touches to your email messages, and this can create more valuable interactions for the recipients on your mailing lists.

email marketing vs social media

Email Marketing vs. Social Media

77% of consumers prefer permission-based marketing materials sent to their email instead of social media marketing. This makes sense considering most people opt-in to receive marketing emails when they make purchases from brands or visit their website. If the brand offers something interesting or valuable to the consumer, he or she is more likely to interact with that brand in the future, and will therefore, want to hear from them and see what they have to offer.

While you might assume that the majority of people prefer to keep their business and consumer-based digital interactions to email and personal communications within social media channels, 45% reported they preferred to keep personal conversations and interactions in emails rather than social media.

Ultimately,
social media should work in tandem with your email marketing strategy. For example, you can promote social media events like live streams and Q&A sessions via email, and use your social media profile to gain more recipients for your email list. You can also create segmented content for users who subscribe to your newsletter or mailing list via social media as opposed to direct link conversions from search engine results. Social media is also very important to predictive marketing, one of the most intriguing advances in modern email marketing.

email marketing future

The Future of Email Marketing

Predictive analytics collect user data and create insightful data streams that marketers can then use to predict what type of products, services, and promotions would appeal most to the reviewed users. Predictive marketing can help you segment your email lists more precisely, so your content goes to the people most likely to find it valuable. Targeted content is more likely to have successful results than generic messages that cast a wide net over your email list.

To capitalize on predictive marketing,
You first need to identify your most valuable customers. For example, 5% of your email list may account for 90% of your sales, while the other 95% are one-time purchases or infrequent repeat customers. Your efforts in predicting these customers’ preferences and future desires can help you capitalize on the most lucrative segments of your email list.

Artificial intelligence (AI) will also play a crucial role in email marketing in the near future. In some ways, it already does. Systems capable of machine-learning can analyze consumer behavior and learn from past interactions to help you develop more effective marketing campaigns. AI can empower you by identifying the most successful content types, subject lines, and calls to action that lead to the greatest number of conversions. AI is also a crucial tool for carefully segmenting your email marketing lists so you can deliver more precisely tailored content to your recipients.

email-marketing-automation

Email Marketing Automation

Another key area of innovation in modern email marketing is automation, or the process of delegating relatively mundane tasks, like sorting through your email list segments, to machine processes instead of human hands. It’s important to balance the amount of automation you use in crafting your email marketing materials, however.

Rely on automation too much and your emails will appear impersonal. Too little automation, and it may be difficult to properly segment your email list and deliver the most valuable content to different types of recipients. Allowing your subscribers to manage their email preferences is a great way to cut down on the legwork of automating your emails. Instead of trying to carefully discern different segments and sorting your recipients into segments, yourself, have your recipients segment themselves for you by allowing them to customize their content preferences.

Some of your recipients may find your blog valuable,
But won’t pay much attention to promotional offers, while others will want to take advantage of offered deals and won’t bother reading your blog much. The first group would benefit from updates on your new blog posts, while the second group would likely prefer to receive coupons and promotional offers, instead.

email-marketing-tips Source: marketinglogiq.com

Best Email Marketing Tips

If you want to take advantage of the future of email marketing, there are a few ideas you can implement now to prepare for some of the expected changes in the digital marketing world, including:

  • Optimizing post-purchase emailing. Most e-commerce platforms will automatically send post-purchase emails that contain receipt and tracking information for customers, but you can take this further and enhance your customers’ experience. Instead of a generic “thank you for your business” email, you can craft post-purchase emails that generate more engagement and increase the chances of a customer coming back to do business with you again. For example, you could sincerely thank them for their purchase and then recommend other products or services they might find valuable based on that purchase. You can also ask for a review of the product or service purchased. Customer reviews are one of the essential parts of any digital marketing effort, so doing everything you can to increase the number of reviews you receive will pay off tremendously and encourage others to investigate your brand.
  • Investing in a responsive design. As the name suggests, responsive design describes a web page’s ability to “respond” to the display on which a recipient views the page, and adjust its content accordingly. For example, the layout of your home page may look great on a desktop display but appear compressed and hard to read on a mobile screen. A responsive design will allow your page to transform based on the device a consumer uses to visit the page.
  • Striving for one-to-one personalization. It’s unrealistic to expect to connect with each individual on your email list on a personal level, but that doesn’t mean you shouldn’t strive to do just that. Personalizing the emails you send to each recipient on your list increases the chances of them realizing you value them beyond the purchases they make. This encourages customer advocacy, which leads to the next tip for email marketing success in the coming years.
  • Embrace the new conversion funnel. The previous conversion funnel that most marketers relied upon and based their strategies upon was a simple progression of narrowing down your leads to those most likely to convert and then focusing on them more than the rest. Instead, the new conversion funnel is more of a gateway that draws your customers in to investigate your brand and then encourages them to share their experiences with others, supplying them with additional valuable content along the way.

Email Marketing Services Source: emailtooltester.com

Top 5 Email Marketing Service Providers

Email still has a remarkable return-on-investment rate, with some marketers reporting as much as $40 return on each dollar spent on email. However, it’s vital to take a holistic approach to your digital marketing efforts to make the most of an email campaign. Many modern companies have so many concerns on a daily basis that crafting an effective email marketing strategy may be moved to the backburner. Luckily, there are managed service providers that can help ease the burden of segmenting your email lists and making more impactful connections with your readers.

1. Constant Contact: ConstantContact.com is ideal for small businesses at a cost of a mere $20 per month for up to 500 subscribers. For larger email lists, you can customize the level of service you want, which can be helpful for growing businesses on shoestring budgets.

2. Mail Chimp: MailChimp.com remains the king of email marketing service providers for bloggers. Founded in 2001, the company claims they manage more than one billion emails per day. Pricing ranges from $10 per month to $199 per month or more depending on the level of service you want.

3. AWeber: AWeber.com is generally the best for e-commerce platforms, and more than 100,000 small businesses rely on their services. AWeber offers A/B testing, different integrations for you to try, pre-designed message templates, intuitive message-building tools, and much more.

4. Get Response: GetResponse.com is a great option for new marketers or beginners and comes available in 21 different languages. More than 35,000 subscribers use the GetResponse toolkit in more than 182 countries, and pricing starts as low as $15 per month. The Perfect Timing feature allows you to track the best times of day to send your marketing materials, and you can customize different times for different segments.

5. Active Campaign: ActiveCampaign.com is the best marketing provider for enterprise initiatives. You can use the service to build customized sign-up forms, social media posts, and conduct A/B testing to develop an effective digital marketing strategy that works for you.

Ultimately,
Each of these service providers can offer tremendous value depending on your business’ unique needs and the goals you have for your digital marketing efforts. Browse the different services and take advantage of free trials to find the one that works best for your needs and budget.

Email marketing isn’t dead.

In fact,
it’s more valuable than ever before thanks to the sheer amount of digital business conducted today. Think about ways to enhance your own email marketing campaign and take advantage of the tried-and-true marketing channel that offers the highest return on your investment.

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5 Best Practices of Website Design (And 3 Terrible Ones) http://www.odvoz-nabytku.com/blog/5-website-design-best-practices-and-3-terrible-ones/ http://www.odvoz-nabytku.com/blog/5-website-design-best-practices-and-3-terrible-ones/#comments Sun, 17 Feb 2019 12:10:14 +0000 http://www.odvoz-nabytku.com/blog/?p=1545 5-Website-Design-Best-Practices

Best practices in web design are constantly changing. As the internet evolves, so do websites and the way designers create them. One of the main […]

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5-Website-Design-Best-Practices

5 Website Design Best Practices

Best practices in web design are constantly changing. As the internet evolves, so do websites and the way designers create them. One of the main factors that drive web design practices is how users access and explore the internet. Since the rise of mobile technology, web design has become more about being user-friendly and responsive and less about flashy parlor tricks. These are some of the best web design practices that emerged in 2019 and will continue to shape the internet’s landscape.?

Responsive Design

Responsive web design is all the rage right now – for good reason. Mobile internet users surpassed desktop users in 2014, and the numbers are climbing. Responsive design makes websites beautiful on mobile and static screens. Responsive design optimizes reading and navigation to display accurately on screens of all sizes.

There’s nothing more annoying than an article that won’t scale down to fit your phone, and responsive design solves this issue. If you’re not using responsive design to create your website, you won’t reach nearly as many customers. You even risk losing existing ones.

Boston-Globe

Image: Blue Infinity

Emphasis on Usability

There’s a huge focus on user experience this year. Businesses are doing more to cater to their audiences, and that’s important. Consumers drive the economy and the success of businesses, so why shouldn’t you cater your site to their needs?

Your website should be easy and intuitive to navigate. A visitor should be able to learn about your brand immediately without having to dig around for answers. There’s simply far too much competition to ask consumers for their patience. If they can’t find what they’re looking for right away, they’re going to move on.

website-Usability

Image Source: DesignerMag

Optimizing for Touch

The trend of designing websites for touch goes hand in hand with the user experience. Because most internet users are exploring the web on mobile devices, most of them will be clicking with their thumbs, not a mouse. That means buttons should be big enough to accommodate a human finger. Menus and other touchable elements should also be designed so they don’t overlap other items on the page or mistakenly trigger the wrong window.

Forms That Aren’t a Hassle?

Speaking of forms, information request windows are finally going on the diet they’ve long needed. Consumers hate filling out long-winded forms, especially when they’re trying to do it on a mobile device. Designers are making forms as minimal as possible with clean typefaces, auto-fill capability, and other optimizations. Forms should be as easy as possible to fill out; you’re asking your visitors for valuable information, so don’t make it a chore for them.

dropbox1

Aesthetics That Drive Simplicity

Likewise, designers are focusing more on aesthetics that strengthen the user experience. While interface and navigability provide the foundation for a user-friendly site, the visual aspects of a site are what guide a user through it.

Grid and card patterns, big/bold background images, and an emphasis on typeface are a few layouts trending this year. These elements convey brand personality while bolstering intuitive navigation. A visitor won’t want to explore a website, no matter how easy it is to use unless it looks good and flows with the navigation.

Worst Practices in Web Design

In any industry, when you talk about best practices, you have to mention the worst ones. There are several web design trends that have been phasing out during the past few years. Web designers are cutting these practices from the list of tricks because they’re either too clunky, too ugly, too annoying, or some combination of the three.

Clickbait and Sensational Content

No one likes clickbait. It’s dishonest and it’s a low blow. Plus, the internet is inundated with ridiculous headlines. They’re meant to draw visitors to a particular website, and they used to work. But web users have fallen for the trick for too long, and now it’s old news. Consumers want honesty and high-quality information, and search engines prove it. When content is subpar, your website will suffer.

Flash Videos

Flash videos are quickly (finally) disappearing from the internet. Flash players eat up a user’s computer memory. If his or her computer isn’t updated, Flash won’t load at all. No consumer is going to take time to update a Flash player just to watch your intro video. Plus, these videos don’t work on mobile devices. So get rid of anything Flash. There are much better ways to animate your website.

Obnoxious CTAs

Calls to action are important for converting site visitors into leads. But CTAs that pop up and block other content can have the opposite effect and make users want to run for the hills. Avoid using overlays and pop-ups for things like forms, surveys, and e-mail signups. When visitors come to your site, they want to learn about your brand before committing.

They’re stopping by your site for the content that attracted them, so don’t interrupt them with an annoying pop-up. A CTA form should be intuitive, and it should be placed in the content naturally. For example, halfway through or at the end of a page. Visitors shouldn’t be bombarded the moment they get to your site. If you must use a pop-up, place it strategically, and set it to only show up once.

Although trends in web design will always be evolving, the end goal of optimum user experience will never waver. Websites should always be built with consumers in mind, making their exploration of a site engaging, easy, and overall pleasant experience.

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What is a Landing Page? How to Create Effective Landing Pages (Ultimate Guideline) http://www.odvoz-nabytku.com/blog/guide-to-create-landing-page/ http://www.odvoz-nabytku.com/blog/guide-to-create-landing-page/#comments Tue, 22 Jan 2019 11:48:26 +0000 http://www.odvoz-nabytku.com/blog/?p=3301 Landing Page Example

What is a Landing Page? Landing page is a single web page which created specifically for providing information or marketing of any online services/products purpose. […]

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Landing Page Example

What is a Landing Page?

Landing page is a single web page which created specifically for providing information or marketing of any online services/products purpose. It considers as a first web page where the user lands from search engines or social media or emails or any other similar online sources. Landing page is also used for the introduction of services or products with the focus of generating leads or sales.

Landing page also contains multiple CTA (call to action) and contact form as well that helps to increase the conversion rate.

Landing Page Example

Quick guideline which useful in order to create an effective landing page:

  1. Craft a Compelling Headline
  2. Mobile-Friendly Pages
  3. Beautiful Site Design
  4. Keep It Simple
  5. A/B Testing
  6. Create AMPs to Improve Search Engine Ranking
  7. Call-To-Action

 

The art of web design is tricky. So many different elements of a website work together to draw in your audience. While all your content should be strong, your landing page is the introduction to your site. If it’s ineffective, it’s unlikely site visitors will stick around to explore the rest of your site – no matter how great it is. Knowing exactly what to put on your landing pages can define everything from how much traffic your site receives to your sales report. We’ve compiled a guide to help you navigate your way through your landing page creation and increase your conversion rates with a few small changes.

Zapier landing page exampleSource: Zapier.com

1. Craft a Compelling Headline

The headline is the one line that either draws readers into your page or sends them running. If you can grab their attention in the time they read your first line, they will stay and read more. If you don’t capture their attention with that one line, they will probably turn to another source for their information. It seems like a small detail, but it is crucial when getting readers to trust that you know what you are talking about. To craft a compelling headline, be sure it has these key elements:

udemy landing page exampleSource: Udemy

1. Unique:

Don’t copy headlines from other web pages. Make your headline yours.

Slack landing page exampleSource: Slack

2. Be creative:

Make the opening statement stand out by being creative and catchy

Fitbit Versa lading Page ExampleSource: fitbit

3. Display knowledge:

You only get a few words to make your reader believe that you know what you are talking about. Make them count.

Neil Patel landing page traffic call to action exampleSource: Neil Patel

4. Urgency:

Make your headline sound like readers need to hear what you have to say right now.

SEJ call to action (CTA) exampleSource: Search Engine Journal

5. A useful guide:

Your headline should tell the reader that this article will change your life and they are lost without it.

wechat landing page exampleSource: WeChat

6. Skip the fluff:

Don’t bother adding fluff to your headline. Get right to the point.

With these tips, your reader will feel like they need to view more of what you have to say. The longer they read your content, the longer they will stay on your site, which leads to better conversion for your site.

Mobile Friendly Landing Page ExampleSource: developers.google.com

2. Mobile-Friendly Pages

According to a study by the Pew Research Center, over 95% of Americans own a mobile device of some kind, and over 77% of those are smartphones. One in five of these users is dependent on their smartphone only, meaning they do not have a traditional broadband connection to the internet. These statistics tell us that mobile-optimized sites are now more important than ever before.

A large percentage of your audience accesses your site from a mobile device. If your site does not have a mobile-optimized version, users will become frustrated and bounce away. It will now also impact your rank in Google search engines. A recent update from Google has introduced mobile-first indexing. Sites that have mobile-friendly pages will appear higher in the search engine results.

flattrendz Landing Page ExampleSource: flattrendz.com

3. Beautiful Site Design

According to a study by Stanford University, your website design really does matter. Readers who participated in the research project said they were less likely to believe the information on a website if the design was unprofessional and hard to follow. You could have the best information on the entire web, but if your design doesn’t draw your reader in they will never stop to read it.

If you are not already a web designer, the most efficient route is to hire a professional. Wasting hours of your time to try to save a few dollars does not pay in the long run. Web design professionals can increase traffic to your site, causing an increase in conversion rates. A professional will know exactly how to take your content and turn it into a beautiful design that will keep your readers coming back for more. Understanding the value of hiring a professional web design team is priceless.

Hubspot Landing Page ExampleSource: Hubspot.com

4. Keep It Simple

While your site should be beautiful, it should also be easy to read. Don’t clutter up the page with unnecessary designs and buttons. They can get in the way and end up distracting and confusing your reader. You may think you are offering options when your audience might actually love the simple design with the information laid out right in front of them. The reader’s eye should be immediately drawn to your content, making them want to hear what you have to say.

AB-testing-of-landing-pageSource: Google Images

5. A/B Testing

Your intuitions are not always correct. When designing a web page, it might seem obvious to you to put an element in one place, when actually the majority of internet users would prefer it in a different spot. A/B testing lets you try out two different versions of your landing page in order to see which one has a better conversion rate. By experimenting with different options, you can really start to understand your users and how they prefer to interact with your site. A/B testing can contain powerful insights.

amp-landing-pagesSource: Google Images

6. Create AMPs to Improve Search Engine Ranking

Accelerated mobile pages, or AMPs, will increase page load time for mobile devices by offering a more streamlined HTML page. AMPs organically increase SEO because they make pages load faster, and faster pages rank higher in SERPs – search engine results pages. Additionally, AMPs appear on the Google News carousel. Content that makes its way here shows up before the fold, which ensures more visitors can find it, thereby increasing traffic and conversions.

hubspot-landing-page-exampleSource: hubspot.com

7. Call-To-Action

Including a call to action on your landing page is the best way to get your readers to interact and raise your conversion rate. The area known as the page fold is where your website stops when displayed on a screen or monitor, requiring visitors to scroll down to continue reading your content. It was thought for a long time that including your call-to-action above the page fold would increase your conversion rate. However, if your audience doesn’t understand what you have to offer, and you throw your call-to-action at them too quickly, they are likely to just skip right over it. Instead, place your call to action in a place that makes sense to the reader and will encourage them to want to click and learn more from your page.

leadpages-landing-page-exampleSource: Leadpages.net

Top 11 Tools for Designing an Effective Landing Page

Designing the perfect landing page takes time and practice. Luckily, there are quite a few tools available to help you on the journey. Here is a list of some of the top tools available to help you take your landing page to the next level.

Templatemonster

TemplateMonster is an awesome marketplace with having tons of experienced vendors and digital products manufacturers. We can buy Website plugins, Themes, Landing pages and much more. It is the best jet solution for everything which we require for creating a website.

Themeforest

ThemeForest is the biggest digital marketplace where we can find website themes, HTML templates, Landing pages, email templates, Plugins, Photoshop files and the lot more also. ThemeForest provides all in one solution where you can find all website related things.

Unbounce

Unbounce is a smart content creation manager that encourages visitors to interact with your page instead of turning into another bounce statistic. Unbounce also includes A/B testing features to learn more about your website conversion rates.

Instapage

Instapage uses the same basic idea as Unbounce in getting visitors to interact with your landing page, but with a simpler user interface. Instapage requires a premium subscription for their A/B testing features.

HubSpot

HubSpot provides all in one solution to attract your customers to interact more with your website. Not only landing pages, but HubSpot also offers automation tools, lead management tools, A/B testing features, SEO tools and more.

Leadpages

Leadpages also offers solutions to get your customers to interact with your landing page, but includes a lot of template options, making your finished product beautiful and efficient in a short time period.

Launchrock

Launchrock allows you to create a “coming soon” page to be able to gauge interest in a new product or website.

Hello Bar

Hello Bar is a unique way to broadcast information to the readers visiting your website. You can add a thin banner at the top of the page to show updates, product launches, sale information or whatever else might catch your reader’s attention.

5 Second Test

We all know that web users like the fewest click possible to gain information. How does your page hold up to the five-second test? Users see your design for five seconds and then are asked to recall what they saw. This is a huge source of information to know what your readers are going to pick up on when visiting your page.

UserTesting

Have you ever wanted to know what users think of your website? Get their opinion with this tool that collects real opinions from real website users.

ShortStack

One of the top ways to draw new readers to your site is through social media. ShortStack allows you to design a landing page with a contest to encourage readers to interact on several different levels. You can also collect important user data like emails and phone numbers to use in your marketing campaign.

At the End:

Using these tools, you can increase site visitors and improve engagement. Higher conversion rates mean a higher ranking on Google, which leads to even more traffic. The end goal is to drive more visitors to your site and provide them with high-quality information to make their visit worth their time. Take the time to make sure you have a high-quality landing page and your conversions rates will soar.

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Tips to Take Your Winter Marketing Campaign From Cheesy to Classy http://www.odvoz-nabytku.com/blog/winter-marketing-campaign/ http://www.odvoz-nabytku.com/blog/winter-marketing-campaign/#respond Fri, 11 Jan 2019 10:31:57 +0000 http://www.odvoz-nabytku.com/blog/?p=3282 Winter Marketing Campaign

The Differing Styles of Winter Marketing Cold weather is upon us! This chilly season brings with it the launch of winter marketing campaigns by companies […]

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Winter Marketing Campaign

Winter Marketing Campaign

The Differing Styles of Winter Marketing

Cold weather is upon us!
This chilly season brings with it the launch of winter marketing campaigns by companies around the world. While many of these campaigns balance nostalgia with an air of sophistication, others can fall a bit behind the mark.

We see snowy forest scenes, sleds, snowmen and other stereotypical winter imagery in many marketing campaigns. This serves a good purpose – a lot of people respond well to over-the-top winter marketing strategies. In fact, these images are a big part of what makes the season so fun!

However, not everyone falls in love with these cheesy, childlike winter images. These marketing campaigns can even turn potential customers off to your products and services. These consumers tend to have a more refined palate, geared toward muted colors, soft music, and the more elegant aspects of the season.

So how can you update your marketing campaigns to cater to the more sophisticated among us?
Is it possible to keep the nostalgia of the season and target a wider audience? The answer to both of these questions lies in the use of alternative winter imagery and emotions, as well as a focus on the warmth of “hearth and home.”

Focus on Human Connection

We often overlook the passion of a roaring fire because thoughts of bitter cold commutes, icy road conditions, and last-minute grocery store rush to grab essentials before a snowstorm consumes us.

However, the winter season can also mark a time when people feel more connected to their families, their friends, their communities, and their romantic partners. There’s a reason why engagements spike at Valentine’s Day – besides the romantic nature of the holiday, the cold weather inspires human connection, coziness, and warmth!

Use these emotions to your advantage in your marketing campaign. Incorporating images of romantic love, family, and warmth can increase sentiment without seeming too over-the-top.

  • Romance: images of a couple holding hands, kissing by a crackling fire, or spending time at home can evoke warm feelings of love. Keep this emotion subtle for ultimate effectiveness.
  • Familial love: use images of families spending time together, sledding, skiing, or walking through a winter scene.
  • Warmth and coziness: wintertime is a season when we spend lots of time inside to avoid cold temperatures. Roasting chestnuts on an open fire, curling up with a cup of hot cocoa or tea, and snuggling under sweaters, blankets, or scarves can all increase the warmth of a marketing campaign.

Use Balanced Nostalgia

Nostalgic images, such as old-fashioned family sleigh rides and references to popular winter movies, can be a powerful tool in marketing. However, too much nostalgia can come off as overpowering or distract from the advertised product or service.

When designing your winter marketing campaign,
Aim to use nostalgia in a balanced manner. Include warmer versions of classic winter colors and patterns in clothing, background, and text. Use deep navy blues instead of lighter ice blues, and complement with ivory and off-white instead of stark, snowy whites. Favor gold accents over silver. Make clever references to classic winter movies, such as one-liners that recall popular movie moments.

Make Your Digital Campaigns Interactive

Many digital campaigns scream loudly about massive sales, in-store offers, and online blowouts. These images do not foster a connection with your audience. Instead, they continue to perpetuate images of mass consumerism, to which many people do not respond well. Creating an interactive digital winter campaign can draw your customers into your marketing strategy and subsequently connect with your company.

Instagram Stories are an effective way to introduce an interactive campaign.

  • Instagram Story polls allow your followers to vote on topics. You can use this feature to quiz your followers on different winter-related facts, company information, and anything else you can think of. You can also use this feature to gauge customers’ opinions about the winter season, products, and anything else related to your campaign.
  • The Questions feature enables your followers to ask your company about anything they want. You can answer these questions in subsequent story posts. Encourage your followers to submit questions for an advertised Q&A with company leadership. Answer questions related to upcoming products and services. You can even prompt your followers to ask your office fun winter-related questions to break up marketing monotony.
  • Consider going live around your office. If your company is decorating for Valentine’s Day, hosting an event, or even hosting an informal Q&A session, a live video allows you to connect directly with your Instagram followers. You can use this live video to encourage followers to participate in any promotions you’re running.
  • The sliding-scale widget you can add onto Stories allows your followers to rate whatever you can imagine. For example, you can ask your followers to rate new products, winter movies, songs, and cold weather activities.

Use Your Campaign to Make Winter Easier

Many people dislike winter due to the stress of treacherous roads, bundling up every time they have to go out, and cabin fever from being stuck in the house during blustery winter storms. Using your marketing campaign to highlight the ways that your company can help make winter easier is an effective way to market to those who are less-than-enthusiastic about the season.

  • Market your products as affordable gift solutions.
  • Highlight how your services can relieve stress during the season.
  • Promote your online store as a way to find the perfect Valentine’s Day gift.
  • Highlight how your products and services can allow people to spend more time with their families. For example, if you run a restaurant or catering company, promote family Valentine’s celebrations incorporating larger parties, rather than just couples.

Delve Into Philanthropy

Mass consumerism and shopping crowds have tainted the image of the winter season. Presidents’ Day sales, Valentine’s Day madness, and overcrowded shopping centers can turn many people off from winter shopping altogether. As a result, marketing campaigns that are overly superficial and materialistic also fall flat with this demographic.

An easy counterbalance to this image is to partner with a nonprofit or charity during the winter. Find a nonprofit organization in your community, such as a soup kitchen, homeless shelter, or domestic violence safe home. Have your team volunteer with this organization. Encourage your social network to donate to your partner during the season.

In addition,

Make a commitment to donate a portion of proceeds from a product or service to the charity. You can create a special product or service to sell for the charity specifically. You can use this partnership to launch a marketing campaign surrounding your affiliation to boost sales and the size of your donation. Better yet, commit to donating a certain percentage of proceeds from all sales during a specific time frame to the charity.

Practice Corporate Social Responsibility

Partnering with a charitable organization will signal to your audience that your company is making a commitment to corporate social responsibility. You’re also signaling that your company’s focus is not on the materialistic nature of the season. However, it’s important that your company fully commit to giving back during this season. Not only is taking advantage of a charity unethical, it can completely backfire and lead to a PR disaster.

When partnering with a nonprofit, choose a cause that truly matters to you. Encourage your team to donate their time and money outside of company time, and to spread awareness of the cause. If you truly believe in the cause, it will shine through in your marketing campaign.

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Why 2019 Brings Good News for Entrepreneurs http://www.odvoz-nabytku.com/blog/why-2019-brings-good-news-for-entrepreneurs/ http://www.odvoz-nabytku.com/blog/why-2019-brings-good-news-for-entrepreneurs/#comments Wed, 02 Jan 2019 10:30:27 +0000 http://www.odvoz-nabytku.com/blog/?p=2614 News for entrepreneurs thumb

With the Great Recession a not-so-distant memory, many innovators – even those who have great ideas and creative solutions – are reluctant to dip their […]

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News for entrepreneurs thumb

News for Entrepreneurs

With the Great Recession a not-so-distant memory, many innovators – even those who have great ideas and creative solutions – are reluctant to dip their toes in the business water for fear of failure. There are many naysayers who suggest, even without that tragic economic crisis, most new businesses fail. In fact, Forbes suggests the number is close to 90% in January 2015.

What sets 90% from the 10% isn’t impossible to figure out, and you can gauge how many businesses fail by studying those that do succeed. And, thankfully, there’s much that has changed economically for the U.S. in the two years since the Forbes’ study. There’s a lot of good news on the horizon for hopeful entrepreneurs, and there are plenty of reasons to think that they could be in that golden 10% and that the 10% may be expanding. If you’re thinking of starting a business, 2019 is a good year to dip your toes into the marketplace.

What Makes a Business Successful

According to the Bureau of Labor Statistics, numbers for 2018 looked strong, and this bodes well for 2019.

  • About 80% of businesses who employ staff survive their first year.
  • About 66% of businesses with employees survive year two of business.
  • About 50% of businesses make it through five years in business while employing staff.
  • About 30% of businesses see 10 years in business.

About 20% of small to medium businesses fail in their first year, and 50% of small businesses fail within their fifth year. So, yes, the odds of making it past that 10-year anniversary are dramatically lower than surviving the first year of business. However, many businesses to make it to the long-term and, with the growth of the current economy, even more, businesses will do so in the coming years. The shift many people expect in the coming months is an increase in the survival statistics for new businesses.

Many economists suggest that 2019 will be a great year for entrepreneurs, and they have high hopes that these percentages may change for the better. In fact, this past January, Forbes suggests that entrepreneurs ignore the political noise and begin thinking about business opportunities. That’s quite a different message from only two years ago.

If you have ever had the goal of starting your own business, now may be the perfect time to make that dream a reality. Here are a few reasons why innovators and entrepreneurs should consider starting their business.

Three Concrete Reasons to Start a Business in 2019

Experts say that there are specific reasons why entrepreneurs should be excited about the new year’s prospects. Here are three reasons why 2019 could be your year to embrace new business opportunities.

  • You’ll receive more tax benefits. It’s true that the recent tax plan is controversial, and no one knows exactly how it will affect the economy in the long term. However, in the immediate future, the tax code will benefit small to medium businesses and those looking to begin a business. Here are some ways the new tax code could affect your business:
    • There’s a 20% deduction for organizations known as “pass-through businesses.” These are companies that wouldn’t pay corporate income taxes. Nearly 95% of U.S. businesses are pass-throughs, and they include sole proprietorships, partnerships, and S-corporations. Though the generally pay a lower tax rate than a corporation, this is a new low for pass-throughs, which most startups will likely be.
    • Married couples who run service based companies (like law firms or accounting agencies) that make under $315,000 a year will receive a 20% deduction. Single entrepreneurs must make under $157,500 to receive the 20% deduction.
    • If your ambition is to turn a business from a medium organization to a corporate one, the taxes for that kind of business are also lowered from 35% to 21%.
  • You’ll get to be your own boss. Yes, that’s true at any time period, but, with better hope of success, being your own boss could be a reality considering the uptick in the economy. In addition, the gig economy has meant working hours aren’t confined to Monday through Friday, 9-5. When you are able to set your own schedule, you are able to control the other ways you have of financing your business – and that’s a new freedom for entrepreneurs.
  • There are more resources than ever before available for new businesses. Again, in part due to the gig economy, the way we think about business has changed. In the past, one of the biggest barriers to entrepreneurship was lack of resources. Today, people take the talent they have and put it to use for business, and there are plentiful resources to help them. Websites like TaskRabbit and Fiverr provide resources in the form of marketplaces to new entrepreneurs. These marketplaces connect businesspersons with seasoned experts. In addition, mobile apps like Dropbox, Evernote, Square, and Salesforce offer convenient ways for new business owners to manage their burgeoning company – even while keeping other plates spinning.

Upcoming Trends for Entrepreneurs

These are valid reasons why 2019 is a great year for new business owners, but they are not the extent of the list. Economic trends are encouraging, and all predictions point toward positive outlooks continuing throughout the New Year. These trends also present more opportunities for entrepreneurs.

A few other things that should encourage those looking to start a business include:

  • The economy is on the upswing. There has been a slow and steady revival of the U.S. economy since the recession, and numbers continue to look good. Consider:
    • A million jobs have been added, and the unemployment rate is at a 16-year low of 4.3%
    • Housing prices continue to rise and are up 6.5% from last year. Real estate is often a predictor of a positive market.
    • The stock market is doing well and was very recently at an all-time high.
  • Personalized marketing is on the rise. E-Commerce giants like Amazon are hurting brick and mortar retail locations, but many shoppers still crave a personal touch. Despite drops in overall sales for traditional businesses, there are plenty of these stores that are thriving. Consumers who visit these kinds of stores expect a similar experience when they go online. When consumers are looking for more personalized experiences, it bodes well for new businesses that offer such experiences.
  • Live streaming means more access to consumers. Businesses can now live stream events, sales, Q&A sessions, and more. Live video allows businesspersons to connect with both in-store and online customers. In other words, they have access to the best of both worlds. This is good news for new businesses because it means their names can get to the public quicker than ever. When you have a good start to a business through this kind of marketing, it gives your new business a better chance at success.

No matter what kind of business you wish to open, take advantage of the trends and encouraging entrepreneur, marketing and tech news ushered in with the New Year, and plan to launch your business in 2019. A new business needs a clear voice with a strategic message, so don’t neglect your digital marketing campaign. If you have questions regarding how to get your message out, talk to one of our experienced team.

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3 Ways How To Succeed With Your Online Business in 2019 http://www.odvoz-nabytku.com/blog/3-ways-how-to-succeed-with-your-online-business-in-2019/ http://www.odvoz-nabytku.com/blog/3-ways-how-to-succeed-with-your-online-business-in-2019/#comments Tue, 01 Jan 2019 20:01:15 +0000 http://www.odvoz-nabytku.com/blog/?p=2564 social media strategy-thumb

Digital marketing is a never sleeping organism that is evolving every day. The same with business – every day there are new businesses opening, however, […]

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Digital marketing is a never sleeping organism that is evolving every day. The same with business – every day there are new businesses opening, however, the only small amount of them can really survive.

Online Business in 2018

Even though you have to fight with many competitors, there is still a chance to succeed. Viktor from WebCreate.me shared with us three basic rules to create an outstanding online business.

1. Simple, Professional Website

Even in 2018, many websites out there are just mess. Dull navigation, too many features without a clear message and CTA. Nobody wants to settle for good numbers but a website that generates revenue from these numbers. Every business owner wants to get maximum out of his effort.

The easiest way to start is a professional website. Simplicity seems to be the right way. It’s a timeless trend without much effort and it brings out amazing results when it’s done well.

Put yourself in customer’s shoes. He lands on the website for the first time, without knowing a brand so the last thing he wants to do is thoroughly checking the menu and homepage. He just wants to know what you offer, how it will solve this problem and how much it costs, right? ?

Simplicity also comes with one more advantage – the loading speed. Fewer images, fewer sliders have a significant impact on the speed of the website. On one side, visitors expect loading time maximum 2 seconds and on the other side, it also affects your ranking in Google Search. Algorithms are set to offer the best to visitors, so if your website doesn’t match these criteria, consider it as a penalization from Google.

Get rid of useless features, tidy up the menu and upgrade the user experience instead of a cluttered mess. When customers easily find what they are looking for it helps to grow the conversion rate.

Create content that converts and give your visitors a reason to come back. If they are returning repeatedly it helps to grow your sales. Try to trigger the curiosity with content that will be posted in several parts following up. If the content is interesting enough people will definitely come back to see what happens next.

At the end of the day don’t forget that your customers are still only people. Offer them real value and they will come back to you. If you can’t help them right now, let them know later you thoroughly researched their problem but unfortunately, you were not able to find a solution. Even the effort really matters.

2. Creative and Unique Social Media Strategy

Just before, beginning of 2017 we have witnessed a few interesting (game-changing) trends in social media. Facebook’s launch of Live videos and Snapchat revolution in vanishing content set up some new way how to interact with the audience.

Unique Social Media Strategy

These two examples are proof of the future direction of social media. The focus is now on the current moment and lives content and more facilitated via mobile devices. Users want to feel like they are living the moment and show their emotions about it. This led to the launch of Facebook’s new micro-site interactions and now you can interact more than just with a simple “like”. Keep this in the mind and tune your social media strategy carefully.

These trends bring new marketing opportunities and a new way of communication. Think about all the content you produce to match it with every channel you’re using. The delivery of content has to be clear and focused on the customer’s need.

3. Adwords Campaign with Landing Page

Online advertising is becoming more and more crucial for online businesses. Organic search uses a different kind of strategy while paid ads are optimized to bring out a higher conversion rate.

If you think that people don’t click on paid ads look at this. Rocketseo.com writes that “In fact, paid search ads account for 64.6% of clicks when people are specifically looking to purchase something (using high commercial intent keywords).” In addition, according to Wishpond strike-through, “the Google Display Network serves 180 billion impressions (views) each month, equaling about 6 billion views every day.” Quite impressive numbers, though.

When someone clicks on PPC ad it’s highly possible the person already knows where he’s going to land.

For a successful AdWords campaign for a landing page, it’s important to match the messages of both, AdWords headline and description with landing page copy.

A landing page is a special page with the only intention – conversion. There is no need for navigation, nor another exit way.

What are the key elements of the good landing page:

  • Engaging and catchy headline that matches the one in ad’s headline
  • Tagline that supports a headline
  • Compelling copy focusing on how potential customer will benefit from taking an action
  • Guarantee, cash back, reviews or other trust symbols
  • Video, preview, showcase or other engaging content that appeals to the potential customer in a way he wants to take an action
  • Clear and noticeable call-to-action

Then you can start to set up AdWords campaign. Always keep the intention of the user in mind and choose keywords that determine a user’s action. We recommend you to check out this simple strategy on how to promote landing pages using PPC campaigns.

Despite the fact, you’re running an online business never forget you still sell to real people. Try to put yourself in their shoes and think about the way they may act. When you understand the behavior and needs of your customers, then you can bring the real value.

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Better User Experience (UX) Design in 2021 http://www.odvoz-nabytku.com/blog/better-ux-in-2020/ http://www.odvoz-nabytku.com/blog/better-ux-in-2020/#comments Thu, 20 Dec 2018 11:00:56 +0000 http://www.odvoz-nabytku.com/blog/?p=2051 UX Design 2021

With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into […]

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UX Design 2021

UX Design 2021

With the digital business world expanding rapidly, competition for customers is fierce. One of the best ways to increase conversions and turn website visitors into paying customers is incorporating great user experience (UX) design. Solid, well-crafted UX enhances a customer’s journey with your brand.

In the last year or so, UX design has advanced considerably, and it’s poised to change even more in 2021. There are some exciting trends developing that could reshape how we approach UX in the coming year. We’ve developed a brief guide covering some of these new trends, why they are vital to recognize, and what they can do for your brand in 2021.

Minimalism Still Holds Sway

Less is often more, especially when it comes to User experience design. Minimalism is the concept of creating stunning designs with simplicity. When it comes to User experience design, users typically know what they want, and if they don’t know, they want to be able to find it quickly. While people often think of minimalism as a visual design concept, it is far more than just simplicity in visual design. The customer journey is crucial in modern businesses, and well-crafted, beautiful, minimalistic UX design makes the customer journey more enjoyable, less stressful, and more memorable for its users.

With UX designed from a minimalist perspective, there should be a few steps as possible in the customer journey from a user’s first exposure to your brand to the moment he or she takes the action you want, such as completing a purchase, opting into an email list, or signing up for your newsletter or blog alerts. Don’t mistake minimalist for boring, however. Engage your customers without overwhelming them and make your site simple to navigate – without appearing bland and uninteresting.

If you want customers to take specific steps, make those steps as clear as possible. Most customers browsing online won’t bother hunting around a webpage very long if they can’t immediately figure out what the next step is. When you use minimalist design, the steps in their journey with your brand should become crystal clear. The companies that make the most of minimalist design and create memorable, valuable and intuitive experiences for customers are the companies that will thrive in 2021 and beyond.

The Branching Customer Journey

The customer journey is a vital concept for modern designers, and it’s important to realize that it doesn’t always go as you may expect or hope it would. Another emerging trend addressing these situations is the branching customer journey.

The basic customer journey depends heavily on predictive modelling. If a user performs action X, result Y happens, so you want to guide users in completing X as easily and intuitively as possible. However, rather than counting those users who do not complete X as failed opportunities, many UX designers are starting to think of these scenarios as branches on a customer’s journey path.

Rather than focusing efforts solely on achieving one desired result, User experience designers are looking for new ways to map the possibilities of a typical customer journey and find opportunities to engage with users who stray from the desired route.

In recent years, the concept of simplicity reigned supreme – the thought process was largely that simplicity equated to better usability, and thus an easier customer journey. However, this is a very results-driven approach to UX design, and in 2021, we can expect to see many User experience designers embracing the concept of branching paths and avoiding typical customer journey design structures.

De-linearity of the Customer Journey

Conceptualizing the customer journey as a path with many possible routes will no doubt complicate UX design in many cases, but it also opens several doors. As more UX designers start to eschew traditional “A to B” thinking when it comes to the customer journey, they are going to start crafting UX that appeals to wider audiences and affords users several options on their journeys. No two customers are going to be the same, but they can both have fantastic experiences with a brand, even though they may take very different paths on their journeys with that brand.

Failure mapping is the idea of essentially pinpointing the areas of a customer’s journey where some users take a path different from the desired one, and UX designers are starting to take these instances much more seriously. Failure mapping is essentially a more robust method of mapping the customer journey. However, with this method, User experience designers expand their model to incorporate the branching paths a user may or may not take.

Storytelling Drives Engagement

Modern consumers are far warier than past generations, and they typically conduct their own thorough research on brands before doing business with them. The days of the hard sell are long gone, and modern businesses are looking for ways to appeal to their target consumer bases on a more personal level. Brand storytelling is a concept that has arisen out of this mentality – brands are now letting customers know who they are, why they do what they do, what their values are, and how they plan to make the world a better place in their own ways.

When a brand’s story resonates with a consumer, it creates a much more memorable connection than typical brand engagement, and customers are more likely to do business with companies that feel more human and approachable.

Textile Design

In recent years, the idea of material design was everywhere in the UX world – designing with simplicity in mind that mimics the basic aesthetics of paper. Designers started to incorporate ideas like folds, shadows, turning pages, seams, and bold colors to craft UX that was intuitive and responded as a user would likely expect.

Despite the hype about material design, it’s beginning to look like this type of visual UX is just going to be part of something bigger – textile design. Textile design describes several different design aesthetics and UX elements working in tandem, like different fibers woven together into one fabric. Each fiber or thread has particular elements that set it apart from the others, and each one can be identified on its own quickly, but when all of the different parts come together, a new type of experience emerges.

The key to textile design for UX is to find the balance between providing a user with options and a variety of visual elements that work together intuitively without becoming overwhelming. Remember – minimalism is still important, and textile design is a concept that aims to marry minimalist User experience design with aesthetic appeal and intuitive user navigation.

UX Impacts the Bottom Line

The companies that focus on these emerging trends in the User experience world are the ones that will be the most memorable and impactful in 2021. Make no mistake – UX has a definitive impact on your company’s bottom line. Simple UX flaws can hurt your conversion rate and lose valuable business.

As you move your UX design efforts into 2021, one of the most relevant trends to remember is the nonlinear customer path. When you analyze why your UX is costing your company conversions, it’s time to stop looking for ways to patch that A to B journey, and instead start looking at what is drawing attention away from your desired user path. Readability, direction, ad placement, site stability, and site traffic can all impact UX positively or negatively.

While some issues in these areas may just require some tweaking when you consider more possibilities on the customer journey, some of these apparent flaws could be hidden opportunities.

Each year, UX evolves more, but good UX shouldn’t be geared toward one result. Start considering the entire customer journey, not just the end state or your desired goals. As your company enters the New Year, look back on your metrics for 2020 and start remapping the customer journey for your brand.

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How to Revamp Your Website Photography in 2021 http://www.odvoz-nabytku.com/blog/revamp-your-website-photography/ http://www.odvoz-nabytku.com/blog/revamp-your-website-photography/#comments Thu, 20 Dec 2018 10:09:13 +0000 http://www.odvoz-nabytku.com/blog/?p=2216 Revamp Your Site-thumb

We’ve all heard the expression, “a picture is worth a thousand words,” so you want the photos on your website to really stand out to […]

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How to Revamp Your Site’s Photography in 2017

We’ve all heard the expression, “a picture is worth a thousand words,” so you want the photos on your website to really stand out to draw in new customers. One of the biggest rules when choosing images for your website is to avoid stock photography. It is tempting to choosing stock images because they’re typically cheap and easy to obtain.

Between running a business and everyday life,
It can be difficult to take the time to hire a photographer and put the effort into quality visuals, but we’re in the midst of a digital revolution. Visual content is more important than ever before. The standards have been raised so high that a business still using stock photography won’t be able to compete.

When you look at the science,
It’s not surprising that people respond so much better to visuals than plain text. The brain processes visual information 60,000 times faster than text. When it comes to marketing, visuals are obviously the way to go when you consider these statistics:

  • Ninety percent of the information transmitted to the brain is visual.
  • Seven hundred YouTube videos are shared on Twitter every minute.
  • Forty percent of people respond better to an image than to 1,000 words.
  • Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined.
  • Photos on Facebook garner more interaction than text, videos, and links.

These facts make it easy to discern that images are important. Since the public is exposed to so many images during the day, they’re now searching for quality. In fact, 46 percent say a website’s design is the first?criterion for perceiving a company’s credibility. If that design doesn’t include high-quality images, you could be losing many potential customers.

It’s time to ditch the stock photos and opt for high-quality visual content on your website and other channels. While this might seem like a daunting task, the good news is there are plenty of easy ways to revamp your site’s photography and impress every customer that visits your website. It can be difficult to figure out where to begin, especially if you don’t have any experience creating original visual content. We’ve compiled some of our best pointers to help get you started.

Make Your Visuals Authentic

Los Angeles Web Design Company

Customers love to see that a brand is more than just a name and a logo, so don’t be afraid to include a little warmth and personality in your images. Use your real employees in your photos and catch them in candid moments around the office. Photos that look obviously staged will resemble stock photos, which is exactly what you should try to avoid.

Of course, you should always ask permission before using your employees in photographs. In fact, you should probably include them in the process, or have them take some of the photographs themselves. Everyone has a fresh perspective to offer, and they might see the office in a different light.

If your photos do include your employees, it’s important to update your photos often. People come and go at any business and you don’t want to feature images of people on your site who haven’t worked at your company in years. Your employees are your best content tools, so use their smiling faces throughout all of your marketing material. Customers will love seeing a more authentic, personal side of your brand.

Cheaper Isn’t Always Better

One of the appeals of stock images is that they can be very inexpensive, or even free. But it’s important to remember that cheaper isn’t always better. As a business owner, you want to cut unnecessary costs wherever possible, but you must also know when it’s time to invest. When you’re running your own business, money can be tight, and the marketing budget is usually one of the first to be cut.

Settling for poor images to save money can actually end up costing you more business down the line. As the study described above has shown, customers respond better to visuals. Investing in quality images is vital to your business. Free is great every once in a while, but it’s not going to yield good business results. In this case, it’s important to look at the bigger picture and see how investing in images will be good for your bottom line.

Work With the Pros

camera work image

Sometimes there’s just no substitute for high-quality, professional work. Specifically, if your business is a restaurant or store that features lots of product images, it’s important to work with someone who has access to high-quality equipment and can present your products in the best possible way. If you’re taking pictures of food for a menu, an iPhone probably isn’t going to cut it.

A professional photographer can be worth the expensive price tag and more. A great photographer can offer you more than just quality lenses and lighting. Experienced pros will work with you to truly understand your marketing objectives and make strategic recommendations to capture those objectives on camera. In short, a photographer can help you create a visual story that your customers will love.

If you’re going with a professional, it’s also a good idea to hire a hair and makeup teams, or a professional stager to make your office, employees, and products look great. This will be an added cost, but the value of having great, original photographs is immense.

Make it a DIY Project

If you’re on board to produce more high-quality images but just don’t have the budget for a professional, there are still plenty of options out there for you. Fortunately, technology has advanced far enough that there’s no need to resort to stock photos. iPhone and Android phones both offer high-quality cameras that should work just fine for basic images. A photo doesn’t have to be professionally taken, as long as it’s authentic. These types of photos will still beat stock images every time.

If you’re short on time, make producing content a company-wide project. Hold a photography contest to see who can produce the best images. Getting the whole team involved will help generate more content and create a great bonding experience for everyone.

Do Your Research

There are an infinite amounts of photography resources on the internet. It may take some extra time, but dig around on Google and YouTube and you’ll find countless articles, videos and other free resources that will teach you everything you need to know about creating great images.

These resources are so fantastic that if you have enough time to sit down and properly train yourself, they might make professional work obsolete. People can now learn everything from lenses to lighting from the comfort of their own couches. Take advantage of what the internet has to offer and your visuals will be better for it.

Gone are the days when stock images would be enough to impress potential customers. Imagery is now one of, if not the, most important elements on a website. In the end, it comes down to taking the time to create authentic visuals.

Thanks to technology, creating your own content isn’t difficult or expensive, so there’s really no excuse to be fluffing your site with inorganic stock images. Invest in quality images for your website, and your business will reap the rewards.

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What Facebook, YouTube, and Amazon Get Right about Website UX http://www.odvoz-nabytku.com/blog/what-facebook-youtube-and-amazon-get-right-about-website-ux/ http://www.odvoz-nabytku.com/blog/what-facebook-youtube-and-amazon-get-right-about-website-ux/#comments Fri, 14 Dec 2018 09:55:51 +0000 http://www.odvoz-nabytku.com/blog/?p=3139 amazon UX

What do Facebook, YouTube,?and Amazon have in common, besides being some of the most popular websites online? Despite their different content offerings, a recent consumer […]

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amazon UX

What do Facebook, YouTube,?and Amazon have in common, besides being some of the most popular websites online?

Despite their different content offerings, a recent consumer survey from Clutch named them as the top 3 websites with the best user experience (UX). Despite how users might feel about the companies themselves, they have a positive experience interacting with their websites and products.

Because Facebook, YouTube, and Amazon are so highly trafficked, they establish user expectations across the internet. Businesses would be wise to follow the example they set in website UX.

We take a closer look at these companies’ websites can shed some light on what small businesses can do to improve their own website UX.

They Prioritize Content

Facebook, YouTube, and Amazon all prioritize content on their sites. Each site has a complex array of content offerings, but they use design and UX to ensure their users find what they are looking for.

Almost half of people Clutch surveyed (48%) say they would return to a site if they found the content to be useful. Keeping your content relevant and useful can help convert casual website visitors into returning customers and readers.

What makes content useful, however, depends on a users’ intent. Useful content looks different on Facebook, YouTube, and Amazon.

For an e-commerce business, useful content might be a picture of a best-selling product or a navigation toolbar to help someone what they want to buy.

For content-driven platforms like Facebook and YouTube, what makes something relevant depends on the user and their reasons for searching.

On YouTube, 300 hours of video are uploaded every minute. Because of this high volume of content, YouTube’s UX condenses the videos users see into feeds based on data collected.

Youtube UX

The first thing someone sees is the “Trending” video feed – a thread based on videos previously viewed. If a user is looking for something specific, they can search in the search bar or use the “Best of YouTube” navigation menu on the left-hand side.

Developing content that is relevant and useful is one way to personalize the user experience on your website. It shows that your business cares about its customers, and ensures that they’ll return to your site for more.

They Optimize for Mobile

It’s no coincidence that the most popular websites also look great on mobile web. Facebook, YouTube, and Amazon all optimize their websites for mobile – despite having mobile apps with great UX.

People like having information at their fingertips – whether they are on the go or at home on the couch. Almost half of people surveyed (47%) user a mobile device the most when they browse websites.

It’s important, therefore, to optimize your website for mobile to maximize your reach and provide the best possible experience for your users.

Facebook, for example, simplified its complex platform for the mobile web and presented the most relevant information for mobile users.

facebook ux

The timeline feature is easy to scroll through, and the toolbar at the top presents a clear set of options to people looking to use the site.

The site still prioritizes content, but the design and layout of the content are adjusted to meet mobile users’ needs.

This is particularly important since people now prefer browsing using mobile web browsers rather than downloading apps.

Mobile apps are useful for businesses, but downloading a mobile app is an extra step for people who want quick access to content and information.

Emerging global markets such as India rely heavily on mobile web to access content and services online.

Developing a great website UX on mobile means that you’ll reach more people with your content, and that those people will have a great experience with your brand.

They Avoid UX Mistakes

A UX mistake can be anything that frustrates people browsing online. The top two website frustrations, according to the survey, are:

  1. Unreliability (Broken links, 404 errors, etc.)
  2. Slow load time

Facebook, Amazon, and YouTube all take care to avoid these website UX pitfalls. They employ entire departments for quality assurance testing, and they rarely display broken links or pages. The content on each of these sites is also valuable enough that they can afford the occasional UX pitfall. Small businesses don’t have that luxury.

Unreliability, slow load speed, and excessive pop-up forms can each cause over half of the website users to abandon your site for good. Because there’s plenty of quality content on the internet, there are few reasons for them to stick around for a slow page or a pesky pop-up.

All three of these mistakes can cost you – both in website traffic and SEO. They can also damage your brand’s reputation with readers or customers.

Google penalizes sites that exhibit any of these three UX mistakes. Page speed is particularly detrimental. Earlier this year, a Google webmaster update announced search rank penalties for slow-loading mobile sites.

Making sure your website is reliable shows your site’s visitors that you care about their loyalty to your brand. Make your site a stable source of content for them.

A reliable, functional, and fast website demonstrate a commitment to your users’ experience on your site. Don’t drive them away with bad UX.

Final Thoughts: What You Can Do

Facebook, Amazon, and YouTube are all large companies with resources and staff to make their websites the best on the internet. They put content first, making the site revolve around the users’ needs. They have great mobile sites, and they avoid costly UX mistakes like unreliability and speed.

Here are 3 things you can do today to improve your site’s UX in line with the big players:

    1. Create customer journey maps to determine what content your users want. Once you’ve identified what people want to see on your site, work with your web designers to make sure that content is front and center.
    2. Run Google’s mobile-friendly test to see how your site stacks up. Once you’ve identified any problems, it’s easier to work with web designers and developers to fix them.

Develop a comprehensive quality assurance plan to catch broken links and unfinished pages on your site. It could be as simple as documenting glitches as you come across them over a period of several months.

By following the example set by top websites and taking these steps, you’ll be closer to good website UX for your company.

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4 Marketing Tips for Instagram Stories http://www.odvoz-nabytku.com/blog/4-marketing-tips-for-instagram-stories/ http://www.odvoz-nabytku.com/blog/4-marketing-tips-for-instagram-stories/#respond Thu, 13 Dec 2018 08:41:38 +0000 http://www.odvoz-nabytku.com/blog/?p=3330 instagram-story

Instagram Stories, Explained Social media has the power to drastically change how we market our products and services to the public. With millions of people […]

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instagram-story

instagram-story

Instagram Stories, Explained

Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it’s no wonder that social media marketing has become such a powerful tool in today’s digital world.

When Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo or video that disappears after 24 hours, similar to the Snapchat story feature. Stories enable effortless content creation for brands and a world of creative possibilities.

Since then, Instagram has launched several new features to make Stories even more engaging and fun to use. These features include live Stories, polls, questions, and sliding-scale voting. With over 400 million daily users for Stories on Instagram, it’s no wonder that this feature is becoming such a mainstay in the digital marketing handbook.

From colors to GIFs to stickers and text fonts and more, you can design your Stories any way you like. Still, there are some best practices that you should follow to get the most out of this exciting feature.

Here are some of the top marketing strategies for Instagram Stories available to savvy digital brands.

Interact With Your Followers

Instagram Stories come with tons of features that enable you to interact with your social following. Engaging with users increases your brand’s social presence, as well as helps you develop your brand personality. Both of these qualities are essential for developing an organic following on social media, which also helps boost your search engine optimization.

  • Instagram polls enable you to ask your followers questions. You can use polls to quiz your followers on facts about your company, the products, and services you provide, or other industry-related questions. You can also use polls to help gauge your follower’s opinions about current events, upcoming releases, and anything else you might think of.
  • Instagram’s live videos allow you to engage with your followers in real-time. You can go live whenever you want, and your followers will usually receive an Instagram notification telling them that you are live. In addition, your live story will be one of the first Instagram Stories that your followers see on their feed. You can broadcast a Q & A, a company event, or a product launch. However, be careful not to overuse the live story function. You should go live with a purpose. Keep other material for the Story itself!
  • You can also encourage your followers to submit questions via Instagram Stories. You can gather questions for a later Q & A, your products and services, or anything else your followers might want to know about your company.

Hashtags and geotagging can also increase your engagement with your followers. Including a company hashtag in your Story or another popular tag can increase your viewership. Hashtagging also helps spread important information about your brand.

If you’re a local brand, geotagging can help you build your social following. That’s because whenever you enter a geotag, Instagram combines your Story with all of the other Stories that use the same geotag. That way, local users can see all of the Stories for a particular location. This can help increase your local exposure, and interact with local followers.

Have a Story Takeover

Story takeovers are another way that brands are using Instagram Stories to increase their following and drive sales. Similar to celebrity endorsements, these story takeovers begin with a partnership between your brand and a social media influencer.

These influencers are celebrities who have built a fanbase through blogging, Instagram modeling, creating YouTube videos, or gaining fame on another social media platform. There are many types of influencers, from models to actors to comedians and even celebrity animals!

Contacting an influencer for partnership requires research and relationship-building. You can choose an influencer based on a number of criteria, including:

  • Their social following
  • The demographics they cater to
  • Their general interest in your brand
  • The relevance of your product/service to their following

Once you’ve gained a partnership with an influencer, you can invite them to take over your company’s Instagram Story for a day. Conversely, your brand can take over their Instagram Story for a day.

In the days leading up to the takeover, you and the influencer will post regular reminders to build excitement. During the day of the takeover, the influencer will post updates to your company’s Story. Usually, you and the influencer will agree upon post guidelines beforehand, but the influencer should retain creative control.

Their followers will tune into your Story and learn more about your brand while engaging with a familiar face. As a result, you gain major publicity and a celebrity endorsement – win-win!

Show the Relatable Side of Your Brand

Private Instagram users use Instagram Stories to provide updates about their daily life. Businesses should also provide relatable updates to increase their fun factor. The more relatable you are to your customers, the more likely your social following will trust you – and the more credibility you have, the more customers you’ll gain!

Instagram Stories allow brands to humanize themselves. This is because, through Stories, companies can share updates in a fun and relatable way that is similar to how non-business users engage on the same platform.

Through your Instagram Story, you can highlight aspects of your company culture, your employees, and even your daily routine. You can have an employee take over the company’s Instagram Story for a day and walk your followers through his or her daily routine, including their day at work. Whatever relatable content you decide to post, make sure it’s relevant to your company’s operations.

Add Links

If you have an Instagram following of 10,000 or more, you get the special “Swipe Up” feature. Since links can’t be shared in Instagram posts, this feature lets you give your followers quick access to your content.

When you add a link to your Instagram Story, an arrow appears at the bottom of the screen telling viewers to “Swipe Up.” When they swipe up, a web browser appears with the loaded link.

For example, if your company recently released a new line of products, you can add a link to your website on your Instagram Story. In the Story post, you can tell users to “swipe up” to see the new products.

Other ways you can use Story links include:

  • Sharing new blog articles published on your company site
  • Highlighting your recently published e-book or white paper
  • Sharing your latest YouTube video
  • Publicizing a new Facebook post or Tweet
  • Implementing advertisements
  • Encouraging your influencer partners to include links to your company site, products, or collections on their own Stories

This feature allows you to gain even more interactions with your company’s content. The possibilities are endless and the results are tangible. You can generate more leads, engage new followers, and market new products and services easily and effectively!

Instagram Stories offer an innovative, creative, and easy way for companies to share content and increase customer engagement. By building your brand’s personality and sharing snippets of day-to-day company life, you’ll increase your credibility and build a humanized social presence.

These qualities will boost your brand into the 21st century. Search engines and AI assistants are using our companies’ social following for search engine rankings. Simply existing on the web is no longer enough – you have to use social media to your ultimate advantage.

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How Arby’s Revitalized Their Marketing Campaign http://www.odvoz-nabytku.com/blog/how-arbys-revitalized-their-marketing-campaign/ http://www.odvoz-nabytku.com/blog/how-arbys-revitalized-their-marketing-campaign/#respond Tue, 04 Dec 2018 04:43:50 +0000 http://www.odvoz-nabytku.com/blog/?p=1838 arbys_logo-185

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base […]

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arbys_logo-185

For years, Arby’s lagged behind the competition when it came to fast food marketing. Its marketing strategies fell short, failing to reach its customer base or make a sufficient impression. Its taglines sounded forced, and new product debuts seemed to lack the spark more successful brands had.

The company suffered a $150,000 sales loss per restaurant over the course of four years and considered closing its doors for good. Then, something happened that turned things around – a total branding overhaul.

arbys_logo

 

From “I’m Thinking Arby’s” to “We Have the Meats”

Arby’s looked at its marketing efforts and realized something had to give. With numbers down and team morale sinking, Arby’s CMO Robert Lynch decided to investigate the source of the problem.

He looked at what competitors McDonald’s and Wendy’s were doing right and realized Arby’s had missed a crucial change in consumer climate: Customers were looking for honesty, not gimmicks.

When Arby’s began in 1964,

The marketing environment looked much different than it does now. Brands came out with advertisements to showcase their products or services, and consumers based their decision-making almost entirely on the information gained from the ads.

Nowadays,

Consumers trust their peers over ads and take word-of-mouth recommendations to heart more than advertisements. They trust brands less and desire a more transparent, honest approach to advertising.

Arby’s has used dozens of slogans over the years, including “It’s Good Mood Food!” and “I’m thinking different … I’m thinking Arby’s.” Its marketing efforts focused on playing by the rules, adhering to safe techniques, and making its brand more appealing to customers.

Unfortunately,

These goals were not in line with what customers wanted. While Arby’s focused on bettering its brand, customers were just looking for honesty.

When he realized it was time to make a change or crash and burn,

Lynch decided to bring the brand back to its roots. He looked at what Arby’s did best and what the brand’s original intent was. He overheard one customer mention at the counter that he “wished Arby’s had a chicken sandwich” – even though there were four chicken sandwich options on the menu board. Lynch realized they had been focusing on the wrong aspects of their restaurant.

After this realization, the “We Have the Meats” campaign was born.

This campaign focused entirely on the several different meat options Arby’s offers to customers. Marketers designed commercials with the meat as the focal point, narrated by Ving Rhames. T

hey dropped the angle of “happy-people-running-around-with-sandwiches,” (Lynch’s words) which had been their mantra for years, and opted for an edgier, riskier ad campaign. It worked – the “We Have the Meats” campaign took off, rewarding Arby’s with same-store sales growth of 9.6%.

A New Kind of Arby’s

An essential part of Arby’s new marketing strategy was to not take the franchise so seriously and interact with consumers in a more lighthearted manner. Arby’s made waves with the press during Grammy season in 2015 for its clever, punchy tweets.

Arby’s posted a tweet that quickly went viral, getting customers and marketers talking positively about the brand again. Arby’s joked about singer Pharrell Williams’ hat at the Grammy’s, which looked similar to the hat in the Arby’s logo.

The tweet resulted in more than 6,000 new followers for the brand on Twitter, and over 78,000 retweets – an astronomical response compared to the brand’s previous social media efforts. Arby’s paid attention to what fans were currently interested in and responded to it in a way that was humorous, engaging, and made an impression. Its fun, fearless approach to marketing kept the momentum going and led to a totally new brand image.

In the past, Arby’s was the butt of many jokes, criticism, and bad press. People such as Jon Stewart of the Daily Show mocked Arby’s publicly for years, using unfair biases and false information. Finally, Lynch had enough. He stated that Arby’s marketing team “had a choice to make” – they could either take the criticism lying down or take a stance.

As part of its new marketing strategy, Lynch’s team decided to send Stewart’s whole crew lunch. Arby’s also posted a video when Stewart announced his retirement, with snippets of Stewart criticizing Arby’s.

Then, they posted a tweet telling Jon to “reach out to us” for careers at Arby’s. After fighting back against Stewart’s torment, Arby’s enjoyed a customer-base increase of 43% with people 35 years old and under.

When Taking Risks Pays Off

To keep a good thing going, Arby’s continued to take marketing risks, testing the limits of how far it could go with its “honest” campaigning. The company created a commercial that focused on Pepsi, explaining via the narrator that it had broken its contractual obligation to Pepsi.

It had forgotten to mention Pepsi in two ads per year and explained this to the audience as it showed a cold glass of Pepsi on the screen. Their humorous, bluntly honest ad got millions of views and positive responses from consumers.

Arby’s also released several campaigns relating to the video game realm. In 2013, it released a social media game featuring its partnership with King’s Hawaiian rolls through MediaBrix. The game encouraged users to interact with Arby’s brand, rewarding them for watching video messages.

More recently,

It posted a couple of tweets referencing new fighting game releases. It posted a photo of the Mortal Kombat logo made with Arby’s curly fries and a Street Fighter reference with mozzarella sticks. The response from customers was overwhelming, proving that Arby’s marketers are finally on the right track.

Sometimes, taking risks pays off.

In your market, your consumers may grow tired of seeing the same old ads for the same products. In the 21st century, sometimes you have to be controversial to gain attention – or at least a bit on the edgy side. Consumers appreciate a brand that keeps it honest because they feel they can trust these brands and remain loyal to them.

Consumers must feel a strong connection with a brand to want to continue purchasing from it. In Arby’s case, it was a stroke of genius to resort to powerful, frank advertising to recover what had become an abysmal sales slump.

What’s Next for Arby’s?

To continue to revitalize its brand, Lynch and Arby’s CEO Paul Brown is taking steps to refresh the look of Arby’s restaurants across the country. The company opened 60 new locations and remodeled 100 old locations.

Now, Arby’s has subway tile, eye-catching light fixtures, and exposed wood to achieve a fast-casual restaurant feel.

The brand is renovating its look to match its new, modern marketing tactics and to appeal to its new major demographic – people under 55. The younger generation is more interested in Arby’s than ever before, thanks to the clever ad campaigns and social media presence.

Arby’s strives to keep this crowd happy by continuing to listen to their needs and focus on what initially made the restaurant popular – great food.

By returning to its roots, Arby’s was able to get back on track and be of value to customers. Arby’s marketing team stayed true to the brand’s origins while transforming it to meet today’s consumer needs.

Using several savvy tactics, including social media risks and the recognizable and humorous “We Have the Meats” advertisement campaign, Arby’s recent marketing moves showcase how to build a brand identity – even if your brand needs a total makeover.

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Get on the Right Social Network for Your Business Promotion http://www.odvoz-nabytku.com/blog/get-on-the-right-social-network-for-your-business-promotion/ http://www.odvoz-nabytku.com/blog/get-on-the-right-social-network-for-your-business-promotion/#comments Fri, 30 Nov 2018 06:24:50 +0000 http://www.odvoz-nabytku.com/blog/?p=34 Social Network for Your Business Promotion

You may be dedicatedly active on the social media for your business promotion. But if you choose the wrong platform it can only result in annoyance and prove disadvantageous for your business.

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Social Network for Your Business Promotion

It’s no secret that launching a social media promotion for your business is a promising way to increase brand exposure and generate leads while boosting conversion rates. But, there’s a catch. If you choose the wrong platform, you run the risk of spending time and money on an unproductive campaign. Recent statistics indicate that over 70% of internet users are active on social media, meaning choosing the wrong platform can cost you dearly.

Choose the Right Social Network

Launch a Successful Business Promotion: How to Choose the Right Social Network

With thousands of social media networks out there, selecting the best one can be overwhelming. To simplify the process, review the following three steps before making a decision.

Step 1: Define Your Goals

Prior to sorting out the differences between the most popular social networks, it’s necessary to clearly define your promotion’s goals. Do you want to attract your target audience or a new market? Though conversions may be the end goal, do you hope to increase brand awareness in the process? Are you offering an exclusive promotion just for the best brand advocates? The answers to these questions are necessary before moving on to step two.

Step 2: Audience and Industry

All social media platforms are not created equal. Choosing the best platform largely depends on the industry and audience, especially when targeting a new market. Answer the following questions before moving forward.

  • What’s my industry? – Don’t laugh! Though it seems silly, it’s important to review industry-specific habits. If you work with a highly professional B2B company, discover where people in that industry spend time online. Similarly, businesses selling tangible products may opt for a more casual social network that places an emphasis on visual content instead of content rich in statistics and research. The preferences of your industry will significantly influence your decision.
  • Who am I targeting? – This is where analytics becomes more important than ever. If you’re able to pinpoint the demographics of your target audience, it’s relatively easy to determine which social network will have the largest impact on a promotion’s success. To further enhance the effectiveness of a promotion, spend time thinking about the audience’s problems, needs, and desires. What solution does your promotion offer?

Step 3: Evaluating Social Media Platforms

Once the two questions above are answered, choosing the right social media platform for your business promotion is a breeze. Here’s a short breakdown of the most popular choices.

  • Facebook – With over a billion users worldwide, Facebook reigns as the most popular social media platform. A recent report by Social Media Today announced that nearly half of Americans view Facebook as a top influencer in their purchase habits while the majority of users log into Facebook an average of 5 times per day. For businesses, this can mean a lot of exposure if Facebook is the preferred network for your target audience. It’s important to note that because there’s so much traffic on Facebook, having a large audience doesn’t mean everyone will see your post. If you choose Facebook for your promotion, make sure to research peak audience engagement times and choose the publishing schedule wisely.
  • Twitter – Boasting over 328 million users, Twitter is unique in that businesses can directly interact with customers in real-time – a valuable opportunity that maximizes engagement. However, with posts limited to 280 characters, business promotions need to be short and sweet. With nearly 6,000 tweets sent every second, it may be challenging to cut through Twitter’s noise and get noticed. But, you can reinforce your brand on Twitter with simple ways. As with Facebook, choosing a publishing schedule that meshes with your audience’s natural Twitter habits will maximize the effectiveness of your promotion.
  • LinkedIn – As the top social network for professionals around the world, LinkedIn has earned nearly a quarter million active users. From its extended publishing feature to its recently released showcase pages, LinkedIn continues to add features that reel in top executives and business leaders across the globe. For marketers, LinkedIn is beneficial as it allows brands to promote products as well as new job listings. With LinkedIn, approximately 4 in 5 users are over the age of 35, meaning businesses targeting a younger population may not see the results they’re looking for on this platform.
  • Google+ – Seemingly the perfect combination of social and professional conversations, Google+ has become one of the most popular social networks with over 395 million users and another million added each day. For businesses, this can equate to improved exposure given the platform’s extended network of circles. In fact, Google+ users age 45-54 have increased their use of the platform in the last two years, a positive sign for businesses targeting this demographic
  • Visual Social Media – YouTube, Pinterest, Instagram, and Vine have accelerated the popularity of visual content in the past five years. YouTube alone has over 1.5 billion active users. Instagram is one of the best visual media sharing ever with 800+ Million active users and the other two platforms combined boast another 300+ million. Simply put, visual content grabs attention, increases engagement, encourages sharing and is capable of getting brands noticed by their audience. Though Pinterest users are mostly women between the ages of 25 and 34, YouTube is a more gender-neutral platform that appeals to a slightly younger crowd of 18-29-year-olds.

Final Thoughts

Clearly, choosing the right social media platform will ensure your promotion is successful; however, it’s necessary to stay in the loop about each platform’s regulations and best practices. Particularly for rapidly-evolving sites like Facebook, checking for updates to current policies and adhering to existing rules is crucial. Failure to comply with a platform’s rules may lead to stiff punishment, such as profile deactivation – a devastating consequence for any business. To make sure this important detail doesn’t fall through the cracks, assign a member of your team the task of routinely checking business-related updates for the platform you’ve chosen.

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Ultimate 9 Ways to Reinforce Your Brand on Twitter http://www.odvoz-nabytku.com/blog/9-simple-ways-to-reinforce-your-brand-on-twitter/ http://www.odvoz-nabytku.com/blog/9-simple-ways-to-reinforce-your-brand-on-twitter/#comments Wed, 28 Nov 2018 12:06:42 +0000 http://www.odvoz-nabytku.com/blog/?p=45 thumbnail image

Twitter is moving fast and turning to be a terrific network in reinforcing brands. The network offers excellent opportunities to network and communicates with people over short text messages.

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Currently, Twitter has 328 Million active registered users who are benefitting daily from this social networking and micro-blogging service. The network is extremely helpful in boosting a brand to the next level with its target audience. Careful planning can help you leverage the platform to expand your business opportunities. In this post, you will learn the many ways you can build your business prospects better and bigger on Twitter.

Twitter: Take Your Brand to Next Level

Twitter: Get Your Brand to Next Level

1. Choose a Unique, Memorable Twitter Handle

Your Twitter handle (aka Username) is as important as your domain name. If you do not have one, start your search and secure it!

Some tips to consider while searching:

  • Keep it short, around 15 characters is ideal.
  • If you can, keep it as close to the business name as possible. Like @LouisVuitton, @TommyHilfiger, @SPINXDigital, etc.
  • If it’s not brand-name specific, it should relate to your brand.
  • Use keywords if possible, but don’t over-optimize for the search engines.
  • Tweexchange gives you an opportunity to choose handle names if what you’re looking for isn’t available and you’ve got the cash to spend.

2. Make Your Brand Stand Out

You need to make your brand distinctive. There are many brands present on Twitter, all in a race to compete for retweets, favorites, and followers. Write your Twitter bio to distinguish your brand, and give it some personality! Also, create a personalized Twitter background, share exclusive details about products and services, product previews, discount offers, etc.

3. Be Unique. Be Yourself

Twitter is the fastest (and arguably greatest) platform for establishing your brand. ?We cannot ignore the fact that Twitter is driving potential customers and helping them form their opinion about their favorite brands. Your Tweets should be conversational, friendly and stay within the voice of your brand. Make it easy for your followers to respond to your Tweets and retweet consistently.

4. Syndicate Content with TwitterFeed

TwitterFeed gives you a consistent way to enhance your brand presence on Twitter. If your brand has a blog, syndicate your posts with TwitterFeed. When your followers share your posts and retweet them, your business gets further exposure and social shares.

5. Add Twitter To Existing Properties

For this, consider using the following features:

  • Promote your Twitter account in your blogs.
  • Include your Twitter account in your email newsletters.
  • Use your Twitter handle in your email signature, along with your website URL.

6. Powerful Third-Party Applications

With the help of Twitter applications, you can keep in touch with your industry connections. It saves you time and can give you much-needed exposure. Some of these tools are mentioned below with their unique features.

Twellow: Use this to discover people in your industry and connect.
GroupTweet: Send private messages to specific groups with GroupTweet.
Tweetbeep: It helps you get alerts about your brand reputation.
Twitter Alerts: Keeps track of conversations that mention your brand, your products, etc.
Tweetlater: Programs your to-do-tweets in advance and tweets them later.
Twitter Grader: Informs you about your Twitter influence in your city or country.

7. Post-Unique Content & Promotions

A great way to increase activity around your brand is to offer followers exclusive product deals. Offer regular discounts and promotions like “Double Discount Mondays” or “Flash Sale Fridays”, which can kickstart your potential customers. Also, do not forget to do a follow-up. Thank them for their participation and for spreading the word!

8. Use Promotional Tactics

Drive your customers and engage them in a unique way to increase your brand awareness. Following are some promotional ideas you can employ to engage them.

  • Go for your big product launch with excitement. Promote them well in advance.
  • Start seasonal events, industry events, cultural events, etc. to attract your followers.
  • Drive conversations during events and tweet content regularly.
  • Promote event talks using hashtag post-events.
  • Launch a Twixclusive to drive sales, attract your followers through Tweets and Retweets.

9. Assess Analytics

Measure your success on Twitter with the help of analytics. Twitter’s own analytics tools help you know accurately how your brand is performing. These tools let you know the impact of your direct efforts on your followers.

The Wrap Up

Growing your brand on Twitter in real-time is exciting, and requires constant attention. People have experienced success by utilizing promotional messages, sharing, engaging stories and organizing events. The network is more popular than ever and is being used to connect with people who are curiously following your brand. Now’s the time for you to escalate your brand presence and reinforce your business on Twitter, get to it and remember to have fun!

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Common Web Design Languages, What They Do and Why You Need Them http://www.odvoz-nabytku.com/blog/common-web-design-languages-what-they-do-and-why-you-need-them/ http://www.odvoz-nabytku.com/blog/common-web-design-languages-what-they-do-and-why-you-need-them/#comments Fri, 16 Nov 2018 08:59:30 +0000 http://www.odvoz-nabytku.com/blog/?p=2370 Common-Web-Design-Languages-thumb

For people who aren’t tech-savvy, working with a web designer or developer can be tricky. They use phrases like CSS, HTML, and Java, which might […]

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Common Web Design Languages

For people who aren’t tech-savvy, working with a web designer or developer can be tricky. They use phrases like CSS, HTML, and Java, which might mean little to you as a business owner.

These phrases refer to the languages web developers use to write code and create an appealing design. Most business owners don’t need to understand the nuts and bolts of web design, but it can help to know the basics before beginning a conversation about changing your web design or implanting a new one.

common web languages

Why Is a Basic Understanding Important?

You don’t need to know how to code to know your website is a crucial component of your business and marketing strategies.

By understanding a few things, however, you may feel like you and your designer can have a coherent conversation – and you can more clearly express your needs.

You may believe you can simply tell a designer want you to want, and poof – like magic – it happens. Sometimes, that is the case, but when things aren’t going so smoothly, it can help to understand why.

Technology keeps marching – as it changes, it helps to know why developers might need to change your site to keep it current.

Businesses and web developers are always rethinking their design and making changes to keep up with Google updates, trending designs, and more.

Most Commonly Used Languages

There is a variety of coding languages developers choose from, and most use the language they are most comfortable with. Their preference is formed over time based on their experience using different languages.

Here are the most common languages and how they are used:

1. HTML

HTML makes up the layout and structure for your website. This language is dynamic and allows you to create a beautiful website using less code. HTML is used to create a starting point for the website and is what most of your static pages start from. A better way to understand this language is to consider it as the skeleton that is holding your website together.

2. CSS

CSS is the language developers can use to style a website. The style sheet language describes how your website is presented and its layout. CSS is used hand in hand with HTML to add colors, backgrounds, layouts, font sizes, and more. This language is a core technology web developers use to design and build websites.

3. Java

Java is the most popular web programming language. It is used to develop website content, games, apps, and software. Java is used in the production of most Android apps. Studies have shown over 15 billion devices are using Java in some form or other. Java language is portable and can be run on multiple software platforms.

4. JavaScript

JavaScript is used in many aspects of web development. Web developers use this language to add interactive elements to their websites. User engagement is important to your business, and your web developer should be incorporating JavaScript elements in your design.

5. Python

Python is one of the easiest languages to use and work with. Python can create a framework for basically any website need. This language uses simple and straightforward syntax, making it easy for web developers to work with and explain to their users. Some familiar sites that are using this language are Pinterest and Instagram.

6. SQL

SQL is a database query language that is used when your website is computing large amounts of data. Using SQL allows you to gather data from different databases and use it to cater your website to your target audience. This language is not used alone; instead, it is paired with others to get the most out of your customer database and website development.

7. PHP

PHP is often used on data-heavy websites or for app development. This is an open-source language that can be easily modified to meet the needs of your business or website. Large websites like WordPress and Facebook use PHP to manage and process their data.

8. .NET

.NET (pronounced dot net) is a framework that provides programming guidelines that can be used to develop a wide range of applications from the web to mobile to Windows-based applications. The .NET framework can work with several web programming languages such as C#, VB.NET, C++, and F#. At Grand Circus, we use C# as well as MVC. .NET has a huge collection of predefined class libraries (pre-written code) that has support for simple and complex data structures.

9. Angular

Angular is a TypeScript-based open-source front-end application platform led by the Angular Team at Google and by a community of individuals and corporations. Angular is a complete rewrite from the same team that built AngularJS. Angular is a platform that makes it easy to build applications with the web. Angular combines declarative templates, dependency injection, end to end tooling, and integrated best practices to solve development challenges. Angular empowers developers to build applications that live on the web, mobile, or the desktop.

Why Do Some Languages Work Better Than Others?

No one language is inherently better than another, they just perform better with different tasks. There are some key factors that web developers consider when they are deciding what language or coding method to use while working on a project. Here are some of those factors:

  • Expressiveness:?The expressiveness relates to how easy a language is to understand, use, and write. The productivity of a language says a lot about how expressive your website will be. The easier a language is to write, the more time can be spent on adding design elements to the site. The expressiveness relates to how easy it is to add to the existing code. A developer will use a language where he or she does not have to spend a lot of time thinking about how to expand upon the code to grow or update the website.
  • Reliability:?The reliability of the language and the code is important. The functionality of your website relies on how reliable the language is. The code is also in place to protect your website and customers. Reliable code will be easy to test and maintain. When a developer is reviewing the code, he or she should be able to scan it and get a sense for how reliable the website will be.
  • Performance:?This is an important factor for developers to consider when they are working on a business website. They must take into consideration the amount of traffic your site will receive and what types of activities users will be doing while they visit your website. They will look for easy optimization to different servers and browsers and will want to make sure the code will operate consistently throughout a visitor’s time spent on the website.

Know the Basics, and Let Your Designer Take It From There
There are several online resources available that can help beginners learn the basics of code and have a better understanding of web development. As a business owner or someone who just has a general interest in understanding coding languages, a basic understanding of the above examples can go a long way.

Web designers and developers may seem like magicians to most of us, but more than that, they are artists – and unlike other forms of art, form, and function must work together seamlessly. Coders want sites to perform well and look good for businesses and clients. When it works well for you, it works well for them, too.

Embed This Image On Your Website (copy below code):

 

Website Redesign: The Ultimate Checklist for 2021

 

[Infographic] Why Responsive Websites are Key in a Multi-Device World

 

Why Do You Need to Redesign Your Website Constantly?

 

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Take User Experience Personalization to the Next Level http://www.odvoz-nabytku.com/blog/take-user-experience-personalization-to-the-next-level/ http://www.odvoz-nabytku.com/blog/take-user-experience-personalization-to-the-next-level/#comments Thu, 15 Nov 2018 05:30:21 +0000 http://www.odvoz-nabytku.com/blog/?p=2580 User-Experience-Personalization-thumb

The trend toward greater personalization has grown in the last year and so has the technology to make it happen. To maintain a base of […]

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The trend toward greater personalization has grown in the last year and so has the technology to make it happen. To maintain a base of loyal customers, a brand must show that it’s listening to user actions and behaviors and adapting according to that information.

Personalization Experience

Unfortunately,

The lag time it takes to process data and make these changes can result in losing the customer, and predictive solutions can often be a hindrance.

Real-time UX personalization and contextually based interactions can help improve a company’s efforts to cater to modern consumers.

A business must understand the importance of content personalization and use current products to allow their apps to respond immediately to context and instantly deliver what consumers want.

Understanding the Need

App creators have access to a plethora of data giving them insights into how they might further develop their apps to adapt to the user’s context.

By making use of data that smartphones already collect,

These creators can customize the experience, demonstrating to their user base that the app gives the customer actual value. As so many companies and developers enter the market, this customization becomes exceptionally important, convincing users to ignore the noisy market of look-alike apps vying for their attention.

This app competition serves the users because it compels companies to create value to keep their business. Competition means apps need to be faster and more seamless in their integration into users’ lives. They must also be adaptable to varying customer needs. With all the competition clamoring for customer attention, an app needs to deliver the message the customers want to hear.

Keep It Simple

 

Keep it simple

Keep it simple and clean User Interface

This concept may seem complicated, but it really isn’t. An app doesn’t need to literally read the users’ minds – just seem to do so. The benefit to the user and the company providing the service hinges on how seamlessly suggestions and features can be implemented.

When users are going about their day, a company’s app should use what resources it possesses to give the users something that benefits them.

For example,

A coupon to a local grocery store displayed by a notification when the phone’s location data indicates a user entering the store’s parking lot can be a boon to business, and it’s not complicated.

Designing Contextual Personalization

Industry professionals call this data context. It gives the program the information it needs to deliver something customized to the user. It also allows the app to change that item or send a new one if the data changes. That kind of adaptability tells users that the app values the customers’ time and wants to help them in a way specific to them.

Understanding this kind of customization may be easy to grasp but that does not make it simple to achieve. Coding real-time personalization increases the complexity of an app’s development, increasing the costs and time to deliver.

Some companies now specialize in acquiring information from all possible sources and routing that data to the companies needing that information to personalize their apps.

Should an App Adapt

Not all apps need to customize the experience for users to the levels described here. The businesses that benefit the most from providing their customers the kind of real-time personalization are mainly retail, financial, and hospitality companies. Here’s a breakdown of each:

1. Retail

retail

These companies thrive on providing their customers with one thing: filling wants and needs. These shifts constantly, depend on context and vary from customer to customer.

Factors outside of the companies’ control can change how a customer acts in a store or on a retailer’s website. A cold front might compel them to buy a sweater. A new job may require a professional bag.

In these cases,

An app that can adapt to available data, tipping the software off to a sudden change in customer actions, could mean the difference between a sale and a lost customer.

If the app interfaces with a weather service and detects a sudden cold front moving in, it could deliver discounts on warm clothing like sweaters or coats when a customer enters the store or while the customer sits on the couch looking at the app watching the news.

What if a customer is perusing flights and hotels and an app delivers discounts on seasonally appropriate travel items for the destination, like sunglasses, swimsuits, ski jackets, or more? The app just demonstrated the ability to quickly adapt to behavior, showing the user value by communicating that the app values the customer’s time and wants to provide more value as a result.

2. Financial

financial

Most people consider apps from a bank or other financial institution as a functional tool that gives them known value in convenience managing finances.

Now,

what if that app also keeps track of other aspects of a customer’s financial situation, like car insurance? The USAA app provides a great example of an app that could provide real-time customizable experiences for a user based on what information the app already has while merging that data with other available information.

Imagine this situation;

The app accesses location data and determines that a user is at a bank and may need transportation. An ad for Uber or a taxi appears in the app, offering the user a discount.

Even if the customer does not use the coupon,

The fact that the app offered the user a service they might have used tells them the financial company values more than the just financial patronage of their establishment.

Another example could provide the customer with a coupon for tax services as the new year dawns, either internally or through a partner service. The customer sees the app offering a seasonal discount right when they are likely to be seeking such services.

3. Hospitality

Hospitality

Anyone who has traveled and stayed at a hotel most likely saw a stand of brochures in the lobby. As they stand there waiting for their turn at the counter, customers see a variety of local activities offering them experiences they might want to use or were looking for, adding value to their stay. This type of service is a prime example of contextual marketing, as you are unlikely to find a helicopter tour of the Grand Canyon while staying in New York City, but very likely to see such offers at hotels in Las Vegas.

A hotel app, with information provided by the user upon registering like favorite foods or activities, can provide specific offers customized to the location.

With an itinerary loaded and location data from the phone, the app can deliver personalized ads when the user approaches a specific location, like Uber or Lyft when the user’s plane lands at a destination.

Real-time contextual personalization offers a company or developer the opportunity to directly communicate to users or customers by offering them something they might use.

This kind of adaptability signals the company values the users and wants to make their experience as beneficial as possible. Done correctly, users will flock to the app, as their interactions steadily improve the app’s ability to give them more value.

This interaction increases app to use and the likelihood the users will tell others about it. This gives a company something very valuable in return: a dedicated salesforce they don’t have to pay, one that is interested because they feel valued. It’s a win/win situation for both parties and another step forward in business to consumer efficiency.

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Halloween Costume Tips: How To Trick or Treat When You’re Over 30 http://www.odvoz-nabytku.com/blog/halloween-costume-tips-how-to-trick-or-treat-when-you-re-over-30/ http://www.odvoz-nabytku.com/blog/halloween-costume-tips-how-to-trick-or-treat-when-you-re-over-30/#comments Tue, 23 Oct 2018 11:45:28 +0000 http://www.odvoz-nabytku.com/blog/?p=128 Trick or Treat

Ah, Halloween. The one time of year when children are encouraged to dress up like goblins and ghouls, run from house to house, and demand free food from total strangers. But what happens when you’re over 30? Follow our guide to insure maximum candy acquisition this All Hallows Eve.

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Trick or Treat

Ah, Halloween. The one time of year when children are encouraged to dress up like goblins and ghouls, run from house to house, and demand free food from total strangers.

But what happens when you’re over 30?

Are we meant to stay indoors, content in our roles as Halloween candy slangers? Or are we destined to RSVP to the same tired party where every guy is dressed like a Mad Men character and all the women are dressed in sexy costumes?

No, we think not. With our ultimate “How To Trick Or Treat When You’re Over 30”, you too can get out there and collect your share of Tootsie Rolls, Smarties, bite-sized Snickers and other treats.

Halloween Trick Or Treat

Halloween Costume Tips: How To Trick Or Treat If You’re Over 30

 

1. Choose Your Costume Wisely:

Our first tip should be a no-brainer, but just in case, here it goes: Don’t halfass it. This applies to all Halloween costumes, everywhere, at any age. We’ve all seen those kids who roll up to the doorstep, asking for treats, in regular clothes. No bueno. Lazy costumes include such abominations such as wearing your favorite basketball jersey and saying you’re that team’s “Number One Fan”, or wrapping yourself in toilet paper. Don’t be that guy. In the very least, the guardians of treats might reward you for your effort.

2. Get Hip With The Kids:

What are kids into these days? We have no idea (Teletubbies?), but you should. Do your research to see what rolls with the youth of today. One thing is for sure and we can absolutely guarantee that 10-year-olds are not fans of Nixon masks, Kramer costumes, or have any idea what/who Alf is, but purveyors of candy might be. Avoid these types of costumes and keep your true age under wraps.

3. Booze On The DL:

If you’re going to drink on the trick or treating trail, keep it on the down low. Have a flask or CamelBak ready and leave the scotch at home. It is nights like this where you might want to break out that bottle of peppermint schnapps, cosmo mix, or Midori sours. Embrace your inner sorority girl because Halloween is the only night where you NEED to get sauced on girly drinks. No exceptions.

4. Shave Your Beard:

Unless you can convince the overlords of candy corn that you’re really just a swarthy 11-year old who hit puberty too soon, you need to shear the beard.

5. Disguise Your Voice:

This is a tricky one. If you’re really dedicated, you can buy an electronic voice changer. This is by far the easiest way to disguise your voice and can also be useful in your day to day activities if you’re one of those guys. You can also practice talking in a high pitched voice, ala Freddie Mercury. Worst case scenario, try speaking in an accent (suggestion: Borat accent). You might confuse the chosen candy peddlers enough so that they’ll give you candy, if for no reason other than to get you off their damn porch.

6. Leave Your Car At Home:

Self-explanatory. If the whole neighborhood sees you driving from house to house, well, that’s just in poor taste. Leave the car at home, but if you really want to be authentic, pick up a skateboard or a razor scooter. Bonus points if you pick up a pair of?Heelys.

7. Update Your Ringtone:

A dead giveaway that you’re old as shit is to have Steely Dan or the Growing Pains theme song as your ringtone. ?Replace it with something the youngsters would have blarings, such as Rihanna, Cody Simpson, or Taylor Swift.

8. Appreciate Your Treats:

Kudos to you for sticking to your raw food gluten-free Nordic Atkins diet, but Halloween is the time to throw all good sense of diet and dignity out the window. Take your treats without fuss, and don’t be picky. Deal with adult acne, love handles, and high blood sugar later.

9. Ghost Costume:

Okay okay, this tip is definitely a cheat and directly contradicts our first tip, but for good reason! If you’ve genuinely tried to assemble a creative costume without success, try the ol’ ghost costume. Hide your receding hairline, beer belly, and grimly cynical disposition under Target’s finest white jersey sheet and march with your head held high (but not too high – remember, you’re trying to be a kid) from house to house. Believe us – you’ll fool everyone!

10. Comfortable Kicks:

We’re sure you haven’t walked this much since the time you finished the first 1/4 of that recent 5K, so wear a pair of comfortable shoes. Nothing too fancy, and definitely not a pair of Crocs. We suggest Sketchers or Heelys!

Halloween is truly a magical time of year; a time when grown adults are allowed to completely disregard the social norms that dictate our day to day lives and are encouraged to let loose. With our Ultimate How-To Guide for Trick or Treating, you too can successfully join the hordes of candy scroungers, so use these tips wisely, go forth and collect as many delicious treats as you can! Happy Halloween everyone!

Have any tips of your own? Holler at us – we’d love to know what you think!

About SPINX

SPINX is a web design agency based in Los Angeles, CA. We specialize in online strategy, custom web solutions, and mobile app development for companies throughout the US. If you need help with your content marketing strategy or need a kickass infographic like this one, please feel free to reach out to us.

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2017 Top 7 Startups http://www.odvoz-nabytku.com/blog/2017-top-7-startups/ http://www.odvoz-nabytku.com/blog/2017-top-7-startups/#respond Mon, 15 Oct 2018 09:02:45 +0000 http://www.odvoz-nabytku.com/blog/?p=2036 7-Startups-to-Watch-in-2017-feature

Startups are gaining momentum every year, and 2018 was a particularly great year for them. Although it has barely begun, 2019 promises to be even […]

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7 Startups to Watch in 2017

Startups are gaining momentum every year, and 2018 was a particularly great year for them. Although it has barely begun, 2019 promises to be even better. Successful new startups benefit marketers and entrepreneurs around the globe with their new ideas and innovations, bringing new ways of thinking and creating to the table. Additionally, keeping up with new startups can inspire your business to capitalize on their ideas and creations. The 2017 top startups will inspire you and help your business grow larger than you could have imagined.

Soci

Soci-Image

In the past, businesses have relied on single corporate social media pages to spread the word about their brands and services. Soci has taken that concept and expanded it into an entire internet-based platform. Soci allows business owners to formulate and deploy social media strategies, such as streaming videos or posting new content, via an entire network of software. The software also lets business owners customize their brand messaging across thousands of websites and social media pages, rather than sticking to their own sites and the sites of their closest affiliates. The more comments, likes, and shares a brand can get across the vast social media landscape, the more quickly a business will grow.

Additionally, Soci is capitalizing on how much users love to interact with brands personalized for them. On a generic social media page, you may not have the freedom to explain how your service or product meets the needs of several different demographics. With Soci, however, you can create content that speaks directly to the people you want to reach most. If your product is known for attracting millennials but you want to engage more senior citizens, you can use Soci to explain how easy and convenient your product is for that population. Therefore, you don’t run the risk of pigeonholing your business or missing marketing opportunities that might be slightly outside your target audience.

AttackIQ

AttackIQ

In our current age of rampant hackers, viruses, and other breaches, security is a huge concern for business owners. In response, the startup AttackIQ has developed new software called FireDrill. FireDrill is designed to show how well a business’ security products and processes actually work. It is crucial to know your security is tight at all times, because it can take as little as 96 minutes for hackers to discover and exploit weaknesses in your system. Hacking will also affect your customers; their personal banking information may be compromised, or money may be stolen from their accounts. In some cases, customers’ identities could be stolen.

AttackIQ’s FireDrill software mimics real-life hacking and other security compromise scenarios. Its goal is to “continuously challenge security assumptions” and protect your business’ entire infrastructure, not just your most important networks or a few of your departments. Testing is automated, so you don’t have to worry about scheduling or missing a “fire drill.” Testing is also rigorous, so unlike with similar programs, no part of your security system escapes scrutiny.

AttackIQ is protecting businesses across the country because its FireDrill software and other security measures change as your system changes. Other security networks can only assure you that your system is working at specific points. Almost as soon as a security test is done, it becomes obsolete. In contrast, AttackIQ automatically tests and retests your system as needed. The software can repeat the same tests or add new ones according to how your system develops.

Approved

Approved

Starting a business is an exciting venture. You have a wonderful idea you want to share with the world, and you know that given time, your business will take off. However, you, like most business owners, may run into a snag when it comes to financials. Starting a business usually requires filling out loan and mortgage applications, collecting and going over documents, and possibly putting up collateral. The process can take weeks or months. Often, prospective business owners stay on pins and needles because their lenders and bankers are as bogged down in the process as they are.

To take the headache out of starting your own business and finishing the approval process, former Redfin developers Andy Taylor and Navtej Sadhal created Approved. This start-up expertly streamlines mortgage lenders’ work so they can focus on approving your business mortgage or loan. With Approved, application review, document collection, and similar processes no longer take a few weeks or months; they take a few minutes. Approved also helps mortgage lenders digitize and organize the reams of paperwork they might otherwise struggle to deal with, such as bank and 401(k) statements.

CureMetrix

CureMetrix

CureMetrix began in 2014 and is gaining more attention each day. CureMetrix applies artificial intelligence algorithms to medical imaging and diagnostics, helping health professionals provide better treatment for their patients. In an example given to an Xconomy Special Report, the software was used to track the growth and progression of a malignant breast tumor for more than two years. CureMetrix takes the information radiologists and other health professionals can see and gives it new dimensions. Thus, the guesswork in complicated diagnoses is eliminated, and patient survival rates increase.

So far, CureMetrix has been associated with mammograms, but it’s useful for other imaging as well. The software can track an abnormality in a patient’s body from early to late stages, although the goal is to catch and treat anomalies as early as possible. The company explains CureMetrics allows health professionals to identify what is relevant on an imaging test while discarding what isn’t. This allows doctors, nurses, and other professionals to focus more efficiently. In addition, CureMetrix allows for improved analysis that can give each patient a “breast health score,” or health scores based on other types of imaging.

Clarify Medical

Clarify medical

Another startup revolutionizing medical care in 2017 is Clarify Medical. Like CureMetrix, which is currently specific to mammograms and imaging, Clarify targets specific health problems. In this case, those problems are psoriasis and eczema. Clarify Medical allows patients to take control of skin treatment in their own homes, rather than taking precious time to attend frequent clinic appointments. Patients use handheld LED lights to give themselves ultraviolet-B light therapy. The light devices are linked to Web-based services that let patients keep in close touch with their doctors from their homes.

Ossic

Ossic

Image Source: ossic.com

Technology has exploded across the world in recent decades, but a huge gap remains between what is possible and what is available. In 2019, expect to see more startups tackling this gap head-on. Ossic is a great example. Ossic’s 4 founders have been working since 2014 to develop headphones that go beyond blocking out a noise and letting you enjoy your music or audiobook in peace. Ossic’s headphones are immersive and provide three-dimensional sound. Unlike other headphones whose uses are limited to laptops, tablets, or iPods, Ossic’s prototype can be used with many types of applications including virtual reality and gaming apps, augmented reality apps, and music programs.

Ossic has already won CES’ 2017 “best of innovation” award for their product. As Ossic’s headphones become successful, they are sure to find a huge market, not only for gamers and technology-lovers but others as well. For instance, the headphones may provide much-needed relief to people who struggle with sensory processing disorders, especially of an auditory nature.

Lymber

Lymber

Getting in shape is important to everyone, but finding the time to attend an exercise class is often a challenge. Lymber, one of the newest startups on our list, lets users quickly book openings in exercise classes or at spas and yoga studios. This way, a user can schedule his or her workouts ahead of time, eliminating concerns about crowds or having to settle for a class that doesn’t fit his or her needs. There are no fees for using Lymber, so users can exercise wherever they want and rest assured they can afford to be there. If users want memberships at a particular studio, gym, or exercise center, they can get one, but memberships at certain places are not required.

Unlike similar applications, Lymber is also not limited to the exercise opportunities where a user lives. Whether you get most of your workouts done in your hometown or are a frequent traveler, you are guaranteed to find great exercise opportunities.

Beginning Your Own Startup

After reading this story, you may want to take a page from these startups’ books and create your own. If you’re feeling uncertain, remind yourself that now might be a great time to jump in. Anyone can have a startup, including single moms with high school diplomas, people with tons of business experience, people with diseases and disabilities, or people who simply have a great idea to share.

If you want to begin your own startup, we recommend doing some research based on the companies we’ve discussed here, as well as several others, particularly those in your field. Start with what you are passionate about. Ask yourself what you can provide that potential customers need, but aren’t getting. Develop your ideas with short-term, measurable and achievable goals in mind, and start building a network. Perhaps you’ll be a startup to watch in 2018.

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Why Facebook is King of Social Media World? [Infographic] http://www.odvoz-nabytku.com/blog/facebook-social-media-king/ http://www.odvoz-nabytku.com/blog/facebook-social-media-king/#comments Fri, 12 Oct 2018 11:22:08 +0000 http://www.odvoz-nabytku.com/blog/?p=3012 facebook lead

Facebook has been a giant in the social media world since its creation, and millions of people around the world use it every day. There […]

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facebook lead

facebook lead

Facebook has been a giant in the social media world since its creation, and millions of people around the world use it every day. There have been many legal issues with Facebook over the years, and Mark Zuckerberg, the company’s founder, and CEO has recently been dealing with one of the most severe legal problems, which has frustrated some people enough to stop them from using the social media platform altogether. Despite the issues, Facebook is still ruling the social media world. Instagram, Snapchat, Twitter, Tumblr, and numerous other social media apps are trying to surpass the social media giant but none have been able to overtake it.

fb infographic

Facebook Features

facebook Smiley

The countless features offered by Facebook helps explain how Facebook has taken over digital society. These features have been improved and updated numerous times over the years, and today you can do a seemingly endless list of things on the platform. Each of the features plays a specific role for the user.

? Newsfeed:

One of the most iconic and classic features of the Facebook platform is the newsfeed, which serves as Facebook’s homepage. In 2006, Facebook experts implemented this conglomeration of posts from your friends or pages that you follow. After complaints about the lack of privacy, Facebook professionals added an option to limit the private information posted to the public newsfeed.

? Friends:

Facebook friends are two people who have opted to allow each other to see the information on their profiles. When you “friend” someone and they accept, you can contact them and their activity will show up on your newsfeed. Facebook now offers the option to block or unfollow someone if you do not want him or her to be able to see any of your information or if you do not want to see his or hers. You can also set your profile so your newsfeed will not show a friend’s activity for a certain amount of time.

? Timeline:

Your timeline is the base of your profile. You post statuses, pictures, videos, and any other media you are sharing with your friends on your timeline. Facebook orders everything chronologically. The timeline was referred to as the “wall” prior to December 2011.

? Reactions:

When Facebook began, users only had the option to “like” a post. Now, Facebook has a set of available reactions that express anger, sadness, love, awe, and more.

? Messages:

Facebook also includes a section where you can privately message one person or a group. In the last few years, Facebook added a video option to the messaging portion of the platform so you can video chat.

? Groups:

You can create groups on Facebook that are either open, closed, or secret.

? Events:

Planning and organizing events is a central use for Facebook today. You can detail an event and then invite as many people as you want. They can RSVP on the event page, as well as post comments, images, or videos.

? Marketplace:

Facebook provides Marketplace as space for people to post about items they are selling, similar to eBay and Craigslist.

? Live streaming:

A few years ago, Facebook introduced a new feature that allows users to stream live video. The video appears on your newsfeed and friends can watch it in real time.

There are countless more features and capabilities within the platform, with more continually introduced every year.

Facebook Features

Facebook’s Top Competitors

Facebook is the largest, most popular social media platform. Created in 2004, it opened to the public in 2006, and caught on right away. Many other social media platforms and websites have tried to compete with the platform, but have only come close. Following are Facebook’s top competitors:

? Google:

Though not equal to Facebook, Google is the most significant competitor in advertising.

? WhatsApp:

Facebook bought WhatsApp in 2014, but the brilliance of the application still makes it competition for the social media giant.

? Twitter:

If comparing only among social media platforms, Twitter is the most significant rival to Facebook.

? Snapchat:

This application is growing quickly and has taken the No. 1 place for Facebook competition in video engagement.

? Instagram:

Facebook recently acquired Instagram, but it still rivals Facebook with the massive number of people that use it.

? LinkedIn:

This platform focuses more on professional interactions than social communication, but is still considered one of Facebook’s competitors.

Facebook’s Strategy

Many people have wondered how Facebook is still at the top. Most social media platforms have a relatively short lifespan before being surpassed by another, newer platform. Facebook is still at the top and people are beginning to understand the strategy keeping it there.

Facebook acquires most any platform or application that threatens Facebook’s supremacy. Facebook acquired Instagram in the last couple of years, for example, because it was quickly growing in popularity. Mark Zuckerberg argues that Facebook is not a monopoly, but many people are skeptical of this claim because of the number of massive social apps Facebook has acquired. Facebook owns three of the top 10 apps in the United States: Instagram, Messenger, and Facebook. It is working to beat YouTube and created Facebook Stories to beat Snapchat. The more applications Facebook acquires, the more difficult it will be for any other application or platform to surpass it.

Facebook’s Top Competitors

? Facebook vs. YouTube

Facebook’s recent assault on YouTube has baffled people around the world. Last year, Facebook introduced Facebook Watch, which is a separate part of the application. Facebook users previously were able to post and share videos to their timelines; now there is a separate page where you can search videos, leave comments, and join specific video groups.

YouTube has had some difficulty with advertising since multiple large companies have refused to run ads on YouTube. Facebook also has a larger base audience than YouTube, giving it more power. The larger number of users gives Facebook a better idea of what users want, allowing it to cater the Facebook Watch section directly to what people want on a video platform and, in the process, reduce the influence of YouTube.

? Facebook vs. Snapchat

Snapchat has been growing rapidly and is one of Facebook’s biggest competitors. Young people are using Snapchat more often to chat with friends and have casual conversations. Many claim they use Facebook as a resource for staying in touch with a large number of people, but do not post status updates or pictures. A large portion of millennials, on the other hand, use Snapchat on a daily basis. A recent Pew Research Center survey revealed 69 percent of people between the ages of 13 and 17 use Snapchat, whereas only 51 percent of this demographic use Facebook. Facebook started as a way to connect young people, today’s young people consider it a platform for parents and other older people. Facebook is still significantly more powerful than Snapchat, but the demographic shift is concerning for the social media giant.

Facebook Marketplace

Facebook’s Marketplace shows items for sale in your area, letting you search for specific things you are looking to buy. Marketplace allows you to send a message directly to the seller if you are interested in an item. You can post things that you want to sell.

Facebook Ads

Paid Social Media

Facebook just not provide only apps and Instagram type services. But it is also providing Facebook Ads service. Like Google Ads, Facebook has also it’s own ad server platform which serves your ads on other apps, and websites. The Facebook Audience Network is the collection of publishers who support their businesses by displaying the ads. Following are Facebook’s ad types:

? Video
? Image
? Collection
? Carousel
? Slideshow
? Canvas
? Lead Generation Ads
? Dynamic Product Ads
? Local Awareness Ads
? Mobile App Install
? Offers
? Post Engagement
? Instagram Mobile App Ads
? Event Responses
? Page Likes

Facebook Page Insight

Facebook Page Insights is the best part of Facebook. Just like Google Analytics, Page Insights provides all the details about your FB page. With Page Insights, we can check what kind of posts people are more engaging with, or not. So, based on that we can make informed decisions about what kind of content resonates best for our Page. Page Insights results will help us to build our audience and get more and more people interacting with our business through our FB Page.

Following are Facebook’s Page Insights features:

? Reach
? Page Views and Impressions
? Actions on Page
? Posts Engagement
? Audience Demographics

FACEBOOK PRODUCTS

Facebook Products:

Facebook is not just limited to social media. But Facebook also owns many products which are equally famous as well. WhatsApp and Instagram are too famous worldwide. Even, Facebook has a partnership as well with many third-party companies. Please check out below all products which occupy by Facebook.

? Oculus

Oculus is making virtual reality and augmented reality hardware and software as well. As of now, Oculus is part of Facebook. In May 2018, Oculus launched the latest VR device Oculus Go.

? WhatsApp

WhatsApp is a cross-platform freeware messaging and chatting application. It also allows calling feature through voice over IP service. WhatsApp not using only messaging or chatting. But it is also used in business and marketing as well. Recently WhatsApp also launches “WhatsApp business App”, especially for business. WhatsApp use by the billions of users worldwide.

? Facebook payments

Facebook Payments using for transfer and receive money directly through facebook payment. It allows users to complete the transaction with third-party companies which advertise on the platform.

? Instagram

Instagram is one of the biggest photo and short video sharing social media platform which is owned by Facebook. Instagram is the most popular with youngsters. Even many people using Instagram as a branding and marketing purpose as well.

? Crowdtangle

CrowdTangle is one of the best social media analyzer tools which helps publisher and media companies to measure their social media performance and also help in to identify influencers.

? Masquerade

Masquerade app enables people to use the variety of filters and masks for a range of activities, like video and photo sharing and editing.

facebook blueprint

Facebook Learning

Blueprint:

Facebook is just not limited up to social media. But Facebook also provides leaning platform for its products. Learning platform teaches us that, how to use their products in the right way for more exposure. This learning platform name is the Facebook blueprint.

Facebook blueprint provides a variety kind of learning courses available, even Facebook blueprint also taking exams and providing certification as well which showing your skill with FB certification. Anyone can join these courses anytime for sharping the skills and getting more business perspective knowledge. FB blueprint provides only Facebook and its products related courses only. Other than Facebook, blueprint not provide outside social media courses.

Facebook Statistics

Facebook Statistics

Note: Statistics based on Statista

facebook-number-of-monthly-active-users-worldwide-2008-2018

facebook-number-of-daily-active-users-worldwide-2011-2018

facebook-distribution-of-global-audiences-2018-by-age-and-gender

facebook-access-penetration-2018-by-device

countries-with-the-most-facebook-users-as-of-january-2018

facebook-worldwide-quarterly-revenue-2011-2018

facebook-worldwide-quarterly-revenue-2010-2018-by-segment

facebook-quarterly-net-income-2010-2018

facebook-most-popular-game-mau-2018

facebook-most-popular-game-dau-2018

most-popular-product-brands-on-facebook-2018

most-popular-facebook-fan-pages-2018

OMG! Instagram just Surpassed Snapchat

As per the Larry Kim tweet, here we clearly see how Instagram cover up the complete market in youngsters. Overall it is showing the complete incremental growth of Facebook for sure.

Facebook Still in Front

Facebook’s platform can do almost anything. It provides news, games, videos, sales, and much more. Facebook has all of the features of any platform other than search engines. Even among multiple privacy and data scandals, Facebook has continued to grow each year. Facebook’s seemingly endless resources and capabilities have made it a powerful application that is unlikely to go anywhere anytime soon.

For more information about the power and influence of Facebook and other social media platforms, contact Spinx Digital.

 

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7 Smart Ways to Get More Leads for Your Website [Infographic] http://www.odvoz-nabytku.com/blog/7-smart-ways-get-leads/ http://www.odvoz-nabytku.com/blog/7-smart-ways-get-leads/#comments Fri, 07 Sep 2018 09:03:23 +0000 http://www.odvoz-nabytku.com/blog/?p=2955 Get more leads

Here’s a quick 7 smart ways to get more leads: List Your Website on Google My Business, Bing, and Yahoo Local List Your Website on […]

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Get more leads

Here’s a quick 7 smart ways to get more leads:

  1. List Your Website on Google My Business, Bing, and Yahoo Local
  2. List Your Website on Local Directories and in Local Search Engines
  3. Get on Social Media Platforms
  4. Create Valuable Content
  5. Get Listed on Tech Review Sites
  6. Invest in Google Ads and Social Media Paid Ads
  7. Answer Questions on Quora

Once upon a time, businesses had one main place to advertise: the yellow pages in the phone book. Every house had one, and everyone knew where to go to find local businesses. Now there are literally thousands of places to look all across the internet. How can you drive your customers to land on your site instead of with the competition? Let’s lookout in brief.

Leads for Website

1. List Your Website on Google My Business, Bing, and Yahoo Local

Four out of five consumers conduct research about local businesses through search engines, according to a research study by Google. That means when they research a product or service, they turn to their smartphones first. Smartphones let them research not only business listings but also reviews and recommendations from friends, family, and neighbors. If your business does not appear on the search engines, you are missing out on a huge piece of your potential audience. It’s important to include such basic details as your physical address, hours of operation, and contact information to help potential customers get in touch.

Google My Business is certainly the most important of the three most popular search engines. Google is the highest-performing search engine and offers businesses a lot of features. By registering, your business will appear on the local map online, directing customers to your shop. You have the added benefit of boosting your SEO. Google gives higher rankings to those sites registered with them because it means you are a verified business. Also, you can use Google Analytic tools to track your website traffic and even add a printable coupon right to your listing.

The second highest-ranking search engine is Bing. Bing comes as a default on all Windows 8 machines and more recent versions, so the reach is still significant. Add photos, videos, your business’s location, and more details when registering through Bing Places for Business. Registration is free and easy and if you are already verified with Google, adding a Bing registration may reach brand new customers.

Yahoo Localworks is the third largest search engine. You can get a basic listing for free, but the paid subscriptions get you a lot more features. Yahoo offers reports on your web statistics as well as helping you to build relationships with your customers. Registering with all three search giants will help you to reach out to a new client base, generating more leads to your website.

2. List Your Website on Local Directories and in Local Search Engines

Aside from the three major search engines, there are also local directories you shouldn’t ignore. They tend to offer more reviews for your local businesses and are a great place to send your customers for testimonials. Yelp is great with client feedback, allowing your potential customers the chance to read word-of-mouth reviews about your service or your product. Merchant Express is like social media made specifically for small business owners. The Yellow Pages and the White Pages are a trusted name to turn to when looking for a repairman or a good restaurant. Getting your business listed on all these local sites will help to improve your local reach, potentially landing you more business in the process. Here are some examples:

Angie’s List. Angie’s List is the perfect vehicle for increasing local SEO. It began as a review site for local businesses but has since expanded by keeping up with the competition and offering paid memberships to businesses – which could be a boon for yours.

Better Business Bureau. No matter what kind of business you run, the BBB, or Better Business Bureau, is a great one to be listed with. Though it charges businesses to list, it’s the most widely recognized consumer advocacy organization in the world.

Foursquare. Once a site that mixed social media with business reviews, Foursquare has evolved with the mobile and digital revolution. With 75 million businesses engaged, Foursquare is often an untapped source for increasing local foot traffic.

3. Get on Social Media Platforms

Beyond paid social media ads, your business needs a strong social media presence. Social media is one of the fastest-growing ways to promote your business and spread your business through word-of-mouth and personal recommendations. Having a business page on social media means that your clients can tag you, recommend you to a friend, link to your relevant content and find out how to reach you. To stay current, update each of your social media channels on a regular basis. Check out these platforms that can help you manage all your channels in one easy dashboard.

  • Hootsuite. Hootsuite offers a wide variety of tools across the platforms to allow you to spend less time focusing on all of your channels individually.
  • Buffer. Scheduling your content throughout the day keeps your accounts active and your users interacting with your content whenever they sign on to their social media accounts. Instead of being glued to the computer all day waiting for the optimal time to post, try a tool like Buffer to do the hard work for you.
  • TweetDeck. TweetDeck is the solution for managing several different Twitter accounts at the same time. Follow key hashtags, respond to followers and schedule your content all in one place. Note that it is only available for desktop.

4. Create Valuable Content

Google consistently communicates that the number one way to get more traffic to your site is through valuable content. Your readers should learn something from what you have to offer on your website. Make it valuable so that they want to come back again in the future, and you’ll be generating new leads by being a top resource. You can also learn from potential customers who click on your site but don’t interact. Remarket your content toward them to encourage them to return to your site at a later date for new information. If you have trouble creating content, hire a professional content writer. Paying for professional content can only benefit you in the long run and will make your website more desirable to your audience. Add a wealth of knowledge that they can’t resist.

5. Get Listed on Tech Review Sites

Tech review sites are websites put together to connect businesses and people to the right software solutions. Clutch is one solution that provides real customer reviews and also offers to conduct market research projects to help small businesses get ahead. Testers are hired with the sole purpose of visiting your website and using it as a client. Client feedback weighs the responses in this search engine, making gathering reviews from clients even more valuable. Known as the go-to resource for all things related to advertising and marketing, web and mobile development, search engine marketing, IT consulting, and software development, it’s a good idea to have a positive presence on the leading resource in the business.

While it’s true that organic and word-of-mouth advertising is the best, it sometimes costs a bit to get it started. Google Ads and social media ads are effective ways to increase lead generation. Unfortunately, many businesses ignore Google Ads because of their criteria for landing pages – but that’s actually one of its strengths.

Social media ads will let you get away with a thinner landing page until you perfect what you’ve got. They’re inexpensive, effective, and offer quick returns, especially on Facebook. When you consider all the time people stare at these platforms, it would be wasteful to ignore them for lead generation – and you don’t have much to lose by trying.

7. Answer Questions on Quora

If you haven’t ventured into Quora yet, it’s worth a test drive. The popular question and answer platform opens up a whole new world of marketing. It is different from traditional social media because while you can follow people, you can’t connect with them directly using messages. You can only either ask a question or answer a question. As someone looking to market a product, answer questions relating to your product or service to spread awareness about your brand.

Being active on as many different platforms as possible gives your business a chance to reach as many people organically as possible. The complicated world of digital marketing requires research to get your business where you want to go. If you are looking to expand your reach, try something new and see how it impacts your sales strategy. Not every marketing campaign is right for every business model or for every personality. But a healthy mix and not putting all your eggs in one basket will help your business have a more rounded customer base.

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Is Angular the Right Choice for You? [Infographics] http://www.odvoz-nabytku.com/blog/angular-right-choice/ http://www.odvoz-nabytku.com/blog/angular-right-choice/#comments Mon, 27 Aug 2018 09:45:27 +0000 http://www.odvoz-nabytku.com/blog/?p=2932 angular

Angular started as a side project in 2009 to help simplify web design. Using Angular, developers can implement a system of HTML tags to build […]

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angular

Angular started as a side project in 2009 to help simplify web design. Using Angular, developers can implement a system of HTML tags to build web applications. It has become widely used by web developers, but should it be the only thing that you know how to use to develop your application? What are the advantages and disadvantages of using Angular in your web development? In this post we will take a look at the newest features of Angular 6 and why you might want to consider learning more than one option when starting out on an application project.

angular Infographic

 

Highlights from Angular 5

Angular 5 gave us some new features that had never been seen before. Let’s take a look at the recap:

  • Goodbye Http library and hello to the HTTP Client API for a faster and more secure experience. You could also give more than one name to a single component or derivative when exporting them.
  • New pipes for handling numbers, currencies, and dates.
  • The build optimizer for faster and smaller-sized builds.
  • The tree shaking code to remove dead code during runtime, which boosts the app’s loading speed.
  • Compiler adjustments support incremental compilation to give applications faster rebuild times.

New Features of Angular 6

The future is all about speed, and this latest update to Angular is no different. Designed to help web developers save even more time, the team has improved on some key features.

  • RXJX Library. The introduction of reactive programming for the web.
  • “ng” update. The ‘ng’ update is a new Command Line Interface (CLI) that uses its knowledge of Angular to add recommendations to your application by analyzing your “package.json.” This will make it easier for developers to update the code in the future with the quick insertion of a command.
  • “ng add.” Adding new capabilities to your project is easier with the “ng add” update. You can also invoke an installation script and download new dependencies with this package deal.
  • Angular Elements. The addition of Angular Elements allows you to register your bootstrap components within an existing application.
  • Tree Component. A new tree component means that hierarchical data is now displayed in a way that is easy to read and understand. The Component Development Kit (CDK) hosts the core tree directives while the Angular Materials offer the top. Badges assist by displaying key pieces of information, and bottom-sheet components come up from the bottom after an action to show a list of options.
  • New positioning logic. Bottom-sheet components have a new positioning logic to pop up and stay up on the screen in all situations.
  • Larger workspace. This is the first version of Angular that allows you to work with multiple applications and libraries at the same time.
  • Multiple values allowed for the form builder.

All these new updates put together have created a new and better system of design for developers to use in their creations. A lot of developers have commented that it depends on your style and how fully you use the changes to see a difference.

Advantages of Angular 6

Angular is a Google product and therefore has the inherent trust that accompanies one of the biggest players in the market. Users know that they are going to receive Google support when needed and that the developers will be rolling out updates regularly. Sometimes a brand name product carries brand loyalty and brand name service and is worth paying a bit more.

Developers can adjust to using Angular with little to no problems. The simple code is a lot easier than previous systems, giving developers the opportunity to work on other crucial projects. The code has a simple look to it, which makes it easier to backtrack to find out what went wrong. Developers can customize and personalize applications to their specifications with ease. This leaves a ton of room for interactions among the elements.

The Downsides to Angular

Believe it or not, Angular sites are not as open to Search Engine Optimization (SEO) as one would think. In a day and age where SEO gets you everywhere, the dynamic one-page landing sites do not perform as well as their non-Angular counterparts. There are some workarounds for this, but use caution when building a web page that needs to perform at a fast pace.

Websites that need to store a lot of data are also normally slow with Angular. It’s a known side effect and can cause some major backups. It is best to keep the data to a minimum when using Angular to put together your landing page or another page that needs SEO and faster load time. The job of a developer can be particularly stressful, and these downsides can sometimes put one over the edge.

Alternatives to Angular

React is probably the most competitive alternative to Angular. It operates on a JS-based library with a JSX compiler. This focuses on reusable UI views components in the user interfaces. Note that it is not a Model-View-Controller (MVC) framework, but instead an open-source library for views rendering. React is popular because it is favored by Facebook, and solutions are favorable and more SEO friendly than Angular solutions. React has the flexibility to work with many other JS libraries that can’t be found with other alternatives.

Polymer, otherwise known as The Polymer Project, is the first design library that allows developers to build their application strictly with a web application. The wide catalog of ready-to-use web components puts it a step ahead. Polymer uses open web technologies and new web strategies to keep your page in tip-top shape. It has the closest similarities to Native JavaScript, meaning that developers who already have a background in this code layer have a much easier time adapting to Polymer than other alternatives. Onboarding is a much quicker process with Polymer and working with third-party libraries is a breeze.

For those who prefer to stick to JavaScript, Ember has its benefits. Code written in JavaScript does not require those trained traditionally to learn new syntaxes to keep up. Ember guides seem to be extremely well-written in the world of code libraries, making them easy to use. The learning curve is steep with Ember, and it takes a bit longer to learn the ropes. But once mastered, it is the fastest of the coding languages to use. Ember also allows for a large team to work together on a project because a majority of developers can use JavaScript with no problems. It does, however, tend to have a heavier weight than some of the other coding languages.

Conclusion

When it comes to building a web application, the process used depends on the developer. The background of the developer has a huge influence on which language he or she will choose. Most likely it is easiest to use a language similar to the one they feel the most comfortable with, but other factors like security, SEO and library integration need consideration as well. Whichever language is chosen for the project, the developer must work to keep the code up-to-date and stay on top of any upcoming updates for the site and for the language.

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[Infographic] Double up Your ROI and Target Different Audiences at the Same Time http://www.odvoz-nabytku.com/blog/increase-roi-with-snapchat-and-instagram/ http://www.odvoz-nabytku.com/blog/increase-roi-with-snapchat-and-instagram/#comments Thu, 09 Aug 2018 05:46:49 +0000 http://www.odvoz-nabytku.com/blog/?p=2899 Double up Your ROI with the Help of Instagram and Snapchat

Social media is a great tool for any company to expand its business through digital advertising. Facebook used to be the obvious front-runner among the […]

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Double up Your ROI with the Help of Instagram and Snapchat

Social media is a great tool for any company to expand its business through digital advertising. Facebook used to be the obvious front-runner among the different social media platforms, but users are beginning to turn to platforms such as Instagram and Snapchat for their digital communication. Utilizing Instagram and Snapchat is vital for companies hoping to remain successful in today’s competitive business environment.

infographics july 2018

Instagram Marketing Strategy

>> Instagram, like all social media platforms

It is most effective when certain methods and strategies are used to appeal to users and help your account stand out. There are a variety of things that you can do with your Instagram account to make it a more effective business tool.

>> Make sure you have a business profile

Instagram has a setting designed specifically for businesses. Users can directly contact you from your profile, making it easy and convenient to grow your customer base. You can also create ads easily and access analytics information that will provide details about the performance of your account. Change your account by going to settings and selecting “Switch to Business Profile” in the list of options.

>> Use popular hashtags

People use at least a handful of trending hashtags on Instagram on a consistent basis. Identify those hashtags and use them in your posts in relevant ways. If you use a popular hashtag, people can find your page when searching for the hashtag in Instagram’s Explore feature.

>> Plan your posts in advance

A business trying to gain followers needs consistent postings. If you go two weeks without posting on Instagram, they may forget you or consider you irrelevant. Each post needs to provide interesting or useful content, so you must be intentional about what you choose to post. Consider sitting down once a week or once a month to plan what you are going to post each day. This will save you time and increase your chances of always posting quality content.

>> Partner with influencers

Some people are making a name for themselves by using Instagram. They gather thousands or millions of followers and develop a dedicated audience. Find an influencer that relates to your brand and creates a partnership so they will encourage their followers to use your products on their profile. It will give you access to people you would not have otherwise and people will be more likely to trust your business if it is promoted by their favorite influencer.

>> Use Instagram stories

Instagram has a feature that allows you to group pictures or videos together and publish them as a collection. The platform lists the stories at the top of the page so users can easily access your story. Instagram stories are great opportunities to personalize your brand by showing behind-the-scenes moments. Quality is still important, but you can post more casual content to your story because it comes in a collection and is only live for 24 hours.

 

Snapchat Marketing Strategy

Younger audiences primarily use Snapchat, but people of all ages, demographics, and cultures use Snapchat, which makes it a great place to expand your customer base and increase your ROI. The correct strategy can make Snapchat an essential business resource.

>> Keep it casual

Snapchat is a more casual platform than others, even for businesses. You need to show that your business has personality, so publish fun pictures and videos to make your company more relatable and appealing to potential customers. Snapchat is unlike other social media platforms (such as Facebook or Twitter) because every picture or video does not need to be perfect. Snapchat is about having fun, so allow yourself to be spontaneous when you post.

>> Use text in your videos

It may seem unimportant, but be sure to include text in your videos. A large portion of Snapchat users do not watch videos with the sound on, so if you do not have the text they may not be able to understand what is going on.

>> Create a Geo-filter

If you are hosting an event, design a geo-filter that people can use in their Snapchats. It will increase awareness for your brand because people in attendance will send Snapchats with your filter, alerting others about your presence.

>> Be careful about how frequently you post

Do not make your Snapchat story too long. Include fun videos and pictures that shine a light on your brand, but do not clutter it with unnecessary and extensive content because people will be more likely to lose interest. Post consistently, but not too often. You want to stay at the front of your viewers’ minds without overwhelming them with too much content.

>> Consider using specific people for your brand promotion

Choose a few people who are relatable and interesting to be the faces of your brand on Snapchat. Viewers are more likely to engage if they recognize the people in the pictures and videos.

 

Instagram Marketing Advantage

Every social media platform is different. Marketing on Instagram has different benefits and advantages than marking on Twitter or Facebook.

>> The number of users is still growing

Some other social media platforms have become less popular over the years, but Instagram is still growing. Currently, more than 700 million people around the world use Instagram, and the number is predicted to continue growing.

>> Instagram brings more sales

The purpose of digital marketing is to eventually increase sales. However, many businesses struggle to convert social media followers into actual customers. Studies have shown that more than one-third of the users on Instagram have purchased something on the app. Advertisements on Instagram are also more effective in motivating users to pursue a business, with 75 percent of Instagram users visiting a company’s website after seeing an Instagram ad.

>> Instagram is less time-consuming

Not only does Instagram increase your ROI, it takes less time to use than other social media platforms.

>> It is easy to use on mobile devices

Most people use their mobile devices to access social media, and Instagram is extremely compatible with smartphones and easy to use.

 

Snapchat Marketing Advantage

Like Instagram, Snapchat has advantages that are specific to the app. Its unique functions and community trends provide special benefits for businesses.

>> Snapchat allows immediate, live coverage of events

Snapchat makes it easy to record live moments and immediately share them. You can give users a sense of your brand and keep them engaged with what your company is doing.

>> Snapchat gives your brand personality

Snapchat is a casual platform focused on cultivating a fun community, which can make your company more relatable. You can show users you are a group of real, genuine people.

>>There is less business competition on Snapchat

There are currently fewer businesses using Snapchat to promote their brands. Most companies immediately gravitate to Facebook, Instagram, or Twitter over Snapchat for social media marketing. The reduced competition will help your business stand out to potential customers.

 

Snapchat Marketing Examples

There are countless ways businesses have used Snapchat as a marketing tool. In France, Netflix created billboards that encouraged people to use Snapchat’s face-swap feature to swap with one of the characters. Gatorade created a Snapchat feature in honor of the Super Bowl that would digitally pour Gatorade on your head. One man trying to get a job in New York City even created a geofilter on Snapchat that encouraged the company to hire him, earning himself a job interview.

 

Instagram Marketing Examples

The more unique your marketing strategies are, the more likely your company will stand out. Similar to Snapchat, businesses have found creative ways to use Instagram to promote their brands. Adidas promoted its Neo brand by encouraging Instagram followers to post pictures wearing Adidas gear, inviting the most impressive users to model in a professional photo shoot. They also got Selena Gomez to participate.

Chanel invited some of the world’s top fashion bloggers to France for a free retreat, encouraging them to post about the trip on their profiles. Airbnb posts pictures and videos users have shared, making their posts more relatable and personalized.

 

Using Instagram and Snapchat in Your Business

Social media apps are taking over the digital sphere more every year. Instagram and Snapchat are both growing in popularity and have numerous features that give you the opportunity to promote your brand in creative ways. Contact Spinx Digital for more information about how to use social media marketing to improve your business.

 

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Advice for Marketers in Spring and Summer http://www.odvoz-nabytku.com/blog/advice-for-marketers-in-spring-and-summer/ http://www.odvoz-nabytku.com/blog/advice-for-marketers-in-spring-and-summer/#respond Fri, 15 Jun 2018 12:12:26 +0000 http://www.odvoz-nabytku.com/blog/?p=2848 Summer Marketing Small

Every online marketer understands seasonal trends can drive the market. No matter what product or service with which you are working, the time of year […]

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Summer Marketing Small

Every online marketer understands seasonal trends can drive the market. No matter what product or service with which you are working, the time of year will have an impact on your sales. There are a few seasonal adjustments to make for the coming months for many different industries. Keep these things in mind as you begin planning your spring and summer marketing campaigns.

Summer Marketing

Spring and Summer Marketing

Spring and summer bring new marketing trends. One study even found spring holidays are beginning to rival Black Friday for profitability. The combination of St. Patrick’s Day, Easter, and Mother’s Day adds up to a large sum. Consumer habits shift significantly and you can have a more profitable season if you adjust your marketing according to their tendencies.

Online traffic for people looking for dresses, for example, is 16 percent higher in the spring than in the summer, especially in late April when students are preparing for school dances and graduation celebrations. Web traffic for lawn and garden services rises by 61 percent during spring break. You can take advantage of consumer needs and become more profitable in each season by utilizing these trends.

 

Summer Event

Source: originatorsdesign.com

Focus on the Holidays and Events

One of the best ways to take advantage of the season in your marketing plan is by using some of the spring and summer holidays. Playing on a specific celebration or event can increase business. People are more likely to purchase a product or service if it directly applies to something coming up in the immediate future.

It is important to time your changes correctly when adapting your marketing for the holidays. Do not wait until two or three days before the event to cater your marketing. Think about when consumers will begin looking for items. For example, if they are planning a party for the holiday, they will most likely be shopping for themed items a week or two before the day. You want them to see your products first, so do not wait until they have already perused five or six other websites.

Fourth of July is one summer’s major holidays. Make sure your website reflects the American pride so many feel during the holiday. Send out emails to your subscribers or create advertisements about your themed offers.

 

mothers-day-2018

Source: Google

Mother’s Day

Mother’s Day has such an extreme sales impact that it warrants a separate acknowledgement. Consumers spent $23.1 billion on Mother’s Day in 2018. Shift your marketing to focus on appreciating moms all around the country. Adjust your advertisements so they center around showing your mother how much you love her. People are often willing to spend larger amounts of money on Mother’s Day, so it is an ideal time to push your nicer products and service. Traffic for websites with pages of jewelry products increased 36 percent before Mother’s Day. Whether you offer pearl necklaces or spa packages, market for spouses and children who want to appreciate their wives and mothers.

 

Pay Attention to the Weather

You can use the weather to advertise a product. Social media is a perfect platform to post about a product or service that is ideal for the spring and summer temperatures. For example, King of Pops posted a picture on its Facebook and Instagram pages of one of its popsicles with the caption “My favorite on a [sun emoji] day like today. What’s yours? #kingofpops #popweather.”

Stork’s Skin Care marketed skin products with an Instagram post of a sidewalk sign advertising its products. A simple post on your website or profile about a way to utilize your product or service in the heat will encourage and motivate people to purchase it.

However you market, keep social media at the forefront of your campaign – like both of these organizations did. The promotions relied on their use of Insta and hashtags.

Highlight Products and Services That Heat Up

Certain products and service become more popular in the spring and summer. As mentioned above, dress demand skyrockets in the spring. Many teenagers are shopping for prom dresses and people of all ages are looking for nice dresses to wear to graduation ceremonies and celebrations. Dress online traffic is 52 percent higher in the spring than in the fall.

Many people are also looking to improve and renovate their lawns when the warm weather comes. If you have services that apply to lawn and garden care, market them heavily in the spring because online traffic is 20 percent higher than summer and 67 percent than the fall.

Similar to lawn and garden care, all house cleaning heats up in the spring. Families all over the country are taking on spring cleaning. If you sell cleaning products, many people will be more eager to purchase them in the springtime when they are preparing for the warm weather.

Even pharmaceutical companies can benefit if they adjust to the spring season. Allergies spark up in the spring and over-the-counter medicine purchases increase by 61 percent.

Marketers should also take note of Tax Day. Many people end up looking for tax software at the last minute. If you have tax services or products of any kind, market them heavily in the spring. Online traffic for tax software increases by 50 percent over the week of Tax Day, which accounts for 18 percent of all the traffic tax software companies experience in the spring. Highlight your tax services on your website, social media accounts, and any other platforms.

 

Summer Gift Voucher

Offer Summer Gift Cards and Deals

Offering loyal customers bargains, deals, and gift cards are great ways to increase your profitability in the summer. You can email coupons and deals designed for summer.

 

April Fool Day 2018

Take Advantage of April Fool’s Day

Many consumers appreciate a company with a sense of humor. April Fool’s Day is perhaps the only day all year where companies can play jokes on consumers without it being odd. Take advantage of the holiday and send out a gag email or advertise for silly products and services.

ThinkGeek is a great example of April Fool’s Day marketing. Each April Fool’s Day for the past 17 years, they have sent out a newsletter advertising absurd and humorous products and services. It is an effective way to be a little less serious and show your customers a goofy side they will appreciate.

 

Think About What Is Relevant

The bottom line for any seasonal marketing: thinking about what products and services are relevant for that period. If you offer certain things people are looking for in the spring and summer, highlight them around the time that people will begin shopping for them. If you do not have seasonal or holiday-specific items, change your advertising strategy so you address the reasons why your products or services are great for that time of year.

Keep in mind who you are targeting, too. For example, at the end of the summer, many parents and students are shopping for back-to-school items. If you have a website that sells office supplies, focus your online marketing around supplies students can use in school and direct the ads toward students and parents. If you are a store like Target or Walmart, populate your website with advertisements about products ideal for school.

By taking advantage of the spring and summer seasons, you can significantly increase your profitability and make consumers more excited about what your company has to offer.

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What Entrepreneurs Should Know About Digital Marketing http://www.odvoz-nabytku.com/blog/what-entrepreneurs-should-know-about-digital-marketing/ http://www.odvoz-nabytku.com/blog/what-entrepreneurs-should-know-about-digital-marketing/#comments Mon, 23 Apr 2018 13:35:50 +0000 http://www.odvoz-nabytku.com/blog/?p=2649 digitalmarketing feature thumb image

Entrepreneurs are a special breed. They have a vision for a product or service that drives them to work crazy hours to make their dream […]

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Entrepreneurs are a special breed. They have a vision for a product or service that drives them to work crazy hours to make their dream a reality. Unfortunately, it takes more than just hard work to make a business successful, as many failed business owners can attest. Digital marketing needs to be an essential part of any entrepreneur’s toolkit. There are a handful of things you should know to master digital marketing.

Startup Digital marketing

Why Is Digital Marketing Important?

The old marketing strategies have worked for so long it can be difficult to imagine why digital marketing is so necessary to the success of a business. Today, many people use their mobile devices to peruse the internet. Consumers prefer browsing online, sometimes even consulting three or more websites, before deciding to purchase an item. If your business is not easily accessible online, you will miss out on business from many people, especially those between the ages of 18 to 34.

Your business will likely fall behind if you do not have sufficient digital marketing in place. More and more companies are adopting digital marketing as a central part of their business and putting significant time, effort, and money into growing their online presence. Your competitors will quickly pass you by if your company does not properly utilize digital marketing.

 

Foster a Business and Personal Presence

You should foster a personal presence in addition to your business having a strong digital presence. People are more likely to take interest in your company if they know and like who you are. Many business owners or aspiring business owners start blogs or social media profiles. They work to develop an audience because the audience that reads their personal posts can become the beginning of the audience for their product. This helps them have a large group of people who are inclined to support them once they are ready to begin marketing and selling their product or service.

 

Be Genuine Online

Many people’s initial reflex with a marketing campaign is to describe why their product is the best and why they are incredible. In the digital world, this strategy is unappealing and will not attract consumers to your company. People are more likely to find you annoying and impersonal, reducing the chance that they will purchase your products or use your services. It is effective to be genuine and honest online. People are more likely to feel connected to you and your business if they know your motivations and goals. When people feel connected to you, they will feel a loyalty that will encourage them to support your business.

 

Invest Time in Social Media and Networking

Social media of all kinds have taken over the internet. Facebook, Twitter, Instagram, and other platforms have been adopted by millions of people around the world, so it’s important to invest time in developing your social media presence. Social media will help you reach an extremely wide audience and give them an opportunity to learn more about your company in an easy way.

Social networking is vital to your business because it gives you the ability to create connections with similar businesses. Having relationships with other companies can help you learn how to develop your brand, and it may end up being beneficial connections down the line.

Many people believe social media should be a free endeavor. Though that is true for everyday users, it is not for companies. Social media is becoming competitive as more and more companies begin using it to find an audience. If you want to be digitally successful you will have to spend some money to ensure people are drawn to your page and that you can stand out from your competition. Twitter, LinkedIn, and Facebook all have advertising programs you can purchase to make your digital marketing more effective on those platforms.

 

Interact with Others on Social Media

Your social media presence should not be all about creating your own posts. Make sure to share articles or other posts you believe are relevant to your business and interesting to readers. Along with sharing posts, you should also respond to people’s comments. Interacting with them will make you seem more personable and make people feel connected to you. People appreciate feeling as though someone is paying attention and caring about their opinions.

 

Pay Attention to Search Engine Optimization

People need to find you in order to learn about your digital presence. It can be easy to forget about the importance of a web search, but if people need to go through six pages of results before finding your website you will not be able to develop a large audience. There are various strategies to ensure your company’s website appears sooner rather than later. Make a plan about how you are going to become a top result on search engines.

 

Steps to Begin and Develop Your Digital Marketing

Starting the process of digital marketing can be daunting and overwhelming. The internet is a vast and seemingly endless place. Follow these tips to begin your digital marketing plan:

  1. Find a domain name and get web hosting. Try to use your company’s name as your domain name so people searching online can easily find you.
  2. Choose a website platform. WordPress is a dependable platform that is easy to use if it is your first time. It has many different settings and is an affordable option, especially if your business is in the beginning stages.
  3. Design your website. Make sure your website is appealing and intriguing. However, you must also avoid making it too complicated because users will leave if they become frustrated with the navigation. Videos are becoming popular online, so adding a video or other types of media along with your content can keep people interested in your site.
  4. Build your brand. Countless companies have garnered worldwide success because they have successfully built their brand into something recognizable. Social media is a good way to begin spreading your brand and interacting with a large and varied audience. To build your brand you also need to establish trust amongst your audience. Approximately 90 percent of people claim they are more likely to trust information about a product or service if it comes from someone that they know. Your original audience can become one of the most effective ways to spread your brand and expand your business.

 

Focus on Digital Marketing

Digital marketing is a great way to expand your business. The basic steps to a successful business include adding new customers, retaining old customers, lowering your costs, and increasing your sales. Digital marketing is the best way to reach the largest amount of people by paying the least amount of money. It is also a great way to retain customers because you can continue to appeal to them through your online presence. It is not a simple process, but taking the time to build and work on digital marketing can be the factor that leads your business to success.

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7 Ways to Boost Your Startup’s Social Media Influence http://www.odvoz-nabytku.com/blog/7-ways-to-boost-your-startups-social-media-influence/ http://www.odvoz-nabytku.com/blog/7-ways-to-boost-your-startups-social-media-influence/#comments Tue, 27 Mar 2018 07:00:23 +0000 http://www.odvoz-nabytku.com/blog/?p=2620 Startups Social Media Influence thumb

Regardless of your startup’s current development phase, you should strive to find time to begin or maintain your social media following. With the capacity to […]

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Startups Social Media Influence thumb

Regardless of your startup’s current development phase, you should strive to find time to begin or maintain your social media following.

Social Media Influence

With the capacity to provide information, promote goods and services, and interact with consumers, social media is an incredibly powerful digital marketing tool. Startups can leverage the power of social media to boost their influence and attract new customers.

However, it’s also essential to avoid common pitfalls on social media and develop a strong plan for increasing customer engagement. If you’re looking for techniques to help maximize the potential of your startup’s social media strategy, check out the following seven tips to get you started.

#1 Establish Your Social Media Strategy Prior to Setting Up Social Media Profiles

Before you decide on what social media platforms to use, consider your business goals and determine how social media can assist you in achieving them. Keep your target audience in mind and imagine exactly what kind of tone you want to convey through social media.

Remember to align your social media presence with your business’ culture and values. If your company prides itself on being laid-back, then make sure you illustrate this through your social media posts. But if your company culture is focused on energy and enthusiasm, find a way to depict this through your media marketing plan.

To assure the harmonization of all channels, you may want to establish a document to summarize the objectives of your startup’s social media strategy. Present or disperse this among your staff. If you aim for consistency when crafting how you will display your company’s presence on social media, more people will recognize your brand and business.

#2 Pick the Optimal Social Media Platform

While Facebook might have the largest number of users in its network, this doesn’t always mean it is the right social platform for your media marketing strategy. If your target audience doesn’t have a large presence in a platform’s base, it might not be worth the effort.

Though not all industries have a defined channel preference, there are some factors to take into account when choosing social platforms. First, consider the age range of your target audience, your company’s regional location or locations, and the essence of your goods or service. As an example, if your startup is a B2B company with the business objective of providing financial advice to other business owners, you might want to create a profile on LinkedIn, which features a large community of business professionals.

But if your business is a local B2C pizza place, you’ll want to select platforms people typically use when they are looking for bars or restaurants, such as Yelp or Google. If your business is centered around marketing, you’ll definitely want to create profiles on Facebook and Twitter in order to maximize the potential of your promotional content. After you successfully reach members of your target audience on the right platform for your startup, you can further investigate what social channels your target audience is using and proceed to make accounts on those sites as well.

#3 Use Social Media as a Customer Service Platform

Offering and maintaining a line of communication with your consumers is essential to the short and long-term success of your business. Your capacity to respond to concerns, answer questions, and include consumer suggestions can have an outstanding impact on your company’s reputation. Social media is an excellent means of providing top-notch customer service and ensuring your client’s needs are met. You can respond to customer concerns and input at any time, from any place. Since registering on many social platforms doesn’t cost money, this method is also cost-efficient. To begin setting up platforms for customer service inquiries, utilize a social media management tool such as Hootsuite. These tools organize data streams for your company’s name and monitor any mentions. Analysis tools also assist you in tracking any negative mentions of your startup as they appear, so you can attend to unsatisfied consumer complaints in hopes of offering a resolution as quickly as possible.

#4 Develop Your Startup With Social Media Recruiting

While your potential consumers are the key focus of your social media marketing strategy, they aren’t the only audience you should be paying attention to. If your company is seeking hard-working, dedicated employees to be a part of your team, great candidates may be within your social media following. When you have a position to fill, always share the details on your social media accounts, particularly if you are looking for someone to handle your social media management projects. Try using networks ideal for promoting brand awareness, such as Instagram, to visually showcase major business achievements. Showing your followers how exciting is it to work at your startup promotes company culture and gets people who share your values and enthusiasm interested in working for you.

#5 Cultivate a Community of Influencers and Brand Ambassadors

The key to a perfect marketing strategy is to make a real human connection with the audience. This may seem difficult to accomplish using social media, but showing your followers the individuals behind your products and services goes a long way to establish a connection and strengthen the support of your startup. Inspire your audience by telling them how you came up with the idea for your startup, and why your team loves what they do. As people react, you’ll be able to spot individuals who read your content and become inspired. Take this connection and offer passionate individuals the opportunity to be social media influencers and brand ambassadors. These influencers help increase your startup’s exposure and promote your band name.

#6 Monitor Your Progress

It is normal for startup businesses to become overwhelmed as the business begins to grow at a rapid speed. When you have organized your social accounts, established a media marketing strategy and designed a schedule for your social media management, plan to examine and evaluate all accounts and channels on a regular basis. Monitoring customer engagement works toward sustaining a lasting presence. Evaluating the performance of all social platforms will assist you in comparing and contrasting the effectiveness of each.

Tools such as Sprout Social, Tailwind, Ahrefs, and Grade Your Social are very helpful.? They thoroughly investigate your online presence on specific social media platforms and give insight into audience engagement. If reports indicate your consumers aren’t interacting with your brand on one of your social platforms, examine the channel to make sure it is updated regularly and hasn’t been forgotten. Performing regular checkups determines what is working and what isn’t, and allows you to tweak your social media strategy whenever you notice issues.

#7 Explore New Trends and Strategies

Though it is important to be cognizant of traditional methods of social media marketing, don’t discount new media marketing strategies. Inspirational vigor within the foundation of a startup company stems from the desire to actualize a unique product or offer a novel method of resolving a problem. Don’t be afraid to channel your startup’s creative energy into new ways of promoting your brand on social media.

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Learn Basic UX Fundamentals with These 4 Free Courses http://www.odvoz-nabytku.com/blog/learn-basic-ux-fundamentals-with-these-4-free-courses/ http://www.odvoz-nabytku.com/blog/learn-basic-ux-fundamentals-with-these-4-free-courses/#comments Thu, 22 Feb 2018 06:58:29 +0000 http://www.odvoz-nabytku.com/blog/?p=2604 Basic-UX-Fundamentals-thumb

Many entrepreneurs hire designers to create their mobile apps or business websites, knowing UX is a critical element for success. They may wonder how they […]

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UX Fundamentals Courses

Many entrepreneurs hire designers to create their mobile apps or business websites, knowing UX is a critical element for success. They may wonder how they can be sure their site uses the best tools, methods, and frameworks when their knowledge of UX is limited. While a few hours of online training won’t make a professional, there are many online courses anyone can take to build on what they already know. Gaining some fundamental understanding of these concepts can help you take what you intuitively recognize in UX and being able to articulate it to designers.

Springboard User Experience Design

Springboard is a mentor-led platform for online courses in a number of fields, especially relating to technology. It is built on the premise that learning is a lifelong investment that everyone can benefit from. Springboard delivers education through a mentor model, in which you take classes online and at your own pace with help from someone who is experienced in the area of study. Springboard currently has a 4.83 out of 5 stars rating in 92 reviews.

The Springboard User Experience Design is led by Julia Debari, who works as a senior UX designer as well as teaching the subject. The course focuses not just on the technical aspects of UX fundamentals, but dives into understanding how customers approach a product or experience. The course is designed not just for engineers and designers, but product managers, entrepreneurs, and anyone interested in learning fundamentals and best practices without going into how to use specific tools to achieve those ends.

The course is just over 62 hours in length and provides text, videos, and other resources designed to help beginners get a grasp of UX design.

UX Tree

UX Tree is a video-based learning system that focuses exclusively on UX design. They offer a range of courses from basic principles to complex applications.

The UX Design for Beginners course provides the fundamentals of design from a human-centered perspective. The course has interviews with UX professionals and a practical guide to becoming a UX designer. Because the course is focused on the beginner, it leaves the technical details out of the training and focuses on giving you a grasp of what is entailed in UX design, so you can understand how it applies to real-world applications.

Of course, there are benefits to going beyond the basics. Even if you never use the tools and information provided to design UX yourself, getting a grasp of what is involved in designing the user experience can help you understand the challenges and skills needed to design what you need. UX Tree provides courses in Android Studio for Designers, Designing and Prototyping for Apple Watch, and Prototyping iOS Apps in XCode. If you’re not sure what those tools are, taking a quick course can introduce you to the strengths and limitations your designers face when creating the user experience.

The Design Thinking Workshop introduces a process for tapping into creativity and designing better solutions. This course can benefit not only designers and engineers, but anyone who can benefit from finding creative solutions to thorny problems. The course covers topics related to how to improve design thinking and provides resources for learning more after the course.

UI Breakfast

Presented by Jane Portman, an independent UI/UX consultant from Russia, UI Breakfast helps you gain a foundational understanding of UX design. The website has several free resources and is structured around the popular blog and podcast she creates to help users address practical, real-world problems with UX design.

The 1-Hour UI Audit course is a series of three emails with 20 minutes of material presented each day. Designed to be consumed along with breakfast, the quick course briskly walks the user through identifying design problems and finding a solution.

The first module is entitled “Define Your Strategy,” and helps the user define the audience as a key to improving UX design. You will also learn to formulate your goals, tasks, and objects of the UX experience in a way that addresses your UX issues.

The second module, “Audit Key Screens in Your Web App,” identifies key screens of your app and provides a usability checklist for each screen. Learn about the four key components the ideal screen needs, and how to define and address the biggest UX challenges with each of these.

The final module, “Plan for Improvements,” helps the user plan for UX improvements and identify the next steps you need to take to continue upgrading the experience for users.

While this is ambitious for just an hour-long course, Portman delivers brilliantly in providing a way to assess your current UX and spot areas for improvement, while avoiding errors such as making your design too efficient.

Introduction to Human-Computer Interaction

Scott Klemmer is a professor of Cognitive Science and Computer Science & Engineering at UC San Diego. Klemmer was a co-founder of Design Lab and has given a popular TED talk on Design called Postcards from the Future.

Klemmer has presented a noteworthy course called Introduction to Human-Computer Interaction that is available for a charge through Coursera. However, Stanford University is making the same course available for free through their OpenClassroom site. This is an introductory course and so is accessible to beginners, but Klemmer presents sophisticated concepts and strategies that are used in the most advanced UX design as well.

The course provides 43 video lectures and takes users through a project to apply the principles being taught in a practical application. The course covers topics in user-centered design, expounding on the basics of designing for people, and goals and prototyping. In the prototyping section, Klemmer goes into greater detail on brainstorming and conformity versus novelty. There’s a section devoted to learning how to evaluate designs and another exclusively on conducting user studies to capture results from users on their experience with the design.

While this course may go deeper than you are looking for in getting a fundamental grasp of UX Design, Klemmer is a good communicator and teacher, and never leaves you feeling left out of the conversation. You will come away with a greater appreciation for UX design and a deeper understanding than most introductory courses can manage.

Tools Change – Fundamentals Remain.

While there are many ways to approach UX design, the basics are largely the same across the board. The tools available for UX design today are quite different from the ones available ten years ago, and likely very different from what will be available just a few years in the future.

Augmented reality (AR) is looking to become a major factor in how users interact with their environment, and Apple’s advances in this area probably indicate it will have a dramatic impact on UX design in the near future. While this may look like nothing more than gimmicky game technology today, the prospect for business productivity could be unprecedented.

Whatever the future brings, fundamentals of understanding how the user interacts with your product, how to prototype to gain feedback, and how to present information in ways that are not only efficient, but intuitive and appealing to the user, are going to remain. Gaining a grasp of those fundamentals now will better prepare you for whatever direction technology takes in the future.

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Mercedes Prioritizes the Experience with a New Voice Assistant http://www.odvoz-nabytku.com/blog/mercedes-prioritizes-the-experience-with-a-new-voice-assistant/ http://www.odvoz-nabytku.com/blog/mercedes-prioritizes-the-experience-with-a-new-voice-assistant/#respond Tue, 13 Feb 2018 08:49:30 +0000 http://www.odvoz-nabytku.com/blog/?p=2596 Next-Generation-UX-thumb

Mercedes-Benz has recently revealed an innovative and superior infotainment system for their vehicles. The company announced the technology earlier this month at the Las Vegas […]

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Mercedes Voice Assistant

Mercedes-Benz has recently revealed an innovative and superior infotainment system for their vehicles. The company announced the technology earlier this month at the Las Vegas Consumer Electronics Show. Dubbed the Mercedes-Benz User Experience, MBUX for short, the technology easily surpasses the infotainment systems found in other high-end vehicle companies.

source:autoweek.com

German Innovation

Other luxury vehicle companies have paired with Amazon Alexa and Google Assistant when creating their AI systems. In the past, Mercedes has received criticism for their complex and rotary controlled infotainment system, Command. In response to the criticism, Mercedes took matters into their own hands by developing a system unlike anything consumer AI has seen so far. Unlike Amazon Alexa and Google Assistant, MBUX is a next-generation interactive experience.

The Experience

The best way to describe MBUX is an experience, not a system. It is all-encompassing, user-friendly, and rivals a human personal assistant. Designers of the system actively worked to create an intuitive experience for car and driver. The Mercedes name has been synonymous with luxury since its inception. With the addition of the MBUX system, the company is well on its way to becoming a leader in next-generation technology.

User Interface

The system has two large screens, not completely unlike what the vehicle has sported in the past. One screen has the menu and instruments, the other is the main hub. The screens now respond to touch but can also be controlled from the steering wheel. The touch screens work similarly to smartphones, with swipe and pinch capabilities, minimizing the learning curve. The Command system used voice activation and a touch pad for controls, which made for a complicated interaction. Voice control is still an option, with a simple “Hey Mercedes.”

Learning

The MBUX system is unique in its ability to learn about the user. For example, if a driver calls his or his spouse every day on their way home from work, the system will make a suggestion at the appropriate time to make a call. The same is true for the mapping system. If a driver takes the same route to work each day, the map will set the navigation to the destination, also providing real-time traffic updates along the way.

Indirect speech is an innovative highlight of MBUX. Competitor’s systems require a user to say specifically, “Set temperature to 65 degrees.” The Mercedes system is more interactive, requiring something along the lines of, “Hey Mercedes, I’m cold.” The system responds by slowly increasing the temperature in the vehicle.

The same aspect works for weather. During the show, one Mercedes executive asked, “Can I wear flip-flops tomorrow?” The ability of the system to respond to indirect language is the pride of Mercedes developers, for good reason. The system is also very adept at understanding non-native speakers.

Outside Sensors

The navigation sensors on the outside of the vehicle seem to be lifted from a science fiction movie. Instead of loading the system with an ordinary mapping system, MBUX works on HERE map data. From there, navigation turns into an augmented reality, superimposing images from the front camera onto the navigation display. Arrows or house numbers will appear directly on the touchscreen, taking you directly to your destination.

Other navigation services include fuel prices at approaching gas stations, parking locations and costs, available parking spaces with a calculated likelihood of availability. At the present time the navigation system requires manual updates. Soon the manual system will be updated with over-air updates.

Mercedes Me

Mercedes Me is an app being launched with MBUX. The system is installed on a driver’s smart phone. The app will then assist with vehicle location in crowded parking areas or if your vehicle has been stolen. Other systems have similar apps, but once again, MBUX goes further. If the parked vehicle is bumped into or towed away, the driver will receive a notification via Mercedes Me. The system also syncs with your smartphone calendar. If a driver has a meeting in one hour, the app will notify the driver when it is time to leave, taking into account current traffic conditions.

Mercedes’ Changing Market

Many of the improvements implemented came on the heels of a report that showed the average age of the European Mercedes driver has dropped by 13 years. The highest number of younger drivers own the compact class, so it’s no coincidence that is the first group to see the MBUX system installed. What better way to attract younger drivers than with interactive AI?

In addition to the millennial-friendly MBUX system, the company has also updated the interiors of the compact class. A curvy new modern dashboard has replaced the older, more conservative design. Ambient lighting has been added to the interior, along with sporty air vents. The best way to describe the new interior is “modern luxury,” and it is combined with what millennials desire most: user experience personalization.

Limited Release

MBUX will be launched this spring along with the company’s compact vehicles. There will initially be a limited release with the A-Class hatchback in Europe. The U.S. models will most likely be available by fall of 2018. The Mercedes brand has always been strong in the US. With the addition of MBUX and the s